ClickFunnels vs Leadpages: Which is the Best for Your Online Business?

Reading Time: 12 minutes

ClickFunnels vs Leadpages are two of the most powerful marketing and landing page builder tools on the market today.

Both platforms help online course providers and lifestyle business owners create powerful landing pages and sales funnels, however there are some fundamental differences.

Leadpages has made its mark as one of the best and clean landing page software tools for effective lead generation, while with Clickfunnels you can create entire sales funnel from landing page to sales page to thanks for signing up page and more.

The marketing objectives of your online business will determine the tool you choose to use.

But in summary, Leadpages is a more cost effective choice for small businesses whose main goal is to collect leads, whereas, Clickfunnels is a better choice for marketers wanting to build out complete sales funnels.

In this ClickFunnels vs Leadpages review, I will reveal the core differences that will help you to decide which of these two online marketing applications are best for your business.

ClickFunnels vs Leadpages: TL;DR

Best for Sales Funnels
  • Target Audience: Digital marketers who want to build complex sales funnels
  • Landing page builder: Included
  • Conversation tools: Offers tools to create sales funnels, along with various conversation tools like pop-ups, order bumps, lead magnet delivery, analytics, and A/B testing
  • Integrations: It integrates well with 25+ email service providers, CRMs, social networks, webinar platforms, etc. It also offers Zapier integration
  • Payment integration: Stripe, PayPal, and others
  • Ease of use: Provides a drag-and-drop builder to build landing pages and websites
  • Funnel builder: Dedicated sales funnel and marketing funnel builder
  • Website builder: Allows creating an entire website with multiple web pages
  • Membership site: Allows creating membership sites
  • Built-in email marketing: Present
  • Built-in affiliate program: Offers Backpack feature
  • Customer Support: Email and live chat only
  • Pricing: Pricing starts at $97 a month
Best for Landing Pages
  • Target Audience: Small business owners who want to generate leads and convert visitors
  • Landing page builder: Included
  • Conversation tools: Offers a conversation toolkit that includes Leadmeter, alert bars, pop-up forms, lead magnet delivery, conversation tracking, A/B testing, etc.
  • Integrations: Offers 40+ similar direct integrations and Zapier integration
  • Payment integration: Stripe only
  • Ease of use: It also offers drag-and-drop editing and landing page templates
  • Funnel builder: No dedicated funnel builder
  • Website builder: Allows creating entire websites with multiple web pages
  • Membership site: No such feature
  • Built-in email marketing: Absent
  • Built-in affiliate program: Absent
  • Customer Support: Phone, email, and live chat support channels
  • Pricing: Pricing starts at $49 a month

Pros of ClickFunnels

  • Drag-and-drop feature to create or customise landing page templates but fewer design options than Leadpages.
  • 130+ pre-made drag-and-drop templates and sales funnels.
  • Comprehensive A/B split testing features.
  • Built-in email autoresponder to create email sequences without the need for third-party email marketing platforms.
  • Automated SMS messaging to sales and marketing funnel subscribers with Twilio integration.
  • Introduce affiliate marketing into marketing strategies with the Backpack feature.
  • 25+ direct integrations (opposed to 40+ of Leadpages) and 2000+ integrations via Zapier.
  • Integration with PayPal, Stripe (to accept credit card payments), and various other payment tools.
  • ‘Share Funnel’ feature to share funnels with other users.

Pros of Leadpages

  • The landing page builder is more robust than ClickFunnels.
  • HTML editor to tweak landing pages using custom code.
  • All pages such as sales & checkout pages, opt-in pages, etc. are mobile responsive.
  • 200+ high converting landing page templates (much more than ClickFunnels).
  • Powerful A/B split testing feature with different landing pages.
  • 40+ direct integrations and 2,000+ more with Zapier integration.
  • Leadpages landing pages can integrate with your WordPress site and other CMS – a feature that is also available with ClickFunnels.
  • Basic analytics features are built into the platform.
  • Better and quicker customer support than ClickFunnels.

ClickFunnels vs Leadpages: Detailed Comparison

Leadpages vs ClickFunnels comparison breakdown by features:

  • Ease of use
  • Landing page design
  • Templates & sorting
  • Integrations
  • Conversion tools
  • Publishing options
  • SEO and analytics
  • Pricing

ClickFunnels vs Leadpages: Ease of Use

A specialized landing page software or sales funnel software must be easy to use whether you want to build a great landing page or create a complex sales funnel.


Screenshot of clickfunnels store dashboard overview

Clickfunnels interface boasts a clean left navigation pane that gives access to everything such as sites, funnels, store, pages, themes, domains, etc. Discovering features and navigating through them is easy.


Screenshot of leadpages dashboard

Leadpages has an equally intuitive interface with a similar left navigation pane. The navigation panel gives access to all features like landing page builder, conversion tools, lead magnets, domains, capture leads list, and more.

Winner: Both ClickFunnels and Leadpages are easy to use.

Leadpages vs ClickFunnels: Landing page design

Both ClickFunnels and Leadpages offer noob-friendly drag-and-drop editors. But which one is easier to use?


Screenshot of clickfunnels drag and drop editor

ClickFunnel offers an easy drag-and-drop and intuitive for building landing pages for beginners with no coding skills. You also get different predesigned templates.

The drag-and-drop editor uses a rows and columns system,

ClickFunnels uses a grid-based system for its editor. There are columns, rows, and sections to create a design (similar to WordPress page builder plugins like Elementor), but those with design and coding experience can also use HTML and CSS features.

There are different content widgets that you can drag and drop onto the landing pages you are designing.

Screenshot of clickfunnels content elements page

Content elements include buttons, text, pricing tables, countdown timers, images, Facebook comments, etc. For every page elements, there are styling options.


Screenshot of Leadpages drag and drop editor page

Leadpages also makes websites and creating landing pages simple and intuitive.

The landing page builder of Leadpages uses the same approach. You can create landing pages using columns, rows, and sections and then drop content elements or widgets such as countdown timers, payment & opt-in forms, progress bars, etc.

Screenshot of leadpages  content elements page

There are a few third-party integration blocks like OpenTable and Calendly, which are absent in ClickFunnels.

Advanced users with HTML and CSS knowledge can use custom codes if needed.

However, Leadpages offers Leadmeter for predicting page performance and offering customized tips for conversion maximization. This feature is absent in ClickFunnels.

The landing page builders of both Leadpages and Clickfunnels are modern and intuitive in design.

Winner: Leadpages builder has more integration blocks and their Leadmeter eliminates guesswork by predicting landing page performance.

ClickFunnels vs Leadpages: Templates & Sorting

Well-organized pre-made templates create sales funnels and landing page quickly.


Screenshot of Clickfunnels sample templates

ClickFunnels account has a range of well-designed and optimized sales funnel templates. All facets of marketing funnels are streamlined in the templates and each template has a responsive design.

There are more than a hundred templates organized as whole or single-page funnels. They are then further categorized as opt-in, product launch, sales, membership, etc.

What’s interesting is that ClickFunnels’ sorting approach is based on funnel types instead of page type or template type. The different funnel types include video sales letter, two-step tripwire, product launch, squeeze page, auto-webinar, and webinar.

For any marketer, these templates make it easy to create and visualize the steps of complex marketing funnels.


Screenshot ogf Leadpages sample templates

Leadpages also has a huge collection of templates that will allow you to create a landing page, a sales page, or an entire website. The templates accommodate many business types.

Templates are sorted by three parameters – popularity, conversion rate, and newest, with conversion rate being the default parameter. There are other sorting features such as color, industry type, page type, etc.

Leadpages offers scientifically optimized simple landing pages to maximize conversion, and each one has an auto-generated responsive design.

Winner: Both platforms have equally powerful template sorting abilities.

Leadpages vs ClickFunnels: Integrations

Both landing page software tools offer third-party integrations and offer a dedicated WordPress plugin for WordPress integration. But which is better?


Screenshot of Vlickfunnels integrations Page

ClickFunnels offers 29 native integrations and Zapier integration that offers more third-party integrations. Some of the native integrations include SalesForce, Infusionsoft, Kajabi, EverWebinar, ActiveCampaign, Shopify, etc.

It also has a range of payment integrations including Stripe, PayPal, ClickBank, Apple Pay, Android Pay, Recurly, etc.

You can select whichever you like based on the needs of your online business.


Screenshot of Leadpages integrations page

Leadpages offers 40+ native integrations along with Zapier integration. You can connect Leadpages with Google Analytics, Google Ads, Aweber, ConvertKit, WebinarJam, Zoom, and more.

However, for payments, Leadpages offers only Stripe integration natively to accept credit card payments. PayPal is compatible but not natively integrated. You can get Gumroad through Zapier integration.

Winner: Leadpages offers more native integrations.

ClickFunnels vs Leadpages: Conversion Tools

Powerful conversion tools are necessary for business success and thankfully both platforms specialize in this area.


Screenshot of Clickfunnels A/B split testing

ClickFunnels aids in creating marketing and sales funnels that help to generate leads and increase sales.

To ensure that those sales funnels are effective, the platform offers a range of conversion tools that include pop-ups, A/B split testing, analytics, lead magnet delivery, one-click upsells, and order bumps.

They also have multiple payment processors.


Screenshot of Leadpages A/B split testing

Leadpages also offers popup forms, A/B split testing with multiple landing pages, lead magnet delivery, and conversion tracking. However, they also have an Alert Bar that helps in promoting special events, webinars, lead magnets, etc.

They also have the Leadmeter that tells you how your landing page will perform before you publish them.

Winner: Leadpages has a few advanced conversion tools, while ClickFunnels offers a wider range of e-commerce features for complex businesses.

Leadpages vs ClickFunnels: Publishing Options

Both Leadpages and ClickFunnels offer features to publish beautiful landing pages, sales pages, etc.


Screenshot of Clickfunnels custom domain connection page

ClickFunnels will allow you to host your web page directly from their platform. You can connect a custom domain or even register a domain through your ClickFunnels account.

You can display an entire sales funnel, including conversion optimized pages, on your WordPress website using their WP plugin. This is helpful if you want to capture leads using your ClickFunnels pages directly from your website. There is no limit to how many sales funnels you can display on your WP site.

You can set multi-user permissions like sales, contacts, follow-up funnels, etc.


Screenshot of leadpages custom domain connection page

Leadpages will give you a custom Leadpages subdomain for publishing your landing pages, but you can attach an existing domain or get a free custom domain with an annual subscription.

You can also publish your web page as a dynamic HTML page that will update automatically when you make and publish changes in Leadpages.

And you can install your landing pages on your WordPress site using their WordPress plugin.

Winner: Both offer equally powerful features for publishing landing pages.

ClickFunnels vs Leadpages: SEO and Analytics

Both platforms offer robust SEO and analytics tools.


Screenshot of Clickfunnels SEO features page

ClickFunnels provides tools for adding metadata of landing pages, text hierarchy (H1, H2, etc.), image alt-texts, etc., so that you can optimize your excellent landing pages for search engines.

Screenshot of Clickfunnels analytics overview page

They also offer performance updates like conversions, traffic, earnings per click, etc. through their stats page where you will receive real-time data. There are detailed educational videos that help users understand how analytics works.


Screenshot of Leadpages- SEO features page

Leadpages also offers SEO features. You can set meta titles & descriptions, add keywords to your landing pages, and optimize your powerful landing page templates with H1, H2, and H3 tags. Image optimization with alt-text is also possible.

Screenshot of Leadpages analytics result page

Real-time analytics is also available with Leadpages where you can see pageviews, conversion rates, unique visitors, and more.

Winner: Both offer equally powerful SEO and analytics features.

Leadpages vs ClickFunnels: Pricing

Sales funnel software or specialized landing page software will of course cost money. However, particularly for a small online business, cost is an important factor. So let’s see which platform is more cost effective.


Screenshot of Clickfunnels pricing plans

ClickFunnels offers a 14-day free trial beyond which you must pay. There are two pricing tiers.

Basic: $97 a month

  • 20 funnels and 100 pages
  • 20,000 monthly visits
  • 3 custom domains
  • 3 payment gateways
  • Unlimited contacts
  • Email support

Platinum: $297 a month

  • Unlimited funnels and unlimited pages
  • Unlimited monthly visits
  • 9 custom domains
  • 9 payment gateways
  • Unlimited contacts
  • Backpack
  • Email and live chat support

With annual billing you can save $194 and $594 for the Basic and Platinum plans, respectively.


Screenshot of Leadpages pricing plans

Leadpages also offers a 14-day trial beyond which you must pay. And they also offer two pricing tiers.

Standard: $49 a month

  • 1 site
  • Unlimited landing pages, Alert Bars, and pop-ups
  • Unlimited traffic
  • 40+ integrations
  • Unlimited leads and lead notifications
  • Email support

Pro: $99 a month

  • 1 site
  • Unlimited landing pages, Alert Bars, and pop-ups
  • Unlimited traffic
  • 40+ integrations
  • Unlimited leads and lead notifications
  • Email, chat, and phone support
  • Unlimited A/B split testing with optimized landing pages
  • Online sales platform and payments

With annual billing you can save $144 and $300 for the Standard and Pro plans, respectively.

Winner: Leadpages is cheaper than Clickfunnels.

ClickFunnels vs Leadpages: Summary

If your goal is to build high converting sales funnels for your business, ClickFunnels (clue is in the title) is your best choice.

You can create a sales funnel with Leadpages, but its main focus is to create landing pages to collect leads and increase conversions. To build a funnel with Leadpages, you’ll need to manually set it up as there are no pre-made funnel templates.

Also, if you want to boost your marketing strategy by setting up affiliate marketing, ClickFunnels is the all-in-one solution you will need, whereas Leadpages doesn’t provide that feature.

However, if your goal is to generate as many leads as possible, and setup your sales funnels separately, Leadpages is probably the software for you.

Both online marketing applications are super powerful and highly recommended additions to monetize your lifestyle business, however, the one you choose will be based on your business goals.

Good luck!

ClickFunnels vs Leadpages: FAQ’s

Who should use ClickFunnels?

ClickFunnels is for digital marketers or people in marketing business who need to visualize landing pages or sales pages as funnels.

This tool is perfect if you want to create high-converting landing pages or want a pre-built webinar or sales funnel template to create an entire funnel.

It is also perfect if you want your own affiliate program and membership-only content.

Who should use Leadpages?

Leadpages is for those who want to build great landing pages using a simple landing page builder in just a few minutes.

Every sales landing page template is optimized for generating leads and maximizing conversions.

If you are looking for a pre-made complete sales funnel, Leadpages is not the right choice.

Is Leadpages a funnel builder?

Yes, Leadpages is a funnel builder, albeit a basic one. It allows users to design and build interconnected landing pages that can guide visitors through a sales process, thus creating a funnel.

However, it lacks some of the advanced features available in dedicated sales funnel builders.

Can I create a landing page in ClickFunnels?

Absolutely, ClickFunnels is specifically designed to create landing pages as part of more complex sales funnels.

The platform includes a variety of customizable landing page templates and also offers split-testing capabilities to optimize your conversions.

What is ClickFunnels alternative?

There are several ClickFunnels alternatives available, each with their own strengths and weaknesses. Some popular ones include Leadpages, for simpler funnel designs; Unbounce.

What is the difference between landing page and click funnel?

A landing page is a standalone webpage designed to convert visitors into leads by providing a focused piece of content in exchange for contact information.

On the other hand, a “ClickFunnels funnel” (or any sales funnel) is a series of webpages, including landing pages, designed to guide a visitor from first awareness of a product to the final purchase or action.

Which is better: ClickFunnels or Leadpages?

Your business model will define which one is better for you. Leadpages will not give you all the features that ClickFunnel provides.

For instance, ClickFunnels has built-in email marketing, gated content with membership websites, a dedicated funnel builder, and even an affiliate program. It also has complete sales funnel templates, making it a better choice for online marketers.

Leadpages, on the other hand, will not provide pre-made templates for sales funnels, but it will simplify the funnel design process by providing high-converting but simple landing page templates, alert bars, pop-ups, etc., that can efficiently collect leads.

Can ClickFunnels replace your website?

While ClickFunnels is a powerful tool for creating beautiful landing pages and complete sales funnels, it is not designed to replace a traditional website entirely. ClickFunnels excels in guiding visitors through a specific sales process, making it ideal for marketing campaigns, lead generation, and product launches. However, for comprehensive website functionalities such as diverse content, multiple navigation pages, and extensive information, it is recommended to use both ClickFunnels for specific campaigns and a website for overall online presence.

Can both ClickFunnels and Leadpages accept credit card payments?

Yes, both ClickFunnels and Leadpages offer features to accept credit card payments. ClickFunnels provides native integrations with various payment processors, including Stripe, PayPal, ClickBank, and more. Leadpages, on the other hand, integrates with Stripe for credit card payments, and PayPal is also compatible, though not natively integrated. Your choice may depend on your preferred payment gateways and the needs of your online business.

Is ClickFunnels an all-in-one solution?

Yes, ClickFunnels is considered an all-in-one solution for digital marketers. It not only allows you to build landing pages but also provides features like a dedicated funnel builder, email marketing capabilities, an affiliate program (Backpack), and the ability to create membership-only content. This makes ClickFunnels a comprehensive platform for marketers aiming to streamline various aspects of their online business within a single tool.

Do both ClickFunnels and Leadpages offer all the features needed for building landing pages?

Yes, both ClickFunnels and Leadpages offer features to create beautiful landing pages. They provide user-friendly drag-and-drop editors, pre-made templates, and customization options. ClickFunnels uses a grid-based system for its editor, whereas Leadpages employs a column and row approach. The choice between the two may depend on individual preferences and the additional features each platform provides.

Can ClickFunnels and Leadpages help in capturing leads?

Absolutely, both ClickFunnels and Leadpages are designed to capture leads effectively. They provide tools like opt-in forms, lead magnets, and conversion tracking. ClickFunnels focuses on creating entire sales funnels, making it suitable for lead generation throughout the sales process. Leadpages, with its Leadmeter feature and scientifically optimized landing pages, aims to maximize conversion rates and capture leads seamlessly.

Are ClickFunnels checkout pages clean and intuitive?

Yes, ClickFunnels offers clean and intuitive checkout pages as part of its sales funnel templates. The platform ensures a streamlined experience for customers during the checkout process. With responsive design and customization options, ClickFunnels allows you to create professional-looking checkout pages that complement the overall aesthetic of your sales funnels.

About the author

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. Also as an Amazon Associate I earn from qualifying purchases. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊

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