Clickfunnels vs Kartra: Which Platform is Best For Your Lifestyle Business?

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Clickfunnels is quite possibly the most well-known and popular all-in-one sales funnel builder and digital marketing platform on the web today.

Hot on its tail, however, is Mike Filsaime’s Kartra, an up and coming, and what may seem like, a more affordable all-in-one marketing solution for online business owners.

In this article, we’re going to look under the hood of Clickfunnels vs Kartra, and analyze their features and benefits so you can decide which one serves your online business needs the best.

Clickfunnels vs Kartra TL;DR

In a hurry to get to the good stuff? Here’s a quick overview of our ClickFunnels vs. Kartra review.

  • The main difference between Clickfunnels and Karta is that while Clickfunnels is designed mainly for building high-converting sales funnels for generating traffic and managing leads, Kartra is a robust all-in-one online marketing tool.
  • Both platforms offer numerous similar features that make them efficient for managing marketing campaigns and they’re very easy to use
  • Kartra is the more affordable option between the two. It’s also more versatile with features that are available to all users regardless of their pricing plan.
  • Clickfunnels offers plenty of customizable templates and is also an excellent education platform for those interested in learning more about how to generate leads and market their products online.

The Pros of Clickfunnels

  • Beginner-friendly sales funnel builder with a simple drag and drop editor.
  • Optimized for mobile users
  • Integrates seamlessly with various marketing tools using custom code, webhooks, Zaps, etc.
  • Comes with an Email auto-responder and affiliate management tools.
  • Offers all the features you need to create and run sales funnels seamlessly.
Try Clickfunnels

The Pros of Karta

Clickfunnels Vs Karta Detailed Comparison

Despite their numerous similarities, both Clickfunnels and Karta have several unique features that give each one a competitive advantage over the other in the market. In this Clickfunnels Vs Kartra comparison, we will compare Kartra to Clickfunnels based on the following metrics.

  1. General features and pricing plan
  2. Web page building
  3. Ease of use
  4. Funnels and campaigns
  5. Email automation
  6. Tracking and Analytics

Clickfunnels vs Kartra General Features and Pricing Plan

Both Clickfunnels and Kartra are equipped with features that aid users through the process of creating a complete sales funnel. The two platforms are designed to help users complete various tasks in the sales funnel building process without a need for complex technical knowledge or outsourcing to different service providers.

For both platforms, the features are typically tiered into various categories based on the pricing plan that the user subscribes to.


Screenshot of Clickfunnels general features

Since Clickfunnels is an all-in-one software, you can expect that it offers everything you need to build a complete and efficient digital sales funnel from scratch, or customize an existing sales funnel template.

Generally, the platform offers three pricing plans which include the starter plan, pro plan, and premium plan. These are also known as;

  • Clickfunnels – $97/month
  • Clickfunnels Platinum -$297/month
  • Clickfunnel TwoCommaClubX – $2497/month
Screenshot of Clickfunnels Pricing Plan tables

The starter plan gives users access to all of Clickfunnels’ core functionalities with a few limitations to the number of funnels and pages that users can create.

With Clickfunnels, not only do you get full access to a toolkit for building sales funnels from scratch and loads of pre-made templates. Some of the other features of this platform include:

  • Follow-up Funnel- an email marketing automation feature
  • Backpack- an inbuilt feature for affiliate management programs
  • Membership sites
  • 1-Click Upsells
  • Shopping cart
  • Webinar hosting features
  • Online marketing training materials
  • Powerful sales analytics tools

In addition to the basic feature-set provided in the starter plan, the pro plan does not have any major restrictions. If you’re a pro user, you also get to enjoy high-priority support and comprehensive coaching services.

The platinum plan is the most popular with full-feature access. However, it is exclusive and high-priced.


3 circles with cartoon image insides, first show 2 credit cards and 3 coins represent kartra checkouts, 2nd is desktop and phone represent Kartra Pages and green card looks like Id represent Lartra Leads

Despite being fairly new compared to Clickfunnels, Kartra is a full-featured platform with many digital marketing functionalities. It includes almost the same features as Clickfunnels including email automation, cart checkouts, webinars, split testing, and other vital tools.

Kartra offers 4 pricing tiers namely;

  • Start – $99/month
  • Silver – $199/month
  • Gold – $299/month
  • Platinum – $499/month
Screenshot of Kartra Pricing Plan Tables

One of the best things about this platform is that users on all plans (including the cheapest plan) have access to all of the platform’s features which include:

  • Email automation
  • Video hosting
  • Membership site
  • Landing page creation
  • Shopping carts
  • Affiliate management tools
  • Opt-in forms
  • Agency management

And so on…

The only difference is in the number of leads you can collect.

Winner: Kartra

Both Kartra and Clickfunnels have features that allow you to either build sales funnels from scratch or customize them from pre-built templates based on your marketing needs. However, Kartra is the winner here because it has a more extensive list of features and plans compared to Clickfunnels.

Additional features you will find on Kartra that aren’t on Clickfunnels include advanced email sequences and video hosting.

Clickfunnels vs Kartra Web page builder

Both Clickfunnels and Kartra have a drag and drop web editor that makes it possible to build landing pages and sales funnels from scratch with no coding knowledge. Users can also create web pages from existing templates.


Screenshot of Create a landing page to sell your product with Clickfunnels

The Clickfunnels web page builder is known as Etison Editor. With this intuitive feature, you can build landing pages that are customized based on what you are trying to sell or how you intend to collect leads.

Screenshot of manage sales with Clickfunnels sales pages

There are plenty of templates for different tasks and they can be further customized to your preferences. You can edit various page sections, columns and elements using simple drag and drop.


Screenshot of Sell physical and digital products on Kartra pages

The Kartra platform is an all-in-one solution designed to make the process of building landing pages simpler. You simply need to select the right templates and customize them based on your specific needs. There is also a “Blank canvas” option if you prefer to build your landing pages from scratch.

Screenshot of Create landing pages with Kartra

Like Clickfunnels, Kartra offers column and component modes, as well as other handy features for customizing pages. However, pages built with Kartra are not as easy to customize as Clickfunnels pages.

Winner: Clickfunnels

Side by side, both platforms eliminate the need for coding knowledge when building and customizing pages. However, Clickfunnels offers more options for customization compared to Kartra. Users also get more templates to build their tunnels.

Try Clickfunnels

Clickfunnels vs Kartra Ease of use

As a general rule, the ideal online marketing tool should be one with a simple and easy-to-use interface. In addition to being intuitive, you also want it to be fully adaptable to various business needs. This makes it useful for users with limited technical knowledge and promotes access to everyone.


Screenshot of Clickfunnels stats

On Clickfunnels, you can create funnels from scratch within a few minutes or even select from one of the pre-designed funnels and their corresponding landing page on the platform. There are also several page elements you can use to optimize templates based on your industry or campaign objectives.


Screenshot of Testimonials of online entrepreneurs about Kartra's ease of use

Kartra’s dashboard is just as easy to use as Clickfunnels. At the onset, users get a full tour of the platform to get a feel of how it works. In addition to the core services, additional services such as campaigns, calendars, and so on can be seen on the dashboard.

Winner: tie

As far as ease of use goes, it’s difficult to pick a winner between these two. Both Kartra and Clickfunnels are flexible and easy to use, with drag and drop functionality, and helpful templates.

Try Kartra Try Clickfunnels

Clickfunnels vs Kartra Funnels and Campaigns

Both platforms are robust sales funnel builders that offer the promise of helping you build sales funnels that can turn visitors into leads and eventual customers. You can either build from scratch or customize one of several templates to suit your marketing needs.


Screenshot of Clickfunnels Generate Leads

As a marketing platform for online businesses, Clickfunnels’s main selling point is that it allows you to build high-converting sales funnels within a few minutes. Even on the lowest tiered plan, you get access to plenty of customized sales funnel templates depending on your business goals such as following up on existing customers, capturing leads, selling a service, and so on.

Screenshot of clickfunnels sales page showing inside a macbook

And instead of getting confused about the right sales funnel to use, you can simply take a personalized test to find the perfect funnel for your goals. The template can be customized as you wish to create complete sales funnels, that manage the entire sales process from start to finish.


Screenshot of create sales funnels that convert with Kartra

Kartra’s “Done-For-You” sales funnels were created by online marketing experts like Frank Kern and Andy Jenkins. You’ll find numerous sales templates built to serve a wide range of marketing objectives.

Screenshot of kartra funnels

The funnels also come with additional elements like the web form creator for creating opt-in-forms, sales pages, thank you pages, and so on further making them very efficient for your campaigns.

Winner: Kartra.

It’s hard to pick a winner between these two since they both offer impressive sales funnel capabilities. However, Kartra offers sales funnel templates designed by some renowned names which make them a little more impressive. Additional sales funnel features such as goal-based automation and trigger campaigns make Kartra’s campaign templates even more robust.

Clickfunnels vs Kartra Email Automation

Email automation is one of the core features of any comprehensive sales funnel builder. Both Kartra and Clickfunnels have powerful email marketing tools that allow online businesses to target new customers and build relationships with existing ones.


Screenshot of Clickfunnels Add email lists to your email marketing software

Clickfunnels’s email marketing tool is known as Follow-up Funnels (formerly Actionetics). This email marketing platform offers several robust features and various marketing tools that take personalized email marketing automation to the next level.

Screenshot of Create follow-up funnels with Clickfunnels Email Marketing tool

One of the most impressive features of Follow Up Funnels is the ease with which it integrates with various social media platforms. With a customer’s email address, you can generate a complete social profile and categorize them automatically to create your follow-up funnel to be used for more personalized email marketing.


Screenshot of Kartra Email Marketing Tool

Kartra’s email marketing automation feature functions in a similar way, allowing you to follow up on your customers based on specific parameters. Kartra can also collect additional information about your customers using their email addresses.

In addition to this basic email marketing component, it offers more advanced analytics of your customer base. This makes it possible to further personalize your emails based on their behavior. Kartra can also track and record how your emails are performing

Winner: Kartra

Clickfunnels’ Follow-up funnel is powerful enough to go toe-to-toe with Kartra’s email marketing feature. The major difference between them is that the Follow-up Funnel is only available on higher plans like Platinum and TwoCommaClubX whereas Kartra’s email marketing automation feature is available to users on all pricing levels.

Clickfunnels vs Kartra Tracking and analytics capabilities

It’s not enough to build web pages, create membership sites, or create email marketing campaigns, you also need to be able to measure how your campaign efforts are performing. This makes tracking and analytics an important factor to consider in choosing an online marketing platform.


Screenshot of Clickfunnels analytics

Clickfunnels seeks to help you understand your customer behavior better and determine what they really need using a range of robust inbuilt analytics. You can easily analyze your sales funnels or your online store using one of several analytics integrations available on the platform.

Clickfunnels also allows you to leverage third-party solutions for analytics solutions that are unavailable within the app. This way, you can use as many tools as possible to make more informed marketing decisions.


Screenshot of Kartra analytics

Kartra kicks analytics up a notch by providing all the tools to track different performance metrics within the platform. The inbuilt analytics dashboard tracks the progress of customers across the sales funnel. It also offers potent tracking tools for measuring sales, conversations, membership, and so on all within the platform.

Winner: Kartra

As far as analytics goes, Clickfunnels is just as effective as Kartra. However, you’ll need a number of integrations to access Clickfunnels full analytics potential. With Kartra, there’s a robust analytics dashboard already powerful enough to generate detailed reports and valuable insight for all aspects of your online marketing.

Clickfunnels vs Kartra – Summary

As you can see from this Kartra vs Clickfunnels comparison, both platforms are powerful online marketing tools that can be utilized to create and manage your digital marketing campaigns.

While Kartra can be considered more of an all-around platform, Clickfunnels has several impressive features that make it useful for seasoned marketers as well as businesses of all sizes.

What will determine which of these platforms is more suitable for you includes the size of your business and your specific marketing goals.

For solopreneurs and digital nomads, you’ll likely get more bang for your buck using Kartra.

Clickfunnels vs Kartra – FAQ’s

Which is better: Kartra vs Clickfunnels?

Both Kartra and Clickfunnels are robust sales and marketing automation platforms. It’s hard to determine which of them is ultimately the best since they are similar in so many ways.

However, if what you need is an all-in-one platform to run your entire business and marketing needs from the same place, then Kartra is likely the better choice. Clickfunnels is more of a sales funnel builder designed specifically for creating and managing marketing campaigns,

What’s The Main Difference Between ClickFunnels And Kartra?

The main difference between Kartra and Clickfunnels is what they’re designed to do. Kartra is a tool for running various aspects of a business operation including running your online marketing programs.Clickfunnels on the other hand is designed for building sales funnels and as an education platform for online marketing.

Which is cheaper; Kartra or Clickfunnels?

In terms of overall pricing Kartra is generally more affordable than Clickfunnels. The platform offers four pricing plans. However, users at the lowest tier still get access to the full range of features that the platform has to offer.

Which One Has an Affiliate Program?

Both platforms have impressive in-built affiliate programs you can add to your products for affiliates to promote you. However, once again you can only access the Clickfunnels program if you have a premium membership or higher. You can make your products commissionable on any plan within Kartra.

Also, both platforms have excellent affiliate programs for affiliate marketers who want to promote either Kartra, Clickfunnels, or both.

Click here if are more interested in creating or building an online course. I show you step by step on how I created a 6 figure business.

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