Welcome to another ‘week in the life of a travelling entrepreneur’!
This week we’ve been in Maui and it’s been a busy one!
A 12 hour day exploring the road to Hana, a sunrise hike, a submarine experience, a snorkel trip, a Luau & surfing lessons!
And we still had time to enjoy some beers on the beach watching the sun go down!
We may have been active but I tell you, I don’t want to be going near any weighing scales anytime soon!
Tacos, fajitas, fish & chips, nachos! Come on America, even the salads are 1000 calories each!
As I write this we’re off to the big island & I’ve decided to become a carbarian for the rest of the trip.
Step away from the carbs Jo!!! 😂
So Hawaii is definitely the land of the turtles. I have never seen so many, on the beaches, swimming past in the sea, while snorkelling etc.
What’s amazing is their complete nonchalance for humans.
They just seem to go about their business and completely ignore the fact we’re there!
I was quite nervous snorkelling close to a beach which was home to an entire group of pretty big green sea turtles.
I didn’t want to swim into one, but believe me they’re much more agile than us in the water and just swim round you!
Make It Happen Monday
So I had a very exciting experience this week when my latest MIHM episode saw over 2.2k views!
Thank you so much to everyone in the FB group for your comments & support.
Unfortunately after checking the analytics, it seems the video was shown as a ‘suggested video’ to people watching a ‘vivo phone ad’. Therefore on average about 2k views only watched 45secs of the video. Booo 🙁
They don’t know what they’re missing out on! 😂
Not to worry, this time next year it’ll be a million views! (Get it people from the UK!) 😂
However it has made me think about my MIHM vids.
Last week I talked about reducing the quantity of my content to focus more on quality & promotion and moving forward I really want to work on providing super valuable MIHM vids.
I already have a list of great topics to cover in the coming weeks / months but if you have any burning questions you’d like me to cover in a future episode do please let me know in the comments below or at anytime in the group.
No updates this week other than to let you know (if you don’t know already), IGTV’s max video limit is 10 minutes.
If you don’t know IGTV is a separate app to IG but connects directly with your IG account by automatically publishing a preview of your video plus your captions & hashtags to your IG feed.
You can upload a video directly to your IG feed but that limit is 60secs & if you want to upload a video to your story the limit is 15secs. Although if you have a longer video you can use an app called ‘Long Story’ to splice a longer vid into short 15 sec clips.
So IGTV is like YouTube for IG but as I said max limit is 10 mins. Don’t sit there uploading and getting rejected all day only to discover your vid is too long! 😜
That’s it for this week. Have just arrived on the big Island for 9 days, so looking forward to exploring the volcano! 🌋
In the meantime…
“Don’t let the fear of striking out, hold you back” Babe Ruth
Fave Joke told to me by my 12 Year Old
What’s big, grey & doesn’t matter?
An irrelephant! 😂😂😂
Have a great weekend 😁
Welcome my friends to another “Week in the Life of a Traveling Entrepreneur’ post!
What a week it’s been!
Happy Birthday Honey!
We started the week last Sunday with Rhetts birthday.
Here’s a little known fact, did you know he is in fact my toy boy?
Yep 4 years younger than I, the lovely Rhett turned just 43 years old on Sunday and for just two months he’s only 3 years younger than me! 😁
We had a lovely day and it was great to celebrate it in Hawaii! 🌺
Enjoying a beer in the ocean 😎
Happy Birthday! 🍰
Pillbox Hike & Shark Cove
Mon / Tues was spent exploring & hiking!
It’s amazing how my daughter comes alive when we get her out from behind her iPhone. She loved the Lanikai Pillbox Hike which was a challenging upward, almost rock climbing at points, hike (great fun) and a bit of snorkeling and playing in the rocks at shark cove.
I have absolutely no idea why it’s called Shark Cove by the way. There were no sharks (thank god).
We also saw where they filmed parts of Jurassic Park, the hotel where Forgetting Sarah Marshall (romcom) was filmed & a huge Banyan tree which was used for Pirates of the Caribbean! 😀
Having fun at the top of Pillbox Hike
What a view!
Turtle Bay Resort (Forgetting Sarah Marshall)
Banyan Tree (Pirates of the Caribbean)
So the lovely Tina Sibley is doing an online summit with her business partner Debbie Peck and I was honored to be interviewed by Tina this week for the summit.
She asked me a great opening question;
What does freedom mean for you?
For me it literally means being able to jump on a plane whenever I want to and go anywhere in the world. No ties, nothing to hold me down. As free as a bird.
But it means different things to different people, so I ask you – what does freedom mean to you?
If you’re willing too, please share your answer in the comments below…
In the meantime, look out for announcements from Tina or myself about the summit later in the year. 😀
Productivity & Time
So I had to make a decision this week.
I had to ask myself, is what I’m doing now having the most impact on the growth of my business?
Have you asked that of yourself lately?
Are you spending 80% of your time on the 20% which will have the greatest impact?
Do you even know what that 20% is?
You have to start by knowing what your outcome is.
So first identify your next immediate goals. For me that looks like;
1. Build my audience – objective to grow the FB Group & my email list to 50k combined.
2. Get my ecommerce store off the ground
3. Write a book (already planned and underway)
What I mean by immediate goals, is that these are the first things I want to do before I move on to other goals.
Then once you have these clearly defined, you know you need to do something every day to work towards these goals.
Right now, all of my ‘working time’ which I don’t have as much of as I did when I started out back in 2010 (too busy having fun!), is being spent trying to maintain my daily blogs & weekly MIHM videos.
In fact so much time is being spent in the production of these content pieces, I’m spending no time on the promotion, which is a bit of a waste of solid content!
So for me moving forward, I need to spend more time on creating faster or evergreen content I can promote and that leads to people joining my group or email list, launch my store (already planned for Sept) and use the time I’m currently writing daily blog posts to write my book instead.
Practically that means after 6 months of experimenting with Daily Blogs, I’m reverting to better quality but less frequent blog posts with a call to action. (Probably 3 a week including MIHM, a week in the life & one other ‘How To’ post).
Like I always say, you’ll never know what works and what doesn’t until you get out there and just do it.
Take a moment this weekend to ask yourself, are you spending 80% of your time doing the 20% that will have the biggest impact. Clearly define your immediate goals and then Make It Happen! 😀
So I’ve finally settled on ‘Planoly’ as my app of choice for Instagram.
I’ve used Later, which really doesn’t have much going for it as an app. It’s great on desktop, but mobile is poor, although their blog has some awesome Instagram tips.
I tried out Plann, which is great on mobile, has stats including best hashtags, activity, followers, time to post etc, but right now does not ‘autopost’. So I have to create the post in Plann and then copy & paste into IG, add location, tags etc, which is just a waste of time in my eyes.
So Planoly wins for now. It looks great on mobile, is easy to use, allows you to create custom hashtag groups and auto posts, so happy days.
One thing I am going to try though. My last couple of posts have been ‘auto posts’ and I have noticed they haven’t quite reached as many people or attracted as much engagement as previous posts.
That could be down to timing, the photos themselves, inconsistency of posting. Who knows. But I will be testing & measuring all of this stuff over the coming weeks.
I have begun to engage a bit more this week on the platform which has definitely resulted in a few more follows and it’s so easy to do! Although you can easily get lost in your feed & stories so be careful of over consumption!!! 😂
So that’s it for this week. We’re having a chill day at the hotel today and then off to Maui tomorrow!
We’ve had an awesome time here in O’ahu and I would definitely recommend here for a visit if you get the chance.
Look out for Make It Happen Monday on Monday, it’s all about feeling super comfy on camera!
Have a fab weekend.
Well hello awesome action takers! Welcome to another week in the life of a travelling entrepreneur 😁
As I’m sure you’re by now aware I’m in Hawaii!!! 🌺 Yippeee! 🕺🇺🇸
Happy Birthday America!
Yep Thursday was indeed the 4th July and the first 4th I have experienced here in the US & what fun it was!
A few beers in the sea in the afternoon, a beautiful BBQ cooked by the lovely Rhett, music, lots of happy people & all finished off with the most amazing fireworks, which we watched from some rocks jutting out into the ocean! 🎆
It was fantastic! 😁
So Happy 4th to all my American friends! 😘
This is literally an opportunity just to show you a pic of a huge pineapple flavored ice cream! 🍦
It was super yummy, but I gave Rhett the pineapple. 😛
I talk about our day at the Dole Plantation here.
Following on my Instagram saga, I have posted a few times this week, although I’m still fighting with apps.
I love the layout of Planoly & I love the mobile functionality of Plann, but Later is the only one that posts automatically for you. The other two let you know it’s time to post & then you copy & paste into Instagram.
I get that it helps with planning, but you might as well just post directly into the platform if you’re going to have to copy & paste each time.
I’m still getting very little traction with my posts (although I was happy with the response to my MIHM vid this week on IG & FB) and so this coming week am going to try getting out into the Instagram community & liking / commenting on others posts in my niche.
I’m also going to look at my visual style & see if I can create a look / feel which is uniquely mine. Design has never been my strong suit so any pearls of wisdom here would be appreciated! 😁
Also after consuming a couple of Instagram courses, some blog articles & scrolling through infinite accounts it really is clear that there’s not one set of rules here that works.
Some people post a few times a week, some every day, some a couple of times a day, some 4 or 5 times a day.
Some captions are long, some short, some use hashtags, some don’t.
I think the real key here, much the same on FB is about really being uniquely you or your brand, showcasing the stories behind your business, and offering value by way of educating, inspiring or entertaining your audience.
I talk more about this in the section below ‘Just Be You’, but before that…
I need to do a shout out for this young lady as I’m so impressed with what she’s doing online.
She’s got a very successful IG account of her own & then followed it up with her Goal Digger Podcast which is choc- a-block full of useful & actionable information.
Her blog is beautifully laid out and super user friendly & her Instagram course is very good. (Not an affiliate link yet).
If you want to follow someone who’s doing the influencer / information marketer model well check her out.
Goal Digger Instagram
Just Be You
That being said, it’s so important you believe in yourself enough to create your own style & voice in your niche.
When you take a course, what worked for the course host is obviously what they will teach, but may not necessarily work for you.
It’s great to look to others for inspiration but self awareness is key to your success,
Are you a strategic person or more fly by the seat of your pants?
Are you consistent & disciplined or a tad disorganised?
Do you hate the camera but love to talk?
Do you live to write but hate the sound of your voice?
Do you hate taking & editing pics but love taking video shots?
Perhaps you love to tell funny stories or share inspirational messages.
I talk a lot about knowing your target market but knowing yourself is equally as important.
This is because it will affect how you run your business.
If you’re not very organized or hugely strategic, then batch working and making sure you plan ahead will be vital to your success.
If you love to write but hate the camera, then blogging & FB are probably better platforms for you and stories are your tool.
If you’re more video than photos, then YouTube, IGTV & stories are your tools of choice.
Really getting to grips with who you are and what you love to do and not getting caught up in being where you think you’re supposed to be or doing what you think you’re supposed to do really takes the pressure off and makes the whole thing so much more enjoyable which of course will have a huge impact.
So take some time out if you can and identify all those loves and hates you have so you can get really clear on the path for you. 😀
So that’s it for this week, I’m super busy hiking all over O’ahu, swimming in the ocean and generally enjoying myself.
In fact today we’re headed to Waikiki for the day to celebrate Rhetts birthday.
Be sure to follow me on Instagram to see photos! (See what I did there).
Have a fab week and here’s my fave quote from this week;
Maybe the journey isn’t so much about becoming anything. Maybe it’s unbecoming everything that isn’t really you, so you can be who you were meant to be in the first place. Summer Saldana.
I don’t like pinapples.
I wish I did, as they’re super healthy & nutritious, but I can’t stand them. Not sure why, a bit how I feel about coconuts. Also super healthy but the thought of a coconut juice throws me into convulsions.
But earlier today I was very excited to visit the Dole Plantation, the birthplace of the pineapple & try a famous Dole Whip (pineapple flavoured ice cream). 🍍
I know crazy right! 😛
We spent a couple of hours wondering around what was billed as ‘the largest maze in the world’. Not sure if it is that, but it was great fun trying to find the secret signs placed randomly around the maze.
We gave the pineapple express a miss as there was a 45 min wait (tip get there early), so sat down to enjoy a famous Dole Whip & a bowl of french fries (or chips as call them in the UK).
All in all a lovely morning out and highly recommended if you’re visiting the Isalnd of O’ahu! 😀🍍
It was super yummy, but I gave Rhett the pineapple. 😛
Exploring the maze with my beautiful little girl :)
Todays post is coming at you from O’ahu, Hawaii! 🌺
It’s beautiful here.
I’m not sure what I expected but after watching the odd episode of Hawaii 5.0, I think I was expecting a lot more coastal high rise buildings, not just in Honolulu & Waikiki, but right along the coast.
But once you drive away from the main areas, it’s beautifully green & lush with a perfect mix of mountains & aquamarine coastline.
We have lots of treks and trips planned over the next couple of weeks so I look forward to sharing my explorations with you! 😀
In the meantime, here’s the view from where I’m sitting as I write this post.
Have a great Sunday, wherever you are and whatever you’re doing! :)
And we’re off!
As I write this I’m an hour away from landing in Osaka, Japan.
We have 3 days here & then off to Hawaii for 4 weeks.
This is what I LOVE about having a lifestyle business.
We’re away for a total of 6 weeks as a family because we can! The only thing that stops us from travelling more at the moment is my daughters schooling.
For Rhett & I, a couple of hours here & there through the week is enough to keep things ticking over for our Amazon biz and for ‘Your Lifestyle Business’, my travelling is part of my content strategy!
You have to love the business model! 😍
So I totally wanted to get a heap of blog posts & Instagram captions written on route, but I actually got stuck right into a James Patterson book which I read cover to cover!
(I rarely read fiction so it was a welcome break & I love how easy his books are to read).
Ho hum! All work & no play makes us dull right? 😂😂😂
Anyway must go, have just been told to turn my phone off (only ever happens on Air Asia these days).
Discovered a super cool strategy for writing Instagram captions today.
Will be trying it out over the next week or so & look forward to sharing it with you!
Have a great day! 😁🙋🏻♀️