Mind, Money & Marketing Show – Episode #5 – Live Your Message with Marisa Murgatroyd

If you want to ensure your business and brand is saying what you really want it to, then this is an interview you will really enjoy.

Marisa is the founder and lead web strategist at Live Your Message – a full service web design and internet marketing agency. She is also the co-creator (along with her business partner and husband) of ‘Superhero Summits’ a series of online events showcasing the best marketing minds in the business!

We got to talking about branding, standing out from the crowd, self belief, approaching influencers and much more…

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Raw Transcript of the Interview

Jo: Hello, ladies and gentlemen, Jo Barnes here, with another
episode of Mind, Money, and Marketing, welcome. Lovely to see you again and I am
super happy to have with us today a lovely, glamorous lady by
the name of Marisa Murgatroyd from liveyourmessage.com.

[music]

Jo: Now, Marisa has been working very hard over the last year or so,
Organizing some major online events, which inspired me to contact her to
ask her all about how she kind of came about hosting and
presenting those events and all the different challenges and
things that go with them.

Also, to find out a little bit more about liveyourmessage.com,
because it’s a very kind of passionate brand that Marisa’s got
there and it’s very intriguing. So, welcome, Marisa Murgatroyd.

Marisa: Thank you so much for having me. I can’t wait to begin, and
just give some value to your audience.

Jo: Okay, well, let’s crack straight on then, Marisa. Let’s not
waste any time. Can you just tell us a little bit about you? Let’s hear a little bit
about your background and what’s kind of brought you to this
point of your business and your brand of Live Your Message right
now.

Marisa: Yeah, absolutely. Like a lot of people in this country are,
well, I think all over the world, really you know, I was taught, but I could go
anywhere to school. My dad started a mutual fund for me the day
that I was born to invest my college education.

Basically said, you can go anywhere. My whole childhood, I worked
really, really hard, got the best grades, got the best test
scores, went to the Ivy League.

Found myself graduating with a degree and when I graduated, my
dad wrote me this letter basically saying, you know, here’s a
bunch of money. You can either invest in a down payment of a
house or your graduate school education. I hope that you’ll go
work for a well-respected institution.

I just felt like I had been slapped in the face. My dad had
given me this gift to try to support my future, but the very
last thing that I ever wanted to do was go work for a well-
respected organization.

I was creative. I was an artist. I wanted to make things happen
that didn’t exist in the world already, so what I found myself
doing is creating application after application and not even
getting interviews for jobs I didn’t want.

There’s nothing more demoralizing than being turned down for
things that you don’t even want. But what happened is at the
time, back in 2000 when I graduated, there wasn’t much awareness
about entrepreneurialism.

I thought that the only options that I had was to go and work
for somebody else. I basically spent 10 years working for other
people, trying to bring my creativity into existing roles. And I
did fairly well.

I was a documentary filmmaker; I worked as a creative director
on large scale projects for the State of California and the
Getty Museum and PBS and all of these large organizations. But
what happened is, I wasn’t feeling like I could do my work and be
me in those situations.

And I didn’t really realize that I could create something
entirely different around who I am and what I love to do that
would enable me to be more successful than I could ever be in a
job. Not just in terms of fulfillment, financially and making an
impact, as well.

What happened is after I spent about 10 years in those circles,
I left and I just decided to take a break and go on a road
trip and I thought, well, what can I possibly do? I know how to
make things look good, I know how to make things sound good, I’m
an award winning film maker, what do I even know how to do?

What I realized is that instead of going through this old of
model of spending two years crafting this highly produced
documentary film and getting it out to market, in the meantime,
the world has changed.

I can take the same skill set and use it online and make
things happen from the concept to execution, sometimes within a
few hours and that my skills online can really make a huge
impact.

The last, you know, four or five years, I’ve been really
studying the top experts in the field who have made an amazing
impact online in bringing these skill sets of who I am to this
global marketplace.

And that’s what I help people do, as well, is build a business
that’s an expression of who they are, that leverages the most
powerful tools that we’ve got at our disposal, at our
fingertips, to really make a massive impact and have huge
income, doing what you love.

Because I honestly believe that when everybody does what they
love, what lights them up, it’s like the problems of the world
just sort of sort themselves out. I don’t mean that in
idealistic Pollyanna-ish way, I definitely think that we all
have the solutions to the problems that the world faces.

It’s just a matter of stepping into our role and doing that
with belief and conviction and the tools that we’ve got at our
disposal, to make a huge impact.

Jo: So you work a lot with small businesses, and I think I saw you
work with, is it doctors, as well, do you tend to work with doctors?

Marisa: Not necessarily just doctors, but my clientele are consultants,
they’re entrepreneurs and solopreneurs, they’re coaches, they’re people
who freelance, who make a living from their creativity and their
expertise.

Jo: So what led you to start the video “Super Hero Summit”?

Marisa: Absolutely. So, like most things in business, at first I was
thinking about how can I get more exposure? How can I build my credibility?
How can I form partnerships with some of the top people in the field?
How can I start to build my list? And because, you know, I’m a
brand strategist, I’m not just thinking about, well, what’s in
it for me?

I’m thinking about it in terms of what’s in it for my audience.
How can I create another brand that’s not just going to be
something that I create once, but something that I can do over
and over again that’s going to continue to grow my list,
continue to raise our credibility and continue to allow us to
have a bigger impact on the world.

One of the things that I came up with, me and my business
partner and my husband, Murray, is the idea of the Super Hero
Summits. So we thought, what’s missing from this whole
telesummit model?

What’s missing from this model of everybody doing like, twenty-some
hosts and you’ve got these crappy looking pages, where
everyone’s pixelated and blurry, and you know, people are just
doing interviews or pitching products. And we thought that there
were a number of things missing that we could do better and
bring to the field of summits.

We realized, you know, there’s not a lot of fun in these events.
They’re all around these kind vague topics oftentimes, like the
meaning of life or whatever. Busting through limiting beliefs
or just how to do marketing better. And they’re not really a
good experience to attend.

You might get some value, but sometimes after the 10th or the
15th person, you’re a little bit burnt out, if you can get that
far. So we really wanted to do an event differently.

By turning everybody into a super hero and really having a lot
of fun and creativity, telling the back-stories of our super
hero, their kryptonite, their super power, the villains they
face on a regular basis, and bringing that sense of play and fun
and adventure into the summit model and also, creating a brand
that people want to be a part of.

You know, one of the things that you were asking me, I think, is
how was I able to get such amazing presenters on our summit when
it’s the first time that we ever did it? I got on our very first
summit, you know, people like Don Crowler [SP], Jason Fladlien
[SP] and a lot of top experts in their field, and of course,
Andy Jenkins, who would have been really hard for us to
approach.

The way that I was able to do that was a few fold. And the first
thing is, how can we make this event seem so unique and different
and irresistible that people want to be a part of? It’s not the
generic, you know, paint by numbers, rubber stamp idea of a
telesummit. We’re really doing something different.

We’re also doing it in a way where we’re focusing on building up
brands, not a one off, where the quality of the work and the
quality of the experience is not very good, but we’re creating
something that people want to be a part of.

The other thing that I did is to inspire them to want to join,
is we kind of had the first time around and we created the
cartoon characters, the figures, the super heroes, for
presenters and we sent them an email and said, here’s your
super hero. And then we invited them to join.

Already, the caliber of the artwork kind of spoke to them. They
knew that they could come to this event and be turned into a
super hero and who doesn’t want to be turned into a super hero,
right? And then, of course, we just had our act together. We made
it so much easier. We were so much more organized than everybody
else out there.

So many of these events, I get approached by people all the time
and they’re kind a wreck, you know? They don’t have their ducks
in a row. Their event’s disorganized, once you even say yes, the
communication is bad.

But if we could do it in a way that made it just so much more
effective, super easy for everyone to say yes, then that’s the
model where people are going to return and want to be a part of
it, you know, year after year.

Jo: Okay. So essentially, what you would go out and do with
clients, where you help them with their businesses and their branding and
all that kind of stuff, you took everything that you were already doing with
other people and you then, put it into your own model of how you
could then improve your visibility, your credibility, build your
community, etc.

Marisa: Yeah, absolutely. Well, first I did that for my main core
business, Live Your Message. But also we started to do it for the different
marketing for each of our products and Super Hero Summits is,
essentially, a sub-brand that we’re launching, so our goal is to
do up to six events a year. So the first one was Video Super
Hero Summit, in May of this year.

We’re doing another one, Social Media Super Hero Summit, on
November 4-15. Then, you know, next year we’re launching Traffic
Super Hero Summit and Mobile Super Hero Summit and maybe, even
doing Video and Social Media again.

So the idea is that we’re creating this brand, we’re able to
kind of rinse and repeat and each time, raise the profile, raise
the visibility, have more buzz, have higher caliber presenters,
because we’ve created this experience that’s super successful
out of the gate, but is a different kind of model that people
want to be a part of.

The other thing that we’ve done is, instead of this being all
about a ‘let’s build for us’, we thought about, what can make
this a win-win for everybody involved? It’s not just about
giving people visibility in the stage to present from. People
want to sell their products.

But we also didn’t want to turn it into pitch fest, where
everybody is just selling and not giving a lot of value. So
we’re using the Google hangout technology to do 12 streaming
video presentations over 12 days, that are each presenting 12
cutting edge strategies for driving traffic leads and sales
using social media.

Each presenter is offering a product that’s $200 or less, so the
idea is that we’re kind of using an app sumo-model, where we’re
offering products that a lot of times are much more expensive,
$400, even $1,000 that they can get for a limited time for $200.

So they never feel like it’s out of their reach, but they get so
much value and then, the product is so reasonable and the
offers are so good, that they want to say yes.

That model, we’re not just doing a 50/50 split with the
presenters, where we get 50% affiliate commission and they get
50%, but we’re turning around and giving half of our
commissions, or 25% of the total product price, to the referring
partner.

So that way, not only are they getting 50% of the recording
pack, they’re actually getting 50% of the sales of the presenter
products, as well, because the reality is is most people don’t
rake it up in the recording pack. I think we made, you know, I
think we sold, first time around, 150, which times anywhere
between $100 and $200 that’s, you know, a decent amount of
change.

That’s still like between 15 and $30,000 in recording pack
sales. But that’s not enough to make the event truly profitable
and for everybody to walk home with money. So what we did is
with, again, long term thinking, not about how can I maximize
profits for myself, how can I maximize list building for myself,
but how can I make this so rewarding for presenters that they
want to come back over and over and over again?

So that’s one of the things that we’ve done that makes it a lot
more enticing for people, because not only can they sell their
own product, and our top presenters made multiple five figures
from their webinars, from their live streaming Google hangouts.

Not only can they sell their own products and get a piece of
the recording sale, but they also get a piece of sales from
other presenters that they refer. So what that does, it has more
of a spirit of cooperation. When each presenter does well,
everybody does well.

So it’s not just, I want my presentation to do super well, it’s,
I want the Summit as a whole to do well.

Jo: Win-win all around. Very clever. Marisa, you come across as an
extremely savvy, very focused, business person. So let’s dig a bit deeper
into you. What do you feel gives you the self-belief and the
tenacity, determination, to go forward and try these things?

Marisa: Well, first of all, I think I’m super connected to why I do
what I do. I really do, when I said at the beginning of this call, have a belief that
when each of us steps forward and does what we’re called to do,
and does it in a way where you’re using the best strategies and
the best tactic and all that the internet has to offer to get
your message out there, that we are going to solve the problems
of the world.

I used to work in non-profits, and I used to work in
governmental agencies or do work for governmental agencies,
which was a more top down approach of trying to change the world
by producing an amazing media project or trying to change the
world by implementing a policy.

What I realized is, it’s really hard to make change that way or
at least, hard to see the results of the change. By working
individually with business owners, I’m really able to see the
ripple effect of what I do.

That, for me, is so rewarding, personally, when I know that this
person has launched their business because of me. This person
has added a zero to their bottom line because of me. This person
has gone from working in a job, to quitting their job and having
a thriving business because of me. This person has launched
their product.

And if I was able to provide a little bit of inspiration, that’s
hugely, hugely rewarding and that also enables me to make more
of an impact than I could make on my own and so for me, it’s so
worth it and so validating to be able to see the results of my
actions and online, you can literally see how many people are
clicking, how many people are taking action.

You get that instantaneous feedback from all the different
metrics of what you do. And so, for me, that provides a lot of
juice and a lot of motivation to see, okay, this is working. Let
me do more of that. And, oh okay, this is working, too. Let me
do more of that. That’s not quite working, okay, I’m going to
let that one go or shift it and alter it a little bit.

So that’s one of the big things that have enabled me to really
move forward and I think the other thing that breeds confidence
is just taking action. You know, the more that I put out there
and the more of that positive feedback loop that I get, the more
confidence I get to continue to put more stuff out there.

I think what stops a lot of people is just not getting started.
Or not consistently following through and I find that if I just
keep going and put it out there, even when I’m tired or
exhausted or burnt out or frustrated or feeling ineffective or
having a moment of self-doubt, which happens, of course, and do
it anyway and see the impact and know that even if I don’t feel
like I’m fully on, other people aren’t perceiving me in the way
that I’m perceiving myself.

And once I put it out there and I see the response, I realize, I
was just in my head, creating problems that don’t exist and I’m
the only person standing in the way of my success.

And when I recognize that my message is so much bigger than my
fears, so much bigger than my doubts, so much bigger than the
obstacles and challenges that life throws my way and I just
recognize and focus on that ripple effect I’m having, rather
than on this, you know, crazy brewing stuff that’s going on
inside, you know, that angsty stuff that tried to keep me down,
and I just shift the focus. Shift the switch to that, it makes
my problems seem kind of small.

Jo: Well, I just have to very quickly highlight that moment,
because that was a little piece of gold there, I think. That whole shifting
your focus externally from what all the little demons that we have inside
us all the time. Those little self-doubt things that go eh-eh-eh-
eh and actually just shifting that focusing and saying, no, how
is what I’m doing right now helping other people, and that’s a
little bit of gold right there, thank you very much for that,
Marisa.

What advice would you perhaps give to those people who feel that
they can’t quite tap into their super power yet? They’re not
entirely sure what their unique quality is, what their message
is yet. What kind of advice have you got for those people on
trying to tap into that?

Marisa: Well, that’s a hard question to answer quickly, because I’ve
got so many different kind of trainings and processings around that. I
really think that, you know, it comes down to clarity on who you are and what
you want and to many people, it sounds really, really basic.

But what I teach is that if we go out there marketing and
building websites and producing products to really get super
clear, both about what you want in your life and your business
and also, who you are.

Because when you understand how that goal and that vision to
work towards, you’re not building a business that makes you
miserable or, you know, put on a new set of golden handcuffs
for you, but building a business that you can do for year after
year after year, around something that you genuinely care about
that supports the kind of life that you want to live. That can
be super magical.

But it takes some work, some strategic planning and some
processes to really get super clear on what makes you tick. What
you want and also what makes you different in the market, in a
way that’s relevant to your audience, not just something about,
okay, this is my work and this is why it’s important.

But be able to flip that and look at your audience and say,
they’re looking at they don’t have a lot of time, they’re
wrestling with Facebook and kids and mortgages and job. How can
I convey what I do with such clarity that people are interested?
I answer the question, so what? Why does this matter, why should
I care?

That’s the only way you’re going to cut through the noise.
Because if you’re able to have that level of clarity around what
you do and that takes practice and fine tuning to get right. To
really hone into the words, to crack the code on the words and
the images that you need to spark a response in other people.
And that’s, like I said, all about, go ahead?

Jo: No, no, please finish, sorry. I was interrupting you.

Marisa: Oh, no, no, not at all. So that takes a little bit-

Jo: I was just going to move in on the personal branding. Yeah.
Sorry, Marisa. Sorry. The little lag time means we talk over each other
sometimes. So, yeah, no, I was just going to hone in on what you
were saying there, because you’re moving into the realms a bit
there, aren’t you, of personal branding that copy the images,
how you express what you do with absolute clarity.

That comes down to that kind of branding. I mean, how important
is that to your business? The images and all of that kind of
stuff that you use when you’re online?

Marisa: Oh, it’s absolutely critical. You know, I’ve tripled my
business over the last years in a row. Basically, it’s only been two years since I
launched Live Your Message and the very first year that I
launched this brand, I went from making $58,000 a year in a job,
where I got a paycheck to making about 100, you know, I think
it was $176,000 a year.

And this year, we’re on track to do half a million. We came out
of nowhere and very, very quickly were reputable and
established. That’s because we’re putting out the signals that
not a lot of people bother to put out.

If you look at anything we produce, it just looks better and
sounds better than most people’s stuff. And I think when you
take that seriously, when you really take that kind of care in
your brand, when you really craft messages, that show how much
you care and what you care about and reveal your values, people
take notice. Because only the top gurus are really doing this.

So if you come out of the market and you’ve got that level of
clarity and you also invest a little bit in putting out signals
that show you’re for real, people respect that and they respond
to that.

When I got my core message right, when I shifted from my
previous business, [??] and Boldly to Live Your Message, it’s
like, interest and engagement just exploded overnight. The very
first event, I went out there with a brand new business card,
you know, and I started giving them out.

People would look at them, like, wow, you know, that looks so
awesome. And I love your name and I love your tagline and oh
my god and they’d turn around the card and I’ve got a little
call of action on the back to take the Does Your Website Suck?
quiz, they’d start laughing about that.

They’d be like, “Oh, I need to take that quiz.” And just getting
that engagement right and getting those signals right, makes a
difference between that blank stare where people just glaze over
when you say what you do and genuine interest that sparks
response, that sparks action, that sparks engagement, that has
people asking the money questions of, how do you do that?

Or, where can I sign up? Or, do you have a card? And it’s kind
of magical when you crack the code on that in your business and
not a lot of people do.

Jo: What about people who are just starting out? How do they start
to incorporate some of those branding messages, right at the beginning
of their business, where maybe they don’t have an awful lot to invest in
any kind of design or anything like that, and they’re really kind of running
their business on a tight, tight budget.

How can they begin to look professional and super clear right
from the outset?

Marisa: You know, you don’t have to invest a lot of money to really
look awesome and to convey that sort of clarity. You know, I always
teach people a framework that a lot of the top marketing and brands on the
planet know how to use and it’s called, the product reading
sequence.

And it’s primarily used in consumer packaged goods products,
which is products you find on the supermarket shelf and in
stores. But basically, you know, when you think about it, there
might be 50 kinds of laundry detergent, right? And maybe 20 of
them are there on the shelf.

What makes you pick one from the other? So, these huge brands
know there’s basically a process, the way that the brain works
and evaluated new opportunities and new products and new
information.

If you’re actually able to kind of tune in and get that process
right, where you give people the right information in the right
order, magic can happen. And the very first thing is about
getting noticed. You know, that’s what has your eyes drawn to
one product over the other.

And online, the vast majority of website visits last less than
17 seconds. Like, 80% of visits are less than 17 seconds. People
actually gauge you within three to seven seconds. So if you’re
not able to pass that three second test, people are gone and
they don’t come back.

So the very first step is about getting noticed. You can
leverage any of the visual aspects of your brands, from color,
to fonts, to graphics that show human faces and evoke emotion.
And the second characteristic is, it’s got to convey what you do
and why it matters. And it sounds super simple, but the vast
majority of sites, you go to and you have no idea what they’re
about, right? You really don’t know what they do.

And even after sometimes digging through multiple pages, you
still can’t tell what they do. So if you’re able to instantly
say within a few seconds, what you do and why it matters in a
way speaks to your ideal client, you’re going to get noticed
beyond someone else.

And also, the question is, what makes you different, which is
part of the why it matters component. Why would someone choose
to work with you over everybody else out there? And a lot of
that has to do with more than just your content.

So many people make the mistake of thinking it’s about what I
do, right? And the thing is, that there’s so much content out
there for free on Google, like, tons and tons and tons of
content.

So people choose to work with you or choose to follow you
based on what you bring to the content, which is some of where
your personal brand comes in. And I really believe in story-based
marketing.

Telling stories and revealing details about yourself that get
people more involved in your content, than if you were to just
lay the content on them. I mean, if you just gave them five
bullet points of what your website needs to do, they’re going to
be bored and they’re going to tune out.

And content alone doesn’t stick, information alone doesn’t
stick, unless you activate an involved emotion. And that’s what
story telling really, really does. So if you think about what
makes you different based on who you are, how you show up, the
impression and experience that you create for people, in some of
the more emotional markets that you naturally hit that can have
you stand out beyond just being like, “I’m a coach, I’m a life
coach,” you know.

“I’m going to help you break through your limiting beliefs, get
what you want out of life.” It’s like, “Okay, you and everybody
else out there. That’s why most life coaches make less than
$50,000 a year.” So when you tap into all of that, it’s super,
super powerful and almost tangible.

And people get that you know your stuff, but beyond that, that
you can really help them and that you’re the only person to help
them.

Jo: Well, I don’t know about any of the people watching this, but I
am learning so much. I’m going to be in contact with you after this,
Marisa, on your liveyourmessage.com website.

Okay. Tell us a little bit about the Social Media Super Hero
Summit coming up, because I know we’ve only got a few weeks to
go, haven’t we and that’s going to be live. So tell us a little
bit about what’s going on with that.

Marisa: Absolutely. So I brought together 12 of the top super heroes on
the planet when it comes to social media, and not just, you know,
yakking away at social media, but actually using the platform to drive
traffics leads and sales. And if you want to become a super hero
to your tribe, you know, you’ve got a chance to do this in just
12 days.

Because the people that we’re assembling are each going to show
one cutting edge strategy for getting results with social media
a day. So from November 4 through November 15, we’re going to be
giving 12 free live streaming trainings related to social media,
and you’re going to want to be a part of that.

We also have a contest that we’re doing where you have a chance
to win prizes, whether it’s free training, sometimes free
coaching, from these experts, as well. So if you want to know
what Don Crowther [SP] has to say, or Mia Davies has to say, or
Nick [??] has to say, they’re all going to be giving away some
goodies, as well.

So it’s really going to be fun, you can show up live, you can
interact with us, ask your questions and have a chance at
winning some of the prizes, too. So, this is kind of a social
media super hero social media summit that’s actually going to
give real value, not just a lot of fluff about, why is social
media important, you know?

We all know why social media is important. We all know we’ve got
to be there, right? Now you want to know the good stuff of how
you make it work for you, because so many people, when it comes
to social media, it’s like you can spend, it’s a black hole for
time.

And not a lot of people know how to do it in a way that actually
gets real results in your business, that actually builds your
mailing list, that not only grows your credibility and your
relationship with your audience, but translates into sales.

So we’re going to show you how to work LinkedIn, Pinterest,
Google Plus, how to use video, how to grow your list through
social media, how to build your celebrity with social media, how
to build your personal brand on social media, how to use
Facebook advertising, as well as organic Facebook, as well.

We’re going to show you how to be everywhere online and
leverage your content across multiple platforms. We’re also
going to show you inside of Twitter and how to use Twitter to
build amazing relationships.

We’re going to show you all of that in just 12 days and we’re
only going to do one presentation a day, so it’s never going to
be overwhelming. You also have instant access to replays, so if
you can’t make a particular presentation, you’ve got 48 hours to
catch up.

Or you can buy the Super Hero pack, which, by the way, is just
$97 before the Summit. After that, it goes up, so that way you
can get all of the presentations as soon as they’re released.

And that’s the deal, that’s what we’re going to do, that’s what
we’re going to make happen and I can tell you that what we’ve
got up our sleeves, it’s going to be awesome.

Jo: Well, I’m looking forward to it. And all the links for you to
be able to get more details and sign up and all that kind of stuff will
be below this video on the blog.

Marisa, just before we go, can you just tell us whether, I mean,
I’m blown away. This is been an amazing interview, thank you
very much for your time. I think you’re an extremely
inspirational person to speak to and I wonder if there’s been
something along the way in your life, in your business, a book
or a film or something that’s really inspired you?

Something that’s stuck in your mind that you think, gosh, that
was a turning point and that you could tell everybody about
and perhaps, they can get some inspiration from it, too.

Marisa: Well, in terms of turning points, a lot of them have been more
stories and things that have happened in my life, but if I were to choose
a book or a film, I wouldn’t say that it’s created my career today, but
just something that struck a chord with me, I would choose a
very little known documentary by the name of Touch the Sound.

And it follows this profoundly deaf Scottish percussionist named
Evelyn. I forgot her last name, it’s named Evelyn Glennie [SP].
Right? And so this is a woman who basically chose, you know, was
able to transform her disability of not being able to hear, into
an amazing feeling of sound and music that nobody else on the
planet has.

And I feel like when it comes to branding and when it comes to
business, it’s really about the sort of transmutation or the
alchemy that happens when you turn all of your life experiences
and the challenges that you’ve had into something that is
greater than the sum total of its part.

And we’ve all been, you know, no one’s walked in our shoes, no
one’s lived experiences that we’ve lived. And all of that, all
the challenges, all the fears, all the demons, add up to
something that makes you uniquely valuable to teach what you
teach in a way that nobody else can teach.

And so that particular documentary, by just showing this
profoundly deaf percussionist, just shows me, you know, it
reveals that we all have something inside of us and a lot of
times, it’s our shadow. A lot of times, it’s the challenges that
we’ve gone through that give us the motivation to move forward
but also, give us a way to teach what we do and connect with
people that nobody else has.

There’s no one more credible or capable of being you than you.
There’s nobody who can fill those shoes and so, I genuinely
believe that we’ve all got a message inside of ourselves and
the world is waiting for us to live our message. So, that would
be something that did make a mark on me.

Jo: Beautiful finish. Absolutely beautiful finish, Marisa, thank
you so much for your time today. I really appreciate it. Ladies
and gentlemen watching, all of the links to the upcoming, forthcoming,
Social Media Super Hero Summit will be below this video.

And also, links to find out a bit more about Marisa, if you’d
like to follow up with her over on Facebook or over on her
website.

And I’ll see you again very soon, for another episode of Mind,
Money, and Marketing. But for now, Marisa Murgatroyd, thank you
very much.

Marisa: Thank you.

[music]

So what do you think about that? Pretty awesome right! Now’s the time for you to take some ACTION! Please comment below and tell me 3 things;

1. What was your AHA moment in the interview?
2. What one piece of action are you now going to take because of what you heard on the interview?
3. When are you going to do it by?

Thanks for listening! See you next week! :)

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Mind, Money & Marketing Show – Episode #4 – Personal Branding & Connecting the World with Simon Jordan

This was an impassioned interview here with the lovely Simon Jordan. We started with some general business tips, delved into the world of personal branding – (Simons speciality) and then began discussing Simons latest project “One Planet One Place”

Wowee, watch the tone of the interview change! Clearly Simon is incredibly passionate about this fantastic project and I have to say I came away from the interview more inspired than ever to follow my dreams and make a difference in the world.

I just know this will inspire you too…

Get More of Simon

One PLanet One Place
Simon Jordan TV

Favourite Quote

“True success is knowing that someone else has breathed more easily because you have been there”

Download the PDF

mmmep4pdf

Read the Interview Here

Raw Transcript of the Interview

Jo: Waiting for the second ding. There it is. We are live. Hello ladies
and gentlemen. Jo Barnes here and welcome to The Mind, Marketing & Money
Show. Today we have fantastic special guest, Mr. Simon Jordan from The Simon
Jordan Marketing Show, amongst other things that Simon does. He’s got his
fingers in loads and loads of pies. Hi, Simon. How are you doing? Thank you
for joining us.

Simon: I’m very good. Thank you very much, yes. Good morning
everybody, good evening, tomorrow, whatever it is time of day
you’re watching this.

Jo: Get your fingers out of those pies and get ready to talk about your
business.

Simon: Indeed, yeah.

Jo: You’ve got your mug of coffee there, Simon.

Simon: Oh, yeah.

Jo: So I believe it’s first thing in the morning for you in sunny Wales?
What’s the weather like? Is it sunny in Wales today?

Simon: Yeah. Yeah, it’s okay. The sun is coming up through the clouds.
It’s beautiful actually. I’ve just been taking the dog for, I’m
a bit hot and bothered, just taking the dog for a walk around the
harbor. So yeah, very nice.

Jo: Excellent. Good. And you’ve got your mug of coffee and you’re ready
to blind us all with your amazing insights into marketing.

Simon: Yes, yeah.

Jo: Yeah, good.

Simon: Or not. No, I will do my best.

Jo: First of all, Simon, could you just spend a couple of minutes and
tell us a little about you? Who is Simon Jordan?

Simon: Who am I? Right. Well, I have been in marketing and advertising
for about 25 years, and I know I don’t look old enough. No,
stop. Honestly. I’ve worked with a lot of big corporates, worked
with the biggest and brightest stars on the planet I suppose,
and won awards for them, like Sky TV and ITV, [inaudible 01:37],
things like that. Then about five years ago, five, six years
ago, I thought, I don’t want to do this anymore. I don’t want to
work for someone else and make them wealthy. I want to be able
to do something which is my own baby, so I decided to leave
that.

My friends thought I was crazy, because I was actually running
another business at the time. I was consulting for Sky TV and I
ended up going bankrupt because two clients owed me a lot of
money, a lot of money. There am I, working in a very well paid
marketing consultancy job for Sky TV, part of FoxCore, or
NewsCore rather, and so I thought, nope. I’m going to take the
jump. So I did that.

One year into business, went to every networking event. If someone
opened an envelope, I would have been there. Then, the year after
that I thought, how can I build my brand? I’m all about building
other people’s brands. I need to build my own. So I created the
Simon Jordan brand and I started wearing the pin stripe suit and
everything else, the handkerchief in it. I don’t look like this
today. I’m a bit of a mess today.

And I launched SimonJordan.tv in the April of that year. I was,
Basically, doing a marketing video every week on a Thursday and
it was giving my hints and tips on about marketing and how you
can do this, social media, blah, blah, blah, all this kind of
stuff.

Within seven months, it had gone global. Yes, YouTube is global
anyway, but I had been booked to speak in San Diego. I was
speaking across the globe. I was picking up clients across the
States, across Europe, Paris, Germany, all across the UK. Came
from developing this brand.

I remember getting calls from people who were very high profile
saying, “Simon. I don’t know what you’re doing, but it’s
brilliant. So many people are talking about you.” It was
amazing, the power of this.

I was asked to come and speak at this huge event at a very posh hotel
in London about marketing and branding and there was me, seven
months ago pretty much unknown. That is the power of it. I can
develop this as part of my consultancy and I work with
practitioners, consultants and coaches to build their brands.
Sorry, we’re on the corner here and I’ve got windows. It’s quite
warm. Big trucks going past. I do apologize.

Jo: That’s okay.

Simon: That’s what happened. It just exploded. Now that’s what I do
with clients. I teach them how to build a global brand through
getting the message out, the right tone of voice, all this kind
of stuff. That is me. And wrote a book, which became an Amazon
best-seller, called, How to Sky Rocket Your Business: Without
Burning Your Fingers.

The reason for that is, that was a shameless plug, and it’s a small
book. Look, it’s very small. But it was really because a lot of
people come up to me saying, “Oh, I’ve spent thousands and
thousands on a website or I’ve done this,” and they weren’t
getting anywhere. I thought there is a better way.

For me, I’m all about simplifying, breaking down the complicated.
Marketing is not a dark art. I wanted to simplify it. So the 12
chapters I’ve put in there really, truly breaks down it all.
Social media, branding, whole communication, how to develop
right, really good copy that sells, how to get into the mind of
your target market, how to create solutions for your target
market. That’s what I’m all about really, breaking stuff down,
getting people out there, getting them seen, getting them
visible, getting them engaged with their audience.

I’ve actually just launched a thing very recently. It’s only just 10
days old and we’ve got 70-odd members already. It’s called the
Video Blogging Challenge on Facebook. It’s completely free. It’s
an open group. People are loving it. The idea behind that is
just to literally pick up your smartphone and start videoing
yourself and sharing it. So I set a challenge every day and
people are loving it.

The whole idea is, look, if you want more engagement, start doing
things like that. You don’t need…I mean, I’m sitting with,
well, I’m using the camera on the Mac and I’ve got two
professional lights here and all this mess. You don’t really
need that. If you want engagement with your personal brand, you
can use your smartphones. You really can. So yes. That’s part of
me, the answer to your question.

Jo: Well, I’m going to come to the other part in a second, but let’s just
stay on the marketing part for the minute as we’ve kind of gone
down that road first. Let’s talk about personal branding,
because a lot of the people watching this show right now are
people with small businesses, people that are essentially
solopreneurs who are trying to build their business online and
are wanting to build a brand and, of course, one of the keys to
that is engagement.

I know a lot of questions I get from people are, how do I increase
engagement? How do I actually get my personal branding message
out there? Why are people going to listen to me? What can I do
that’s different? Have you got any sort of gems of advice for
our viewers on personal…

Simon: How long have you got? How long have you got? Yeah, okay. Well,
the first rule of marketing is find a need in the marketplace,
create a product or service to fulfill that need and then, sell
it for profit. I always say, if you are passionate…Well,
there’s people who say, find what you’re passionate at and then
the money will come. Yes, that’s true. You do need passion. I’m
passionate about what I do and it does help. It will get you
out of bed in the morning. It will get you going to bed late.

But if you’re passionate about knitting elf socks, I don’t know why
elf socks, you’re not going to make any money, are you? Simple
as that, really. Unless you find a group or is it a bunch of
elves? Not with collective men.

Jo: Pot of elves?

Simon: But as part of knowing that need, you need to know what it
is…Excuse me. That was a truck [inaudible 07:12]. I’m going to
shut the window in a minute.

Jo: Okay, that’s fine.

Simon: Some would say it’s crazy. I know. It’s that the essence of
marketing is understanding what it is your target market need.
So you really need to step into the mind, what it is they
actually need. This is how you’re going to be engaging them, as
well. For instance, let’s just go back to the video blogging
challenge. Now, it’s completely free. I’m not making any money
out of it. I’m just sharing information. They’re joining this
group. I’m getting massive engagement on this. It’s phenomenal.

But I know that so many people over the years have struggled with
getting on video. They just think it’s too complicated. They
don’t know how to do it. So I just set up this challenge because
I know that that’s their issue. They want to do that, so I’ve
created a product or a service and they’re all doing it.

Now, over time, that might develop into something else where there
might be an income from it, but at this time there isn’t.
There’s a lot of engagement. I’m then, sharing my archives posts
from my old SimonJordan.tv with them, showing this is what you
can do.

Really, in answer to your question, you need to know what it is they
are looking for, what is their issue, what is their challenge.
I’ll give you an example. Years ago, I bust a disc in my spine. I
was hobbling around in great pain. At that time, I’m not
thinking, “Oh, I need a massage or I need acupuncture or I need
a chiropractor,” or whatever it is. I’m thinking, “I’ve got to
get rid of this pain.”

So, if someone who could help me with back pain, if they were to step
into my shoes, my main issue, so the need in the marketplace, is
I’ve got to get rid of this back pain. I need to solve it. I
need to be able to move more freely. I need to be able to pick
up my kids, take the dog for a walk, or whatever.

What everyone else is doing is just putting their logo. I went to
this client of mine and she had all these leaflets from these
other practitioners. There was a chiropractor, there was an
acupuncturist, there was a massage specialist, all this kind of
stuff, because they believe that that’s what’s going to create
the interest, the engagement. No, it’s not. Maybe I don’t know
what acupuncture is. Is that going to really engage with me? Is
that stepping into my need?

The one leaflet which was right at the end, which said, “Are you
suffering from back pain? Are you struggling to move around?”
Yes, that is what I’m thinking. That is my issue at this current
time. At the bottom of the leaflet it was Pilates. Now, if she’d
done what everyone else had done and put Pilates at the top, I
would never have seen it. But because she was engaging with me,
understood what my issues were, that made me pick it up.

I wasn’t looking for a massage specialist. I wasn’t looking for an
acupuncturist. I was, but I didn’t know if they could help me or
not. But she’s talking my language, back pain. I went to see her
every week for about three months. Never had any surgery.
Brilliant. The issue, if you want more engagement, what is it
that your target market need? That’s it in a round-about way,
but it’s better if you tell the story. That’s what works. That’s
what works.

Jo: Yeah, talking to your market in their language. In fact, it’s very
simple really, isn’t it? I think people over-complicate it a lot
of the time. They’ll over-complicate how to engage. They start
kind of having all these different ideas, when actually the key
is to get inside the mindset of your market and just talk to
them in their language.

Simon: Absolutely, absolutely. It’s really simple. It’s just, again,
find a need in the marketplace, create a product or service to
fulfill that need, and sell it for profit. Even I started
helping the Pilates woman with her Pilates, marketing that. I
would say to her, “Why do people come to Pilates?” I mean, she’d
got it with the back pain. She said, “Well, because they like to
come to Pilates.” I said, “No. If you were to draw a line, this
is their issue, that’s their solution, or rather Pilates, the
actual title, Pilates is in the middle.” It’s like a journey. You
need to keep digging.

If you say that’s your target market, why are they coming to Pilates?
Because they like Pilates. No, it’s not. Why are they there?
Well, they want to get fitter. Okay, keep digging. Keep going
down that line. Why do they want to get fitter? Because they
suffer from illness perhaps. They might suffer from back pain.
Okay, why do they want to stop suffering from back pain? This
sounds like a silly question, but you keep digging. Well,
because they want to run more. They want to make love with their
partner without pain. I don’t know. They’re [inaudible 11:42].
Okay, if you keep digging, you will find the end solution.

So come to Pilates for more virility, more spark in your life, to
feel younger, to feel fitter. That is the end result. But if you
say, “Come to Pilates,” it doesn’t make any sense. Come in and
feel more healthier, fitter, have more zest in life with
Pilates. That’s what’s going to grab them, you see. So that’s
it. You’ve got to turn it on its head really. You’ve got to keep
digging. Why do people really want to come to you?

Jo: Yeah, I like that. Keep digging. Keep digging into the mind of your
target market.

Simon: Absolutely. Yeah, yeah.

Jo: Let’s talk a little bit about influence, Simon, because after quite a
short period as you said, after just seven months you started
getting requests to speak all over the world and obviously,
you’ve grown a huge community. What do you think are the,
secrets is the wrong word. I never like the word secrets. But
what do you think are the keys, if you like, to building…

Simon: Ah, the secrets in my book.

Jo: The secret that the gurus never tell you on building influence and
building a big community.

Simon: Well, for me it’s about being real. Authenticity, some people
think has been overused, but it’s true. My brand is one of the
things I do with clients. It’s really important. If you’re going
to build a brand, you need to know what those brand values are.
Mine is being fun. I don’t work with stuff that’s going to drain
my energy. I want stuff that’s going to fire me up. So one of my
brand values is being fun. It is about being authentic.

Passion, as well. I’m professional. I mean the pictures you see of
me. I’m not wearing my suit today. This isn’t a plug for the
book, I promise you. I’ll cover the title. But you see I’m…

Jo: No, no, no. Don’t cover the title. I’ll put a link to the book
underneath this interview, so that’s absolutely fine.

Simon: Well, it was purely just as show. Look, there’s me leaning on
the front. It’s casual. It’s relaxed. I don’t wear a tie. I’m
still looking professional. So that is me. One of the issues,
and I will come round to your answer, it does make sense in the
end. What a lot of people tend to do, they don’t want to ask the
question of why do people buy from me?

If you are the face of the business and we’re talking to you now as
persons watching this, if you are the face of the business, you
think, “Right. I’m going to build this website. I’m going to put
this marketing together,” and you might see a website and you
think, “Great,” and it will make you out to look amazing and
fantastic, which I’m sure you are, but it might also make you
out to be someone completely different.

So your website could be like selling Audi cars, might be beautifully
executive and swish and all the rest of it, but when it actually
comes down to working with you, you’re completely different.

What you need to do is to look at, why do people buy from me? My
clients love working with me because I’m engaging. I listen to
what their issues are, but we have fun as well. It’s good.
Obviously, you’ve got to be good at what you’re doing.

Consequently, all my branding is me, but it gets across my
personality. That’s why video blogging is fantastic for, like,
people can really engage with you. They can see the real you. In
answer to your question, how did I build this big following
online? Well, because I’m me. I’ve looked at my brand values,
why people buy from me and I’ve stuck to it. I’ve built that
consistently. All the videos I do. It’s just me, because I’m not
going to pretend to be anything else. Yes, you can try to be a
bit more aspirational.

You know when they say, “Fake it until you make it?” Yes and no,
really. People will see that, particularly through video
blogging and certainly when they meet you. When people meet me
in person, when people meet me online or whatever, I am me. I am
family-orientated. I love full on. I am passionate about what I
do. I love helping people.

My mission is to help as many people as possible and it’s just being
authentic. That’s how it works. If you’re an idiot, if you want
to pretend the world is an idiot, then fine. I’m sure no one out
there watching is. But it’s just being real. Don’t try and bowl
your way around it and pretend and stuff like that, because
people see through it. They really will. Just be you.

Jo: I’m dying to burst into a Diana Ross song that starts with, “I am
me,” and I’m just dying to. Anyway.

Simon: Yes.

Jo: I won’t. I won’t, because I don’t want to scare everybody. Just
following on from that. What about people who really want to
build a brand and they really want to grow a business, but they
don’t want to be the center of it. They don’t want to be a huge
public figure. They don’t want to brand it in their name.

Simon: Yeah, fair enough.

Jo: What kind of advice do you have for them to begin to build
engagement?

Simon: Well again, what are your target market need? How do you want
to build the brand? Sometimes actually, you have more leeway. I’m
working with a big client at the moment and we’re branding
them. We’ve gone through all the brand values and there’s an
exercise. I won’t go into it now. There’s an exercise I do which
helps you build that. Brand values are the fundamentals. It’s
the foundation of any business, really, going forward.

So you build that and then you stick to it. Again, my business is
fun, approachable, professional. Those are just some of the
brand values, so everything I do has to come from those. I look
at the website, the book covers, the leaflets, whatever, the
emails. It has to come from those brand values. It’s the same
sort of process. You’re just detaching yourself from it, but you
have to know what they are.

If you go into my blog, which is simonjordanblog.com, I’ve written so
much about branding, it’s crazy. So there’s loads of stuff on
there. Even on the TV channel, simonjordan.tv. Go into that. I
do talk about how you build your brand values on one of the
blogs or videos. So do that. Then, know what your target market
need.

Another thing. Say you’re selling cheap pens. That’s a, I don’t know,
$1 pen, and if I’m selling that like it was a Montblanc pen,
it’s inconsistent, it’s incongruent. Also, the people who are
going to want to buy these, they are going to be looking for
something that’s cheap. I want a cheap throw away pen. So make
sure your marketing reflects your product, reflects also what
people are looking for.

If you are selling a cheap disposable service, product, whatever it
is and yet, you’re branding it, your marketing it, the whole
personality, it is like a Rolls-Royce, that’s going to put some
people off. They’re probably going to think, “I can’t afford
it,” or “What’s the catch?” or whatever. So make it consistent.

Once you’ve got those brand values, maybe you are selling Rolls-Royce
or your Montblanc pens or whatever, well then, you’ve got to
reflect that. The whole thing has to reflect your product. Also,
when people who have that kind of budget, that kind of money,
they’re going to feel, “Yeah, this is the kind of product for
me. I like that.” Look at car websites. Look at the Ford
website. Look at the Audi website. Look at the Bentley website.
Look at how they do theirs. It reflects the target market and it
reflects the product as well. Really important.

Jo: I just want to stay on this kind of public figure bit for a moment,
just because I get so many questions about this. Whenever I talk
about branding with people, certainly personal branding, I
always talk about trust. I believe that, you’re talking about
brand values, it’s exactly the same.

People will recognize and come to know your brand when you begin to
meet their expectations and they can trust that you’re going to
do what you say that you’re going to do and you’re going to
deliver what you say you’re going to deliver and you deliver
what your brand says you’re going to deliver. Okay?

Simon: Yeah, absolutely.

Jo: I find that certainly, because I am a personal public figure brand,
that I find it very easy to create repoire and get engagement and
all that kind of stuff because I’m really comfortable getting in
front of the video, etc. With your video blogging challenge,
this is exactly one of those things, isn’t it? The more people
will get in front of videos, the more repoire and engagement
they’ll create.

But what about people who just really, they don’t want to be a public
figure, they do want to have this brand name, yes, they’re going
to have their brand values, yes, they’re going to try and build
on this, but how do they create rapport if they don’t want to
get in front of the video camera and they don’t want to show
themselves, if you like, as the face of the business?

Simon: Yes. It is an issue, because obviously now, I just work with
single business owners really. I’m now working on some bigger
projects which there are huge budgets, I mean millions. You’ve
got to have a lot of cash. To be honest, you need a lot of time
or a lot of cash. Whereas, if it’s the face to face, the human to
human element, it’s a lot easier. You can really speed it up.
The power of social media is fantastic. It really is, as you
know, because you’re all over it.

If you wanted to separate yourself from that, well how can you do
that? Again, you need to know your target market. Can you create
competitions? Can you create something which is a bit of
guerrilla marketing? Get people talking about it. If you’re an
accountant and you have an accountancy practice and you want to
build engagement and with an accountancy practice, the brand
values are normally going to be as professional quality.

It’s not I imagine going to be fun. It might be. Hey, why not? If you
are an accountant watching this, why not throw that into the
mix? Be a bit of fun. It’s going to take some time. Whereas,
personal engagement can happen very, very quickly. You can put a
video out there. It can go viral.

But maybe you can create a video that shows your business. Do
something that’s different. I always talk about being different.
Being different and being the difference, as well. How can your
business, your staff, the message, whatever, how can it be
different? If you do what everyone else does, you’ll get what
everyone else gets.

Working with a business that doesn’t have a personality behind it or
rather in front of it, yes, can take a bit longer, because
people these days…Go to the days when you just put a website
and a nice retouch photo from 20 years ago, a beautiful copy,
doesn’t always engage as well. Video is so powerful.

But if you are a business and you don’t want to have people on there,
you don’t want to show your face, whatever, you need to think
about something different. It’s a bigger conversation, but you
need to come, what are the brand values, what is the target
market, what are they looking for, what are their issues, how
can I fulfill that need, how can I create an interest in what
I’m doing?

Yeah, it takes a little bit longer, because I could quickly do a
video now, stick it up on Facebook and people are going to be
commenting. I can ask the questions. Whereas, a business without
a face, it’s a little bit harder. So maybe you create
engagement. You maybe, create an event. Get people onto it. A
competition or something like that. Maybe a bit of guerrilla
marketing. It’s a bigger thing.

Jo: I think there’s a real human element now, isn’t there, in marketing?

Simon: Absolutely.

Jo: It’s just changed over the last 10, 20 years.

Simon: Yeah, yeah.

Jo: What used to be a static world, you could put up a webpage and tell
people about your business and they could go there and all the
rest of it. Now it’s just so much more dynamic. People are
looking for interaction. They’re looking for people to speak to
and they are looking for a personality. So even if you don’t
want to be the public face of your business, you’ve got to give
your business a personality, however you portray that. These days,
as well, there’s tools that allow you to do that. Videos, for
instance, there’s a video scribe tool with the hand on the board
and there’s animation video tools, isn’t there?

Simon: Absolutely.

Jo: There’s all sorts of things that can help you add a personality to
your business without you actually, necessarily having to get out
in the fray. But I think really the message here, guys, from
Simon and myself actually is that, if you can fight your fears,
move beyond fear and get in front of that video camera.

Simon: I tell you, I worked with a guy, he’s a computer guy who ran a
computer fixing company. Just him and his wife had a shed in the
backyard. Went through the brand values of him and he wanted,
said, “Right. I really want to grow this.” I said, “Steve, it’s
really good if you become the personality of it, as well.” So we
developed these brand values. We had an A4 sheet on the wall
with brand value. Literally, he would get up to go to see a
client and he would almost don his Superman coat and go, “Right.
I need to be this now.” He was donning an aspirational model.

He went out there and in six months he took on five new staff. He
moved from the shed, got an office. That’s the power of when you
really embody and you really start to engage. It’s not for
everyone. He was quite a timid guy. It isn’t for everyone. I
wouldn’t push it. I will say, when you develop your brand
values, sleep on it. Stick it on the wall. Come back the next
morning. You’ve really got to feel it in here, because it’s your
baby. It’s your business. You’ve got to really be able to take
it on.

As you said, yeah, if you don’t want to be the face, then there are
cartoons. There are always these new scribing videos which are
out at the moment which are great. But look at what everyone
else is doing and sometimes, don’t do it. Do something different
which is you, which is the business. Do something that’s
slightly different. So yeah, that’s what my advice is.

Jo: And you can also put a great deal of personality into copy, into
writing.

Simon: Absolutely.

Jo: If you’re not a video person, you can write really, really vibrant
articles and all that kind of stuff which you’re going to
connect with people, as well. So, there’s ways and means.

Simon: Definitely.

Jo: Anyway, that’s brilliant. Thank you very much, Simon, for that
fantastic [inaudible 25:17] advice there.

Simon: My pleasure.

Jo: I would like to go back to what you said about being passionate and
talk to you about One Planet, One Place. Tell us about One
Planet, One Place, because I’m guessing that’s come from
passion, hasn’t it?

Simon: Oh, wow. Yes. If I’m brave to tell you, I set up
simonjordan.tv, which I just told you about. I then set up Simon
Jordan radio shows. It had my name all over it. It was crazy. It
was like an ego trip almost. But I was interviewing people and
I’ve interviewed you for stuff as well, and it was really to
find these experts and to pick their brains and it was just
fascinating.

But what I was finding, it wasn’t about the now story. It was about
the back story. It was about how did they get there, what was
their decisions, all this kind of stuff , the build up. I then
realized that some of the stories I was hearing were just
humbling and beautiful. They just really, you know, a lump in my
throat, whatever.

In, I think it was April again, it’s April when I start these
ventures off, I wanted to create something, so I found this
beautiful image. I create all the motto based images and stick
them on Facebook and this kind of stuff. I’m a photographer, as
well. I found this image. It was a black person’s hands holding
the globe, so it looked like that really. I don’t think you can
see it. The line that came to mind was, “Don’t think of the
world as separated by countries. Think of the world as separated
by ignorance. One planet; one place. We’re all on the same rock.
We all spin in the same direction.”

I got talking to, I’m the founding member in Europe for this thing
Called, The Evolution in Business Council, where we’re sort of
thought [inaudible 26:52] from around the globe, 150 of us, and
I was speaking to the founder of it and she says, “That’s a
really lovely name.” Hence, that’s came from the show.

So I was interviewing people with amazing stories, inspiring stories.
People have been hostages. This kind of stuff. I mean,
incredible. It just expanded. Within one month I had over 22.5
thousand visits to the site literally from hitting publish.
Within two months I was on page one, number one of Google over
1.3 billion websites, above the BBC’s One Planet. It was like,
wow, incredible. In nine months, was it eight to nine months,
I’d done 192 shows.

Jo: Wow.

Simon: A daily show, five days a week. I mean, ridiculous. Going
crazy. I had this thing called the Kitchen Table Talk, which is
a live talk, a bit like a Google Hangout, but we had five
experts come on and we’d talk about one topic for one hour. Live
people join in, ask questions. Amazing. I’ve just done a One
Planet, One Place live event. Two friends from Miami, they came
[no audio 27:50] down the show, because I thought, “Right. Yes,
it’s working. I want to really, really get it working properly
now.” It’s at the moment at a holding page. When you get to see
this video, we’re relaunching it in October, this month.

But main thing is, we’ve now launched a thing called One Planet, One
Plate, which is recipes from around the world, family recipes.
It could be Uncle Gupter’s beautiful curry, whatever. But the
idea is the share recipes, because what happens over food?
Conversation. People get together over food. The mission is to
bring people back from the TVs, from playing with their iPhones
and whatnot, getting back to the table. There will be a book.
There’s going to be editors, lots of contributors. That’s One
Planet, One Plate.

We’ve then got One Planet, One Place Health. My partner is a doctor
in sports, and we’ve got another guy who is an extreme marathon
runner. Just crazy guy doing stuff. He’ll be contributing editor
to it, as well. We’ve got One Planet, One Place Community, which
will be a huge online community. The new start line is, if you
want to see a difference in the world, we will help you be that
difference. All we need is to start with one person and for them
to send that ripple out.

It’s already got great acclaim. It’s been fantastic. It’s been really
successful. I thought with any business you can hit a plateau.
For me, it had hit that plateau. Everyone thought it was going.
It was incredibly successful, getting lots of views, people
engaging on it, but for me, I wanted something bigger. This, for
me, is my legacies. Coming from here, it really is. This is me.
I’ve been moved, touched by so many people I’ve interviewed, so
this is my passion. I want to be able to give back.

We’ve got One Planet, One Place Families. A friend of mine is a
professional storyteller. I mean, I’ve got two kids. I’ve got
three step-kids. Family isn’t just something for me. It’s
everything. That’s what I wanted to share. I wanted people to
come together over food. We’re going to be talking about organic
stuff,as well. We’ve got One Planet, One Place: Green, which is
about recycling for the planet ,as well. It’s huge. I actually
started to put a book together last year. I interviewed 10
people with over 12 questions. Or was it 12 people and 10
questions? I can’t remember. About their stories, so that will
be getting published as well. It’s huge.

I’ve just had a proposal from someone. I met this guy, a very, very
successful businessman. He wants to back it. He said to me,
“Simon, what will it cost to run this properly?” Okay, so I’m
now in talks.

Jo: The goal of it, Simon, is to make a difference, to give out a
message, to bring people together? What’s the overall sort of
goal of it?

Simon: To start making a huge difference. I mean, with the One Plant,
One Planet, which I love food. If I wasn’t doing what I’m doing,
I’d be a chef. I love it. I talked about opening a private
restaurant. I own a farm, as well, where I live. The main this is,
yes, it’s about bringing engagement, starting making a
difference. Same with Peace One Day. I was chatting with Jeremy
Gilley, who runs Peace One Day. That’s been a global thing.
People actually down tools on the 21st of September of the year,
and stop. The world stops for one day.

With this, it’s about permeating the media as well. I don’t watch the
news. I don’t read the newspaper, because I don’t like all that
bad news. This is where people can come to. They can find out
how to be more motivated, how to be inspired, how to make
difference within their family, within their community by
listening to the stories, by joining in the chats, by joining in
the engagement or sharing the images we create. There will be
an art side of it as well. I’m an artist. I’ve done exhibitions
with my photography, this kind of stuff.

By sharing stories, adding to those stories, by adding stories around
the meal time. There will be books from there, as well. It will
be a huge global online community. I want to do One Planet, One
Place festivals, where it’s global love, all this kind of stuff.
There are so many possibilities from here. It’s phenomenal. It’s
too big for this little head of mine, too big for me. It will
be…

Jo: I love it. Look at your passion, your energy. It’s coming flying out
of the screen at me.

Simon: I love it. I can get emotional talking about it, because it’s
just…Yes, I love marketing. I’ve done it for 25 years. I love
it. I’m lucky that I have that knowledge. I’m a trained designer,
as well. I’m a photographer, a film maker, whatever, and I can
bring all those now to really make a difference. For me, it’s
about starting small. Yes, it’s a massive project, but if I
can…Someone once said true success…Sorry, I’m waiting for
the truck to pass. I should try to close the windows. I do
apologize. True success is knowing that someone else has
breathed more easily because you’ve been there. I want that
‘you’ to be One Planet, One Place.

Jo: Oh, that’s lovely.

Simon: I love that.

Jo: That’s my favorite. That will be the quote that will be highlighted
on the blog. I like that one.

Simon: I’ll say that again. True success is knowing that someone else
has breathed more easily because you have been there. As I said,
I want that ‘you’ to be One Planet, One Place.

Jo: Simon, I would love it if you would share. I mean, just telling us
all about that is pretty inspirational anyway. I’m like, ah,
that’s fantastic. I look forward to watching the growth of that
over the next few years. It sounds really exciting.

Simon: It’s incredible. It really is. It’s huge. Now, and this is
another thing, if you’re being able to have just seen this now,
you’re watching Jo and you’re watching her other stuff more, I
mean, follow Jo. I’ve been watching what you’ve been doing over
the years. I love what you’re doing. It’s brilliant. I love you.
It’s fantastic.

Jo: Thank you.

Simon: But you’re here for a difference. If you can find that passion,
it’s amazing, when you really find something. Sometimes, it’s
difficult to find. Sometimes, don’t push it. It will just happen.
It is beautiful. But, if you’re here and you think I’m watching,
you’re also wanting to learn from this, but really keep watching
these shows and find something. Keep watching movies, reading
those books, whatever it is, to be inspired so that you can make
a difference in, however it is, your family, your community, your
business, whatever. We can all do something.

Jo: That is so true. I honestly do believe that each and every single one
of us is here to do something. We’re here to make a message or
make a difference in somebody’s life or do something. So don’t
hide under a bushel, guys.

Simon: Yes.

Jo: Don’t hide under a bushel. If you’ve got a message to give or a
talent to share, then get out there and share it, because the
world is waiting for you.

Simon: Absolutely, absolutely. Yeah.

Jo: Simon, before we do go today, I’m just wondering if you have a book
or a film or a person or something that, through your life has
inspired you so much that whenever anybody asks you, it’s
something that you tend to recommend that people either read,
watch, follow, look at, anything like that.

Simon: To be honest, the person who’s really inspired me was my dad,
my late, great dad. He said, “Simon.” Simon, I don’t think he
ever called me Simon, but he said, “If you’re not worried about
the [queue dos], anything is possible.” If you go at anything
ego-related, if you think, “I’m going to do this because I want
to be famous,” Okay, go ahead and do it, but I remember reading
once the highest searched for person on Google is Kim
Kardashian and what people are searching for is, “Who is Kim
Kardashian?” Yes, there’s all that wealth, but be…I love the
line, if I can remember it correctly, “Don’t think of your
resting place in the earth. Think of your resting place in the
hearts of men.” So I’m very religious now, sitting on my pony.

Jo just said we’re all here to make a difference and my dad made a
huge difference to me in life. I just love that line. I’ll never
ever forget it. “If you’re not worried about the queue dos,
anything is possible.” I don’t go at anything. That’s why I
created One Planet, One Place. We’ve just re-branded and taken
my face off of it. I didn’t want my name all over it. Yes, I’m
the founder and the host and blah, blah, blah, and I’m up on
stage doing the hosting of the live vents, but it’s not about
me. It’s about sharing the knowledge. All I see is, I just absorb
knowledge from something else and pass it on. I’m just a
conduit. That’s all it is.

I think if you go at anything with an ego, it’s not going to work,
because ego is from the head. When you work from the heart, and
as a friend of mine, Daniel Gutierrez from LA, says the longest
journey is from your head to your heart. If you go at stuff from
your heart, that’s the way forward. So the quote and the man who
inspired me is, yeah, is my father.

Jo: You’re such a passionate guy.

Simon: Yeah. Yeah, thank you.

Jo: It’s fantastic. No, it’s been a wonderful interview. I really am
inspired by your energy and your passion for what you want to
achieve in life. I think that’s fantastic, and I think people
watching will be inspired as well. It’s been wonderful to talk
to you about that.

Simon: Oh, well thank you, Jo. Thank you for giving me the opportunity
to be on the show. It’s a privilege. I was downstairs making
coffee, and then I was like, “Oh, I’ve got to be at breakfast,”
just come out from the dogs, went, “Oh, yes,” the alarm went
off, online with Jo, oh, here we go, run upstairs. So I do
apologize, I look a bit disheveled, and [inaudible 37:27] on the
floor.

Jo: No, not at all. Not at all. We want to see you. We want to see you.
That’s the most important thing for me.

Simon: Oh, thank you.

Jo: Myself and my viewers, we don’t want anything else than to see the
real you. Where can we find out a bit more about you, Simon? I
take it there’s a Facebook page for One Planet, One Place, isn’t
there?

Simon: Yeah, and it’s O-N-E.

Jo: And you’ve got a Facebook page for Simon Jordan, as well? Sorry, go
on.

Simon: Yeah. In fact, the Facebook page is, well, it’s actually if you
do it as my personal page, it’s facebook.com/thesimonjordan.
It’s oneplanetoneplace as well, and it’s O-N-E, not the number
1. But the website as well, again, we’ve put a holding page up
because we just completely rebranded it, but it’s
oneplanetoneplace.com. It’s all on there if you want to contact
me. There’s the main site. There’s simonjordanblog.com,
simonjordan.tv, or there’s just simonjordan.com. It’s J-O-R-D-A-
N, as in the place in Middle East, Jordan. Yeah, it’s all on
there. The links are there.

But yeah, come and connect. Come and hang out. Go and check out on
Facebook, the video blogging challenge. Just search for “video
blogging challenge.” See all the members on there, the videos we
share. I haven’t done today’s challenge yet, so I’ve got to put
that down. Just come and engage and that’s what it’s all about;
sharing ideas. We’re here on the planet. We’re all sharing our
[ideas], sharing love. I’m getting all hippy now, but it’s what
it’s about.

Jo: No, I highly recommend, actually. I highly recommend checking out the
YouTube tab on the Facebook page for One Planet, One Place,
because there’s some really inspiring interviews on there. I
watched one myself, with a lady talking all about embracing love
and she had me hooked for about half an hour. I was, like,
absolutely hooked on everything she was saying.

Simon: Brilliant, brilliant.

Jo: So the YouTube tab on the Facebook page for One Planet, One Place is
definitely a good place to go if you’re looking for a bit of
inspiration.

Simon: Brilliant. Thank you.

Jo: All right. We’ll leave it there. Simon, thank you so much for giving
us your time this morning.

Simon: Bless you. Thank you.

Jo: It’s been absolutely fantastic to talk to you.

Simon: Thank you.

Jo: And good luck. Good luck with everything you’re doing. It all sounds
amazing.

Simon: Well, and what you’re doing as well, you are making a
difference, so that is just beautiful. Thank you for what you’re
doing, Jo. I really mean that. You’re over there in Thailand and
you are making your difference. We can do it anywhere. We don’t
have to go, “Right. I need a huge business. I need da, da, da.”
No, you can do it anywhere. I’m sitting in an office in the
center of Pwllheli in Wales, 20 minutes from the farm. We can all
do something. We really can. You are doing, you set these up,
you have the testicular fortitude to go out to do this. We can
all do it.

Jo: Testicular fortitude, I love that. Brilliant.

Simon: Brilliant.

Jo: All right.

Simon: Thank you so much.

Jo: Thank you, Simon. Ladies and gentlemen, that’s it for another episode
of Mind, Money & Marketing and we sure did some marketing and
some mind stuff today, didn’t we? It was awesome. Thank you for
joining us and we look forward to seeing you again next week.
Take care. Bye, bye.

Simon: Take care. Bye.

So what do you think about that? Pretty awesome right! Now’s the time for you to take some ACTION! Please comment below and tell me 3 things;

1. What was your AHA moment in the interview?
2. What one piece of action are you now going to take because of what you heard on the interview?
3. When are you going to do it by?

Thanks for listening! See you next week! :)

Mind, Money & Marketing Show – Episode #3 – The Future of Facebook with Nathan Latka

I have to say this interview blew me away! Nathan is simply a mine of interesting and knowledgeable information. What he doesn’t know about his business, his market and facebook isn’t worth knowing!

In this revealing interview Nathan talks about how to use timeline contests to increase engagement and fans on your facebook page, the future of facebook tabs, how facebook works with mobile and gives some amazing advice on how to get your business page off the ground even if you only have a few fans right now!

Inspirational isn’t a big enough word for this very talented and forward thinking entrepreneur. It was a pleasure to interview him and if you want to truly understand how to market your business on facebook, you will find the next 35 minutes very enlightening!

Get More of Nathan

Access the FREE Timeline Content Creator Here
Get Your Heyo 7 Day Trial Here
Find Heyo on Facebook Here

Favourite Quote

“Losers Spend Time Planning Perfect Action While Winners Spend Time Taking Imperfect Action”

Download the PDF

mmmep3pdf

Read the Interview Here

Raw Transcript of the Interview

Jo: Welcome to Mind, Money & Marketing with me, Jo Barnes, I am very, very
excited to introduce you to this week’s guest. He is an absolute
superstar. I’ve known him for a couple of years now and watched
his company go from strength to strength. Thank you very much
for joining us.

Hello, Nathan Latka, from Heyo.

Nathan: Hey, guys. How are you? It’s good to be with you today. Jo,
thanks so much for having me.

Jo: Thank you for appearing on the show. I know you are in – where
actually are you based? I know it’s 9:00 where you are. Where
are you based?

Nathan: We’re based on the East coast here in Virginia, actually, in
the United States.

Jo: In Virginia, okay. So it’s 9:00 in the evening where you are, it’s
8:00 in the morning where I am. That’s the joy of technology. I
absolutely love it.

But Nathan, I’m very excited to talk to you because your company
has just exploded in the last couple of years. When I first met
you, you were Lujure, yes? You had a company called Lujure, and
then in the last, I think it was about a year ago – you can tell
us the exact dates – you changed to Heyo.com, and I’ve seen you
everywhere. I’ve seen your emails and I see your ads and posts
on Facebook and it’s absolutely fantastic.

So, if you could just give us a little bit of background about
you and your company and what’s happening with Heyo right now.

Nathan: Sure. So the company started, Jo, about two years ago. It was a
really exciting time. For me, I was still young. I was about 21
at the time here at Virginia Tech, studying architecture and
business finance, and we saw a big opportunity to help all the
folks like your viewers create Facebook landing pages or
applications, because this was really difficult to do. You had
to know how to code. You had to have a lot of time or you had to
work with designer freelancers and we made it really, really
easy.

So what I did is, we started growing a team. It was called
Lujure and we had a lot of people really loving the platform.
So we were really fortunate. It got to the point where we were
getting so much word of mouth marketing and we were looking at
our backend and no one could spell Lujure properly. So they
would love the brand and they’d say, Lujure, Lujure, but they
wouldn’t remember it the day after, to then search us and find us
and use the product.

So we had a really great opportunity. We raised money from
extremely intelligent people here in the United States that have
helped us continue to grow and one of the things that we did is,
we made a decision to rebrand as Heyo. And we have a rule.
Whenever we say Heyo here in the office, you have to say it with
some oomph. You kind of have to go, Heyo!, with a little fist
pump. That’s how we do it now.

Jo: That’s absolutely fantastic. I love that!

Nathan: And you know, we are tough workers. I mean, Facebook changes
all the time and I’ll show you guys, you know, it’s 9:00 here,
so up here, we’ve got a bunch of folks from our team and back
here, we’ve got a bunch of the development team that’s actually
still here working on the latest release, along with our kitchen
here. You know, we just have a lot of fun.

Jo: So, when we first met, gosh, it was probably early days of Lujure,
when you and I first had conversation and I had developed, if
you remember rightly, I developed my own little piece of
software for people to be able to create the Facebook landing
tabs. And just from my own personal experience, I have found it
really tough, the whole [indiscernible 03:43], and I don’t want
to go near software ever again, as long as I’m alive. Anybody
else can do the software, I’ll just recommend it to people.

How have you found that? Obviously, you are a software as a
service company, essentially, and you have to find very good
developers and very good programmers and coders. How have you
found that, actually building software and marketing software
over the years?

Nathan: Well, let me just start by saying, Jo, I think you are way
smarter than me when it comes to teaching online and doing
programs like this that you’re doing. Your audience is so lucky.
You’re streaming this content to them all the time, so I think
you’re crushing it in doing what you’re doing. The software
space is difficult, but boy, oh boy, it is exciting, because you
can touch and impact so many people, so quickly.

One thing that I love to focus on that we measure internally is
called LTV, which is lifetime value of customers. This is a
range of things both qualitative and quantitative. Quantitative
might be ARPU, or average revenue per user or mitigating churn.
On the qualitative side, it’s things like net promoter score, so
we’ll ask our clients on a scale of 0 to 10, 10 being most
likely, how likely are you to recommend us to two of your
closest friends?

So it’s really cool. You start building these relationships, as
opposed to these one-time launches that you do every now and
then and then, you have to do it over and over during the year
to continue building that revenue stream. So we have really
impacted a lot of people. People in over 150 countries use us.
There’s a lot of business all over, ranging from young kids that
have launched arm band businesses with us, all the way up to
Fortune 500 brands that use us, and we’re growing like a weed
here in Blacksburg, Virginia, having the time of our lives.

Jo: And I’m guessing you have to stay really on top of all the changes. I
mean constantly, Facebook and the social networks are constantly
making changes. They’re changing their APIs and everything else
that I don’t know the acronyms for and I’m guessing that you as
a company have to be almost a step ahead of where they’re going
with the changes all the time?

Nathan: Yeah, look, whenever Facebook makes changes, we like to do our
best to put our best foot forward as quickly as possible and
deliver the most value to the market. We actually see during
those times of change, that’s when we have the most customers
leaving other providers and joining us. What typically happens
is that these other providers- they’re stagnant, they’re stale,
they don’t change and the other providers, all of a sudden start
seeing their user bases churn and they start freaking out and
many times, Jo, they’ll actually go out of business because it’s
very difficult.

So we’ve been fortunate. We found a niche. We act quick. I know
that you’re actually going to ask some questions, I think, that
will get into some details of even how this exact thing went out
with timeline contest updates. So it’s about being agile, quick
and delivering value to your customer base.

Jo: Actually, I’m going to launch into some questions now about tabs in
mobile and contests and stuff, but before I do, I must just say
that that’s something I’ve really noticed about you and your
company over the last couple of years. Whenever anything has
changed, you have been absolutely on it. I remember when you
launched the new – being able to change the tabs and amend the
tabs in Facebook when the new timeline came out, and the fact
that people could, you know, amend straight from there. With the
timeline contest ,as well, I saw that you came straight out with
your software being able to do stuff with the actual timeline
contests on the timeline itself and all that kind of stuff. So
very, very impressive company.

Nathan: Well, thank you, Jo, and I have to tell you, there are so many
people that come to me and say, you might be the quickest moving
Facebook app company ever, because they’ve seen a lot, they’re
really smart marketers and that’s something that we really
pride ourselves in-customer care, being agile, delivering as
much value as we can as quickly as possible.

Jo: So let’s talk about your apps, because I know that’s what a lot of
viewers are going to be very interested in. The people watching
this are active users of Facebook. They have Facebook business
pages. They really want to increase engagement. They really want
to increase their followers and fans on their Facebook pages and
be able to provide great service and great value.

So can you tell us a little bit about how they can best go about
using tabs on Facebook? Because obviously, since all the tab
changes and timeline changes, it’s almost been a bit, you know,
are tabs as useful as they used to be? Should people still be
using them? You know, what are your views on the best way that
small business owners can be using tabs on Facebook?

Nathan: Fantastic question and I will tell you this. There are many,
many CEOs of other companies that are trying to keep up with
Heyo, who will tell you that you need tabs no matter what. You
need tabs because they’re scared, they don’t know how to change
and adapt. I’m going to tell you right now, I believe that
timeline contests and engagement in the feed is very much the
future of what small businesses and where small businesses are
going to be able to get the best return when it comes to
Facebook.

And what I will tell you is that once you’re using timeline
contests effectively to drive up the affinity score with your
fans, then it’s a great opportunity to build in a more robust
back end through applications to do things like, capture email,
drive sales, enter it with a CRM, run contest promotions and
deals actually in those applications where there’s more real
estate.

So there’s definitely a duality of how they’ll work together,
but I think this is fantastic for small businesses. You know, it
was exciting for us, Jo, when this came out because it meant
that Facebook and Heyo and our mission is now very much delined.

I bet you remember this. Facebook would let large brands get
away with kind of breaking the terms of service rules in running
contests and feeds if you had a minimum spend of, say, $10k a
month on them. Do you remember this? And what’s happened now is
they’ve finally done away with all the shenanigans. They’ve
flattened and leveled the playing field and said any brand,
whether you’re the pizza entrepreneur listening right now or
you’re the stay-at-home mom trying to build a recurring revenue
business or you’re the seasoned executive working inside a
marketing firm at a large company, the playing field was
leveled.

So that’s really interesting, I think and I think that will
continue to be the future is anybody can do it, and once you go
to the affinity score, being able to use the apps to tie in the
back end is really exciting.

Jo: So you think that this announcement of the timeline contests was a
breakthrough moment for Facebook?

Nathan: I absolutely agree and I’ll tell you this. I don’t think it
will be realized with a big bang. In other words, with past
changes, you’ll see all these people going, I don’t want the
change. I don’t want it and people are revolting and giving
their firstborn to Facebook to make the changes back the other
way. I mean, this wasn’t big in that regard, but I will tell
you… We launched a piece of software almost immediately when
this change came out and we are seeing some things on the back
end, Jo, that are just incredible when it comes to actually
driving results in the form of likes, comments, shares and
impressions, through timeline contests. What this is also doing
is, we’re seeing long tail effects so that when – say my fist is
a brand, when this brand runs their first timeline contests,
what happens is that brand’s content is then going to show up
higher and higher in the news feeds of the fans that engage with
that content.

The brand being able to get the content higher in the news feed
is very exciting when you consider that in Facebook’s Q2
earnings call, the DAU number, the daily active user number,
which they measure by logins, was 699 million people. So, Jo,
what that means is that 699 million people are logging onto
Facebook every day. Well, guess what? When you log onto
Facebook, you have no choice, everybody lands on the news feed.
If you can position your brand to be on that piece of real
estate, I believe that piece of real estate will very quickly
become as valuable as being first page of Google.

Jo: Well, can you give a couple of steps then that you think people
should be taking when creating these contests on the timeline?
What sort of contests are you suggesting that business owners
should be doing?

Nathan: Yeah, what I would prefer to do – I can give examples like that
– but I’d love to give the actual sentence architecture that
we’ve seen to drive the most engagement, and I’ll give you an
example. Zeppoli’s is a local Italian restaurant here in
Blacksburg and I’m going to tell you what they would have said
before Heyo, or before listening to your content, Jo. They would
have said something like ‘we just created a brand new pizza
recipe. We would love for you to come in and try it next
Wednesday. Will you join us? Comment below’, versus posting
something that says, ‘click Like for your chance to win 50% off
our brand new pizza. Here’s what it looks like. Comment below
and tell me what you would name it if you could name our new
product. We’re going to pick a winner tomorrow at 2 p.m. Check
back here on the wall to see if you won’.

So setting the architecture of the incentive plus the…

Eric: Can I say hi?

Nathan: Come say hi. Eric is our head of development.

Eric: Hi.

Jo: Hi, Eric!

Nathan: This is Jo.

Jo: Nice to meet you, Eric. How are you doing?

Eric: Very well.

Nathan: It’s hard being a developer in the Facebook software space,
isn’t it?

Eric: Yeah, it’s competitive.

Nathan: It’s fun though, right?

Eric: Oh, very much.

Nathan: That’s why we’re here so late. Having a blast.

Eric: Pretty much.

Jo: How do you stay up to date with all the changes, Eric? How do you
stay abreast of everything that’s going on?

Eric: Well, I work, it’s a 9-to-5 job, so you make a little time
every day to…

Nathan: Ha! He wishes it was 9-to-5. The real answer is you’re an
outlaw.

Jo: I was going to say it’s 9:00 at night there! You mean 9:00 in the
night until 5:00 in the morning?

Nathan: We’re actually doing pretty good tonight. Typically these
nights will go to 1:00 or 3:00 in the morning. We’re looking at
11:30 at night right now.

Eric: Rock it up, brother man!

Nathan: Good stuff!

Eric: See ya.

Jo: Do you guys have Heyo hackathons, just out of interest?

Nathan: Actually, can you see this one here?

Jo: Hold on. Let me change the thingie. There we go. Very good. Nathan
Latka, coming up behind Mark Zuckerberg!

Nathan: Yeah, right. But we’ll do all kinds of fun stuff like that.

But getting back to your question, it’s really about the
sentence architecture. And Jo, one of the things I will say
you know, there was a other
folks that, again, trying to keep up with Heyo. They released
these tools, which, look, I think they’re interesting, I don’t
think they’re very compelling, I don’t think they add much value
to small business owners.

What they did is, they released things that made it easy for
small business owners to just download a CSV of likes and
comments. That wasn’t real interesting if you actually put your
mind in the mindset of the entrepreneur or the small business.
What they were actually having problems doing is putting
together the ideas of what to post on their Facebook page that
would drive the most engagements. And then, after they actually
get the engagement, then they’re interested in managing the
entries and things like that and picking a winner.

So I think a lot of other folks missed it. I tried a lot of the
other ones. Frankly, they just feel old and outdated and
business owners don’t want to be in Excel sheets reading through
50 people who liked the post, trying to figure out how to
randomly pick a winner. You’ve got to make it super easy.

So we put out a tool. It’s called the Timeline Contest Creator.
You mentioned – look, you’re a smart marketer, you’ve seen it
all over, I think, right? And what it does is, it spits out ideas
for anyone listening right now. They can go to Heyo.com/tcc.
They can click Show Me Ideas, and we’ll just spin through ideas,
Jo, that they can use totally free. We really love that because
we’re understanding what’s driving the most engagement and then,
we can help new users drive a lot of engagement very, very
quickly.

Jo: Fantastic. Sounds amazing. So tell me what’s happening in the mobile
space, Nathan. What’s going on with the mobile side of Heyo,
because I know you were one of the first to come out, if not the
first, to come out with the app for tabs on mobile, because you
still can’t see . So what’s happening there?

Nathan: Let me real quick, fire a question at you. What did you think?
What did you hear about some of the timeline contest updates?
What did you see? What was your opinion?

Jo: What, about the timeline contest updates before we go onto mobile? I
thought it was great. I love it. One of the reason I like it is
the engagement factor. I think that one of the things that pages
really need to focus on – and I know, I mean, gosh, it’s kind of
a bit ego-driven, isn’t it? We all want lots of fans. We all
want hundreds of thousands of fans, which is a bit more about
ego, I think, than anything else, because really it doesn’t
matter. You can do just as well with 10,000 fans as you can with
100,000 fans, if you’ve got a really good, if you’ve got
incredible engagement with your fans.

I mean, we’ve got a new fan page. We had our old SNA fan page,
we’ve got a new one, which is my new Jo Barnes online brand and
we’ve only got 2,500 likes at the moment, but we’ve got like 400
people talking on there, you know? So we’ve got really good
engagement, and what we need to do as we grow the page, I’m far
more interested in keeping that engagement figure high while we
grow the fans because it’s the engagement that really is the
most important part. And what I loved about the timeline contest
thing, which again, is kind of coming away from the tabs, is
that engagement on the page, in the wall, in the news feed.
Everybody can get involved and I was very excited by the
timeline contests.

Nathan: Well, good. So we’re definitely on the same page then.

I’m happy to jump into why and how we were really the first out
with the ability to do Facebook tabs on mobile devices. We were
looking at the data, Jo, just like you were, listening to our
customers and many of them were telling us, look, we’ve got
30%, 40%, some as high as 60% or 70% of our traffic coming from
mobile devices. So, for those of you listening that may or may
not understand software, this was a really tricky back end
technology challenge. We, in my opinion, have one of the top
development teams when it comes to all the different app registration
platforms out there. That’s why we’re so quick and we have a
platform that just works and gets the job done.

So they figured it out and what we then saw people wanting is,
they want one URL to use and that one URL – let’s say they
build the campaign, they put it on Facebook. They want to use
that URL. They want to email it out to their email list and
then, no matter if their people on their email list open the
email on their desktop or their mobile device, they would see an
appropriate gorgeous experience. And with Heyo, you can do that.
It’s one URL, it’s very simple, it’s streamlined and frankly,
the people that have this as, kind of, their ace in their back
pocket are getting 20% to 30% more out of their campaigns than
people that are using platforms that don’t allow you to do
mobile. It’s just a big opportunity people are missing if you’re
not doing it.

Jo: And why do you think Facebook has made it so that tabs can’t be seen
from the app on mobile?

Nathan: Fantastic question and I don’t know that that’s not something
that they are working on. In other words, they could be working
on that right now. I don’t know. What I will tell you is that if
you go back and look at the Facebook developer conference from
last year and even some of the content that’s come out this
year, everything when it comes to brands on Facebook, starts on
the Facebook page. And furthermore, what’s been communicated is
that it starts with a story that you create, which is the status
update.

So, Jo, I do think people should be thinking about it and
optimizing for a world where Facebook apps, mobile or desktop,
don’t exist in say the next year to two years. They should focus
on engagement, the status updates and then, most importantly, is
how to grow the engagement on the status updates, whether it’s
mobile, because the status updates will show on mobile, the
Facebook native mobile app or desktop. And then, figure out how
to build those campaigns to supplement them and to amplify them
with applications, while applications are still around. I think
that’s really the future.

Jo: Now, that beautifully leads me into my next question, actually,
because we’ve been talking about the timeline contest and
engagement on the wall. We’re now talking about the possibility
of a future without the tabs and the apps there on the pages
because everything’s coming over to the page. So let’s have just
five minutes on Facebook advertising campaigns, because
obviously, there was a time when it was very popular to – and I
know it because I taught it – how to send Facebook ads to tabs
and that keeping people on Facebook, particularly when you
wanted to do campaigns for people to opt-in to leave you their
name and email address, that you sent your ad campaigns from
Facebook ads to tabs because you were keeping people on
Facebook. They weren’t going off of Facebook, so therefore, you
would have this higher conversion rate, lower cost-per-click
because Facebook liked you to keep people on Facebook, et
cetera.

Recently, we’re finding obviously that we’re getting much, much
higher conversions from page post ads rather than sending people
from ads to tabs, which kind of goes with exactly what you’re
saying. So just from that Facebook ad campaign, you obviously
can’t get people to sign up and opt-in from your timeline page,
timeline wall anymore. So people who are trying to build their
lists and use Facebook to do so, what’s your recommendations for
them?

Nathan: My recommendation for that right now is to do a combination of
the status update and the app. That’s the best way to do that
right now. What I will tell you, though, is that the reason
Facebook, I believe, will still keep apps around is because of
what you just mentioned. Look, there’s people running very large
campaigns with us right now, running a lot of money to their
apps and they are getting a fantastic return. So it works
really, really well if you do it right.

What we’ve seen is a lot of people give up on it because they’re
not updating these apps and they’re not structuring the app for
conversions or for the contest, for sharing and tweeting and
bringing in more traffic to the page. So it’s a combination of
both and something like posting a timeline contest update that
says, ‘click like for your chance to win a free consultation
with Jo Barnes. We’ll pick a winner tomorrow at 2 p.m., click
here to get more entries’. When they click there to get more
entries, it takes them to the app where they can click tweet,
share, like, to increase the likelihood that they win.

I think that’s the perfect dichotomy of how the update should
work with the app and how it still makes sense to drive the
advertising into the page post because you’ll naturally also be
fueling the amplification through the app.

Jo: I really like that suggestion. I think you may find that happening on
the Jo Barnes page quite soon.

Nathan: I want 20% commissions on anything you make. Just kidding.

Jo: Nathan, have you got any really good examples or case studies of
small businesses, kind of mom-and-pop style businesses, who are
using your application and absolutely crushing it on Facebook?

Nathan: Absolutely. Look, I’ll talk about what we’re really, really
good at and what we think we’re actually leading the market in
and then, talk about some of the future opportunities and what
we’re seeing initially with Timeline Contest Creator.

So, first, our core base, what Heyo is really about and Jo, you
know this, is the easiest way for brands like the ones listening
to this right now to create Facebook campaigns that are also
mobile optimized. So, to highlight how easy this is, I’ll tell
you the story of the Kuipers brothers. It’s three brothers.
They’re from the Midwest. One is 26, one is 23 and I think, one
is actually 18 and their father, his name is Randy Kuipers, he
found Heyo. When they were sitting around the dinner table one
night, the kids brought up an idea to launch these things called
Zox Straps. They are straps that would go around your wrist and
Essentially, a new one would be released every month with
different themes on it, current event related stuff, things like
that. Well, long story short, he told the kids to use Heyo to
grow the business and to launch it and anyone listening right
now, you can actually go to Zox Straps, their Facebook page and
you’ll see they have three tabs. One is a VIP tab, one is a
store tab, so they’re selling through the app – talk about
positive ROI, I’ll tell you, in this case, we should have asked
for a percentage of sales because they have sold over a million
dollars worth of their product. They are crushing it. So they
are doing a really good job. Their first year, I think, they did
$300,000-ish and their second year, they crushed past $1
million. So they have grown a big business. It’s exciting and
they are doing really well.

Again, these are folks that knew nothing about development- had
very little business experience. They were passionate, they
drove engagement and then, they amplified their fan base and it
was all through the applications. So it was exciting.

Did that make sense?

Jo: Wow. That did make sense, yeah. I just want to probe a little bit
deeper, if that’s all right and say, what would you say was sort
of the main thing that they did that really drove that success?

Nathan: It all started with the engagement. They would post at the
beginning of each month and say, ‘What do you want to see on Zox
Straps this month?’ And they would listen to their fans and
actually develop the product based on the fan feedback.

So, Jo, if I told you, Jo, I’m going to make a bracelet for you,
what do you want on it? And you said, I want ‘Jo Barnes the Rock
Star’, and I made you a bracelet with Jo Barnes the Rock Star,
you’re going to be more likely to buy that because you feel like
you created it, right?

That’s what brands have to do on Facebook. You have to create
the engagement and the affinity with your consumers to the point
that they’re actually creating the product and guess what,
sales then becomes super easy.

Jo: I’d buy the bracelet, the t-shirt, the hat. Jo Barnes the Rock Star!
Absolutely everywhere.

Nathan: I love that.

Jo: So, Nathan, a lot of my students sometimes struggle to get their
pages off the ground. You know? They’ll come to me and they’ll
say, Jo, I’m posting and I’m posting and I’m posting and I just
don’t get any response. I don’t get anybody coming back. How do
I launch it? How do I get that engagement to begin with when I
haven’t got that many fans? Have you got any advice for those
people?

Nathan: Yeah. I’m going to give advice right now. I’m going to say this
will work. What I’m about to say will work for anybody that has
as little as even just 10 fans on their page, okay? So here is
the strategy: It starts with a well-crafted status update, with
your goal being, get those 10 people who have liked your page to
engage again, just like Jo is doing on her page, where she’s got
more people talking about it than at one point she had even
likes. You want to do that.

Now, this can be very difficult if you can’t figure out the
right status update, the posts to drive engagement. It’s very
difficult. What I would recommend is go – again, it’s totally
free, Jo, but go to Heyo.com/tcc and just copy our ideas. Just
rip them right out of the product. Just copy it, put it on your
page, let it run and I guarantee you that you will get
engagement. If you have at least 10, you’ll get at least one
person.

We have a lot of confidence in the sentence architecture of
these things. So start with a status update. Once you’re driving
engagement and you post new content on your timeline, it will
show up more in the feeds of the people who have liked your
page, your fans.

That’s when it becomes a really good opportunity for you to
start pairing the status updates, say once a month,with a
campaign that’s running on an app, so that you can take your 10
fans, tell them to enter to win, go click like, tweet and share
to increase their chances of winning. They’re going to invite
the 300 people in their network each. So you take 10 times 300
and you get 3,000 new eyeballs. 10% of them convert. That’s 300
new likes. Rinse, wash, repeat.

That’s it. That’s the math.

Jo: Sounds pretty darned good and something I think I’m going to be
trying when I get off this hangout.

Nathan: Awesome.

Jo: I cannot leave this hangout, Nathan, without asking you your view on
– you know, I hate to say it like this, I don’t want to say
Facebook versus Google because I think they’re two very
completely different platforms.

Nathan: Oh, come on, Jo! Hit me with the hard stuff.

Jo: But moving forward, Google+, it’s growing. It’s still full of mainly
kind of technical people, I find, but it’s growing. It’s kind of
setting itself up for Google search and the fact that you need
to be on G+ to be able to have a chance of being found on Google
in the next few years, et cetera. What are your thoughts,
really, on Google+ and Facebook?

Nathan: Look, it is 9:43 p.m. Eastern on a Thursday night. Virginia
Tech Hokies are playing football. I’m spending my time here
because I’m obsessed with Facebook. Here’s the thing, though.
I’m seeing the data come in from our customers and I’m seeing
the conversion rates and how fast they’re building their
business. I’m not even looking anywhere else because it’s
working so, so well.

So, Jo, look, I would love to be able to say something here that
would really fire up your user base, but I will tell you, we are
seeing so much success with brands in Facebook. We’re excited
with the vision Facebook has for Facebook. Mark wants to connect
the rest of the five billion people in the world. Great. Once he
does that hard work, we want to figure out how to give them
better products and services from well-deserving brands that
will work for the engagement of those new users he is bringing
in.

So we are 100% focused on that. We’re really excited about it
and you know what? I think there will be a time, most likely,
when Google+ is going to be able to generate the same kind of
results or even greater results than what our brands are
currently seeing on Facebook. And at that time, we will dig in,
see if there’s an opportunity and continue to grow our offering
so that we can stay true, Jo, to our mission, which is to make
it easier for small businesses and entrepreneurs to market
themselves online.

Jo: Wonderful answer! Absolutely wonderful answer.

So before we go, Nathan, my last question is – I’m putting you
on the spot here, I’m sorry about this, but I like to end these
interviews with giving our viewers something inspirational that
they can take away with them. Is there anything you’ve watched
or read or anybody that you have followed over your time – you
are a very successful business man with a great business and you
are obviously very driven and motivated and passionate about
your business. Is there anything that you can recommend our
viewers go and read or watch or follow or anything that you
think can help inspire them with their goals and dreams?

Nathan: Yeah. So, one thing I like to think about is human time.
There’s a [2008 consensus 33:09] in the United States, there’s
about 26 million small business owners in the U.S. If we can
save each of those small business owners two hours a month,
that’s over 40 million hours of human life that we are saving.
That’s the two hours they’re going to spend Google searching on
how to code. That’s the two hours they’re going to spend hiring
a freelancer off Odesk to try and help them build a Facebook
campaign. If we can do that, we are literally saving human life.
So that’s exciting to me. And what I would tell people listening
right now is, your time is extremely precious and one of the
quotes I live by is, ‘Losers spend time planning perfect action,
while winners spend time taking imperfect action.’ So I would
encourage everyone listening, take something from this and just
take action, even if it’s imperfect, because you will learn from
it and you will grow your business. That’s what I would say.

Jo: I love that. I absolutely love that.

Nathan: That’s a tweetable, Jo.

Jo: That is a tweetable. That’s the quote that is going to go underneath
this video when it’s on the blog post. That is fantastic.

Alright, I’m not going to take up any more of your time. Nathan
Latka, you have been amazing. This has been a fantastic
interview. Thank you so much.

Nathan: Hey, thank you, Jo, so much for having me. I really appreciate
it. If any of your folks have questions, just come ask us on our
fan page. We’re always there.

Jo: Ladies and gentlemen, make sure you go to Heyo.com/tcc. Check out the
Heyo app. I know I’m going to be going there straight after this
interview. Thank you very much for joining me and have a
fantastic day.

Nathan, I’ll see you again very soon.

Nathan: Take care, Jo. I’ll see you. Okay, bye, bye.

So what do you think about that? Pretty awesome right! Now’s the time for you to take some ACTION! Please comment below and tell me 3 things;

1. What was your AHA moment in the interview?
2. What one piece of action are you now going to take because of what you heard on the interview?
3. When are you going to do it by?

Thanks for listening! See you next week! :)

Mind, Money & Marketing Show – Episode #2 – Bending Your Reality with Minesh Bhindi

If you believe in manifesting your reality and the law of attraction then you’ll love todays interview with successful entrepreneur and wonderfully spiritual being Minesh Bhindi.

My relationship with Minesh started many moons ago with a lively debate over how much you should charge for your services / products. Minesh’s confidence in his own skills and the level with which he can add value to the world never fails to inspire me and in this very open interview he reveals his theory about money and business.

What both thrills and excites me about this interview is the core ethos on which Minesh has built his business. It’s something all entrepreneurs should aspire to. I’ll let Minesh tell you more…

Get More of Minesh

Learn How to Invest in Gold Here
Find Minesh on Facebook Here
Minesh Bhindi – Gold For Life Slideshare Presentation

Links Mentioned in Video

Outwitting the Devil

Favourite Quote

“Money is Energy”

Download the PDF

mmmep1pdf

Read the Interview Here

Raw Transcript of the Interview

Jo: Hello ladies and gentlemen. How are you doing? And welcome to The Jo
Barnes Online Business Show, where we’re talking about everything to do
with mind, money and marketing.

And today, I am absolutely over the moon to welcome my very special
guest, somebody who I’ve known a few years now, the very lovely
Mr. Minesh Bhindi. Hello Minesh.

Minesh: Hi Jo. Thanks for having me on.

Jo: Now, it is actually 2:00 in the morning, Minesh in the UK at the
moment.

Minesh: Yes, it is. 2:00 a.m. in the morning, as you can tell. Just in
case people are wondering why Minesh isn’t in a suit and tie and
everything like that, it’s currently 2:00 a.m. This is just for
Jo.

Jo: Gosh, 2:00 a.m. in the morning. And you’re still looking super smart
though. Look at you.

Minesh: Oh, I don’t know.

Jo: I’m a bit cash mate, see? I’ve lived in Thailand for too long.
Anyway, Minesh, it’s absolutely fantastic to have you here. I’m
going to grill you a little bit today, on some of your thought
processes, a little bit about how you got to where you are. And
really inspiration, nuggets of inspiration, for our viewers and
watchers on how they can go on to create their own successful
businesses. We’ve known each other a few years now. I met you a
few years ago in England. And in fact, I’m fascinated to be able
to have you as a guest today because I remember one of our first
meetings actually ended up in a bit of a debate in an event, if
you remember rightly?

Minesh: A bit of a debate. Yeah.

Jo: I’m actually going to start with that, if that’s okay. I’m actually
going to ask you about your thought process and mindset around
money, because the debate we had . . . Minesh actually has a
site called GoldForLife.com and Minesh teaches and helps
investors invest in gold and has an incredible success rate with
his students. Something like 92% of Minesh’s students are
actually out there making money from the education that Minesh
and his business partners give to these investors.

So when we first met, I remember being in an event session with, I
think it was Daniel Wagner at the time, and we were talking
about pricing strategies. And we wanted to keep our pricing
strategies quite low. But you, Minesh, you were quite dogged
about the fact that we should price fairly high. And we ended up
having this debate. So I’d love to hear your thought process on
the whole concept of money.

Minesh: Okay. That’s pretty wide, but let’s start with where we were
back then. So the reason why I said up the price, is because it
depends on the client base that you want to attract. Now, I’ve
always found that when you up the price, the quality of the
client base goes up. So, for you and the products and service
that you were offering, if I remember correctly, was something
about social media. I can’t remember exactly, it was years ago.
It was just worth the money that I said you should charge.

So, by downplaying it, what you’re saying to the market and to the
universe I would say, is that I don’t think this is worth what
it’s truly worth. And when you say that, you don’t get the worth
back. But when you say, I am worth XYZ, you’ll get XYZ back
because you’re demanding it. And that’s really the basis of
having the price high. It’s just what do you think it’s truly
worth?

And that’s with all money as well. I think money is an energy force.
And money is going to chase you depending on what value you
think you are worth. And if you think you’re worth a lot, then a
lot of money is going to chase you. Your karma’s going to find a
way to have a lot of money chase you because you firmly believe
and know that you are worth a lot. And if you don’t think you’re
worth a lot, then not a lot of money is going to chase you. It’s
as simple as that. Money is just energy. So, I guess that’s what
would be my theory of what money is overall.

Jo: So do you think it’s a confidence thing? Do you think when people are
kind of starting out,they’re going to go for slightly lower
pricing because they’re just growing into it and they’re finding
their feet in their confidence?

Minesh: Yeah. I think it’s definitely a confidence thing. It has to be.
People always undervalue themselves. For some reason, the
bullshit society that we’ve all been brought up to live in,
teach us to undervalue ourselves. When someone stands up and
says, I am the best or I am God, everyone else looks down on
them and says, what do you mean? You can’t say you’re God. You
can’t say you’re the best. You can’t say this, that and the
other. But why? Because of their own insecurities. The same
thing happens with money. As soon as somebody says, I’m worth
$5000 per client, the fear is other people are going to stand up
and say, no you’re not, what do you mean you’re worth $5000,
you’re not getting $5000 worth of value for the client, etc.
Confidence. But it’s rooted in insecurities that are developed
through society.

Jo: And how much do you think that the market has an influence on that
though? If you go out there with a product and you believe that
that product is worth a couple of thousand pounds, let’s say,
but there’s other similar products out there and other people
are only selling them for a couple of hundred bucks, how much do
you feel the market influences your decisions?

Minesh: For me, none. Because the way we look at it is, okay you can go
. . . Everyone puts us in the trading and investing world. So,
in the trading and investing world you can pay $250 and go into
Land Forex Trading, but there’s a 99% chance that you’re going
to lose everything. So we operate from a perspective of, we know
our value. Like, here are our assets. Here’s our asset sheet:
92% success rate, lifetime coaching, we update people on a
weekly basis as to what’s going on in the market, and that’s for
life. So we know the value of what we’re offering. If somebody
can’t see it then to be honest, they can’t see it. We’re not in
it to chase money, if that makes sense.

Jo: Okay. well let’s actually go back a step. I wanted to come in to this
chat with a bit of a boom insight from you. So let’s actually go
back and talk a little bit about your business and what you’re
doing and how you’re helping people. Because I think one of the
things you’ve said recently, which really intrigued me, was that
a lot of entrepreneurs and marketers are monitoring their
conversion rates and their sales rates and all that kind of
stuff. Whereas you, as a company, you aren’t looking at those
kind of stats. You’re looking at the results that you can get
for your customers, or that your customers get from your
training. Tell us a little bit about your business and the e-
force behind it.

Minesh: My main goal, my purpose in life, is to evolve people from
where they are to the natural ascension that the world is going
in. Now, the part that I play is, I need to evolve people from
opportunists to money managers. That’s what we do at Gold For
Life. We take people that are looking for opportunities to make
money, that are just running around in circles looking for
different opportunities, that we both know, that are in every
single industry. We want to take them from that point and evolve
them to money managers.

Now, of course we look at all the sales statistics and everything
else. I just don’t look at them. Somebody else looks at them. My
main focus is, is that purpose being fulfilled? Are we evolving
people. As long as we are evolving people then our intention is
right. So I guess the money is a byproduct of what we do here.

Jo: Okay. One of the things that intrigued me about it though, is this
whole focusing on the results that your customers get, the
results that your students get. And we all know that when we
produce products and courses and training and stuff like that,
really, if you’re a good product creator, then the keys to
success are there. You’re laying it out step-by-step. But the
actual real key to success is people taking action. And there’s
the challenge. How do you deal with that?

Minesh: Sorry to cut you off . . .

Jo: That’s all right.

Minesh: . . . but this is an important topic for me. I think that
educators, from our perspective as educators, we don’t take as
much responsibility as we should for the success of people
because we’re hiding behind the veil of, as you’ve got to take
the action. Right? When you look at it from that perspective,
we’re actually hiding behind, in most cases, most speakers and
most educators, including us, were hiding behind the veil of,
action is all your doing.

But as an educator, my job isn’t just to educate. It’s to inspire.
Now, if I’m not good at inspiring you to action, then I’m not
doing my job right. It’s as simple as that to me. It’s like, the
day I know that we will be succeeding, the whole world will be
shifting, is when we hear about another product launch and the
number one sales statistic that they say that you should promote
this for, is because 92% of people are successful with it. Right?
We always hear about APCs. We always hear about all the other
crap. Why don’t we have one product launch right now that the
leading stat is a 92% success rate?

Jo: So tell me, what’s your secret? How do you inspire people to take
action.

Minesh: Number one, you’ve got to have good stuff. Right? So, we don’t
overcomplicate it. Everyone in our investment field, and I’ll
lay the blueprint out, no one’s going to copy it because they
think it’s not going to make the money, but it’s that simple. We
want to take the most simplest information that we have in order
to help people get a result. People don’t, I mean, no matter how
much they say, like in my industry, that I want 10% a month, I
want 20% a month return on my investment, yeah you want that.
But what you want more is 2% per month for life. You don’t want
10% per month and then in three months you’re going to lose 40%
on the account because you went into a risky strategy. So,
that’s step number one, is to have something that actually works.
Trivial step right, that a lot of people miss for some reason.

The second step is implementation. So if we can get people to, from
the start, as soon as they log in, to actually implement our
education, not just read it, I mean take action on it. And how
we inspire that is we have a fast track walk-through. It’s like
a four-step 26-minute tutorial that they have to go through
first, where they actually go and place a trade. It’s a virtual
trade but they take the actions, without understanding the
knowledge, without understanding the content and without
understanding the wisdom behind the action, but they go and
physically do the action. That jumped our success rates up from
35% up to the 92%.

Jo: So basically what you’re saying is you’re making your system easy to
consume.

Minesh: Yeah. Not only easy to consume. We make them consume it. They
can’t get . . . There is no point in having access to the rest
of the program, unless you’ve placed that first trade. That’s
the way we do it. I actually say, don’t trust me, don’t believe
me, just follow what I’m doing. You’re not risking any money.
Just don’t worry about the strategy, don’t worry about what I’m
doing, why I’m doing it, how I’m doing it. Just follow, click
after me and just place the damn first trade. And that’s how we
get people to do it.

Jo: Okay. That’s fantastic. I think what happens with a lot of product
creators, is they believe that more equals more value. So, what
they do is they fill . . . I mean I’ve done it. I hold my hands
up right now and say, without a doubt one of my first products
was so big, there were so many videos, there was so much
education, there was so much in there, because I wanted to stuff
it full of value, that actually what ended up happening is
people didn’t take action because they just got overwhelmed and
fearful and all that kind of stuff.

Minesh: The thing is, stuff doesn’t equal value. Results equals value.
And the only reason why most educators don’t get that, and we
didn’t get it either, but the only reason that the paradigm
shift that happened was that, value is in terms of the customer,
not in my terms. So the value of our product is not what I say
it is. It’s the value that the customer puts on it. And as soon
as you understand that, you start removing all the other crap
and focus on what’s going to get result for the customer.

Jo: Okay. Fantastic. So, Minesh, I was looking at your Facebook page
recently and I noticed that you are, very soon, launching a new
site called MineshBhindi.com, which is based on a journal that
you started, about things that you wanted to be able to teach
your children. And you’ve decided that you now want to kind of
share that with the world. And it appears to be much more of a
kind of a spiritual journey, something that you want to share.
As opposed to a money making scheme. Do you want to tell us a
little about that and what’s kind of led you to this path?

Minesh: I remember having dinner with a very successful person. You
know, hundreds of millions of dollars worth of net worth. And he
kept complaining about his children, that they weren’t
ambitious, that they weren’t driven, that they weren’t
successful, that only some children are supposed to make it and
my children aren’t those people, all this other bullshit. Right?

So I said, okay, how did you do it? I wanted to see if he could
explain it to me, because if he could explain it to me, he
should be able to explain it to his children. In which case, it
must be the children’s fault, because that’s how they are. So I
said, how did you do it? And all he did was give me a timeline
of his successes: so I set up this company then, I set up
another company five years later, that led to another company,
etc.

And I said, no wonder your children don’t get it and don’t listen to
you, because you can’t teach it. When I asked you how you did
it, you gave me a timeline of successes. That’s not the lessons.
Lessons happened along that timeline. So, in that moment, what I
realized is, I’m going to very quickly, habitualize success. In
my journey, all the lessons I learn, very quickly become
habitualized. And what I realized was, if I don’t write these
down in the moment that I’m learning them, then I’m not going to
be able to translate them to my children when I have children.

So, that’s when I started the journal. It’s just lessons that I’ve
learned about business, about spirituality, about dealing with
people, about just everything. So what I realized was, I’m going
to put this online because a lot of people . . . And one of the
biggest lessons I’ve learned is that you can bend your reality,
you can get anything you want, as long as number one, you know
what it is, and number two, you’re willing to sit there until it
comes to you.

So I created this website to basically show people . . . We’ve all,
in this spiritual world, everyone says you can manifest this,
you can manifest that, it’s possible, etc. Have you realized,
they all talk about it from a perspective of, I have manifested
this, I have manifested this car, I have manifested this home, I
have manifested XYZ. No one actually says, watch me. Like, watch
me, I’m going to manifest this and this is what it’s going to
look like.

And that’s what I really wanted to do, is create that site just to
say, this is serious and anyone can do this, so here’s what I’m
going to manifest throughout my career, here’s the designs for
it, watch reality bend in front of your eyes. And along the way
I’m going to blog the lessons that I’m learning in business, in
money, in relationships, in everything. It’s just a personal hub
site. Basically, I’m trying to put my mind on the web. It’s as
simple as that.

Jo: So, this is an ongoing project. This is kind of the star and you’re
going to invite people to essentially watch over your shoulder
as you choose your reality and bend it and shape it into how you
want it to be.

Minesh: Yeah. I don’t know what else to say. Yeah, that’s exactly what
we’re going to be doing.

Jo: No, that’s absolutely fantastic. You’ve got this very spiritual
outlook on life, haven’t you Minesh? Where does that come from?
Is that something that you were brought up with?

Minesh. No. I think it’s . . . I watched The Secret back in 2006 or
2007. And ever since then, I always wanted to know what the
truth was. One question that fascinates me is, where did this
come from. So when you look at The Secret, it’s like, The
Secret’s great but where did that come from? So then you go and
read the other materials that The Secret movie was based on and
then you go, so where did that material come from?

And I literally went on a three-year journey I would say. I think I
only really finished towards November or December last year, to
be honest, where I came back full circle to the application part
of it. And I went all the way back through history to find where
the root of the idea that you can bend your reality and have
anything come towards you. I went and found the answers, the
root knowledge, on that. That’s where I come from. Smile and
self-study I would say.

Jo: Okay. And I hear you talk a lot about your purpose. I’ve heard you
refer a lot to my purpose, my purpose. I think certainly when
I’m talking to lots of people, lots of students in my community,
a lot of people really struggle with trying to define their
purpose. And they feel that they don’t have any specific
passions and things like that. What’s your advice in somebody
trying to search for their purpose?

Minesh: The purpose has to be immaterial. That’s one thing I realized.
If it’s a true purpose, i.e. it’s coming from your soul, it
cannot be definable by the reality that we’re living in because
the reality that we’re living in is created by the energy field.
Therefore the purpose that you are here for has to be one step
behind that energy field, or this reality. So, if people are
saying that my purpose is to help accountants make more money,
that’s not your purpose. You need to go deeper and deeper, and
deeper and deeper, until you find what your soul’s purpose is.
And my soul’s purpose, and it took me 18 months to find this, of
constant analyzing. My soul’s purpose is quite simple. It’s to
align people to the natural spiritual ascension that the world
is going in. That’s my purpose.

Now, I have a skill for doing that. And that is, to grab people’s
attention through investing. So, when people come to our program
for investing, remember, we’re not just teaching them an
investing program, we’re taking them from opportunists to money
managers. That involves meditation. That involves understanding
your energy. That involves patience. All these different things
and aspects of a personality that are really spiritual
evolution. And that’s how my purpose translates into reality.

Jo: So, do you have a mentor Minesh? Do you have somebody who guides you?

Minesh: In terms of business or in terms of,

Jo: Business. Life.

Minesh: Yeah, one of my original mentors who is now one of my best
friends, his name is [Andy Shore]. I know you might have heard
of Andy. I met Andy when I was 16 years old. And he’s sort of
been guiding me since then. And we’ve become really, really good
friends now. And another one of my mentors, his name is [Con],
who is 31 years old, he’s worth $400 Million. And this guy just
. . . I mean, I thought I was ambitious until I met this guy.
And he really kicks me up the backside, from a business
perspective.

Jo: So, what are your ambitions Minesh? What is it that you want to
achieve as you move forward?

Minesh: For Goal For Life, the goal is to create $1 Billion worth of
wealth energy in the world. We want to create $1 Billion worth
of brand new wealth energy in the world, and we want to do that
over the next five to seven years. After that, my next project
is a project called Spiritual Capitalism. That’s not out there
right now. It’s just not out there. But the premise behind that
is, I want to teach business owners how to build a business
based on the principles that Gold For Life is built on. Which is
about going to give from a going to give perspective. I want to
change the whole belief around money is evil, and I want people
to understand that capitalism and spirituality actually go hand
in hand. And you can be absolutely spiritual while chasing as
much capital as you want. And that’s my next plan. That will
come into play from 2020.

Jo: That sounds very interesting and a massive project. Do you-

Minesh: I’m sorry to cut you off but, I think it’s going to be the next
blueprint for business, the spiritual world. That’s what it will
be. That’s my vision for that.

Jo: Okay. You’ve got lofty ambitions, which are fantastic. Do you find
that you have to sacrifice things in order to do that? What’s
your life-work balance?

Minesh: It’s getting better. It’s getting better. I think that’s
because I just hadn’t focused on the life side of stuff. But
it’s definitely getting better. I do like to have a lot of fun,
but I just tie it in with the business as well. So when people
think, poor Minesh is going to Vegas for a seminar, it’s like
no, it doesn’t really work like that. We have fun when we’re in
Vegas, as well.

Jo: So, let’s give some advice to people that are watching this. I mean,
there are some people out there that won’t have as lofty
ambitions as you. They just want to create a bit of extra income
on the side or a successful business that allows them to retire
and enjoy some freedom in their life. You know, just people who
are kind of getting their businesses off the ground, things like
that. What are some things that you think that they really need
to be thinking about as they’re building and grow in their
businesses?

Minesh: Number one is a philosophy that I learned, which is, that the
quality of the fruits that you have along the journey is
directly dependent on the quality of the intention that you set
at the start. So, if you set an intention that I want to make
$2000 a month, or whatever it is, right? I’m not judging the
intention, but if you set that intention that I want to make
$2000 a month, that’s not precise. So the quality of the fruits
are not going to be that high. Whereas if you say, I want to
make $2000 a month, fly around the world, I want to be in six
different countries every single year, I want a house free,
wherever I want to stay, I want to stay in six different hotels,
I want to fly business class when I’m doing that, etc., the
quality of the fruits become better. So, anyone who’s setting
that intention of I want to do whatever I want to do, just focus
on the quality of the intention.

Jo: Do you honestly believe that? I mean, I’ve been setting an intention
for about the last ten years that I want to be a size ten and
have long blonde hair and blue eyes, I mean, do you honestly
think that clear intentions really work?

Minesh: Yeah. I do. But it also depends on your alignment, as well. So
like, from a spiritual perspective, if you . . . I just
manifested one of the things that I really wanted to manifest.
And it took 1 year, 7 months and 24 days.

Jo: Okay.

Minesh: So, most people are not wanting to sit there for 1 year, 7
months, 24 days or however long it’s going to take for the
alignments to happen, going through every single thing that gets
thrown at you, in order to receive what they want. Now, that’s
the whole process of alignment. You’ve got to be willing to sit
through it. If you’re not willing to sit through it and the
first hurdle comes up and you go, you know what, I’m going to
change my intention slightly here, and the second hurdle comes
up, I’m going to change my intention slightly here, you’re not
sending out a clear signal, from a manifestation point of view.

Jo: So therefore, isn’t alignment ,simply, you making a decision and going
for it? I mean, we talk about it with all this sort of language
and all the rest of it and surely, it’s a case of saying, that’s
what I want, I want that house, I want it on the beach, I want
it in 2015, so I’m going to do whatever it takes to get that.

Minesh: Yeah, pretty much. One of the things that we tell our investors
is, we don’t really want to be setting an end date target on
when you want your wealth. Remember, this reality is created by
whatever you think is going to happen. So, therefore, if you say
I want this in two years’ time, it’s going to do everything it
can to make sure it happens in two years’ time. That’s the
expectation.

So to bypass that, what we say to people is, design your life now as
if the investment’s already happened. So we want to build around
the investment. If you want to make $10,000 a month, you haven’t
got to make the $10,000 a month. That’s not the design of the
intention that you want. The intention is, what does my life
look like when I make $10,000 a month? What type of car do I
drive? What type of house do I live in? What type of friends do
I have? Where do I go to eat? What restaurants do I like going
to? What do I say to the waiter when I get to the restaurant? Et
cetera, et cetera, et cetera. So, build it around the goal, if
that makes sense.

Jo: It does. So, your education program is not just educating, this is
how you go and invest. But there’s an awful lot of mindset in
there as well.

Minesh: No. Like I said, we evolve people from opportunists to money
managers. Now, that is a huge shift. And in order for us to do
that, we’ve got to have everything.

Jo: I like that. Okay. So where can people find out more information
about you Minesh? Where’s the best place for them to go?

Minesh: They can go to GoldForLife.com. They can go to Facebook. I try
and not be on there, but I normally am. You can go anywhere. Just
Google me.

Jo: Okay. And before we go, do you want to talk about love?

Minesh: What do you want to talk about? You’re the leader here.

Jo: I believe that some good news has come your way and you’ve recently
met the love of your life?

Minesh: Yeah. It’s still very new.

Jo: Well I’m very happy for you. Congratulations.

Minesh: Thank you.

Jo: So, got to get the old personal thing in there somewhere Minesh.

Minesh: Yeah. I try so hard to avoid that. Like, one of the things that
I realize is I’ve been manifesting that for 1 year, 7 months, 24
days. That’s what I was hinting at.

Jo: Ahh.

Minesh: I always thought that I’d want to shout about it. And as soon
as it happened, it’s just like, I’m really enjoying just the
process right now. I don’t know why I just said that. But yeah,
I’m enjoying the process.

Jo: Everybody loves a good love story. Everybody loves a happy ending.
Last question, before we do go, what’s something that’s really
inspired you along the way that’s helped you get to where you
are today? Whether it be a book, a film, somebody, something
that you can recommend that people go out and look up or read,
watch, etc.

Minesh: “The Secret” was number one. There’s loads of people. Dwayne
Dyer is one. Andy Shore obviously is definitely one. One of the
best books I read last year was “Outwitting the Devil” by
Napoleon Hill, which I think is better than “Think and Grow
Rich”. Yeah. Loads of stuff. The main thing is, is focus on the
quality of your intention. If you don’t have a good quality
intention, no matter what you do is going to yield average
quality fruits. So, just focus on the quality of intention.
Dream big. And screw everyone else.

Jo: I like that one. Absolutely. Live your life as you want to live it
right? And just go out there and do what you want to do. Be
yourself.

Minesh: Exactly.

Jo: Fantastic. Okay. Well, Minesh, it’s been fantastic to talk to you.
Thank you very, very much for joining us in the middle of the
night there in the UK. How’s the weather?

Minesh: Cold. Cold and rainy and windy. It’s London.

Jo: God. Okay. Well the sun’s shining here and the palm trees are looking
good so-

Minesh: You just need to hang up right now, that’s what needs to
happen.

Jo: All right. Well thanks ever so much for joining us Minesh. I really,
really do appreciate it. And of course, everybody who’s
watching, the links to go and find out more about Minesh, and
the links to “Outwitting the Devil” that he recommended, and
anything else he’s spoken about, will below this video. So,
thank you very much for joining us. And, Minesh, I will speak to
you again pretty soon.

Minesh: You’re welcome. Thank you.

What a great interview! Now’s the time for you to take some ACTION! Please comment below and tell me 3 things;

1. What was your AHA moment in the interview?
2. What one piece of action are you now going to take because of what you heard on the interview?
3. When are you going to do it by?

Thanks for listening! See you next week! :)

Mind, Money & Marketing Show – Episode #1 – Building an Online Business with Chris Farrell

‘What would you do differently if you started all over in todays online world?” That was the theme of todays show with the lovely and very talented Mr Chris Farrell.

Chris has been a friend and mentor for a number of years now and through his reputable membership site, has helped literally thousands of budding online entrepreneurs to get their businesses off the ground.

Here he discusses his dogs, my hair, how he still gets nervous when stepping out of his comfort zone, why learning is sexy and lots more. Watch the video below to see the whole riveting episode!

Get More of Chris

Download Chris’s FREE Video Course Here
Find Chris on Facebook Here

Links Mentioned in Video

Lifehack.org
Jim Rohn Video as Recommended by Chris

Favourite Quote

“People don’t like to be sold to, but they love to buy!”

Download the PDF

Click the Image to Download the PDF

mmmep1pdf

Read the Interview Here

Raw Transcript of the Interview

Jo: All right, so here we go. Ladies and gentlemen, hello, ladies and gentlemen, how are you
doing? This is Jo Barnes here, and welcome to Episode One the very first pilot episode of Jo Barnes’ Online Business Show, where we’re discussing everything to do with mindset, marketing and making money.

My first guest, which it couldn’t have been anyone else for my first show, let’s be true here. This gentleman was my mentor when I first started online back in 2010. He’d only been in the business for a couple years himself at that point, at 2008, but had already become a bit of a rock star on the circuit.

He was my mentor when I first started in 2010, continued to be my mentor, and very, very good friend ever since, my friend and yours, the very lovely Mr. Chris Farrell [SP]. And the crowd goes wild.

Chris: I just realized, I’m applauding myself. That’s terrible. What am I doing here? Chris
Farrell, why am I applauding?

Jo, thank you for the introduction and can I just say straightaway, I am honored to be the guest on the inaugural Jo Barnes’ Online Business Show. What an honor. Thank you ever so much for the invite. I appreciate you inviting me, Jo. It’s great to be here.

Jo: Absolutely my pleasure, Mr. Farrell. Lovely to see you, and thank you very much for
your time today. I am going to grill you now. I’m going to ask you lots and lots of questions. All about you and your business and everything that everybody wants to know. All the secrets people want to know about.

Chris: Uh-oh. I knew one day this day would come. I’ve tried to avoid it for years, now I can’t
escape. OK. Grill me, baby, grill me.

Jo: Well, let’s just start with tell us what you’ve been up to the last couple of years. Where
have you been, what have you been doing?

Chris: OK, well, a long story short, the heart—as some may know—of our business is our
membership site. I always have believed that continuity is the best business model out there, and if you can create any business that really allows somebody to pay once and then you get a recurring income from it. As long as, of course, you continue to deliver value.

It’s the best business model out there, and membershipsites fit into that category perfectly. We have a membership site that is continuing to do well, but with this industry that, as you know well Jo, you and I are in, things are continually evolving, continually changing. That keeps us on our toes to stay abreast of changes in the business.

Our core, if you like, is our membership site, but then we have satellite products. We’ve had quite a few successful six and seven figures product launches over the last couple years, had three of those.

I’ve found a new avenue that’s opened up to me. I’ve been invited to speak at various things, which is something I certainly enjoy. I always get very nervous and anxious and that’s something I’d like to investigate further.

That’s where we are at the moment. I’m living still in sunny Los Angeles. I’ve got 1,020 dogs these days. We seem to buy a different dog every week. I don’t know why. I’m turning into that crazy old man that’s got, ‘Oh, there’s another dog there,’ he’s that weird guy who lives down the street with loads of dogs. That’s where we are right now.

Jo: I love the fact that you just said that sometimes you get nervous and anxious actually,
because that’s something I wanted to ask you about a little bit later in the show. To say sometimes, because this is the first episode of this, I’ve known you forever it feels like.

Yet, before I pushed the ‘start broadcast’ button, I could feel butterflies in my stomach, a little bit nervous. It’s the first episode.

You just say to yourself, gosh, does everybody else still get nervous too?

Chris: Jo, I love you anyway, and I love you for saying that. Two things spring to mind. Firstly,
that’s great. It means that you’re never going to get complacent. The day that that doesn’t happen—I don’t know if it’s nerves or you’re anxious to deliver the most effective you can be, the most optimum in your presentation.

You’re wanting to deliver. I read an interview recently with Tom Cruise, of all people. He says still to this day, when he’s on a film set, he still gets nervous every single day before he starts to film and the cameras roll. Because he’s still anxious about delivering to the best of his ability.

I think that’s never going to go away. I don’t speak at that many events, but I’m speaking maybe every couple of months at big events around the world. As soon as I’m asked to do it, building up to an event, I am still nervous about it. This isn’t some sort of false modesty that some people say to try and endear themselves, ‘Oh, I’m a little bit nervous, please go easy on me.’

It really is that anxiousness. I think that’s always going to be there and therefore, the real issue is, as Jack Campfield [SP]once said, it’s not what happens in our life, it’s how we react and respond to it. How do we deal with that? Do I not do something because I’m a little bit nervous, or do I do it despite that?

It’s like creating a web business. Do we not create a web business because there are a few new skills to learn first and we think, ‘Oh, I can’t possibly do it.’ Or do we still take that leap despite not quite knowing how to do everything and push through despite our fears?

You are the poster girl for doing exactly that and having great success doing so.

Jo: I just make all my mistakes publicly. [laughs] I do. Anyway, this isn’t about me, this is
about you. I want to talk about the mistakes you’ve made. More importantly, I want to talk about . . .

Chris: I think that was a good thing. Oh, talk about the mistakes you made, Farrell, because we
all know there’s been a lot of them.

Jo: Absolutely. I want to talk about what mistakes you think you’ve made along the way that
have actually helped you get where you are today. Not just the mistakes, the successes as well, Chris. Really, what do you think it has been over the last few years that’s propelled you now to where you are?

I talk quite a lot in my blog and stuff about what is the secret to success. What do you think is your secret?

Chris: I can tell you exactly what it is. I’m really thrilled. I don’t know what you’re going to ask
me by the way on this and I’m really thrilled that you had asked that question. I can tell you exactly what it is. I think it is that I am completely comfortable learning new skills.

Learning is everything. Learning is sexy. I do this thing. In fact, I don’t think I’ve even told this to you, Jo. I do this thing every morning. I call it my brainfluence time. I call it that just for myself. It’s named after the book ‘Brainfluence.’

Every morning, before I do any work on the business, I spend an hour—my wife knows about this—with a coffee just learning a new skill. Learning something new.

Because I find mentally, that if I start the day learning something new; it could be a marketing tactic, it could be something for personal development, it might even be reading a chapter of a book that’s been sitting on my shelf for years that I’ve simply never gotten around to.

I find that if we train our brain to learn new information, then we just become so much more effective. Not just in life, but as a person. To answer your question, my secret, if there is such a thing as a secret, is that I am not scared about learning new things.

Unfortunately, I think we now live in a world of people who have a sense of self-entitlement. People want to take the path of least resistance.

Jo: Path of least resistance, yeah, yeah.

Chris: People live in this world of self-entitlement, of thinking they can do well, or be able to do
well without putting in any effort. As we know, it doesn’t work like that.

Here’s the thing, it doesn’t take a huge amount of effort to learn just a few simple skills that will set you above 99% of other people. I am not scared of that. I get excited. If something changes on Facebook, if I want to learn Facebook ads or I want to learn a new optimization technique, or I want to learn how to write more effective emails, I am not scared about spending a few days just focusing on that, learning it and then, implementing it.

I think that’s the key, because most people really are quite lazy. Most people are quite lazy. That’s not a judgment call. Most people are, most people don’t want to do any work. Because most people don’t want to do any work, if we do just a little bit of work, it puts us above the majority of people who aren’t doing any.

That’s why it’s simple, but not easy, as Jim Rohn [SP] once said. It’s quite simple to have a successful web business, but not necessarily easy. Once we get comfortable in my opinion with learning new skills. Everything for me, everything, comes down to learning new skills and implementing them in the business.

Otherwise, if you’re not moving forward, you’re moving backwards. Again, I don’t want to keep passing the baton back to you, but you’re a perfect example of this. I’ve come to you many times asking about new things that are happening. How does this work on Google+? How does this work? Because you’ll jump in with both feet and you will learn new stuff.

It’s a rare quality in somebody to do that. My advice would be, to those that are watching the first ever episode of Jo Barnes’ Online Business Show, get comfortable with learning. Learning is sexy. Learning is earning.

The more you learn, what happens is, you increase more value about yourself and we’ll get paid for how much value we bring to our markets. If we can have more skills, it’s going to make us more valuable and if we’re more valuable, we can then make more money.

That would be my answer, Jo. I’m comfortable learning new skills.

Jo: Great answer. Brilliant answer. Just moving on from that, what’s your view with Internet
Marketing now as a whole? Because if you think about what the statement you’ve just said about most people are lazy, one of the things that I think has, therefore, occurred, certainly a few years ago, was that Internet marketing gained a bit of a bad name because lots and lots of people came on and started exploiting the fact that people are generally lazy and promised push button solutions and all that kind of stuff.

I’m finding these days that you find most ethical marketers now, always have some kind of disclaimer that says, ‘Please know, you are not likely to make a million bucks overnight with this product. You are going to have to work hard and you’re going to have to put in an effort and you’re going to have to actually move out of your comfort zone and work, in order to make this happen.’

There are still these kind of push button solutions, but I’m seeing a lot less of those online these days. Yet the term ‘Internet Marketing’ has had a bit of a bad rap over the years because of that. What’s your general view these days of the Internet marketing world per se?

Chris: Well, I think there’s certainly been a change in the last few years for the better. The FTC,
the Federal Trade Commission, have really clamped down on these outrageous claims that many are making, there was a phase a few years ago where there was just ridiculous, absurd claims that people were making that were simply not true.

They were just not true and people are saying what people want to hear because of what we spoke about earlier. I remember speaking at an event, and a woman came over to me and she goes, ‘Oh, I really enjoyed your event, really enjoyed your talk. I want to buy this thing that this other guy mentioned because he said I can make money online within three days.’

I remember it clearly. I remember thinking, gosh. I was fine with that, by the way, but I was thinking, people will hear what they want to hear and what people want to hear is that they don’t really have to do any work.

You and I, Jo, and most watching this show of yours because they’re of that mindset, know that that’s just simply not true. It’s simply not true. Do you honestly think that anything worth achieving in life is quick and fast and easy?

Of course it’s not. Now it doesn’t necessarily have to take a huge amount of time, but it does take a little bit of time. It takes learning some new simple skills. It will take an investment of some money. It will take some sweat equity and some time.

If you’re prepared for all of those together, the results can be extraordinary. But going back to answer your question specifically about Internet marketing, what I would say, the difference now, where we are here in the second decade of the 21st century, versus just a few short years ago when I started, is that really ‘all’ we need to do to make money now is, my advice would be, is get good at one thing.

Get good at one thing. Somebody told me this when I started and it was probably the best advice I ever received. Get good at one thing; because we think in this business we need to be a master of everything. If somebody’s watching this show and they’re thinking, ‘I keep thinking about a web business. There’s something about it that I just like the feeling of. I love the freedom that I know it can bring. I know it can work, I haven’t achieved it yet, but I know there’s something there with a web business. I still am struggling with exactly what to do next.’

My advice would be good at one thing. That’s it. One thing that you can laser focus in on, and it could be anything. For example, it could be understanding how to, I don’t know, master Facebook ads. How to create videos. How to understand something, let’s use Optimize Press 2.0. This is a theme for WordPress that’s recently been released.

If you just got good at that one thing, that one skill alone, you’re now adding value because you now know something really well. People will pay you for your time or you could even end up creating training products or services about that one thing that you are good at.

The challenge is, of course, and Jo, I know you know this because you’ve seen this from many of your students, is that we all feel—and I felt this when I started—we need to know a bit of everything. From search engine optimization to YouTube ads to Twitter, haven’t got a Twitter account, should I be doing stuff on eBay? How about ad words?

Of course, what happens is nothing happens. My advice would be five words, get good at one thing. Doesn’t matter what that one thing is. Might be how to write effective emails. Might be how to understand WordPress. Might be how to communicate effectively.

If you can get good at one thing in this Internet Marketing arena, then that one thing is the thing that you could end up making a lot of money on because you’re focused and you’re laser pinpointed and people get to know you for being an expert at whatever that is.

I hope that sort of answers your question.

Jo: Yeah, pick one niche, that’s what I keep telling people. Pick one niche. In fact, there’s a
recording of me getting extremely passionate once on a webinar, saying to people, ‘pick one niche.’ My techie guy Neil was recording it and keeps releasing it every so often.

Anyway. Chris, knowing what you know now, after all these years online. Knowing what you know now, if you were starting again today, in today’s Internet Marketing world, would you do the same as you originally did? What changes would you make? What would be your first steps to begin building your business?

Chris: OK. What I would do differently is I tried to do far too much when I started. Amazingly, I
didn’t quit. I almost quit twice in the first six months and I’ve mentioned this before in various places. I remember the second time particularly, thinking, ‘You know what, maybe I will quit.’

I was so close. I remember how I was thinking. I was sitting outside with a coffee and I thought, yeah, maybe I will. [inaudible 14:56] literally changed my life, I’m so glad now, but I really came close to it. Really came close. That’s because I was trying to do too much.

Most are, we’re solo-preneurs. Most of us when we start particularly are on our own, really. Quite often, we might have a partner who might not understand exactly what they’re doing, or they’re losing us to a computer. I get that, I understand that. I understand that there’s a lot of pressure there.

What I would do differently now is really what I mentioned a few moments ago. I would pick one thing, just one thing and become a master at it.

Some may be watching here, the first episode of the Jo Barnes’ Online Business Show and thinking well, I don’t feel like I’m master of something. You like how I mentioned your name there?

Jo: It’s awesome, awesome.

Chris: Here’s the thing. I still feel that I’m not an expert in certain matters. You know what?
Everybody feels that way. I now speak with some people that we all know, some big names. As you get to know these guys as friends, everybody suffers from these same anxieties. Jo, we were talking about it just a few moments ago at the start of the show, about feeling anxious.

Everybody feels the same. Please don’t use that as an excuse not to do anything. That’s the biggest mistake. To answer your question, what would I do now, I would simply pick one thing and just focus on that for maybe a month, maybe two months.

It would probably be now, something like, looking at local businesses, actually, which is not that much I do in my business right now. But I love the idea of going to local businesses, looking up their marketing. What I mean by that is, more often than not, their websites.

All a business really cares about, let’s break this down to brass tacks, really, is money. Let’s be perfectly honest about it. Obviously, adding value to their customers, but the bottom line is the bottom line. How much money are they making as profit? It’s not how much you make, how much you keep.

If you can do anything to help somebody make more money, that’s going to be through getting more customers into your business. Most local businesses don’t know a thing really. They know you should have a website, but they don’t know what they’re doing.

My point is, I’m getting to my point here; there’s now pieces of software, things such as leadpages.net for example, which is $37 a month, $37 a month. For that you can create amazing websites.

I would go to local businesses and say, ‘let me build your list for you.’ If you have a list of customers, this is people interested in your product and you went to a local business and said, ‘I’ll do it all for you. I’ll charge you $250, $500 a month retainer, I’ll look after creating the site.’

Now the site can be created in Lead Pages, probably within a day. Within an hour. Once you’ve spent a day going through Lead Pages, you can make a great looking site. You can then say to these local businesses, look at this site. They’d be like, ‘Wow.’

Then if you look after their lists, i.e., their auto-responder and you charged them a retainer, they’re never going to let you go. You can easily get five, ten local businesses. Leverage one business over another and say, ‘Hey, while I’m dealing with these guys down the road, maybe I can help do your yoga studio.’

That’s, I think, local business is—well it is a huge market at the moment, but that is probably what I would do now. I would just focus on one thing and it would be helping people build their lists. Lead generation. Build a list of prospects. That’s what I would do these days if I started again.

Jo: That’s great, Chris. Just picking up on lead generation and how to now go out and
generate leads and communicate with leads, etc. What’s your views at the moment on email marketing versus social media and all that kind of stuff, and actually going out there and now generating leads. There’s obviously been some big changes over the last few years.

What are some of your main tactics these days, if you like, for generating leads and growing traffic?

Chris: It’s interesting you say this about these big changes. I’ve often read posts, ‘email
marketing is dead, email marketing is over.’ We’ve never seen more success than email marketing. The reason, I think, many may say email marketing is dead, and I don’t know this for sure, is it’s very easy to make a blanket statement like that.

‘Oh, email marketing is dead. These changes recently to Gmail particularly, nobody’s opening up our emails anymore.’ That may be the case in your particular instance, but email marketing isn’t dead if you continually engage with those that are on your list and don’t try and sell to them all the time.

The marketers that I think are saying things like this, ‘it doesn’t work for me anymore, my open rates are really low,’ I want to say, yes. Have you seen what you’re sending to your lists? Is it a surprise? Because you’re trying to crowbar out somebody’s credit card every single email. It does not have to be complicated. Treat people as we want to be treated.

It really is, and I know we’ve mentioned this word a few times, and I sometimes even hesitate saying this word because it sounds like it’s the buzzword to say at the moment. Really, if you spend a few emails getting to know, asking some questions, engaging with those on your lists, even asking if you can help without trying to sell a product or recommend somebody else’s product, then when the time comes for you to recommend something else, if you’ve been good to your list, you think they’ll be good to you back?

Yes, they will, but most people are so quick trying to make the sale that they won’t even spend this time in the first place. The funny thing is, those that are coming online to create their own business, they duplicate this. They think that’s the way to do business.

The amount of lists that I sign up to because I’m really interested in how people market online, they’re all the same. They’re all boring, bland, ridiculous claims. We know for a fact that they haven’t had these successes, they’re just saying.

This will almost fall on deaf words to marketers like that. I’m fine with that, but there’s a handful of smart, real marketers that engage, people like yourself, people like Kim Roach, people like myself. If you spend a little bit of time really caring about this email address, this is not a faceless, anonymous person. This is a real person with hopes and dreams and aspirations and fears, just like all of us.

Then, if we communicate like that and we picture this person, who are we talking to, and talk to them. Don’t talk at them, talk to them. Just like a good conversation that you might have when you meet somebody. It changes everything.

The thing is A: hardly anybody is doing this, and B: it’s not difficult to do. To answer your question, I find email marketing, the best thing you can do is have an email list that is responsive. That’s the best thing, because you’re going to continuously have instant traffic.

Of course, you have to build that list in the first place, but if you spend some time nurturing that relationship with your list, which most people don’t, then you can . . . I don’t want to say ‘quite simply,’ but having a five, six, seven figure a year business is not something that is unachievable within 12 months.

You’ve done it, I’ve done it. Many other people I know have done it. It’s all to do with that engagement. It’s all to do about relationship, first and treating people as real people.

I remember reading this great saying once when it comes down to selling. Somebody says, ‘Nobody likes to be sold to, but we all like to buy.’ You know what I thought? That’s true. That actually is true.

We all like to buy new stuff. We love buying new stuff. We like to buy new stuff, but nobody likes to feel like they’re being sold to. If we can create that relationship, but we don’t make people feel as if we’re selling to them, then it changes everything. That would be my answer.

Jo: What fantastic advice. Thank you, Chris. That’s really some golden advice there for
everybody watching.

Chris: Thank you.

Jo: Just moving on from the advice you have just given us, what are some of the biggest
changes that you’ve seen online over the last few years that you do think have affected the way people do business in marketing these days?

Chris: OK, I think one of the biggest changes, without a shadow of a doubt, is exactly what
we’re doing right now, you and I. It has never been so easy to communicate online.

I appreciate some may be watching this now thinking, ‘I don’t want to communicate.’ I don’t want to be not necessarily known, but I don’t want to engage with people. Respectfully, then this business may not be for you, because this business is all about communicating. It is all about getting yourself known out there and getting your message known out there.

What’s the word? Engaging, that’s the word I’m looking for. The thing I love about Internet marketing, particularly now, right now in this current climate, this current time, is the marketing playing field is level. We might not have the deep pockets that Microsoft and Apple have—well, I don’t, Jo Barnes does these days—but the marketing playing field is level.

We can do exactly what the big boys are doing, because we can do things like this. We’re suddenly a real, three dimensional person. One question I get asked often, or the general theme of the question is something such as the following.

Let’s say Julie, who’s 50, who’s divorced with three kids. She’d say, ‘Chris, who would even care about me? I’m 50, I’m divorced, I’ve got three kids. Who’s going to care about me?’ My answer is always the same.

The answer always is the fact, Julie, that you are 50, that you are divorced, that you’ve got three kids, suddenly you’re this three dimensional, real person. I’m not saying you have to necessarily do this or make a live video, but even if you just had an image on your website and it was a tiny three lines about yourself, ‘Hi, I’m Julie, I’m 50, I’m a divorced mum of three, I live in Pennsylvania,’ suddenly you’re real. You’re three dimensional and people can connect to people.

To answer your question, what’s the biggest change that I’ve seen, the biggest change is the marketing playing field is now level. Those that have a little bit of courage, because it does take a bit of courage to jump out of their comfort zone and to embrace the technology that exists out there to harness this opportunity, end up doing well.

There’s no excuse not to do this. Yes, it takes learning some new skills first, but anything worth achieving does. Anything worth achieving does. As we mentioned earlier, you can learn these new skills.

As I said, I do this thing called brainfluence for an hour a day. You can learn any new skill about anything in business, if there’s something in particular you wanted to learn. You can learn it—if you focused, you could probably learn it within a day. Literally.

Most people will spend weeks, months, sometimes years, computing activity for action, I like to say. Faffing around on Facebook, looking at YouTube videos, checking out their exes’ photos. We’ve all done it, we’re all human, but if we just had this hour of brainfluence time, as I keep calling it, you will be amazed. You will achieve more in that hour than probably you will do in the day, if not the week.

To answer your question, what has changed, we can now all interact and communicate with each other with the click of a button.

Jo: It’s funny, I’ve done a lot of testing this year. I’ve tested slightly more aggressive sales
tactics versus relationship building sales tactics. I’ve done all sorts of different things.

Sometimes, unfortunately, to the expense of some people on my list who’ve written to me and said, ‘Jo, your emails are getting a bit aggressive,’ and I’ve gone back saying, ‘I’m testing things. I want to see what works and what doesn’t work,’ and all that kind of stuff.

Along with doing that, what I’ve also done is, I’ve invested in quite a lot of different products to see how other marketers are doing different things and giving value within their products and all of that kind of stuff.

There’s one thing I’ve been looking for all year. I’ve been looking for it, looking for it and looking for it and it’s in almost nearly every sales pitch. Then, I go through the product and it’s this fastest possible way to build a business online. The fastest possible way to get to a point where you’re actually generating a little bit of income.

I’ve been looking at all the different possible ways and I have come the conclusion, as we’re closing in on the end of this year now that, you know what? There is no bypassing relationship building. End of story. There is no bypassing it. There just is no shortcut to it.

If you’re a master copywriter, if you are one of the best copywriters in the world, then you’ve got a good in there because you’re building a relationship with people almost as soon as they hit your page, yeah?

There is no bypassing relationship building. The only possible way to build a consistent and recurring income and to actually create a real business and be able to generate that money every month, is by building relationships and by communicating and engaging and talking to people.

Your last couple of points about email marketing and about treating people like they’re actually people, as opposed to just faceless email addresses and then, your last point in particular about three dimensional characters, is just so unbelievably true.

Because that’s what it is. It’s all about people. This business is all about people. Everything you do, it’s all about people and there’s no getting past that relationship building.

Chris: If I may quickly add two things to that? First is, it’s not difficult to do. Secondly, hardly
anybody’s really doing it. A lot of people say they’ll do it and the funny thing with Facebook, Facebook is fabulous, but it’s created this breed of a lot of people that will talk the talk.

I see so many people saying things like, ‘Hey, I crushed it. I’m about to go on stage and change some lives,’ talking about themselves. It’s very easy for somebody to say something like that. And what is not helping is then, they’ll get comments fueling that, saying, ‘Hey, well done, well done you.’

It’s a bit like a comedian. A good comedian would never say, ‘Hey, I’m funny.’ It would be up to people to say, ‘Hey, he’s funny.’ It’s a bit like what we do. I think a person’s real character is judged by their actions, not by what they say. Basically, I’m agreeing with exactly what you say.

Go out there and do it. Don’t just say value is so important. Actually live that then. Send an email. Spend a whole day creating a great webpage at your site with really good valuable content with no sales pitch and then, see what happens when you do that a few times. Then see what happens two weeks later, when you do send a sales pitch to those who have engaged with opening your emails in the first place.

Your open rates will go through the roof and you will make sales. You will not, if you try and make the sales straight away. This is a marathon, this business. It’s not a sprint. I’m in it for the long term and the thing that probably excites me more than anything is we’ve only really just begun.

Things like this, being able to communicate using this technology, thanks to Google, has only been around really for a few months, maybe a year at the most. We’re on the starting blocks. Now is the time to start.

This didn’t even exist a year ago. I still don’t know how it all works, I’m still learning every day. It’s a great business to be in and it’s the perfect time to start. I feel a bit emotional now.

Jo: Chris, as always, you’re just a complete inspiration. You’ve inspired me since the day I
came online. I don’t want to get all gushy, but you have. You are a complete inspiration. Thank you for all your help for me, but also for all the people that you’ve helped online. I know you’ve helped thousands and thousands of people.

Chris: Thank you, Jo.

Jo: Before we go today, I would love it if you would recommend something inspirational. A
book, a film, a person to follow, something that will really help the people watching this today.

Chris: Two things, if I may. Firstly, there’s a terrific website called lifehack.org. Are you familiar
with this, Jo? Lifehack.org?

Jo: I think I’ve heard of it, but I’m not sure I’ve actually checked it out. Lifehack.org. Yeah.

Chris: It’s just a beautiful site, great little articles. They’re all the same style. All the articles are
things like: Seven Ways To Have More Energy. Ten Things You Should Know About Starting Your Business That You Probably Don’t. Five Way To Change How Productive This Week’s Going To Be. Nice, short articles.

It’s just beautifully written and it’s a great site. Lifehack.org. The second thing I’d recommend is a gentleman who’d probably be my biggest influence and you and I have spoken about him. He’s passed away sadly now, but it’s a guy called Jim Rohn that some may not be aware of on this call.

Jim Rohn, Rohn is spelled R-O-H-N, Jim Rohn. Go to YouTube, find tons of videos. If you go to YouTube and type in ‘Jim Rohn’ and ‘Girl Scout story.’ Know that sounds odd, trust me on this, it’s going to be probably the best eight minutes you will spend today.

He’s such an eloquent gentleman. He tells this beautiful story. He’s got wonderful language. Just a nice tonality to his presentation. He tells this beautiful story about, really, what we’re talking about.

That’s all I’m going to say, Jim Rohn. He passed away a few years ago. He’s generally regarded as America’s foremost business philosopher and business leader. He’s got a lovely, gentle spirit and a nice manner to him, but go to YouTube, type in ‘Jim Rohn-Girl Scout story,’ and I think that will be something that will affect many that are watching this, if you are unfamiliar with this Girl Scout story. Beautiful story. Very powerful.

Jo: Oh my gosh, I haven’t seen it. I’m going to go and watch that after.

Chris: Have you not seen it? Oh.

Jo: No, no.

Chris: It’s just raw and vulnerable and real, and you watch and you think, oh man. I have been
there. I sort of understand—well not sort of, you understand what he’s saying, and it’s like we’re talking about, ironically. Gives a nice bow to what we’re talking about.

It’s all about relationships and he’s just being real and is not putting on a show. He’s not putting on an act. He’s just communicating with his audience, which in those days was audio cassettes.

He was big in the ’80s and the ’90s. One of his recordings, he talked about his new cassette programming coming out. You mention cassette now to anyone under 30, they’d be like, ‘What’s that? Is that a new band? Hey, it’s the Cassettes, they’re live at the Staples Center. Come on, I love the Cassettes.’

I’m getting old, Jo.

Jo: That’s so true. No, and it’s true. Sometimes I say to my seven year old, ‘Oh, for goodness
sake, you’re like a broken record.’ ‘What’s a record? I don’t know what a record is.’

Chris: That’s hilarious. [inaudible 33:44]. For goodness sake, you’re like an MP3 that doesn’t
buffer. You’re like a non-buffering MP3. She’d be like, ‘Caris [SP], you’re like an MP3 that’s stuttering and not buffering.’ ‘Mom, what are you talking about?’ Exactly, just buffer more. That’s hilarious. I never thought about that. Dear old Caris. How is Caris?

Jo: She’s good, she’s great. Bless her. She’s 7 going on 27.

Chris: Seventeen, I bet. That’s scary.

Jo: Yeah, she is. Very independent. Don’t know where she gets that from. Good. Chris, that
was awesome.

Chris: My pleasure.

Jo: Thank you so much for the inspirational recommendation there. I’m going to go and
check out Jim Rohn. Go and check out lifehack.org. Ladies and gentlemen, to find out more about Chris Farrell, then just head to chrisfarrell.com.

In all honesty, you’re not going to have to do anything, because you’re going to be viewing this video, if you’re viewing this video on YouTube, there is a link underneath this video, which is going to take you straight through to my blog. On there are going to be all the links.

I’ll include the link to “Life Hack,” the link to Jim Rohn’s video, and the link, of course, to Chris Farrell’s membership.com, or chrisfarrell.com, to go and find out more about Chris. Plus, I’ll go put his Facebook page on there, as well, so you can go hassle him on Facebook.

If you’re watching this on my blog, then of course all the links are directly underneath this video. You can go and find out more about Chris and go and have a chat with him, he’s a lovely fellow. You can go and have a chat with him through these links.

That’s it, ladies and gentlemen. Thank you very much for attending the very first show of Jo Barnes’ Online Business Show. I should be really interested to look back in a year. This is exactly what Chris was saying by the way of just be prepared to get out there and try stuff and give it a go.

I bet you in a year’s time after I’ve been doing this for 52 weeks or so, I should look back at this first show and go, ‘Oh my God, why did I say that? What was that about?’

You have to just get out there and try these things and gradually, your skills develop. Don’t they, Chris? You just get better and better and better at what you do.

Chris: As the old business analogy goes, ready, fire, aim. General George Patton once said
“There’s never going to be a perfect time to execute a plan.” Never, there just isn’t. Execute it, and come back and refine.

Have it at a stage that it’s ready to deploy, but if you’re waiting for that perfect moment, look at Jo’s haircut. It’s never going to be perfect. We’ve been waiting here forever. She waited for her hair to look fabulous.

Just [inaudible 36:23], says he here with his 1980s haircut I’ve had for 20 years.

Jo: Hey, this is my cool, relaxed, Phuket, Thailand look.

Chris: You look fabulous.

Jo: Just before we go, I just want to tell you, can you see my backdrop there? I am in Phuket,
Thailand right now, and Chris is in a now dark, because the sun has been going down as we’ve been speaking, Los Angeles, Beverly Hills, Los Angeles, on a Sunday evening and I’m Monday morning.

Chris: There we go, yeah.

Jo: Technology. Got to love it.

Chris: I love technology.

Jo: Anyway. Ladies and gentlemen, I’m going to end the broadcast now. Thank you so much
for joining us, and I look forward to seeing you for our next Jo Barnes’ Online Business Show with another fabulous guest in a week or so. I’ll see you very soon.

Thank you so much, Chris. Thanks for joining us.

Chris: Jo, it’s been a pleasure. Thank you to those watching as well, and Jo, speak with you
soon.

Jo: Absolutely. Speak to you soon, take care.

What a gem Chris is! Now’s the time for you to take some ACTION! Please comment below and tell me 3 things;

1. What was your AHA moment in the interview?
2. What one piece of action are you now going to take because of what you heard on the interview?
3. When are you going to do it by?

Thanks for listening! See you next week! :)

P.S. If you loved this episode, please click the button below to subscribe to this show on itunes and if you’re feeling super inspired, please click on the ratings and review button on the itunes podcast page and leave us a review! Thanks so much! :)

Have You Got a Voluptuous Bottom?

Have you ever had one of those weeks where you feel as though a huge lightbulb just went on in your head? You already knew deep down what you needed to do, but for some reason you just couldn’t make the change, get committed, make it happen.

Well, I have just had one of those weeks and for that reason, I wanted to share my epiphany on todays blog post and write about the one thing that can completely destroy everything we are working so hard to create and yet for so many of us it’s not our No 1 priority.

(A generous rear end? I hear you ask?) Let me explain. (more…)