This was an impassioned interview here with the lovely Simon Jordan. We started with some general business tips, delved into the world of personal branding – (Simons speciality) and then began discussing Simons latest project “One Planet One Place”
Wowee, watch the tone of the interview change! Clearly Simon is incredibly passionate about this fantastic project and I have to say I came away from the interview more inspired than ever to follow my dreams and make a difference in the world.
Jo: Waiting for the second ding. There it is. We are live. Hello ladies
and gentlemen. Jo Barnes here and welcome to The Mind, Marketing & Money
Show. Today we have fantastic special guest, Mr. Simon Jordan from The Simon
Jordan Marketing Show, amongst other things that Simon does. He’s got his
fingers in loads and loads of pies. Hi, Simon. How are you doing? Thank you
for joining us.
Simon: I’m very good. Thank you very much, yes. Good morning
everybody, good evening, tomorrow, whatever it is time of day
you’re watching this.
Jo: Get your fingers out of those pies and get ready to talk about your
Simon: Indeed, yeah.
Jo: You’ve got your mug of coffee there, Simon.
Simon: Oh, yeah.
Jo: So I believe it’s first thing in the morning for you in sunny Wales?
What’s the weather like? Is it sunny in Wales today?
Simon: Yeah. Yeah, it’s okay. The sun is coming up through the clouds.
It’s beautiful actually. I’ve just been taking the dog for, I’m
a bit hot and bothered, just taking the dog for a walk around the
harbor. So yeah, very nice.
Jo: Excellent. Good. And you’ve got your mug of coffee and you’re ready
to blind us all with your amazing insights into marketing.
Simon: Yes, yeah.
Jo: Yeah, good.
Simon: Or not. No, I will do my best.
Jo: First of all, Simon, could you just spend a couple of minutes and
tell us a little about you? Who is Simon Jordan?
Simon: Who am I? Right. Well, I have been in marketing and advertising
for about 25 years, and I know I don’t look old enough. No,
stop. Honestly. I’ve worked with a lot of big corporates, worked
with the biggest and brightest stars on the planet I suppose,
and won awards for them, like Sky TV and ITV, [inaudible 01:37],
things like that. Then about five years ago, five, six years
ago, I thought, I don’t want to do this anymore. I don’t want to
work for someone else and make them wealthy. I want to be able
to do something which is my own baby, so I decided to leave
My friends thought I was crazy, because I was actually running
another business at the time. I was consulting for Sky TV and I
ended up going bankrupt because two clients owed me a lot of
money, a lot of money. There am I, working in a very well paid
marketing consultancy job for Sky TV, part of FoxCore, or
NewsCore rather, and so I thought, nope. I’m going to take the
jump. So I did that.
One year into business, went to every networking event. If someone
opened an envelope, I would have been there. Then, the year after
that I thought, how can I build my brand? I’m all about building
other people’s brands. I need to build my own. So I created the
Simon Jordan brand and I started wearing the pin stripe suit and
everything else, the handkerchief in it. I don’t look like this
today. I’m a bit of a mess today.
And I launched SimonJordan.tv in the April of that year. I was,
Basically, doing a marketing video every week on a Thursday and
it was giving my hints and tips on about marketing and how you
can do this, social media, blah, blah, blah, all this kind of
Within seven months, it had gone global. Yes, YouTube is global
anyway, but I had been booked to speak in San Diego. I was
speaking across the globe. I was picking up clients across the
States, across Europe, Paris, Germany, all across the UK. Came
from developing this brand.
I remember getting calls from people who were very high profile
saying, “Simon. I don’t know what you’re doing, but it’s
brilliant. So many people are talking about you.” It was
amazing, the power of this.
I was asked to come and speak at this huge event at a very posh hotel
in London about marketing and branding and there was me, seven
months ago pretty much unknown. That is the power of it. I can
develop this as part of my consultancy and I work with
practitioners, consultants and coaches to build their brands.
Sorry, we’re on the corner here and I’ve got windows. It’s quite
warm. Big trucks going past. I do apologize.
Jo: That’s okay.
Simon: That’s what happened. It just exploded. Now that’s what I do
with clients. I teach them how to build a global brand through
getting the message out, the right tone of voice, all this kind
of stuff. That is me. And wrote a book, which became an Amazon
best-seller, called, How to Sky Rocket Your Business: Without
Burning Your Fingers.
The reason for that is, that was a shameless plug, and it’s a small
book. Look, it’s very small. But it was really because a lot of
people come up to me saying, “Oh, I’ve spent thousands and
thousands on a website or I’ve done this,” and they weren’t
getting anywhere. I thought there is a better way.
For me, I’m all about simplifying, breaking down the complicated.
Marketing is not a dark art. I wanted to simplify it. So the 12
chapters I’ve put in there really, truly breaks down it all.
Social media, branding, whole communication, how to develop
right, really good copy that sells, how to get into the mind of
your target market, how to create solutions for your target
market. That’s what I’m all about really, breaking stuff down,
getting people out there, getting them seen, getting them
visible, getting them engaged with their audience.
I’ve actually just launched a thing very recently. It’s only just 10
days old and we’ve got 70-odd members already. It’s called the
Video Blogging Challenge on Facebook. It’s completely free. It’s
an open group. People are loving it. The idea behind that is
just to literally pick up your smartphone and start videoing
yourself and sharing it. So I set a challenge every day and
people are loving it.
The whole idea is, look, if you want more engagement, start doing
things like that. You don’t need…I mean, I’m sitting with,
well, I’m using the camera on the Mac and I’ve got two
professional lights here and all this mess. You don’t really
need that. If you want engagement with your personal brand, you
can use your smartphones. You really can. So yes. That’s part of
me, the answer to your question.
Jo: Well, I’m going to come to the other part in a second, but let’s just
stay on the marketing part for the minute as we’ve kind of gone
down that road first. Let’s talk about personal branding,
because a lot of the people watching this show right now are
people with small businesses, people that are essentially
solopreneurs who are trying to build their business online and
are wanting to build a brand and, of course, one of the keys to
that is engagement.
I know a lot of questions I get from people are, how do I increase
engagement? How do I actually get my personal branding message
out there? Why are people going to listen to me? What can I do
that’s different? Have you got any sort of gems of advice for
our viewers on personal…
Simon: How long have you got? How long have you got? Yeah, okay. Well,
the first rule of marketing is find a need in the marketplace,
create a product or service to fulfill that need and then, sell
it for profit. I always say, if you are passionate…Well,
there’s people who say, find what you’re passionate at and then
the money will come. Yes, that’s true. You do need passion. I’m
passionate about what I do and it does help. It will get you
out of bed in the morning. It will get you going to bed late.
But if you’re passionate about knitting elf socks, I don’t know why
elf socks, you’re not going to make any money, are you? Simple
as that, really. Unless you find a group or is it a bunch of
elves? Not with collective men.
Jo: Pot of elves?
Simon: But as part of knowing that need, you need to know what it
is…Excuse me. That was a truck [inaudible 07:12]. I’m going to
shut the window in a minute.
Jo: Okay, that’s fine.
Simon: Some would say it’s crazy. I know. It’s that the essence of
marketing is understanding what it is your target market need.
So you really need to step into the mind, what it is they
actually need. This is how you’re going to be engaging them, as
well. For instance, let’s just go back to the video blogging
challenge. Now, it’s completely free. I’m not making any money
out of it. I’m just sharing information. They’re joining this
group. I’m getting massive engagement on this. It’s phenomenal.
But I know that so many people over the years have struggled with
getting on video. They just think it’s too complicated. They
don’t know how to do it. So I just set up this challenge because
I know that that’s their issue. They want to do that, so I’ve
created a product or a service and they’re all doing it.
Now, over time, that might develop into something else where there
might be an income from it, but at this time there isn’t.
There’s a lot of engagement. I’m then, sharing my archives posts
from my old SimonJordan.tv with them, showing this is what you
Really, in answer to your question, you need to know what it is they
are looking for, what is their issue, what is their challenge.
I’ll give you an example. Years ago, I bust a disc in my spine. I
was hobbling around in great pain. At that time, I’m not
thinking, “Oh, I need a massage or I need acupuncture or I need
a chiropractor,” or whatever it is. I’m thinking, “I’ve got to
get rid of this pain.”
So, if someone who could help me with back pain, if they were to step
into my shoes, my main issue, so the need in the marketplace, is
I’ve got to get rid of this back pain. I need to solve it. I
need to be able to move more freely. I need to be able to pick
up my kids, take the dog for a walk, or whatever.
What everyone else is doing is just putting their logo. I went to
this client of mine and she had all these leaflets from these
other practitioners. There was a chiropractor, there was an
acupuncturist, there was a massage specialist, all this kind of
stuff, because they believe that that’s what’s going to create
the interest, the engagement. No, it’s not. Maybe I don’t know
what acupuncture is. Is that going to really engage with me? Is
that stepping into my need?
The one leaflet which was right at the end, which said, “Are you
suffering from back pain? Are you struggling to move around?”
Yes, that is what I’m thinking. That is my issue at this current
time. At the bottom of the leaflet it was Pilates. Now, if she’d
done what everyone else had done and put Pilates at the top, I
would never have seen it. But because she was engaging with me,
understood what my issues were, that made me pick it up.
I wasn’t looking for a massage specialist. I wasn’t looking for an
acupuncturist. I was, but I didn’t know if they could help me or
not. But she’s talking my language, back pain. I went to see her
every week for about three months. Never had any surgery.
Brilliant. The issue, if you want more engagement, what is it
that your target market need? That’s it in a round-about way,
but it’s better if you tell the story. That’s what works. That’s
Jo: Yeah, talking to your market in their language. In fact, it’s very
simple really, isn’t it? I think people over-complicate it a lot
of the time. They’ll over-complicate how to engage. They start
kind of having all these different ideas, when actually the key
is to get inside the mindset of your market and just talk to
them in their language.
Simon: Absolutely, absolutely. It’s really simple. It’s just, again,
find a need in the marketplace, create a product or service to
fulfill that need, and sell it for profit. Even I started
helping the Pilates woman with her Pilates, marketing that. I
would say to her, “Why do people come to Pilates?” I mean, she’d
got it with the back pain. She said, “Well, because they like to
come to Pilates.” I said, “No. If you were to draw a line, this
is their issue, that’s their solution, or rather Pilates, the
actual title, Pilates is in the middle.” It’s like a journey. You
need to keep digging.
If you say that’s your target market, why are they coming to Pilates?
Because they like Pilates. No, it’s not. Why are they there?
Well, they want to get fitter. Okay, keep digging. Keep going
down that line. Why do they want to get fitter? Because they
suffer from illness perhaps. They might suffer from back pain.
Okay, why do they want to stop suffering from back pain? This
sounds like a silly question, but you keep digging. Well,
because they want to run more. They want to make love with their
partner without pain. I don’t know. They’re [inaudible 11:42].
Okay, if you keep digging, you will find the end solution.
So come to Pilates for more virility, more spark in your life, to
feel younger, to feel fitter. That is the end result. But if you
say, “Come to Pilates,” it doesn’t make any sense. Come in and
feel more healthier, fitter, have more zest in life with
Pilates. That’s what’s going to grab them, you see. So that’s
it. You’ve got to turn it on its head really. You’ve got to keep
digging. Why do people really want to come to you?
Jo: Yeah, I like that. Keep digging. Keep digging into the mind of your
Simon: Absolutely. Yeah, yeah.
Jo: Let’s talk a little bit about influence, Simon, because after quite a
short period as you said, after just seven months you started
getting requests to speak all over the world and obviously,
you’ve grown a huge community. What do you think are the,
secrets is the wrong word. I never like the word secrets. But
what do you think are the keys, if you like, to building…
Simon: Ah, the secrets in my book.
Jo: The secret that the gurus never tell you on building influence and
building a big community.
Simon: Well, for me it’s about being real. Authenticity, some people
think has been overused, but it’s true. My brand is one of the
things I do with clients. It’s really important. If you’re going
to build a brand, you need to know what those brand values are.
Mine is being fun. I don’t work with stuff that’s going to drain
my energy. I want stuff that’s going to fire me up. So one of my
brand values is being fun. It is about being authentic.
Passion, as well. I’m professional. I mean the pictures you see of
me. I’m not wearing my suit today. This isn’t a plug for the
book, I promise you. I’ll cover the title. But you see I’m…
Jo: No, no, no. Don’t cover the title. I’ll put a link to the book
underneath this interview, so that’s absolutely fine.
Simon: Well, it was purely just as show. Look, there’s me leaning on
the front. It’s casual. It’s relaxed. I don’t wear a tie. I’m
still looking professional. So that is me. One of the issues,
and I will come round to your answer, it does make sense in the
end. What a lot of people tend to do, they don’t want to ask the
question of why do people buy from me?
If you are the face of the business and we’re talking to you now as
persons watching this, if you are the face of the business, you
think, “Right. I’m going to build this website. I’m going to put
this marketing together,” and you might see a website and you
think, “Great,” and it will make you out to look amazing and
fantastic, which I’m sure you are, but it might also make you
out to be someone completely different.
So your website could be like selling Audi cars, might be beautifully
executive and swish and all the rest of it, but when it actually
comes down to working with you, you’re completely different.
What you need to do is to look at, why do people buy from me? My
clients love working with me because I’m engaging. I listen to
what their issues are, but we have fun as well. It’s good.
Obviously, you’ve got to be good at what you’re doing.
Consequently, all my branding is me, but it gets across my
personality. That’s why video blogging is fantastic for, like,
people can really engage with you. They can see the real you. In
answer to your question, how did I build this big following
online? Well, because I’m me. I’ve looked at my brand values,
why people buy from me and I’ve stuck to it. I’ve built that
consistently. All the videos I do. It’s just me, because I’m not
going to pretend to be anything else. Yes, you can try to be a
bit more aspirational.
You know when they say, “Fake it until you make it?” Yes and no,
really. People will see that, particularly through video
blogging and certainly when they meet you. When people meet me
in person, when people meet me online or whatever, I am me. I am
family-orientated. I love full on. I am passionate about what I
do. I love helping people.
My mission is to help as many people as possible and it’s just being
authentic. That’s how it works. If you’re an idiot, if you want
to pretend the world is an idiot, then fine. I’m sure no one out
there watching is. But it’s just being real. Don’t try and bowl
your way around it and pretend and stuff like that, because
people see through it. They really will. Just be you.
Jo: I’m dying to burst into a Diana Ross song that starts with, “I am
me,” and I’m just dying to. Anyway.
Jo: I won’t. I won’t, because I don’t want to scare everybody. Just
following on from that. What about people who really want to
build a brand and they really want to grow a business, but they
don’t want to be the center of it. They don’t want to be a huge
public figure. They don’t want to brand it in their name.
Simon: Yeah, fair enough.
Jo: What kind of advice do you have for them to begin to build
Simon: Well again, what are your target market need? How do you want
to build the brand? Sometimes actually, you have more leeway. I’m
working with a big client at the moment and we’re branding
them. We’ve gone through all the brand values and there’s an
exercise. I won’t go into it now. There’s an exercise I do which
helps you build that. Brand values are the fundamentals. It’s
the foundation of any business, really, going forward.
So you build that and then you stick to it. Again, my business is
fun, approachable, professional. Those are just some of the
brand values, so everything I do has to come from those. I look
at the website, the book covers, the leaflets, whatever, the
emails. It has to come from those brand values. It’s the same
sort of process. You’re just detaching yourself from it, but you
have to know what they are.
If you go into my blog, which is simonjordanblog.com, I’ve written so
much about branding, it’s crazy. So there’s loads of stuff on
there. Even on the TV channel, simonjordan.tv. Go into that. I
do talk about how you build your brand values on one of the
blogs or videos. So do that. Then, know what your target market
Another thing. Say you’re selling cheap pens. That’s a, I don’t know,
$1 pen, and if I’m selling that like it was a Montblanc pen,
it’s inconsistent, it’s incongruent. Also, the people who are
going to want to buy these, they are going to be looking for
something that’s cheap. I want a cheap throw away pen. So make
sure your marketing reflects your product, reflects also what
people are looking for.
If you are selling a cheap disposable service, product, whatever it
is and yet, you’re branding it, your marketing it, the whole
personality, it is like a Rolls-Royce, that’s going to put some
people off. They’re probably going to think, “I can’t afford
it,” or “What’s the catch?” or whatever. So make it consistent.
Once you’ve got those brand values, maybe you are selling Rolls-Royce
or your Montblanc pens or whatever, well then, you’ve got to
reflect that. The whole thing has to reflect your product. Also,
when people who have that kind of budget, that kind of money,
they’re going to feel, “Yeah, this is the kind of product for
me. I like that.” Look at car websites. Look at the Ford
website. Look at the Audi website. Look at the Bentley website.
Look at how they do theirs. It reflects the target market and it
reflects the product as well. Really important.
Jo: I just want to stay on this kind of public figure bit for a moment,
just because I get so many questions about this. Whenever I talk
about branding with people, certainly personal branding, I
always talk about trust. I believe that, you’re talking about
brand values, it’s exactly the same.
People will recognize and come to know your brand when you begin to
meet their expectations and they can trust that you’re going to
do what you say that you’re going to do and you’re going to
deliver what you say you’re going to deliver and you deliver
what your brand says you’re going to deliver. Okay?
Simon: Yeah, absolutely.
Jo: I find that certainly, because I am a personal public figure brand,
that I find it very easy to create repoire and get engagement and
all that kind of stuff because I’m really comfortable getting in
front of the video, etc. With your video blogging challenge,
this is exactly one of those things, isn’t it? The more people
will get in front of videos, the more repoire and engagement
But what about people who just really, they don’t want to be a public
figure, they do want to have this brand name, yes, they’re going
to have their brand values, yes, they’re going to try and build
on this, but how do they create rapport if they don’t want to
get in front of the video camera and they don’t want to show
themselves, if you like, as the face of the business?
Simon: Yes. It is an issue, because obviously now, I just work with
single business owners really. I’m now working on some bigger
projects which there are huge budgets, I mean millions. You’ve
got to have a lot of cash. To be honest, you need a lot of time
or a lot of cash. Whereas, if it’s the face to face, the human to
human element, it’s a lot easier. You can really speed it up.
The power of social media is fantastic. It really is, as you
know, because you’re all over it.
If you wanted to separate yourself from that, well how can you do
that? Again, you need to know your target market. Can you create
competitions? Can you create something which is a bit of
guerrilla marketing? Get people talking about it. If you’re an
accountant and you have an accountancy practice and you want to
build engagement and with an accountancy practice, the brand
values are normally going to be as professional quality.
It’s not I imagine going to be fun. It might be. Hey, why not? If you
are an accountant watching this, why not throw that into the
mix? Be a bit of fun. It’s going to take some time. Whereas,
personal engagement can happen very, very quickly. You can put a
video out there. It can go viral.
But maybe you can create a video that shows your business. Do
something that’s different. I always talk about being different.
Being different and being the difference, as well. How can your
business, your staff, the message, whatever, how can it be
different? If you do what everyone else does, you’ll get what
everyone else gets.
Working with a business that doesn’t have a personality behind it or
rather in front of it, yes, can take a bit longer, because
people these days…Go to the days when you just put a website
and a nice retouch photo from 20 years ago, a beautiful copy,
doesn’t always engage as well. Video is so powerful.
But if you are a business and you don’t want to have people on there,
you don’t want to show your face, whatever, you need to think
about something different. It’s a bigger conversation, but you
need to come, what are the brand values, what is the target
market, what are they looking for, what are their issues, how
can I fulfill that need, how can I create an interest in what
Yeah, it takes a little bit longer, because I could quickly do a
video now, stick it up on Facebook and people are going to be
commenting. I can ask the questions. Whereas, a business without
a face, it’s a little bit harder. So maybe you create
engagement. You maybe, create an event. Get people onto it. A
competition or something like that. Maybe a bit of guerrilla
marketing. It’s a bigger thing.
Jo: I think there’s a real human element now, isn’t there, in marketing?
Jo: It’s just changed over the last 10, 20 years.
Simon: Yeah, yeah.
Jo: What used to be a static world, you could put up a webpage and tell
people about your business and they could go there and all the
rest of it. Now it’s just so much more dynamic. People are
looking for interaction. They’re looking for people to speak to
and they are looking for a personality. So even if you don’t
want to be the public face of your business, you’ve got to give
your business a personality, however you portray that. These days,
as well, there’s tools that allow you to do that. Videos, for
instance, there’s a video scribe tool with the hand on the board
and there’s animation video tools, isn’t there?
Jo: There’s all sorts of things that can help you add a personality to
your business without you actually, necessarily having to get out
in the fray. But I think really the message here, guys, from
Simon and myself actually is that, if you can fight your fears,
move beyond fear and get in front of that video camera.
Simon: I tell you, I worked with a guy, he’s a computer guy who ran a
computer fixing company. Just him and his wife had a shed in the
backyard. Went through the brand values of him and he wanted,
said, “Right. I really want to grow this.” I said, “Steve, it’s
really good if you become the personality of it, as well.” So we
developed these brand values. We had an A4 sheet on the wall
with brand value. Literally, he would get up to go to see a
client and he would almost don his Superman coat and go, “Right.
I need to be this now.” He was donning an aspirational model.
He went out there and in six months he took on five new staff. He
moved from the shed, got an office. That’s the power of when you
really embody and you really start to engage. It’s not for
everyone. He was quite a timid guy. It isn’t for everyone. I
wouldn’t push it. I will say, when you develop your brand
values, sleep on it. Stick it on the wall. Come back the next
morning. You’ve really got to feel it in here, because it’s your
baby. It’s your business. You’ve got to really be able to take
As you said, yeah, if you don’t want to be the face, then there are
cartoons. There are always these new scribing videos which are
out at the moment which are great. But look at what everyone
else is doing and sometimes, don’t do it. Do something different
which is you, which is the business. Do something that’s
slightly different. So yeah, that’s what my advice is.
Jo: And you can also put a great deal of personality into copy, into
Jo: If you’re not a video person, you can write really, really vibrant
articles and all that kind of stuff which you’re going to
connect with people, as well. So, there’s ways and means.
Jo: Anyway, that’s brilliant. Thank you very much, Simon, for that
fantastic [inaudible 25:17] advice there.
Simon: My pleasure.
Jo: I would like to go back to what you said about being passionate and
talk to you about One Planet, One Place. Tell us about One
Planet, One Place, because I’m guessing that’s come from
passion, hasn’t it?
Simon: Oh, wow. Yes. If I’m brave to tell you, I set up
simonjordan.tv, which I just told you about. I then set up Simon
Jordan radio shows. It had my name all over it. It was crazy. It
was like an ego trip almost. But I was interviewing people and
I’ve interviewed you for stuff as well, and it was really to
find these experts and to pick their brains and it was just
But what I was finding, it wasn’t about the now story. It was about
the back story. It was about how did they get there, what was
their decisions, all this kind of stuff , the build up. I then
realized that some of the stories I was hearing were just
humbling and beautiful. They just really, you know, a lump in my
In, I think it was April again, it’s April when I start these
ventures off, I wanted to create something, so I found this
beautiful image. I create all the motto based images and stick
them on Facebook and this kind of stuff. I’m a photographer, as
well. I found this image. It was a black person’s hands holding
the globe, so it looked like that really. I don’t think you can
see it. The line that came to mind was, “Don’t think of the
world as separated by countries. Think of the world as separated
by ignorance. One planet; one place. We’re all on the same rock.
We all spin in the same direction.”
I got talking to, I’m the founding member in Europe for this thing
Called, The Evolution in Business Council, where we’re sort of
thought [inaudible 26:52] from around the globe, 150 of us, and
I was speaking to the founder of it and she says, “That’s a
really lovely name.” Hence, that’s came from the show.
So I was interviewing people with amazing stories, inspiring stories.
People have been hostages. This kind of stuff. I mean,
incredible. It just expanded. Within one month I had over 22.5
thousand visits to the site literally from hitting publish.
Within two months I was on page one, number one of Google over
1.3 billion websites, above the BBC’s One Planet. It was like,
wow, incredible. In nine months, was it eight to nine months,
I’d done 192 shows.
Simon: A daily show, five days a week. I mean, ridiculous. Going
crazy. I had this thing called the Kitchen Table Talk, which is
a live talk, a bit like a Google Hangout, but we had five
experts come on and we’d talk about one topic for one hour. Live
people join in, ask questions. Amazing. I’ve just done a One
Planet, One Place live event. Two friends from Miami, they came
[no audio 27:50] down the show, because I thought, “Right. Yes,
it’s working. I want to really, really get it working properly
now.” It’s at the moment at a holding page. When you get to see
this video, we’re relaunching it in October, this month.
But main thing is, we’ve now launched a thing called One Planet, One
Plate, which is recipes from around the world, family recipes.
It could be Uncle Gupter’s beautiful curry, whatever. But the
idea is the share recipes, because what happens over food?
Conversation. People get together over food. The mission is to
bring people back from the TVs, from playing with their iPhones
and whatnot, getting back to the table. There will be a book.
There’s going to be editors, lots of contributors. That’s One
Planet, One Plate.
We’ve then got One Planet, One Place Health. My partner is a doctor
in sports, and we’ve got another guy who is an extreme marathon
runner. Just crazy guy doing stuff. He’ll be contributing editor
to it, as well. We’ve got One Planet, One Place Community, which
will be a huge online community. The new start line is, if you
want to see a difference in the world, we will help you be that
difference. All we need is to start with one person and for them
to send that ripple out.
It’s already got great acclaim. It’s been fantastic. It’s been really
successful. I thought with any business you can hit a plateau.
For me, it had hit that plateau. Everyone thought it was going.
It was incredibly successful, getting lots of views, people
engaging on it, but for me, I wanted something bigger. This, for
me, is my legacies. Coming from here, it really is. This is me.
I’ve been moved, touched by so many people I’ve interviewed, so
this is my passion. I want to be able to give back.
We’ve got One Planet, One Place Families. A friend of mine is a
professional storyteller. I mean, I’ve got two kids. I’ve got
three step-kids. Family isn’t just something for me. It’s
everything. That’s what I wanted to share. I wanted people to
come together over food. We’re going to be talking about organic
stuff,as well. We’ve got One Planet, One Place: Green, which is
about recycling for the planet ,as well. It’s huge. I actually
started to put a book together last year. I interviewed 10
people with over 12 questions. Or was it 12 people and 10
questions? I can’t remember. About their stories, so that will
be getting published as well. It’s huge.
I’ve just had a proposal from someone. I met this guy, a very, very
successful businessman. He wants to back it. He said to me,
“Simon, what will it cost to run this properly?” Okay, so I’m
now in talks.
Jo: The goal of it, Simon, is to make a difference, to give out a
message, to bring people together? What’s the overall sort of
goal of it?
Simon: To start making a huge difference. I mean, with the One Plant,
One Planet, which I love food. If I wasn’t doing what I’m doing,
I’d be a chef. I love it. I talked about opening a private
restaurant. I own a farm, as well, where I live. The main this is,
yes, it’s about bringing engagement, starting making a
difference. Same with Peace One Day. I was chatting with Jeremy
Gilley, who runs Peace One Day. That’s been a global thing.
People actually down tools on the 21st of September of the year,
and stop. The world stops for one day.
With this, it’s about permeating the media as well. I don’t watch the
news. I don’t read the newspaper, because I don’t like all that
bad news. This is where people can come to. They can find out
how to be more motivated, how to be inspired, how to make
difference within their family, within their community by
listening to the stories, by joining in the chats, by joining in
the engagement or sharing the images we create. There will be
an art side of it as well. I’m an artist. I’ve done exhibitions
with my photography, this kind of stuff.
By sharing stories, adding to those stories, by adding stories around
the meal time. There will be books from there, as well. It will
be a huge global online community. I want to do One Planet, One
Place festivals, where it’s global love, all this kind of stuff.
There are so many possibilities from here. It’s phenomenal. It’s
too big for this little head of mine, too big for me. It will
Jo: I love it. Look at your passion, your energy. It’s coming flying out
of the screen at me.
Simon: I love it. I can get emotional talking about it, because it’s
just…Yes, I love marketing. I’ve done it for 25 years. I love
it. I’m lucky that I have that knowledge. I’m a trained designer,
as well. I’m a photographer, a film maker, whatever, and I can
bring all those now to really make a difference. For me, it’s
about starting small. Yes, it’s a massive project, but if I
can…Someone once said true success…Sorry, I’m waiting for
the truck to pass. I should try to close the windows. I do
apologize. True success is knowing that someone else has
breathed more easily because you’ve been there. I want that
‘you’ to be One Planet, One Place.
Jo: Oh, that’s lovely.
Simon: I love that.
Jo: That’s my favorite. That will be the quote that will be highlighted
on the blog. I like that one.
Simon: I’ll say that again. True success is knowing that someone else
has breathed more easily because you have been there. As I said,
I want that ‘you’ to be One Planet, One Place.
Jo: Simon, I would love it if you would share. I mean, just telling us
all about that is pretty inspirational anyway. I’m like, ah,
that’s fantastic. I look forward to watching the growth of that
over the next few years. It sounds really exciting.
Simon: It’s incredible. It really is. It’s huge. Now, and this is
another thing, if you’re being able to have just seen this now,
you’re watching Jo and you’re watching her other stuff more, I
mean, follow Jo. I’ve been watching what you’ve been doing over
the years. I love what you’re doing. It’s brilliant. I love you.
Jo: Thank you.
Simon: But you’re here for a difference. If you can find that passion,
it’s amazing, when you really find something. Sometimes, it’s
difficult to find. Sometimes, don’t push it. It will just happen.
It is beautiful. But, if you’re here and you think I’m watching,
you’re also wanting to learn from this, but really keep watching
these shows and find something. Keep watching movies, reading
those books, whatever it is, to be inspired so that you can make
a difference in, however it is, your family, your community, your
business, whatever. We can all do something.
Jo: That is so true. I honestly do believe that each and every single one
of us is here to do something. We’re here to make a message or
make a difference in somebody’s life or do something. So don’t
hide under a bushel, guys.
Jo: Don’t hide under a bushel. If you’ve got a message to give or a
talent to share, then get out there and share it, because the
world is waiting for you.
Simon: Absolutely, absolutely. Yeah.
Jo: Simon, before we do go today, I’m just wondering if you have a book
or a film or a person or something that, through your life has
inspired you so much that whenever anybody asks you, it’s
something that you tend to recommend that people either read,
watch, follow, look at, anything like that.
Simon: To be honest, the person who’s really inspired me was my dad,
my late, great dad. He said, “Simon.” Simon, I don’t think he
ever called me Simon, but he said, “If you’re not worried about
the [queue dos], anything is possible.” If you go at anything
ego-related, if you think, “I’m going to do this because I want
to be famous,” Okay, go ahead and do it, but I remember reading
once the highest searched for person on Google is Kim
Kardashian and what people are searching for is, “Who is Kim
Kardashian?” Yes, there’s all that wealth, but be…I love the
line, if I can remember it correctly, “Don’t think of your
resting place in the earth. Think of your resting place in the
hearts of men.” So I’m very religious now, sitting on my pony.
Jo just said we’re all here to make a difference and my dad made a
huge difference to me in life. I just love that line. I’ll never
ever forget it. “If you’re not worried about the queue dos,
anything is possible.” I don’t go at anything. That’s why I
created One Planet, One Place. We’ve just re-branded and taken
my face off of it. I didn’t want my name all over it. Yes, I’m
the founder and the host and blah, blah, blah, and I’m up on
stage doing the hosting of the live vents, but it’s not about
me. It’s about sharing the knowledge. All I see is, I just absorb
knowledge from something else and pass it on. I’m just a
conduit. That’s all it is.
I think if you go at anything with an ego, it’s not going to work,
because ego is from the head. When you work from the heart, and
as a friend of mine, Daniel Gutierrez from LA, says the longest
journey is from your head to your heart. If you go at stuff from
your heart, that’s the way forward. So the quote and the man who
inspired me is, yeah, is my father.
Jo: You’re such a passionate guy.
Simon: Yeah. Yeah, thank you.
Jo: It’s fantastic. No, it’s been a wonderful interview. I really am
inspired by your energy and your passion for what you want to
achieve in life. I think that’s fantastic, and I think people
watching will be inspired as well. It’s been wonderful to talk
to you about that.
Simon: Oh, well thank you, Jo. Thank you for giving me the opportunity
to be on the show. It’s a privilege. I was downstairs making
coffee, and then I was like, “Oh, I’ve got to be at breakfast,”
just come out from the dogs, went, “Oh, yes,” the alarm went
off, online with Jo, oh, here we go, run upstairs. So I do
apologize, I look a bit disheveled, and [inaudible 37:27] on the
Jo: No, not at all. Not at all. We want to see you. We want to see you.
That’s the most important thing for me.
Simon: Oh, thank you.
Jo: Myself and my viewers, we don’t want anything else than to see the
real you. Where can we find out a bit more about you, Simon? I
take it there’s a Facebook page for One Planet, One Place, isn’t
Simon: Yeah, and it’s O-N-E.
Jo: And you’ve got a Facebook page for Simon Jordan, as well? Sorry, go
Simon: Yeah. In fact, the Facebook page is, well, it’s actually if you
do it as my personal page, it’s facebook.com/thesimonjordan.
It’s oneplanetoneplace as well, and it’s O-N-E, not the number
1. But the website as well, again, we’ve put a holding page up
because we just completely rebranded it, but it’s
oneplanetoneplace.com. It’s all on there if you want to contact
me. There’s the main site. There’s simonjordanblog.com,
simonjordan.tv, or there’s just simonjordan.com. It’s J-O-R-D-A-
N, as in the place in Middle East, Jordan. Yeah, it’s all on
there. The links are there.
But yeah, come and connect. Come and hang out. Go and check out on
Facebook, the video blogging challenge. Just search for “video
blogging challenge.” See all the members on there, the videos we
share. I haven’t done today’s challenge yet, so I’ve got to put
that down. Just come and engage and that’s what it’s all about;
sharing ideas. We’re here on the planet. We’re all sharing our
[ideas], sharing love. I’m getting all hippy now, but it’s what
Jo: No, I highly recommend, actually. I highly recommend checking out the
YouTube tab on the Facebook page for One Planet, One Place,
because there’s some really inspiring interviews on there. I
watched one myself, with a lady talking all about embracing love
and she had me hooked for about half an hour. I was, like,
absolutely hooked on everything she was saying.
Simon: Brilliant, brilliant.
Jo: So the YouTube tab on the Facebook page for One Planet, One Place is
definitely a good place to go if you’re looking for a bit of
Simon: Brilliant. Thank you.
Jo: All right. We’ll leave it there. Simon, thank you so much for giving
us your time this morning.
Simon: Bless you. Thank you.
Jo: It’s been absolutely fantastic to talk to you.
Simon: Thank you.
Jo: And good luck. Good luck with everything you’re doing. It all sounds
Simon: Well, and what you’re doing as well, you are making a
difference, so that is just beautiful. Thank you for what you’re
doing, Jo. I really mean that. You’re over there in Thailand and
you are making your difference. We can do it anywhere. We don’t
have to go, “Right. I need a huge business. I need da, da, da.”
No, you can do it anywhere. I’m sitting in an office in the
center of Pwllheli in Wales, 20 minutes from the farm. We can all
do something. We really can. You are doing, you set these up,
you have the testicular fortitude to go out to do this. We can
all do it.
Jo: Testicular fortitude, I love that. Brilliant.
Jo: All right.
Simon: Thank you so much.
Jo: Thank you, Simon. Ladies and gentlemen, that’s it for another episode
of Mind, Money & Marketing and we sure did some marketing and
some mind stuff today, didn’t we? It was awesome. Thank you for
joining us and we look forward to seeing you again next week.
Take care. Bye, bye.
Simon: Take care. Bye.
So what do you think about that? Pretty awesome right! Now’s the time for you to take some ACTION! Please comment below and tell me 3 things;
1. What was your AHA moment in the interview?
2. What one piece of action are you now going to take because of what you heard on the interview?
3. When are you going to do it by?