Why Do I Feel Doubt & Fear?

‘I’ve taken action, I’m moving forward, so why do I feel so full of doubt?’

This was a question asked by a student in one of the training course groups I run.

It’s a question we all ask ourselves at some point if not at many points of our journey as an entrepreneur and prompted me to write the following response. I hope it helps;

Why Do I Feel Doubt & Fear?

Surely that can’t be a good thing?

How many times have you heard a loved one or a friend say to you, ‘trust your gut’, ‘go with your gut instinct’, ‘if it feels right, then go for it’?

We hear that all the time. Gut instinct is an age old saying.

So what happens when our gut doesn’t feel so good. What happens when we feel uncomfortable, uneasy, fearful and full of doubt?

Our first instinct is then, what I’m doing must be wrong.

And if you’re walking down a dark alley at night on your own with a pocket full of dollar bills you’d probably be right!

But sometimes that feeling is not wrong. It’s just because you’re moving out of your comfort zone and experiencing something you’ve never tried before.

This is a feeling you will experience many times when trying to build a business.

Any and all business has an element of risk, whether that’s financial, emotional, physical etc, and you WILL have to move beyond your current levels of comfort to grow both you and the business.


When building a business it’s not a simple case of trusting your gut anymore. It’s not always black & white or right and wrong. There is much more grey!

It’s all about looking at all the elements of what you’re doing and weighing up the pros & cons, the risks vs the potential outcomes and then making decisions based on fact not feeling.

I’m over generalising here, but Warren Buffet makes all of his significant investment decisions based on a set of questions which have been carefully formulated over years of doing what he does.

So even now, some 60 years on, he will not make a decision based on how he ‘feels’ about it. His decisions are based on whether or not the investment meets his criteria.

So why do you feel doubt and fear? Because you’re stretching your wings. Because you’re moving out of your comfort zone and because you’re one step closer to achieving your goals and dreams.

As someone who has fear & doubt as my middle names, trust me when I say, this is a really GOOD thing!

Embrace your doubt, face your fears and keep moving forward. I promise you something great will come of it.




A Month (or so) in the Life of an Online Entrepreneur

I often get asked for a day by day run down of what I do each day to grow my business, drive traffic, promote content etc.

It’s so difficult to give an hour by hour account as each day is different and I’m always working on 3 or 4 projects at the same time, so I thought I’d put together a post about what’s happening in the business at the moment, where my focus is and what I’m going to be working on over the next month or so.

The goal of this post isn’t for you to think, ‘oh isn’t it interesting what Jo’s doing’, but for you to read and ask yourself what you can learn from my plans. How does this correlate with your business? Is there anything in here you can emulate? Perhaps it will simply inspire you to get going! However you feel this can help you, please read and take action!

Keeping Busy

So this week has been a tough one as we’ve been all over the place for the last 2 – 3 weeks.

Firstly I trotted off on holiday to Tenerife with my Mum for a week, then my daughter had her 9th birthday the same week my partner was having a knee operation so we were all over the UK visiting hospitals, safari parks, zoos etc.

So this week we’re back at it with plenty to keep us busy!

I keep saying us as one half of my business is now selling on Amazon and I run that with my partner Rhett. In all honesty he does most of the work for that for now – more on that in a bit!

So here’s what’s happening in the business at the moment;

1. A new blog design!

If you’ve been following me for a while you will have seen my business evolve over the years from Free Fan Page Templates to The Social Networking Academy to Online Marketing Addicts and finally settling on my own name and brand Jo Barnes Online.

You may wonder why I’ve been through so many iterations and if I’m going to be honest it was simply a lack of long term clarity. See my Create a Crystal Clear Vision post if you’re suffering from the same thing! It took me a while to decide to brand my business as myself, but having spent the last few months really getting to grips with my target market and what I want my business to achieve long term which is to;

Help action takers like you, create and run an online lifestyle business you can run from anywhere in the world whether that be a beach in Fiji or your kitchen table!

my entire focus moving forward is to grow the Jo Barnes Online Brand and spend the rest of my days inspiring and helping budding entrepreneurs create their dream business and life!

So it’s time for a new blog design, which I’m working on at the moment with my good friend Jared Elvidge (who’s just fab at web design amongst many other online talents)

In fact here is a sneak preview at part of the new front page.

Screen Shot 2015-08-13 at 17.17.09

My goal with the new blog is to both demonstrate the lifestyle that can be lived by running an online business, and to share case studies and real life examples of what I do in my business to allow me to live the lifestyle myself!

I want to make it super easy to navigate and find useful information to help you with your journey and to encourage social sharing, engagement and showcase my products and programs. Also one of the most important elements of the blog is to List Build!

With the new blog will come my new ‘Make It Happen Monday’ video series with weekly motivational tips to help busy entrepreneurs like you focus on what’s important each week.

So keep your eyes open for my new look blog and video series coming soon!

2. Sales Pages & Funnels

I have a few products I now offer online, namely;

The Online Marketing Academy,
30 Day List Building Challenge,
The Instant Sale List Building Funnel,
Easy Graphics,
Facebook Domination (currently being updated) &,
Coming soon – Blog Launch.

Over the next few weeks I’m having all the sales pages re-written and re-designed and then adding an attractive ‘Products’ page to the blog showcasing all the courses.

Because our main focus in 2016 will be growing the Amazon business (more on this next), I’m not going to be spending a lot of time building complex sales funnel for the courses, so my goal throughout the rest of 2015 & 2016 is to create fantastic content every week for the blog and drive lots of traffic and visits, hopefully converting plenty of visitors into customers while they’re here!

3. Next (and last) Azon 4 Beginners Launch in September

Preparations have begun for the next (and last) launch of our Azon 4 Beginners Course which opens on 29th September 2015.

We’ve been running this course since we first dipped our toe in the Amazon waters in Nov 2013. We’re currently on Group 3 and I’m over the moon to report that many of our students are now making money with this business model. In fact some are already starting to give up the day jobs to do this full time!


So I’m currently in major list & relationship building mode as I get the sales pages, videos and funnels ready for launch week.

If you’d like to learn more about the business model then do please read my blog posts about our journey here, plus sign up to download my ebook The Beginners Guide to Building a Business on Amazon

4. Our own Amazon business

If you have a look at our monthly stats reports you’ll see that we have also been doing pretty well ourselves with this business model.

So much so, that we have decided to streamline our business for a year and spend the whole of 2016 focusing on building our Amazon business.

Hence why the Azon 4 Beginners launch in Sept is our last one (at least for a year anyway).

I’ll still be creating weekly videos and blog posts etc for Jo Barnes Online though and am excited to be able to share our journey and experimentations with you through the blog.

I’ve always wanted to spend a few months just trying out new traffic strategies and then demonstrating how or if they work and now I’ll be spending the whole of next year doing just that, exciting!

5. We’re on the Move Again!

Yep after 6 months in the UK visiting family, seeing accountants and enjoying the British Countryside, Sunday Roasts & the most amazing Chicken Tikka Massala – Madras Hot, from the curry house round the corner it’s time to head back to wifi on the beach, gorgeous Thai Red Curries & Chang Beer!

Thailand collage

We’ll be heading back to Phuket for 3 months in October, before we hotfoot it over to the Philippines next year to begin building our Amazon dream team!

It’s all go!


Busy Busy Busy!

Very exciting times at the moment and ahead, coupled with the fact that at the moment I feel fitter and healthier than ever before due to my current exercise and tennis regime!

I have to say, it seems the fitter and healthier I get, the more successful and profitable my business gets, interesting!

So things to look out for to help you with your business or life goals are;

  • New blog with super useful and helpful information on helping you to grow your online empire
  • New weekly Make It Happen Monday vid series to help get you on track every Monday and get you super motivated for the week ahead
  • The launch of the next and last Azon 4 Beginners course if you want to create a fast growing, cash generating online business in the world of ecommerce
  • Loads of great examples and case studies on business building and traffic generation

Also my focus moving forward is as follows;

  1. Give brilliant support and assistance to those who have invested in themselves and their futures via my courses and training.
  2. List Build DAILY! My new mantra is ‘never stop list building’. You must continue building your community at all times in this day and age of ‘trust’ marketing!
  3. Create brilliant and super useful content WEEKLY. By way of my Make it Happen Videos, ‘How To’ blog posts, case studies etc, plus repurposing my blog posts into podcasts & videos where possible.
  4. Play with and try out new traffic strategies for the blog & the Amazon business (and then report back via the blog on what works and what doesn’t)
  5. Continue growing my profile and brand via social media channels.
  6. Have FUN!!!!
  7. NB: Just have a read through these last 6 points and make a note of how you can incorporate these strategies into your business, as if you’re looking for step by step what you should be doing to build your online authority business then this is pretty much it!

    I do hope this post has served to inspire and motivate. Believe me if I can do this anyone can, so wherever you are in your business, set your plan, know where you want to go and don’t stop!

    Before you know it you’ll be well on your way and loving the journey!

    I’d love to hear about your business and plans below!

    Jo :)



Do It Now, Improve It Later

Stop what you’re doing right now.

Now ask yourself, what were you doing? Were you thinking about doing something? Were you trying to get something right but struggling to start because you want it just so?

Were you perfecting something, determined to ensure it’s brilliant in every single way before it’s made public? (more…)

Setting Your Business Goals – The Rule of 3!

We’ve all heard how important goal setting is right?

Remember the old Harvard Business School Test back in the 70’s where the students were asked if they had clear, written goals and only 3% had written goals & plans?

If not, you can see the article here –

Basically 10 years later the students were re-interviewed and the 3% who had written goals were earning on average ten times as much as the other 97 percent put together!

There have been umpteen books written on goal setting, and you’re about to get an absolute onslaught of articles and courses distributed online as 2015 is almost upon us and we’re all set to reflect on the past year and set our intentions and goals for the year ahead.

I have to say, I love a bit of reflection and goal setting, in fact you can become an expert goal setter with spreadsheets and apps and tick boxes and all sorts. Sure as hell beats actually doing it! Let’s just plan it, write it down, fully intend to do it and feel great about the very cathartic planning session.

Unfortunately the action required to obtain the goal is far less sexy than the setting of the goal itself and this is where people tend to come unstuck.

So I wanted to share with you my very simple goal setting system which I call my Goal Action System or GAS for short. We’re doing this specifically for your business, but it will work in any area of your life.

Preparatory Step

We have to start with the big picture. No goal setting exercise is complete without a visualisation of the big picture.

So what’s your Big Picture. What does your business look like in a year, 2 years, 5 years even 20 years from now. Go as far into the future as you want to. But make sure you have a very clear picture of what you really want. The more specific you can be, the more chance you have of taking the action necessary to achieve your goal.

Most importantly ask yourself Why? This is the most important part of this process. Why do you want that? Why does your business look like that? Why is this important to you? Why must this happen?

Write down no less than 10 reasons why you have this vision and why it’s so important to you.

Alright so now we have our Big Picture it’s time to set Action Goals to help us achieve it!

GAS Step 1

List 3 SPECIFIC Goals for 12 months for now. No more than 3, that’s the Golden Number. When I say specific, use numbers, we need to be able to track & measure this.

For example;

  1. I’m earning $50,000 a month
  2. I have 50,000 people on my customer email list
  3. I get 50,000 hits a month on my blog

(Notice how I write it in the present tense even though it’s a goal for the future, make sure to do that to train your brain into believing you are that person already! The more you become the person who has achieved the goals you want, the more chance you have of achieving them!)

GAS Step 2

Now break that down to daily goals

  1. I must sell 16 products a day at $99 or 32 products at $49.50 or 8 at $199, etc (you get the picture)
  2. I must get 137 people a day onto my email list
  3. I must get 1650 hits a day on my blog

GAS Step 3

Now take the 3 measurable daily goals and add them to a calendar or spreadsheet that you look at every day either on your computer or preferably on the wall in front of your desk.

Then with immediate effect you start to write down your actual results next to your goals every single day.

So it might look like this;



GAS Step 4

Every week at a time and place that suits you (I go to the beach on Friday afternoon), take some time to reflect on the actions you took that week and what you need to do next week to get closer to your goal numbers.

But whatever you do only pick 3 actions to take. For example;

  1. I must find a product to promote next week or I must release a new product
  2. I must run a new set of Facebook Ads to my free offer
  3. I must write & distribute 2 blog posts

That’s it. No more, no less. It’s always the rule of 3.

If you have lots of other things that you want to do, create a ‘brain dump’ somewhere. (I use Wunderlist). That way you can get all the ideas out of your head and written down for later reference or if you finish your 3 daily / weekly goals ahead of time.

By reducing the number of things you have to do, you will begin to strip away overwhelm, which as we know is the No 1 culprit of procrastination.

So start today, stick to the rule of 3 and have your most productive year ever!

Let me know how it goes! :)



Make Your Own Rules!

What a great motto and attitude to have in life. In fact I bet if we did a poll on some of the most successful people in the world, one of their character traits would be to buck against the trend and make their own rules.

Isn’t it Warren Buffet who says – “If the masses are doing it, it’s probably wrong!”

Imagine being completely free from worry, from constantly looking around to see if anyone else has or is doing what we’re thinking or looking for a nod of approval.

I’ve been watching Australias version of ‘The Voice’ over the last couple of weeks and Kylie Minogue, as lovely as she is, will rarely make a decision without looking around, seeing if the other judges agree with her or getting a nod from Wil I Am, yet Ricky Martin closes his eyes, takes it all in and turns his chair based on his own gut feelings.

I have so much more respect for Ricky because of this. He doesn’t need approval, he doesn’t care what anyone else is doing, he’s on his own path and he’ll make all his decisions based on the outcomes he wants to achieve. Powerful!

It made me think of an interview I did last year with a chap called Dan R Morris. Quite possible one of the best interviews I have conducted in a long time. It was a long one, but it actually made me sit back and reassess my business and think about how many obstacles I put in my own way, just because I was living within ‘the rules’.

You can see that interview here – Dan R Morris Interview – There’s No Such Thing As Should!

That interview compelled me to write down a set of tips for myself, just guidelines (not rules), which I put together in a small ebook. I decided to share those tips here on my blog.

However if you would like to download these in an ebook PDF format, the link is at the bottom of the page. Feel free to download, save and refer back to as often as you need.

In the meantime, here’s my 12 Tips for Success!

Tip 1 – There is no such thing as should


I’ve selected this as the first step for success, as I think if you can change your thinking and adopt this mindset, it could completely change your business and by default your life!

This first point actually comes following an interview I held recently with the lovely Dan R Morris (a blogging expert) who, every time I said, should we do that, should we do this, he said – “there is no such thing as should”!

How many times do you decide against doing something because you’re not sure if that’s the right way to do it, or you haven’t seen anyone else doing it that way so surely it can’t be right or you simply thing you ‘should’ do it another way?

In fact if you started consciously counting the amount of times you use the word should in your vocabulary on a daily basis I think you’d be shocked!

The fact is we get caught up in thinking the is a right way to do things. There is a right way to launch a product, there’s a specific way to run our social media presence, there is a perfect length for blog posts / articles etc.

The truth is, there is no real right and wrong in your online business. Only test and measure. What will work in one niche may not work in another. What attracts one type of potential customer may not attract another. Therefore it’s your job as an entrepreneur and marketer to get out there and test what works and what doesn’t.

Imagine being completely free of self doubt and fear? That’s what will happen if you simply decide that there is no such thing as should and that to succeed you’re prepared to fail more often than you will succeed.

Grab that mindset and the world is your oyster. All your fear of failure will disappear if in fact it’s failure you search for! The more times you fail the closer you are to success!

So Step 1 of your success steps is to get out there and Make Your Own Rules. Try things your way, try things someone else’s way, try things anyway you want to.

Just give your idea a go, be prepared to fail and then dust yourself off and try again until you hit a winner!

Tip 2 – Stand out from the crowd


We live in a world of information overload. Every single day we are bombarded with information coming at us at a hundred miles an hour, from our smart phones, tablets, computers, TV’s, newspapers, radio, signs, friends, family etc!

In fact there is just so much it’s almost impossible to stand out from the crowd right? How on earth do we get seen in all that noise?

What if I told you that there was actually an easy way to shine like a diamond amongst all the other rubies, gems and mud out there?

Well there’s a word I want you to remember this year and that word is ‘familiarity’. If there ever was a powerful buying phrase, familiarity is it. Familiarity portrays comfort and trust. Comfort and trust equals positive purchasing decisions.

You will stand head and shoulders above your competition if you are a familiar voice that adds value and direction in an otherwise chaotic world.

Try to imagine your brand or business like an old friend, always there to lend a helping hand whenever you’re needed.

Have you been searching for your USP this year? Perhaps you’ve been struggling to find your unique position in the market? Well YOU are it.

The one thing that makes you absolutely, 100% Unique is you. There is no one out there more capable of being you than you. So find your voice, be confident being you. Be the best YOU, you can be and become a familiar voice / face in your market place.

Step 2 – Ask yourself how familiar are you to your market? How much of a friend are you / your brand?

Tip 3 – Less is more


You know it’s funny. I was interviewing a super successful chap recently and I brought up the subject of people wanting maximum results for the minimum amount of effort. We both laughed and said what a silly thought process that was. How you could you possibly achieve the best results if you weren’t prepared to put the required work in to make it happen.

To want the most for the least is an irresponsible way of thinking, that’s the conclusion we came to.

However, I was recently on a boat trip to swim with dolphins (which was amazing by the way) and the guide was telling us how the dolphins swim alongside stingrays, practically stalking them, as the stingray will do the hard work of finding and catching food, then the dolphins will dive in and steal the food from the stingray. In other words making the least amount of effort to get the maximum amount of food!

It occurred to me as she told this story that it’s not just human nature to think like this, it’s an animal instinct. After all why work harder if you don’t really need to?

Therefore it’s your job to make it as easy as possible for your target market to consume and act upon your information with the least amount of effort possible. You need to make it easy for them to find you, to access your info, to buy from you and to get results from you.

It’s very easy in the noisy world we live in to think that the way our potential customers equate value is with quantity, but actually you’d be wrong. Value is about quality, not quantity. In fact I’d go as far as to say that the less quantity but the more quality equals the greater value. (Think diamonds!)

Because of the sheer amount of information coming at us on a daily basis, time has become an ever decreasing luxury. Therefore if you can provide the maximum amount of useable information in the quickest and easiest consumable way possible, you will quickly build an army of fans!

So Step 3 is to master giving the maximum amount of quality information for the minimum amount of effort on the part of the consumer. Let them stalk you and steal your food!

Be the stingray!

Tip 4 – Think Results not Information


This brings us neatly to Step 4. To ensure you can help your audience get the maximum impact from your content for the least amount of effort, you must be publishing actionable, results based information at all times.

There is so much general information out there, that it’s not going to be too difficult to make your content stand out from the competition by simply looking at what you’re publishing from a customer point of view and asking yourself, how can my customer use this?

Imagine the content you’re producing actually changing lives. How viral would that become if you truly could have an impact like that?

So with everything you post / write about / publish, ask how this is useful to your customer. How can they put your information into action in their business / life?

One of the easiest ways to do this immediately is to simply add actionable steps at the bottom of every post / article / video you publish.

A bit like this report!

Step 4 – Be useful – think results, give actionable steps for people to take after consuming your content!

Tip 5 – Focus on engagement


It doesn’t matter how many times I tell others (and myself) that engagement is the most important thing for us to focus on when promoting our business, our ego dictates we look at the amount of fans / followers we have first.

To be honest the number of fans, followers, subscribers etc is irrelevant if no one is talking to you. You could have 100,000 subscribers, but if they’re not really familiar with you, they don’t trust you and they don’t really feel they know you, it’s 100,000 disconnected people who are unlikely to ever buy anything from you.

Imagine only needing 1000 subscribers to start generating between $1000 – $5000 a month!?

Well that is totally doable. You just have to become a trusted friend / authority figure to each and every one of those 1000 people.

The way to do that is to get your community involved. Get to know them and let them get to know you. Form groups on the social networks, send out surveys, hold online events and have an honest and healthy interest on what it is they really need from you.

Know intimately how you can help them and make their lives / businesses easier. Know the result they’re looking for and focus more on adding value than to selling to them.

Step 5 – Get to know your customer, engage in conversation with them and truly know what it is they need from you!

Tip 6 – Stay Ahead of The Game


It’s been proven that much of the engagement / viral sharing online happens on newsworthy items. Just look around you at some of the most popular blogs online. They tend to be news sites.

Reporting on the latest happenings in your industry / niche, will make you the go to person and add to your credibility and authority in your marketplace.

Now whilst I understand only too well how difficult it is to stay ahead of absolutely everything that is happening, especially if you’re a one man team, there’s really no excuse not to know generally what is going on and being able to share / disseminate that info out to your audience.

I talk a lot about niching down and being a specialist in one area. This is where that really helps! Imagine trying to keep up to date with several niches. You’d wear yourself out!

So how to do it. Create google alerts with main keywords you want to monitor. Create Facebook interest lists or google circles with the top authority sites in your niche and spend 20 mins a day just staying abreast of the latest news. Use an RSS reader such as feedly.com to add all your favourite blogs / websites that regularly report on the latest updates and set it to notify you when they publish a new post.

You don’t always have to be the one to break the news, you can simply share other sites.

The more you can share latest updates and keep your audience up to date the more they will trust you and thank you for it!

Step 6 – Stay ahead of the game and keep your audience updated with the latest news in your niche.

Tip 7 – Be Customer Focused


Gosh how marketing has changed over the years. Word of mouth marketing has always been the No 1 way to attract new business, but these days it can happen instantly! You can make a sale, impress a customer, they can post a positive review which someone else can pick up and boom you have another sale, all within a few minutes. Just like that!

Customers are not just purchasers of your product / services, they’re your reference guide, your advocates, your marketing team!

In fact as I write this I’m on a train heading back from last minute shopping on Christmas Eve.

As I shopped I became very aware at how many times I checked my iPad for recommendations of the best places to buy certain presents. Those recommendations were based on reviews, social media and what people connected to me were talking about.

Instant word of mouth!

Imagine all of your products and services pre-sold for you because the experience customers have when buying from your brand/business is so good they can’t help but tell others about you!

This is easier than you might imagine. All you have to do is to treat your customers as you would a friend! Make sure they have everything they need, talk to them and be available to help them should they need it.

Set up systems for fast support (for example a helpdesk), feedback (a facebook page), surveys (google docs), conversation (social media) and incentive based recommendation such as an affiliate program or discount based referrals.

You can be as creative as your mind and resources will allow here, but taking care of your customers doesn’t have to cost much. Just treat them as you would like to be treated yourself!

Step 7 – Put your customers first! Remember word of mouth marketing is the strongest form of marketing out there!

Tip 8 – Live for NOW


How many times have you been told to dream big, set big goals, reach for the stars?

Hundreds of times I’m guessing. I know because I’ve told people the same for years and I totally believe you should.

But while setting those big goals, you should also live big – now! By all means reach for the stars, but on the way, make sure you give yourself some quick wins. Learn to enjoy the journey. In fact the journey is more important than the stars.

Wasn’t it John Lennon who said, ‘Life is what happens when you’re busy making other plans’.

Sometimes we set ourselves such huge goals with impossible deadlines it actually leads to disappointment and dissatisfaction when we don’t achieve them. The disappointment then leads to lack of confidence and low self esteem which then leads to us not really believing in our big dreams after all.

What if actually we gave ourselves a bit of a break. What if we stopped expecting so much of ourselves all of the time and just lived a little?

Look, I love Tony Robbins and according to his values, ‘Mastery is expecting more of yourself than anyone else could ever think possible’.

But that can also lead to exhaustion! So give yourself a break sometimes. Think about what really makes you happy. Don’t worry about what other people think and follow your path to true happiness whatever that may be to you.

Don’t feel pressured by others values and believes, know yours and live by those. Right now, every man and his dog will be talking to you about goal setting.

Well how about setting yourself a goal of being happy and grateful for all the things you have in your life right NOW! Go on, set yourself a goal to simply appreciate everything in your life every day. Then you can’t fail to have achieved one of your goals every day of the week!

Step 8 – Remind yourself of everything you’re grateful for NOW, every day and give yourself a break!

Tip 9 – Life / Work Balance


Following on from my point above, we really have been indoctrinated in society to work, work, work. So much so that we actually feel guilty when taking time off. If we don’t put work as a priority then how can we possibly achieve everything we want in life.

I know I think like that sometimes don’t you? I don’t want to get too deep here, but what’s it all about? Wouldn’t that be a good question to ask ourselves a little more regularly? Why are we doing what we’re doing? What’s the objective?

A few weeks ago I was down at Surin beach in Phuket where we’re living right now. The sun was shining, a beautiful bowl of Thai food was waiting for me to enjoy it, I was swimming in the cool blue andaman sea and I asked myself that very question. Why am I doing what I’m doing?

My answer was – THIS! This is what I’m doing it all for. To spend time with my family, enjoying the best of life (which for me is the beach, the sun and travelling around the world). I don’t need a gold plated yacht or a fast car. Just to be able to be free and experience life, that’s what it’s all about for me!

Now I admit I do have some fairly lofty philanthropic goals which are going to take a fair amount of hard work to achieve. But I refuse to work 24/7, 7 days a week at the cost of enjoying time with my family.

What’s it all about for you? Have you asked that question lately. WHY are you doing what you’re doing? What does it give you? And how many hours do you realistically have to work to achieve what it is you want to achieve?

Step 9. Remember you are more than the work you do. Dig deep into what you really want out of life and make sure you stay on your path.

When you do your weekly ‘To Do’ list, schedule YOU time and family time first.

Tip 10 – Embrace the fact you love BSO’s


I love this one. No matter how hard we try, loving bright shiny new things is human nature. It starts when we’re super young and I experience it, at its full force daily with my 7 year old!

So let’s stop kidding ourselves. We like buying new courses, tools, software, apps etc. each one promising to improve our lives just a little bit more. And you know what, each one that I actually use does have an impact in what I’m doing. I may learn a little bit more, get a bit more organised, streamline my business or even just get an idea of how I can do it better or differently.

But note the important phrase in that sentence. ‘Each one I actually use’. That’s the trouble isn’t it? It’s all the stuff we buy that we never look at. That’s the costly stuff!

So here’s a couple of tips for you in 2014. Firstly, pick your teachers not the hype. Pick 2 or 3 people who you really respect and admire and resolve to follow them and take action on what they teach. Buy their courses because you know you’re going to get fantastic value. Buy other courses on their recommendation because you trust them and know they have your best interests at heart.

Ignore hyper product launches from people you’ve never heard of in favour of sticking with the teachers you know truly want you to succeed!

Secondly, only buy something if you can login and begin using it there and then. If you cannot login at that moment and begin to use it, don’t buy it. Make that your rule.

You should be spending 20% of your time learning and 80% of your time doing. So when you go through a course, take notes, follow along and take action immediately. If you don’t use something within the first 7 days of buying it, get a refund as the chances are you won’t use it.

Yep I include my own products in that. We are opportunistic by nature so always make sure you buy something that comes with a no questions asked money back guarantee.

Lastly, know what you want to achieve in 2014 and only buy products that can support your goals. Don’t go off course no matter how attractive the deal. There will always be another opportunity down the line.

Step 10 – Know that you love BSO’s, just be more intelligent about buying them!

Tip 11 – Believe in yourself and your dreams


There will always be naysayers. Some closest to you!

I still remember to this day a couple I was very good friends with who worked for the same company as me. When I handed in my notice determined to start my own business, they tried everything to talk me out of it. I can still hear their words now – ‘well don’t come running to us when it all falls on its backside’ and these were people who cared about me!

Their issue was that they were so full of their own fears of inadequacy they reflected their own feelings and doubts onto me. That’s what the naysayers are doing. Remember, people are very afraid of things they don’t understand and for you to take the leap into being a master of your own destiny is very scary to many people around you. So don’t take it personally, don’t be angry, upset or disappointed. Instead have sympathy for them.

Understand that it is their fear talking, but you’re not allowing fear to hold you back! Good for you!!!

The really dangerous voice though is the little ‘can’t’ voice inside your head. That’s your fear voice, your own voice of doubt. That’s the little beast we have to fight with every day and I’d love to tell you that voice goes away over time but after 10 years of being an entrepreneur, mine hasn’t left me yet! However the good news is that the more you try, the stronger your ‘can’ voice gets. Soon for every question your ‘can’t’ voice asks, your ‘can’ voice will answer!

Imagine proving everyone (including yourself) wrong. Imagine achieving all of your dreams and goals, imagine taking your naysayers out to dinner to celebrate your latest achievement!

In fact just take a minute right now, close your eyes and imagine what your life looks like now you are in complete control of your destiny. Now that you took the risks others weren’t prepared to take. Now that you went out there and just made it happen!

Looks good right?

So here’s what you need to do now.

Step 11 – Create a picture board. Be clear about what you want your life to look like, picture it, believe it can be real and then get to work making it happen!

Dreams without action will remain just that – dreams. This is your time to turn them into your life!

Remember to enjoy the journey!

Tip 12 – Commit 100% to having the best life you can.


Following on from my last point, to really experience success in anything you do, you have to be 100% committed to making it work.

Whether we want the perfect landscaped garden, to lose 20lbs, to generate an extra $5000 a month or just to experience happiness every day! It doesn’t matter what it is, achieving your desired result takes a commitment to that achievement.

The challenge with our life’s goals is that they are long term. We have to be committed every day, which is tough for anyone to do. Life gets in the way doesn’t it?

Things get too hard, or events occur that take us off course, or we simply get caught up in day to day humdrum and forget to move towards our goals.

How do we get the balance right? How do we stay committed but not get stressed? How do we know if the commitment we have is really taking us in the right direction? How do we remind ourselves to get back on track when we’ve deviated a little? Why does entrepreneurship sometimes feel so darn lonely?

I’m sure there will have been times when you have asked yourself these or similar questions.

One of the easiest ways to stay committed to your goals is to surround yourself with like minded people who want the same things as you do.

That’s why things like running groups or slimming world etc can work so well. You’re regularly meeting and conversing with other people who can help you stay motivated.

Groups like these also add an element of accountability to what you’re doing.


If you’re surrounded by support, positive energy and other people who are achieving the successes you want everything becomes real, tangible and achievable.

All of a sudden you’re not alone and you CAN DO IT!

Step 12 – Find a group of like minded people to achieve your goals with. Join a mastermind or a club or a meetup group. Start your own group!

Whatever it takes, just get yourself surrounded by an energy force of people who can help you stay motivated on your path to success!

Thanks you for reading this little guide!

Let me know below which tip has resonated the most with you and what you’re going to do TODAY to live by your own rules!

Jo :)



Mind, Money & Marketing Show – Episode #16 – The Business of Life with Joel Comm

Joel Comm is an entrepreneur, bestselling author, public speaker, social media evangelist, and mobile marketing innovator.

I nabbed that line directly from his website joelcomm.com. The man has done it all! He has such a wealth of experience in the online marketing business that it’s hard to know how to introduce him!

I have to say, I wasn’t entirely sure what to expect when I fired up my computer the morning I interviewed him as he’s kind of a big deal! But I’m happy to report what greeted me, was a happy, laid back, easy going chap. Happy to chew the fat about life, work, spirituality and what it takes to succeed!

See what gems he has to offer here!

Get More of Joel Comm

Joel’s Blog
Joel on Twitter
Joel’s Inner Circle
See You at the Top – Zig Ziglar

Favourite Quote

If you’re not willing to take a risk and you’re not willing to fail, then you’re not ready to be an entrepreneur.

Listen & Subscribe to The Interview on iTunes


Download the PDF


Listen to the Interview Here


Read the Interview Here

Raw Transcript of the Interview

Jo: Hello, ladies and gentlemen. How are you doing? Jo Barnes here. Welcome to Mind,
Money, & Marketing.

In a slightly different format this week because, obviously as you know, it’s normally a hangout and today we’re using Skype because I had a small connection issue, but it’s not a problem because the wonderful world of technology means that you can do it on all sorts of different media.

So you should never let anything stand in your way, which is just a little message there for you. Anyway, I have an amazing guest today. I’m really excited because this chap is a bit of big…

Joel: I’m wondering where he is. Hello, amazing guest.

Jo: This chap is a bit of big deal, guys. We’re talking about a New York Times bestseller.
He’s a consultant. He’s a speaker. He’s been on the internet since he was in short pants and before we actually had Wi-Fi and things like that… Sorry, Joel. I don’t want to show your age or anything.

Joel: And here he is with you today, Yoda! Use the internet, you must. You have officially
lost control of this interview, Jo.

Jo: Oh, God. That’s funny. That’s a really good Yoda impression, by the way.

Joel: Thank you.

Jo: Lady and gentlemen, without further ado, here he is, the Yoda of internet marketing
and online marketing, Mr. Joel Comm. Hello, Joel.

Joel: Hi, Jo. How are you?

Jo: Brilliant. That was a great intro.

Joel: You did rather well and I just show up.

Jo: Fantastic. Thank you so much for joining us today, Joel. I’m super happy that you’re
here. I’ve got lots of questions. On my little notepad here, I’ve got lots of questions.

Before we dive into the questions, I was on your blog and I urge people to head over to Joel’s blog and read the whole section on his life story. It’s under the tab, Entrepreneur, I think. It’s joelcomm.com.

Go and check it out because what a fascinating timeline you’ve created and I’d love you just to spend a couple of minutes and just give us a quick précis of how it all began and what’s got you to where you are now.

Joel: Actually, I created a biographic which I believe is the next thing in… It’s not a resume
because I’m not looking for a job and it’s not an infographic in its traditional form. It’s a history of me because people always ask me what do I do. It’s an overwhelming question because over the last 20 years, I’ve done so many different things I don’t where to start. So I say, here, look at this biographic.

I actually got into the internet, building my first website in 1995. That makes me one of 18,000 websites in the whole world that were live that year, which I still can’t believe it. I wasn’t particularly smart. To do this, it just seemed like fun thing to do.

I liked computers. I was online for many years and the web was the next logical progression. Had I really been paying attention, I would have had a website in 1994 but I created some content, ended up licensing some of that content to a Japanese firm and then, created a multiplayer game site with a programmer from California, which ended up getting acquired by Yahoo! in 1998 and it became known as Yahoo! Games.

As the years followed, I created a number of sites. I’ve written a lot of books, I’ve done video production, blogging, podcasting, affiliate marketing, app creation and the list goes on. I had the opportunity to play in a lot of different sandboxes and I’ve just had a really good time.

I’ve met a lot of fantastic people and I get to speak around the world in front of large audiences that are eager to learn how to make money online, how to do social media, how to use mobile and it’s a lot of fun.

Jo: Oh, it’s a great business actually. I love being in this business. It’s super, super fun. The
ability to be able to work from anywhere in the world, as well, I just think is fabulous. Some of your books, we’ve got the AdSense Code, we’ve got Twitter Power, KaChing, Click Here to Order and please correct me if I’m wrong, your latest one is So What Do YOU Do? Is that the connecting with the genius next door? Yes. Discovering the genius next door.

Joel: That’s it right there.

Jo: Yeah, So What Do YOU Do?

Joel: That’s the latest book right there. This one was a little different for me in that I have 46
co-authors. I believe everybody has something special to say. We are all created by God with unique passions, talents, skills, abilities and personalities and I think we’re here by design. We’re not accidents. We’re all supposed to do something.

I think when we’re tuned into what that something is at any particular stage in our life, we bring value to those around us. We have an opportunity to make an impact. In this book, I have recognized that we are literally surrounded by geniuses.

You might not know what your neighbor does, but the odds are they are brilliant at it. When we tap into that genius, there’s a story behind it and an impact can be made. So, So What Do YOU Do? is the first question we inevitably ask each other when we meet somebody for the first time and usually, we ask it expecting a nice pat answer so that we can move on and tell what we do, right?

We’re not really listening. I think when we listen to what the other person says, it’s almost an invitation to hear what their soul is saying because this is what they’re really all about.

So this book is, it takes the chicken soup for soul concept of inspirational stories, but it adds the entrepreneurial element to it, so that not only are people inspired by the stories that they read, but they also learn something along the way.

Jo: I’m so glad that you started with that subject. I’ve noticed through looking at some of
your videos and reading around your stuff that you do have quite a strong spiritual element to a lot of what you do. Is that something that guides you? Is that something that, kind of, keeps you centered and focused?

Joel: It does. My faith is at the core of who I am. I think any spirituality that does not go to
the core is kind of a weak spirituality. I’ve been in that place before, as well. So, I’m not judging. That’s just for me. I believe that everything I do and say and produce comes from who I am and I find my identity through my spirituality.

This body is here for a season and the older it gets, the more I realize that it’s a very short season, but ultimately our spirit, I believe, lives on and I want to be true to who I am and that means being true to what I believe.

Jo: I always say to people when I’m talking to them, students and my community and
people that I’m very lucky to speak to on a daily basis, that really, business, being an entrepreneur, running a business is 90% mindset and 10% skill. What’s your thoughts on how important our mindset is to what we’re doing?

Joel: Let me get my scales so I can measure it and weigh it. What part is it? I don’t know. To
me being entrepreneurial is about going with your gut and it’s about following your passion and what that still small voice inside you tells you you’re supposed to go after. It’s about being willing to take risks and to fail.

I don’t look at failure the way lot of people in the world do. I’d like to try things and I’m totally willing for it to not go as I want it to go. It happens. It’s happened many times. My infographic, my biographic tells you about all my successes. It doesn’t list out how I lost $100,000 here, had a bad hire here and this website that failed.

That would actually be funny. I could do that as a follow-on. I think I have an idea. I think I’m willing to take a risk on that. Maybe create the dark side biographic. Here’s all the things that went wrong. Because those are some of the best lessons, right?

When we succeed and customers come and the money comes and we’re profitable, we celebrate, that’s fantastic. Mission accomplished. When we fail at something, that’s where correction comes in and that correction is not just business correction, often it has to do with our mindset or our spirituality, where we are in our lives.

It has a great deal of impact on whether or not we succeed in various projects. There’s a lot of lessons to be learned from that. I don’t remember what the question was, something about weighing at 90% and 10%. I don’t know. It’s all magic as far as I’m concerned.

Jo: Absolutely. There’s never any right or wrong. I was talking to a guy recently who said to
Me, there are no shoulds. There’s no right and wrong. There’s no, you should do this.

Joel: Yes. In fact, I’d like to tell people don’t let anybody should on you.

Jo: That’s a good one. I think Tony Robbins has got that one as well. Not the same as that.
He talks about shoulding all over yourself or something like that.

Joel: Don’t should on yourself. It’s exhausting when you do.

Jo: A lot of the guys watching this, Joel, are trying to get businesses off the ground. They’ve
got their online idea.They know what they want to do. They’re trying to just get their business off the ground. A lot of comments I get when I talk to people and say, what’s holding you back?

A lot of people say, myself. I’m kind of standing in my own way of success. What kind of advice could you perhaps give to people who want to get their business off the ground, but for some reason are really hesitating in moving forward?

Joel: I would ask them why they’re hesitating. Fear is a great demotivator. Fear keeps us
stuck. Sometimes people will over-analyze and over-think things and they want to have every T crossed and every I dotted before they move forward. Entrepreneurial means good to have a plan, but sometimes you just got to jump.

You just have to take that leap of faith. I look at this way. Our time is limited and we don’t know how long we have. If I don’t do this, what might I regret for not having taken that risk? Will I look back and go, you know, I played it safe and I did okay, but I really wish I had taken a risk and done that thing. What’s really standing in the way?

We have control over what we do to the extent of the law and gravity and the laws of the universe and how much money we have, but even with that, there are so many stories of people that have started with nothing but passion and an idea and the drive and desire to see it through.

So you can be your own worst enemy in which case I would tell you, get out of your own way and just do something. You have to be willing to take a risk. If you’re not willing to take a risk and you’re not willing to fail, then you’re not ready to be an entrepreneur. Find a job that pays a salary and perhaps some benefits so that you will feel secure in it. If you’re not ready to take a leap, then perhaps you’re going down the wrong road.

That’s fine. I have nothing against people who have traditional jobs or salaries. We need that as well. That might be a better fit for somebody. If you’re thinking, boy, I really want to do that thing, but I’m scared, then you probably really do want to do that thing and you have to overcome your fear.

The only way to overcome the fear is to push through it. The only way out is through. That’s it. There’s no other way. So what I’d like to tell people is if you’re going to be afraid, take a few seconds to embrace the fear.

Just cuddle up next to it, feel the fear of, oh my gosh! What happens if this fails? What’s the worst case scenario and feel that, experience that. Then go, okay. Still can’t get any worse than that. Let’s do this thing.

Jo: Actually, there’s a really good book. It’s an oldie, but a goodie by Dale Carnegie called
Stop Worrying and Start Living and he chunks down how to deal with your worries or fear and how to chunk it down and move through it, so a great piece of advice there.

Talking about online business and I’m going to start grilling you about social media soon…

Joel: Oh, oh. I’m going to get grilled.

Jo: Lots of our guys like talking about social media, but talking about online businesses.
What would you say are some of key things that people must be doing all the time on a daily or weekly basis to be growing their business and growing their audience?

Joel: I think the main thing has little to do with social media and all to do about your own
website. You need to be creating your content, developing products, writing, blogging, creating audio, creating video. Whatever it is that your strength is, you need to be creating content in a way that it brings value to people.

It might not be a blog. It might be a PDF, a report that you created. It might be a physical book. You need to be doing something that’s going to transfer the information that you have, the value that you bring, the product that you’ve created, to be able to deliver it somehow to those that will benefit from it. Your blog, your website, your member site, this is your home base.

This is ultimately where you want people to come to. Social media then, are the tools in your toolbox that are going to drive people to your home base. You don’t own Twitter. You don’t own Facebook. You don’t own Google Plus. They own those platforms. The best thing you can do… It’s kind of like going to a networking event and a place that’s not yours. Somebody puts on a big business networking event and they bring in 100 people. It’s your job to build a relationship with those people. This is Twitter or Facebook and then, get them to come back to your home, to your place, right?

So social media, all the different sites, those are all tools to engage, to bring value, to show people what it is that you want to do for them, how you can add to their lives, how they’ll benefit, so that ultimately, they’ll want to know more about you which they’re going to discover on your website.

Jo: That’s great, actually. I know that quite a lot of people ask the question, do I really need a website? Now there is Facebook and Google and all these places. Do I actually need, you know, my own website? I think it’s super important that you do have that home. You have that place that people can go to and find out more about you?

Joel: Right. You’ve got to have that website and that should define your brand. Then, your
social media profiles are an extension of that brand. If you’ll look at my blog at joelcomm.com and then, go to my Facebook, Twitter, Google Plus, YouTube, you’re going to see the continuity amongst all those, so that when people see me in any of these arenas, they’re going to know, oh, there’s that Joel Comm guy. He’s kind of silly, but I can tell from his brand that he is an author, speaker, entrepreneur and consultant. This is what he does.

Jo: Yeah. Absolutely. What’s your thoughts on…Obviously you’re a massive content
producer, Joel. You’ve got your podcast.

Joel: I’m not that big.

Jo: You’ve got your… Not anymore. Not anymore. I really need to talk to you about that. I
want your tips. You’re so right about us sitting on our backsides all the time in front of our computers and snacking and, oh, my God, I don’t want to talk about how much weight I’ve put on over the last couple of years, but you’re looking really good, really trim there.

Joel: Thank you. I feel good.

Jo: You’re even managing to mix it up because you’re doing your walks, aren’t you?
Your daily walks, your exercise and you’re recording videos for people to get inspirational messages from you, as well.

Joel: Yeah. I thought as long as I’m walking… The whole weight loss and fitness thing I
started back in September 2010 and I went public with it because I wanted first of all to hold myself accountable, which I knew I was going to do it anyway.

I didn’t really need the accountability, but I thought it can’t hurt and I wanted to inspire people. I thought if they could see somebody like me drop 50 pounds or so and begin taking better care of himself, then maybe they would as well and it’s very rewarding. I still hear from people today that have done that.

I walk almost every day, but I just started a week or so ago, pulling out my web kit, my iPhone and I just hold it up like this as I walk and I face it to me and I share for a minute or so and then, I upload it. It’s just one quick thought and hopefully, somebody gets something out of it.

Jo: Absolutely and a little bit more content out there. Just talking about content, that’s
where I was going. I digressed. Actually before we do go into content, I am digressing, but what difference has it made to you and your business getting slimmer and fitter? Do you feel it’s made a difference to what you do?

Joel: It wasn’t just physically getting well. I went through a number of changes in my
business. I ended up, over a period of time, letting go of a staff that had just grown too large and there were changes in the business atmosphere. Over a period of a year, I let go of everybody and scaled back to one employee, which is me.

I love it, working at home again, love it. I don’t have the rent. I don’t have the big payroll. I don’t have all those expenses. I’ve got a lot more freedom. I sold off a couple of my larger sites.

I went through a period of transition in my personal life and so I took a time of about a 2-year sabbatical, a semi-sabbatical. I didn’t pull away completely, but I really focused on taking care of myself. Physical was just part of it. Taking care of myself emotionally. Reconnecting with family, with friends, taking a good hard look at areas of my own life that needed to be under a microscope.

I dealt with a lot of issues personally and then, spiritually, really connecting with God in a way that was meaningful and significant for me. I think all of that together. We’re three-part beings. We can’t expect to neglect one part of it and somehow, have the others prosper. I think there needs to be balance.

So physically, emotionally and spiritually, it all worked together and just overall, I feel like a healthier me. Certainly, that’s going to impact my business.

Jo: Yeah, absolutely. That’s great to hear. I’m sure lots of people will appreciate the advice
there on ensuring that they get some balance because it’s something that we’re all really bad at. We all do tend to… Where the focus goes, that’s kind of where we stick. I’m going to focus on the business, so everything else goes out the window.

Or I’m going to focus on my relationships and then, everything else goes out of the window. So getting that balance right is fantastic. So well done, congratulations!

Joel: Thank you. I’m a work in progress. I haven’t arrived. There is a lot of work to be done.
I’m by no means the guru on top of the mountain in the lotus position. I have my own daily struggles, physically, emotionally, spiritually, in business. I’m like everybody else. Having had successes I can’t’ rest and go, well, I’m just going to live off that the rest of my life, because, A: financially I can’t, right?

It costs money to live and there’re bills and there’re things we have to take care of. Who wants to not work? This whole idea of retirement is completely foreign to me. I want to keep producing, but I’m not going keep doing the same thing I did in the past. I want to do new things.

There’re new adventures to have. There’re new places to go. There’re new people to meet. There’re new products and services to create and new value to bring. I turn 50 next year and I’m looking at, okay, I want the next 20 years of my life to be the most productive.

What is yet to come to cast a shadow over what’s been because what’s been I’ve already been there, I’ve done that. Let’s do something else.

Jo: Looking good for just turning 50, Joel, I have to say.

Joel: Thank you.

Jo: Anyway, back to content, which was my original question way back when. How
important is it for people to be producing content in their business?

Joel: I think it’s essential to be creating content. Even if you’re producing a product, right, a
physical product, maybe water bottles, right, that’s your business. There’s definitely a science to this. Why this type of bottle? Why is this superior to another brand? What can you tell me about plastics and sustainability and recyclables?

I know that’s a weird example, but I just picked up the first thing I saw. Everybody has something to say. When we go to websites that are just brochures, there’s nothing fresh there. We know what a brochure looks like.

We pick those up in the store and thumb through them. We want content. We want information that we can use and apply and learn something about what it is that you do and the value that you bring.

So whether it’s blogging or some video, or audio or e-Book or forums… whatever it is, content is key and I think that everybody needs to be producing it in a form that is most natural for them.

Jo: I get asked this question a lot. Marketing has changed a lot over the last few years. I’ve
been in marketing now for 20 odd years. It used to be that you would have a very static website and it would be more of a brochure than anything else. There was no interaction, nothing like we have obviously today with Facebook and Twitter and all that kind of stuff.

People will say to me, Jo, at what point…? I want to produce content. I can see that you produce lots of content, but at what point do you say, okay, that’s enough of my free stuff? At which point do you begin to monetize it? Is the old adage of wow, if the quality is this good for free, what am I going to get in the product? Is that actually true or do you think that you could go overboard with your free stuff or really, is there no limit?

Joel: I don’t think you can ever… The way I look at it is, we’ve been given so much.
Whatever our status is, I think that the fact that we have life, it’s a gift for us to begin with and I feel like whether or not we see it that God is good to us. Because we’re given so much with really nothing expected in return, mirroring that can never be a bad thing. I don’t think you can ever out-give.

It’s funny because on the plane back from my trip to Chicago with my family is, I just finished rereading Bob Burg’s The Go Giver and again you give without expectation. It doesn’t mean you don’t sell your products.

It means that by giving people will be more attracted because they like you, they know you and they trust you and they’re prepared to pay you for whatever it is that you have to offer. I don’t think you’re ever going to get into trouble by giving away the farm. I think there’s always going to be business that comes as a result of it.

Jo: Absolutely. Yeah, and that’s a great book. It’s a wonderful book. Read it, guys.

Joel: It’s fabulous.

Jo: Not only that book. Bob Burg is super approachable nice guy. I was just on Facebook
recently and went and had a chat with him. Yeah. He’s just one of these lovely super approachable, nice people. I think actually with public figures now, as well, Joel, you find that that’s really happening more. Because of the interaction now on social media sites, there’s less of a gap.

It used to be that, gosh, this person was this huge kind of celebrity and very revered and unapproachable and you couldn’t really get past the gatekeepers to get to them. Whereas now, I think people are willing to go out there and just talk to everybody and strike up conversations.

Joel: I think that we’re all people. Maybe Lady Gaga isn’t. I don’t know if she is an alien or
not. No. We’re all people and a lot of people having fame, it kind of locks them away. They lose the ability to connect because people always want something from them and physically, they want to be close and their personal space gets invaded.

There’s something about the internet that allows them to have that connection with their fans and their customers in a way that isn’t so intrusive. It creates a safe zone, a buffer for them to do that.

I think what we’re seeing is not necessarily that people are more willing to… They’re changing. I just think that there’s a channel that allows them to be the way they’ve always wanted to be.

I just made that up, by the way. I think it made sense.

Jo: Oh, it did. It made total sense. I think that’s wonderful. With social media, it’s such a
transparent world that it’s actually very difficult, I think, to go on there and not be who you actually are. It’s getting more and more difficult I think.

Joel: People see through it. Why not just be who you are? Look, this is me, warts and all,
although I don’t have any warts, but I have plenty of flaws. You know what? Maybe it’s the older you get, the more willing you are to just accept that. Okay. So this is who I am. I snore or I smack my gum when I chew or I’ve got a foul mouth or whatever it is, which I don’t.

There’re people who do and I think you learn to be less judgmental because I would rather somebody be authentic about who they are than put up a show for me and I discover later that that wasn’t the real deal. I’m not paying for a performance. I want to be in relationships.

Jo: Absolutely. Yeah. Don’t be frightened of your own voice. Have you ever seen Kris
Carr? Have you seen Kris Carr who does all the health and everything? She’s a lovely lady and she does all the Crazy Sexy Diet and Crazy Sexy… She is a cancer sufferer and she does Crazy Sexy Cancer and all the rest of it.

I saw her being interviewed recently, and she said one of her most liberating moments was when she just said, you know what? I’m going to be me. I’m going to use my voice, and I’m not going to be frightened of, you know, using my own voice.

I think lots of people get frightened because they think they’re going to be judged. They think people are going to say, oh, God. Really? Is that what you think?

Joel: There’s always going… They’re right. People will judge you, but you have to get to a
place where it’s like, okay, there’s no way that I can please everybody. Look, Jesus walked the earth. He did miracles and he healed people and they killed him. So how can we expect that we’re going to get somehow a fair shake from other people? I’m not everybody’s cup of tea and that’s fine. I don’t need to be.

I’ve got my family that loves me and cares about me. I’ve got friends that care about me. I’ve got a circle of associates. I’ve got customers that like me and then, I’ve got those who don’t. There’s somebody else that they like to listen to and that’s fine. Boy, all you got to do is take a look at the leaders of our country. How many of them ever have approval ratings that go over half?

It’s not just that the others disapprove, it’s that they vehemently disapprove. They might really hate that leader. So, hey, take me as I am. This is all I got to work with.

Jo: Exactly.

Joel: This is the only raw material I have. I got nothing else.

Jo: And I can guarantee you’re not going to get nailed to a cross for using your voice today.
You might get metaphorically nailed.

Joel: Yeah. It’s happened metaphorically, but, fortunately, not physically. So pass.

Jo: Just talking about building relationships, striking up conversations, using your own
voice, what are some of the things that you’re doing right now, Joel, bearing in mind you’ve got rid of all your staff? So you’re now on your own. A lot of people I know really struggle with time.

Joel: I’m alone. What have I…

Jo: A lot of solopreneurs, as the old buzzword is these days, are working alone and they
struggle with time and how do they improve their exposure on the social media networks and yet be able to fit it all into a day. So what are some of the things that you’re doing right now to build your audiences and reach out and create those conversations?

Joel: I just do what I can. I just do what I’m able to do and what I want to do. For me, that
means Facebook primarily. It means Twitter. It means making connections on LinkedIn. It means shooting videos when I want to, but I don’t have the set schedule of, oh, no, it’s time to tweet. Have I done four tweets today? It’s time to get on. I don’t work that way.

This will be really freeing for a lot of people that are going to hear this. I hope it will be anyway. You have a lifestyle, but a lot of people adapt their lifestyle to what they’re told they should do on social media and all of a sudden, they become a slave to the tyrant that is the never-ending stream of social sites and social content.

I prefer to look at it this way. I have a lifestyle and oh, here’s these social sites. I want to make the social sites and how I use them, fit my lifestyle. I use them how I want and I’m not going to apologize for it. I’m not going to do what everybody else says to do just because they say I should be using Pinterest.

I rarely, I mean, once a month I might pin something on Pinterest. It’s not my thing, but it’s fine if it’s your thing. It’s fine if you spend all of your time marketing on Pinterest. I lose business because I am not more active, but I get to maintain my sanity and my lifestyle, which I hold is more dear to me than making more money.

Jo: Yeah. Good. Very good advice. You used that word should again. There is no should.
There is no should in what you do. There’s no right or wrong.

Joel: No should. There shouldn’t be. Did you see what I did there.

Jo: I did. Yeah. Very good. Very good. Do you do list building? Do you still use emails to
connect with people as well as social media?

Joel: Email is still the best way to connect with people. Building your list and presenting an
ethical bribe, something of value that people will say it is worth trading my email, my personal information for what you have to offer. I still offer free reports and other content and enjoy communicating with people via my email list. I don’t send out very many offers.

Typically, I will tell people about conferences I’m going to go to or every week, I come out with my podcast, the Joel Comm Show, and I’ll mail about a new episode when it’s out. I’ll share about other blog entries that I have and occasionally, if I come across a product that I think is worth sharing, I’ll promote that as an affiliate.

Jo: How do you monetize your business, Joel? I know you’ve got the books, obviously, for
sale and you’re a speaker… Do you have products? Do you send out training courses and products, things like that?

Joel: I have not developed any new courses in a few years because I was on my sabbatical.
Recently, I produced this book. I do go out and speak and I offer consulting. I’ve got some high-end clients that are willing to pay five figures a year in order to tap into my mastermind.

Most recently, I started an inner circle which I’m actually having the page redone, but I’ve got a few members in my beta program at joelcomm.com/inner circle where people can join me each month and they actually discover what it is I’m working on right now.

I’m opening up the kimono, if you will and revealing, here’s what’s taking place, here’s why I’m doing this and here’s why you should pay attention, rather than in the past it would be I would do something and then, I would share how I did it or what I did.

They’re able to walk through the process with me and in doing so, people have told me that I have a bit of a vision for what the next big thing is. So they get to tap into what I’m thinking right now. I’m really encouraging people to join me on that journey because the entrepreneurs really want to know where things are going. I’ve been on the frontlines of different industries.

I’ve probably been the first to 10 to 12 different projects [market initiatives] over the last 18 years and I’m not done by a long shot.

Jo: So watch, Joel Comm, ladies and gentleman. Keep your eyes on wherever he goes and
I’ll start heading in that direction, too. That actually brings me beautifully to my next question, though, about the future. I was literally going to ask you, could you get your crystal ball out for us, Joel. I want to talk about…

Joel: Will a plastic mug work?

Jo: That’ll do. That’ll do. I want to talk about social media because, obviously, there have
been some changes in the last few years with Google Plus, kind of, hitting the stratosphere. Obviously, Facebook has been a massive place for marketers over the last few years.

What’re your views on where social media is going and whether we should be on Google Plus now in order to benefit from that in the future?

Joel: I don’t use Google Plus a whole lot. I’ve no doubt that they’re going to continue to
grow. I’m not sure that they’re growing in the direction that has been easy for many of us to adopt. Facebook clearly has no sign of slowing and Twitter, if you can get past the noises, is very valuable, but I think that commerce is not being served properly in any of those venues.

It’s very difficult for brands to gather a following and then, reach that following. So my prediction for the last few months, I’ve been beating the strum, is that there will be another new site that is going to rise up, that is going to have a consumer and a commerce focus to it.

They’re going to bring those two together in a way that makes it friendly for business to do business and for customers to be able to interact with the brands that they know, like and trust. I don’t know what it looks like yet, but I feel like it’s coming and it’s going to shake things up in the social space.

Jo: That sounds like it’s going to be challenging now because I think the magic of Facebook
is that you’ve got this entire massive audience that aren’t actually on there to buy anything and actually, don’t want marketing messages shoved in their faces.

Therefore, as a marketer you have to be incredibly creative when you’re doing your adverts and stuff to try and grab their attention and pull them into some kind of free offer or free content before obviously you go and make a sale.

A site that has that commerce element, do you not think that actually a lot of people will just get turned off just simply because they know that there’s going to be a lot of marketers on there and they’re going to get marketed to?

Joel: Here’s the thing. People don’t mind being marketed to if they have permission. They
want to be marketed to by the brands that they know, like and trust and with Facebook, you can have 10,000 likes on your brand page, but when you go to post you might only reach 1000 of those people.

So the people who have already said they’re interested in what you have to say, don’t get to hear from you. Those obstacles need to be lifted, but that’s not going to happen on Facebook. It’s not going to happen on Twitter. It’s just going to get worse. So it becomes increasingly difficult.

Brands don’t want to have to fool the consumer in order to get their attention. So when we talk about being creative, there’s a difference between being creative and being deceptive. Facebook is presenting us with ads, but they’re not necessarily ads that we’re interested in.

They’re ads that are being targeted from other businesses that think we would be interested in them. What I’m talking about is being able to connect with the brands that we want to connect with and there is not currently a mechanism for that to be facilitated.

Jo: I love what you just said there about brands not wanting to fool people. I think that’s
marvelous. Over the last few years, online marketing or the term ‘internet marketing’ has really changed dramatically.

Years ago, it was all about fooling the customer, a lot of guys online. It was all about, how do we push the right buttons and say our marketing message and all the rest of it. Nowadays, I’m seeing it is a lot more upfront. People are being a lot more upfront and being very transparent.

Just going on with that, where do you think online marketing is going as a niche and I’m talking in particular here about info products and affiliate marketing, the real traditional internet marketing style?

Joel: I think the make-money-fast thing… There’re always those that are looking for the push-
button solution. That’s my little KaChing button.

They want it to be easy, though. They want it to just come overnight and the truth is this is hard work. People are looking for real quality. They want systems and courses that they know they’re going to have to work to implement, but that they can apply to their business.

I think less and less we’re going to see people falling for the, I made a million dollars in my underwear last week and you can too. It doesn’t work that way. It never has. There’s always a few that get lucky, but you have a better chance of winning the lottery in many respects than following those people.

Jo: So you think that consumers generally are getting much more savvy now and that
they’re actually willing to work hard. They’re actually willing to go out there and put in the effort to make this work for them.

Joel: I want to say that I hope so. I’m not certain. I think there’s always the element that
they’re unhappy with their job. They hear of others making a lot of money and they think it’s a quick, easy opportunity.

If that weren’t case, then those sites would totally disappear, but they’re still out there. I don’t know that they’re going to away. Hopefully, the consumer will get smarter.

Jo: Yeah. Where can we get one of those KaChing buttons? I want one of those.

Joel: Very easy. You can go to www.kachingbutton.com.

Jo: I want that for my hangouts and webinars.

Joel: I actually manufacture these to go along with my book KaChing. This is one of the
things that I tell people to do in your marketing. So, to go along with my book, I created these buttons and have a couple thousand of them that I have in my warehouse and people order them and we ship them out, but it’s unique to me.

When I made them for the holidays one year, I sent these as gifts to friends and associates rather than a bottle of wine or candies or fruit baskets or something and this was probably the best thing that they got that year.

Jo: I hope that it was. It’s totally unique. It’s something completely different. I love that.

All right, we’re heading towards the end of the interview, Joel. We’re getting towards the end of time. I would just like to ask you a couple of quick questions. First of all, what do you really think is the… It’s very difficult, there’s not really one thing, but what do you think is the key to people being successful in their businesses? What would you say is the main ingredient?

Joel: Main ingredient. Boy, there’s so many. I’m going to give you more than one. You have
really be passionate about what you’re doing and you have to have the deep, deep, deep desire to see it through. That includes taking the risks as an entrepreneur, being willing to fail at it and to get up and then keep trying.

What you’re doing has got to bring value to other peoples’ lives. It’s got to make a difference, even if it’s something as simple as making them laugh, like I did with my iPhone application.

Jo: iFart, is that what it’s called, your iPhone application?

Joel: Yeah. A lot of people bought it and it got a lot of press because it made people laugh
and it entertained them. Whatever you’re doing has to bring value. I think that those are the keys.

Jo: Yeah. Fantastic. Something else that I always like to ask my guests as we get to the end
of the show and I do kind of plant it on them, sorry about this. I really ought to give a warning, but…

Joel: That’s okay.

Jo: Inspiration. Along your journey, as you’ve gone on your journey, has there been a book
that you’ve read, a film that you’ve seen, a person that you watched, that’s just really inspired you? Perhaps there’s been a turning, and you thought, gosh, that book or that film, that made that happen and that you could share with our audience that will maybe inspire them too.

Joel: Absolutely. Mine came in, I want to say, 1989. I attended a Zig Ziglar Born To Win
seminar. It was a three-day seminar and it was tremendously inspiring to me. Ziglar is one of my heroes. Sadly, he passed this last year and his son, Tom is carrying the baton forward with the organization and sharing his father’s message and I’m really delighted to see that.

Zig’s message forever transformed me and I was so honored and privileged because in 2010, right before I went on my sabbatical, it was the last speaking engagement I had. I got to share the same stage that Zig spoke on at a marketing event in Texas. What a great privilege that was. The book is still relevant.

I think that Zig taught a balance between the physical, emotional and spiritual, tied business into everything and provided people with an outlook for approaching life that truly is inspirational.

Jo: Fantastic. What I’ll do is this interview will be put on my blog and I will put a link to
Zig Ziglar. He must have more than one book, has he? Was there one particular book that stuck out?

Joel: I went to his event and the book that I first read was called See You At The Top. The
conference was Born To Win. The book was called See You At The Top. As I got into direct sales, I read his, Secrets of Closing The Sale, which I actually bought the audio cassettes and when I would go on sales calls, I would listen to them again and again and again and again. I just learned so much from him.

Jo: Great stuff. I’ll put some links below. Also, I want to link to you, Joel. Obviously I’ll
link to your blog, etc. and to your inner circle. What’s the future for Joel Comm? You’ve had this sabbatical. You’re back with this new renewed energy. What’s the future for you over the next few years?

Joel: I rarely am able to look even a year ahead. That’s just the way I roll. I take things as they
come. Right now, I’ve got a few projects I’m working on, not prepared to speak about them yet, except for those that are in my inner circle and I’ll be sharing some of that. I’ve got a couple of book ideas. 2013 has kind of been the year of reconnecting, networking with people, seeing how I can bring value and I believe 2014 is going to be a really big year.

Jo: Fantastic. The best place for people to connect with you and follow your journey is over
at joelcomm.com, correct?

Joel: Right, absolutely.

Jo: What can I say, Joel? It’s been fun. We’ve had a few laughs. It’s been a brilliant
interview. Thank you very much for spending some time with us and sharing some of your insights. It’s been great to meet you and I know that the guys watching this are really going to appreciate this. I thank you very much.

Joel: Thank you for having me and I wish you the greatest success.

Jo: Thank you. Thank you, Joel. We’ll be watching you. We’ll be watching you.

Joel: Uh-oh, stalkers!

So what do you think about that? Pretty awesome right! Now’s the time for you to take some ACTION! Please comment below and tell me 3 things;

1. What was your AHA moment in the interview?
2. What one piece of action are you now going to take because of what you heard on the interview?
3. When are you going to do it by?

Thanks for listening! See you next week! :)