Do you ever feel like you’re creating & publishing content to an empty space?
You write a masterful blog post, record a great video, excitedly put it out into the world and then………..
Maybe a like, possibly a share, perhaps a comment from a good friend, but other than that, nada.
Fear not my friend. I’m right there with you at the moment.
Having had a 2-3 year break away from this space, it’s like a lifetime online and here I am starting all over again beginning to build that trust and authority that I once had.
In fact this week I started to question whether there was still an audience that wanted to know how to build a business they could run entirely online.
Had the world changed? Did people want something else now?
After looking through facebook pages, instagram accounts and blogs of authorities in the digital marketing space, travel blogs and self development sites, I’m happy to report the thirst for that knowledge is alive and well, if not even more so now the model has been proven over and over again.
So how do you get started building trust and authority in a market saturated with awesome influencers, who appear to be years ahead of you, have a million connections and who you can’t possibly compete with?
Know the feeling?
Well, step one is don’t compete.
The world is big enough and there are enough people looking for your knowledge, experience, product or service that you just need to find your own voice.
As you grow think collaboration not competition. Celebrate the fact there are lots of other people doing what you want to do as it means there is a market.
You just have to find your own unique voice that resonates with the people you want to attract.
So who do you want to attract. Start there, write down precisely who you want your audience to be (super important, don’t focus on who you think your audience should be, ask yourself, who would you love to be your ideal customer, client, reader etc) and then do what I did yesterday….
Make a list of all the influencers, authority blogs, instagram accounts, facebook pages etc., who you think your ideal audience are currently following.
The questions and conversations happening on these platforms are going to serve as inspiration to get your content off the ground and ensure you’re creating the kind of content your audience wants to hear.
Look out for Part 2 of this series – “Serving Your Audience”
When I started my health journey back in 2016 40kg’s (80lbs) overweight and struggling to even pull myself out of a car door, I started with yoga.
Just a video a day in front of the TV.
Within a year I had adopted healthier habits, lost 20kg’s and was stronger, more flexible and felt younger than I had in years.
Some 3 years later I haven’t stuck to doing it every single day like I hoped I would, just like all of us life gets in the way sometimes, but I regularly get back in the saddle and am currently doing my latest 30 day program with the lovely Adrienne, my yoga mentor for the last 3 years.