Building Trust & Authority – Part 1 – Finding Your Audience

Do you ever feel like you’re creating & publishing content to an empty space?

You write a masterful blog post, record a great video, excitedly put it out into the world and then………..

…….nothing.

Maybe a like, possibly a share, perhaps a comment from a good friend, but other than that, nada.

Fear not my friend. I’m right there with you at the moment.

Having had a 2-3 year break away from this space, it’s like a lifetime online and here I am starting all over again beginning to build that trust and authority that I once had.

In fact this week I started to question whether there was still an audience that wanted to know how to build a business they could run entirely online.

Had the world changed? Did people want something else now?

After looking through facebook pages, instagram accounts and blogs of authorities in the digital marketing space, travel blogs and self development sites, I’m happy to report the thirst for that knowledge is alive and well, if not even more so now the model has been proven over and over again.

So how do you get started building trust and authority in a market saturated with awesome influencers, who appear to be years ahead of you, have a million connections and who you can’t possibly compete with?

Know the feeling?

Well, step one is don’t compete.

The world is big enough and there are enough people looking for your knowledge, experience, product or service that you just need to find your own voice.

As you grow think collaboration not competition. Celebrate the fact there are lots of other people doing what you want to do as it means there is a market.

You just have to find your own unique voice that resonates with the people you want to attract.

So who do you want to attract. Start there, write down precisely who you want your audience to be (super important, don’t focus on who you think your audience should be, ask yourself, who would you love to be your ideal customer, client, reader etc) and then do what I did yesterday….

Make a list of all the influencers, authority blogs, instagram accounts, facebook pages etc., who you think your ideal audience are currently following.

The questions and conversations happening on these platforms are going to serve as inspiration to get your content off the ground and ensure you’re creating the kind of content your audience wants to hear.

Look out for Part 2 of this series – “Serving Your Audience”

Have a great day!

Jo 🙂

Have You Tried Yoga?

Oh my how I love Yoga.

It has literally transformed my life.

When I started my health journey back in 2016 40kg’s (80lbs) overweight and struggling to even pull myself out of a car door, I started with yoga.

Just a video a day in front of the TV.

Within a year I had adopted healthier habits, lost 20kg’s and was stronger, more flexible and felt younger than I had in years.

Some 3 years later I haven’t stuck to doing it every single day like I hoped I would, just like all of us life gets in the way sometimes, but I regularly get back in the saddle and am currently doing my latest 30 day program with the lovely Adrienne, my yoga mentor for the last 3 years.

You can find her channel and info here if you fancy giving it a go yourself.

I always feel so much better when I’m incorporating the classes into my daily life not just from a physical perspective, but mentally it’s an opportunity to focus on YOU.

It’s like a moving form of meditation, deep breathing, focus and self love. It’s truly beautiful.

Managing stress in our lives is so very important and I believe relates directly to happiness & productivity.

So if you’re looking for an outlet, give this a go!

Have a great day!

’Super Bendy’ Jo :)

This is Your Moment – Make It Happen Monday Episode 87

It’s so easy to get caught up setting goals and planning for the future that we forget to live for right now.

The crazy thing is that right now, this very minute is life.

It’s not where we’ve been or where we might be going, it’s what’s happening right now.

Perhaps if we spent more time in the present than in the past or future, we’d be far happier and content with our lives.

Check out todays episode for 3 tips on living for right now and to hear the conversation I had with an incredibly positive young man from Myanmar yesterday….

Jo :)

Watch Episode 87 Here

Please let me know in the comments below if you have any questions. I’m here to help!

Also, please share with your friends if you think this Make It Happen Monday episode has been useful and of course have an amazing week, live life on purpose and Make It Happen.

Thanks for watching!

It’s Sunday review time!

How did your week go?

Did you achieve all your goals?

Now is the time to look back over the week and be super honest with yourself.

Did you set too many goals? (Always a habit of mine!) Maybe you didn’t challenge yourself enough.

If you set some goals that you didn’t achieve, maybe they’re not as much of a priority as you think they are.

If you can, just take 20 mins out of your day today to make sure you’re heading in the direction you want to and set goals for the week ahead that will empower you to take action and make it happen!!!

Have a great week.

Jo :)

Is It Taking Longer Than Planned?

Is your business taking longer than planned to get off the ground?

Do you find yourself pedaling fast and going nowhere?

Do you ever feel like packing it all in?

If you answered yes to any of these questions, I can assure you, you’re not alone.

Starting and running a business (even a small one) takes a lot of time, effort & patience.

A bit like my weight loss journey.

I frequently hear myself say to my other half, ‘never have I worked so hard for so long with so little results’.

But I know it’s coming.

I know that I’m stronger and fitter than I was 3 years ago. I know I’ve slowed down the aging of my body, and can do things now I couldn’t (or wouldn’t) do before.

I know that I’m sharper, have more energy and feel better in myself.

I know that I’m following the right process and making good decisions for my body, so I’m certain the weight will eventually follow.

It’s the same with business.

Look around you. How much more do you know now than you did a few years ago?

How much more open is your mind? How many more opportunities do you see? How many more people do you know?

How much more excited rather than scared by technology are you?

Provided you’re following the correct processes and making good decisions for your business, the money will eventually follow.

Have faith, it’s coming! :)

Quick & Easy Travel Videos

So yesterday I talked about the phone app InShot.

Here is an example of a video I made in about 20 minutes showcasing my recent trip to the Phuket Elephant Sanctuary.

Please note I have only played with it a couple of times and most certainly have not used all the fabulous features available.

But what a great way to quickly & easily create little travel videos to include on blog posts and on social media!

I look forward to getting better & better the more I do! :)