Todays post is coming at you from O’ahu, Hawaii! 🌺
It’s beautiful here.
I’m not sure what I expected but after watching the odd episode of Hawaii 5.0, I think I was expecting a lot more coastal high rise buildings, not just in Honolulu & Waikiki, but right along the coast.
But once you drive away from the main areas, it’s beautifully green & lush with a perfect mix of mountains & aquamarine coastline.
We have lots of treks and trips planned over the next couple of weeks so I look forward to sharing my explorations with you! 😀
In the meantime, here’s the view from where I’m sitting as I write this post.
Have a great Sunday, wherever you are and whatever you’re doing! :)
Howdy howdy howdy, welcome to ‘A week in the life of a travelling entrepreneur!’
I’m in Osaka!
The second largest city in Japan, it’s a thriving, vibrant, bustling and hugely colorful city with far too much to see and do in the short 3 days we are here.
Plus the G20 summit is on and Trump is in town so many of the usual attractions are closed today & tomorrow.
But there is still plenty to see and I’m determined to make a travel video while here both for my ‘Your Lifestyle Business’ audience and which will come in very handy for our new ecommerce brand launching next year (giving away a bit of a clue there). 😀
So what a week it’s been!
Firstly we moved house at the weekend. Only 500m round the corner, but unfortunately the landlord of the house we were in is refurbing & selling it, so we’ve had to move.
I love the house we’ve moved in too though so all is well and I’m hoping we can now stay there until Cerys leaves school (3 years). 🤞
Rhett checking out our neighbours 😁
Roping in a Friend
Starting / running a business is hard graft & I’m a big believer in outsourcing as soon as you can afford to as it’s impossible to do everything yourself.
Years ago when I was in the height of selling courses etc, I had maybe 5 or 6 people working with me on different aspects of the business.
Of course I had the lovely Neil – God rest his soul. ❤️
He ran all my tech, plus I had a couple of virtual assistants, a video editor, a content writer, a graphic designer & various contractors for one off jobs.
We have also built a sizable team over the years for our Amazon business.
But starting again with ‘Your Lifestyle Business’ as I currently am, I now have just one virtual assistant based in the Philippines.
Now you have to be careful when starting out as of course you need to be watching incoming vs outgoings, but you also have to be prepared in business to speculate to accumulate.
I’ll go through all the costs of starting an online business in another post as there are a few things you need to consider such as hosting, email providers, ecommerce software, apps etc.
But this week I’ve been focused on how to get everything done in the time I have, particularly while traveling.
So that’s why I’m so happy my good friend Judith (based close by in Phuket) has come on board.
I’ve been busy training her on the tech side of my MIHM videos from editing the ‘zubtitles’ (see my previous ‘week in the life’ for details about this super cool app), to loading the vid in YouTube, adding descriptions, tags etc, creating the thumbnail in Canva and getting it live on TY for me. (Would that be an interesting video by the way – my MIHM creation & publishing strategy)?
And that’s just the beginning.
She’s here in the FB group so please say a big welcome to Judith who originally hails from Scotland, loves cooking, cheese & biscuits and a wee nip of Champers or a glass of wine with friends! 😍
Trying out native video in FB Group
So each week I generally post my MIHM episode in the FB Group. (I have missed a few along the way, slaps own hand).
I have found engagement on these posts to be pretty poor and as the engagement on the blog isn’t rocking it, I decided it was down to the videos.
So I have been busy working on improving the episodes (which is never a bad thing, everything can always be continuously improved).
However, last week I uploaded the episode directly to the post I created in FB rather than linking out to the blog post, and engagement soared! More of my group members saw the video in their newsfeed.
This was only one post, but I have tried link posts vs native posts before and the native always wins.
I think it’s clear that the social networks, FB in particular do not want you linking off of their site and therefore native posts will always do better than link posts.
Try it out for yourself and let me know what happens. 😀
Planning Insta Posts / Buying Course
Time for total transparency. I’ve been talking for a couple of weeks about getting my head round Instagram and I’m still not there yet.
It’s not the images, I’m happy to play with images and I take loads when traveling.
It’s not even so much the captions although I am taking more time to think up educational, entertaining or inspirational captions.
It’s the hashtags! I do have a bit of hashtag resistance. 🤔
I have researched and identified hundreds of hashtags so far, but haven’t found a super efficient way of using them in my posts and so when I create a post it takes so long just to gather 10 or so hashtags together that make sense.
So my accountability statement this week is that I will just get posting everyday either using my planer tool I’m playing with ‘Lately’ or just posting natively each day, but NO MORE EXCUSES.
This is one of those moments where you just have to get on and do it.
Do you have something that you’re procrastinating on at the moment?
I really like her style on Insta & on her podcasts so I’ll let you know how I go, but so far so good.
Travel Videos & Learning
Oh my gosh.
You know, one of my issues is wanting to do too much! But I really want to be able to master creating some cool travel videos of the places I visit.
I have so many photos & video footage of the places I have been, but I haven’t really done much with them.
So here in Osaka, I’ve been videoing lots of ‘b-roll’ and I’m going to spend some time when I get home turning that into a travel vid.
I’ve been watching ‘Lost LeBlanc’ for tips (he’s at 1.1M followers on YT for his travel vids).
My challenge is I won’t have the patience (or the time) to spend hours and hours per video, so I’m not looking for any film awards, but if I can create some informative and entertaining 5 – 10 min travel videos that help people a) get inspired to see the world, b) get inspired to create their own lifestyle business so they can see the world, c) learn more about the place I’m visiting, then happy days.
(In all honesty after I’ve had a go myself a couple of times & satisfied my curiosity I’ll probably end up outsourcing the editing).
Travel videos ala Jo ‘Spielberg’ Barnes coming up!
What are You Capable Of?
I said above, one of my issues is wanting to do too much, but to be honest, I’m happiest when I’m learning a new skill, moving out of my comfort zone, trying something different and gaining new experiences / skill sets.
I believe in never ending continuous learning and improvement and I love to expand my knowledge & experience of the world.
I also love to share it!
What’s the point in learning something new and then not being able to go and tell everyone about it!
(Gosh this Information Age we’re in suits my personality to a tee) 🕺
But I received an email this week about how easy is it for us to settle.
Settle into an ok job, an ok relationship, an ok health strategy, an ok business.
Why? Because ok is comfortable. It can sustain us and we can say – ‘hey, I’m content’.
And if you truly are; if you wake upevery day and are honestly happy and enjoy life and think, yep the sun is shining on my life and I’m feeling good then that’s bloody brilliant!
I’m not with the personal development guru’s who say ’You’re either growing or dieing’ (Sorry Big Tone).
I do believe that you can be simply content with life and be super happy.
But I will just say this.
Do make sure you’re not settling for less than you deserve.
If you find yourself settling because of fear, or external pressures or lack of confidence, it’s time to break out of your patterns my friend.
Take stock and make sure you’re spending your time where you really want your energy, your passion and your focus to go.
Pay attention and ask yourself, is the normal you’ve settled into the normal you want, or is there a new normal you can create?
My Fave Quote of the Week
“There is no passion to be found in settling for a life that is less than the one you are capable of living” – Nelson Mandela
Oh my gosh, thwarted in my first week to get ‘A Week in the Life of’ posts & podcasts episodes off the ground….
I fell so sick on Thursday!
Just a cough & cold but it absolutely floored me! 🙁
As I write this I’m still feeling pretty rough but at least can lift my head to look at a screen now.
No way I can record a podcast right now though, I can’t speak! It’s ridiculous! 🤒
Ah well, these things are sent to try us right?
So apart from spending a couple of days in bed feeling very sorry for myself, it’s been an interesting week!
First off I’ve been involved in a community mission to donate old clothes, toys & unwanted home objects to the Burmese migrant labour camps here in Phuket (of which there are many).
We ran a campaign asking people on the Island, leaving, moving home or simply having a clear out to donate all the ’stuff’ they didn’t want anymore. One persons junk is another gold!
The response was amazing and we collected car fulls of items that will be so welcome in the camps.
It blows my mind how these people are allowed to live. For such a fast developing country & particularly here in Phuket which is probably one of the most affluent areas of Thailand, for there to be bonfide migrant slums beggars belief.
The Good Shepherd, a charity here in Phuket, has dedicated itself to helping the families from these communities. Setting up schools for the kids, havens for pregnant Mums, vocational education for new & young Mums & outreach education on the dangers of human trafficking etc, they are a wonderful organisation which I’m proud to help out in any way I can.
Make It Happen Monday
So after spending a fair amount of time;
* editing & adding a new funky intro * changing the format of the videos to start with a hook * scripting rather than winging it * ensuring the video was full of actionable content * uploading a more punchy YT thumbnail * & using more relevant tags & keywords on YT
I’m happy to report that it made…..absolutely no difference whatsoever!
My MIHM video this week received a whopping 102 views & even got 1 thumbs down which I haven’t had on any of my MIHM vids so far! (How very dare they!)
Anyway here’s the good news.
The only way is up & I’m determined to crack the code.
Before I launch my ecommerce biz, I want to know what the secret is to getting hundreds of thousands of views on YT vids, not hundreds (or even tens in my current case)!
So I will be apportioning a fair amount of my time studying YouTube & learning precisely how to do just that & of course sharing my learnings with you!
If you have any good tips or resources in the meantime do please let me know in the comments below.
Instagram & IGTV
So continuing on the theme of video & code cracking…
I’m also determined to get my head around Instagram.
Whenever I post a MIHM vid to IGTV, I lose followers, and I’m just not convinced long form video works well on the Insta platform.
I’m thinking we need 30 – 90 sec clips & if people are interested they can check the full vid out on YT, which in turn drums up traffic to YT.
Also there’s the difference between your feed, IGTV & stories. Lots of testing & measuring to come over the next few months on what works best where!
I feel like I’m back where I started with Facebook all those years ago. Testing, measuring & finding the shortcuts to growth.
Very exciting! 😁
An extremely funky app
So this week I discovered Zubtitles which is awesome! (Not an affiliate link)
In no time at all it transcribes your videos & adds captions at the bottom, which is recommended for all platforms.
It also spits out a text doc so I can now add a transcript to my blog posts for people who prefer to read rather than listen & which could help with SEO on the site.
The best part is that it’s not cost prohibitive.
I spent $36 for 60 minutes worth of transcriptions which for me is 8 – 10 episodes worth!
Check em’ out!
So my daughter is now on school hols & on Weds we’re off on a big trip to Hawaii via Japan there & back.
I can’t wait as I’ve never been to Hawaii before so I’m super excited to explore!
It’s important not to lose momentum with my blog, vids etc so look out for lots of Hawaii influenced content over the next few weeks!
My fave quote.
So it’s back to bed for me right now. I will record this as a podcast as soon as I can talk again!
In the meantime I saw this quote this week and I LOVED it!
This is the kind of quote that as an impatient, visual, results based person, I need to be reading & saying out loud every single day!
“Don’t judge each day by the harvest you reap but by the seeds that you plant.” Robert Louis Stevenson