Are you stuck for content ideas for your service based business?
Perhaps you’re a social media manager, run FB Ads, build websites or manage email marketing and communications for clients like the lovely Helen who asked – ‘do you have any tips on creating content for those of us in a service based business.?’
‘E.g, I do email marketing for small businesses but they don’t want to know about email platforms they want to hand that over (hopefully to me) so what kind of content could I create for them?’
Great question Helen and in todays episode I’m going to give you my top 7 ways to generate an endless supply of content ideas, regardless your business type, niche or target market! 🙂
Without a doubt one of the most important things we need to do as online business owners is to build an audience no matter what business you are in.
Whether you sell services, products, courses, books, sponsorship. I haven’t come across an online business model yet that does not require you to build an audience of some kind.
And the best way to build your audience is through super valuable content.
By valuable I mean either; educational, entertaining, inspiring or solving a problem (or all of the above). Most content falls under one or a mix of those categories.
But how do we keep coming up with valuable content ideas day after day, week after week?
Well my friend you do not have to do it alone!
In this generation of big data, all the inspiration you need is at your fingertips.
Here are my 7 awesome ways to help you generate an endless supply of content ideas no matter your niche or target market!
1. Head to Quora.com
The internets biggest Q & A site, simply type your keyword into the search box and see what questions pop up.
When I typed ‘email marketing’ here’s what came up;
Do you think email marketing is important for your business? When is the best time of the day to send out e-mails for maximum response rate and visability? What is a successful cold email marketing strategy? What is the biggest nonsense in email marketing? Email Marketing: What are some free alternatives to mailchimp or Aweber?
A constant supply of interesting questions, you can answer via your content, asked by real people!
2. Join Groups
There are so many specific interests groups on FB with people engaging and asking questions everyday.
When I type in ‘email marketing’ to FB and hit ‘groups’, there are communities with anything from a few hundred to tens of thousands of members.
You can bet your bottom dollar there are interesting discussions and questions being asked in some of those that you can use for inspiration.
An endless supply of content inspiration, type your keyword into the search bar and see what pops up!
Email Marketing Secrets Email Marketing for Beginners Best Email Marketing Software
And the list goes on and on.
If you add some more keywords such as ’strategy’ or ‘tips’ you get even more results;
Email Marketing Strategies With Copying Email Marketing Best Practices & Tips 2019.
So many titles you can tweak and make your own for your blog posts, podcasts, FB Lives etc.
4. Google is Your Friend
Type your keywords in Google and see what comes up.
The term ‘email marketing’ brings up thousands of pages of ideas, instantly showing you what makes the SEO grade also, which is handy.
All you have to do is work out how you can make your content better and tweak then title to make it relevant to your business and your audience.
For example, the top ’non paid for’ result for email marketing is;
‘Email Marketing Made Simple’
So your post might be;
‘Email Marketing Made Simple for Online Coaches’ or ‘Email Marketing Made Simple for Fitness Professionals’
Depending of course on your target market.
5. Make a list of competitor & collaborator blogs / sites
Who do you admire in your niche?
Which site / brand would you most like to emulate (in your own unique style of course)?
Make a list of sites you enjoy visiting and use these as a content source of inspiration when your ideas have run dry.
Don’t ever be a copy cat of someone else, but there’s no harm in getting ideas from the content they’re creating.
Also look at the comments from their community. What questions are they asking? What is it your target market want to know?
6. Listen to Podcasts
Type your search term into Apple Podcasts and you’re guaranteed to find a plethora of podcasts pertaining to your niche.
You only need to subscribe to one good one to generate hundreds of potential ideas. (Although feel free to subscribe to more)
You can look at their titles, or listen to the episodes and create a few ideas per episode depending on the subject matter etc.
7. Use a blog post title generator
By now you should have hundreds of ideas, but if the well has really run dry, then use one of the sites below to help you come up with some super groovy titles.
Just type in your main keywords and let the site do the work for you!
Welcome to another ‘week in the life of a travelling entrepreneur’!
This week we’ve been in Maui and it’s been a busy one!
A 12 hour day exploring the road to Hana, a sunrise hike, a submarine experience, a snorkel trip, a Luau & surfing lessons!
And we still had time to enjoy some beers on the beach watching the sun go down!
We may have been active but I tell you, I don’t want to be going near any weighing scales anytime soon!
Tacos, fajitas, fish & chips, nachos! Come on America, even the salads are 1000 calories each!
As I write this we’re off to the big island & I’ve decided to become a carbarian for the rest of the trip.
Step away from the carbs Jo!!! 😂
So Hawaii is definitely the land of the turtles. I have never seen so many, on the beaches, swimming past in the sea, while snorkelling etc.
What’s amazing is their complete nonchalance for humans.
They just seem to go about their business and completely ignore the fact we’re there!
I was quite nervous snorkelling close to a beach which was home to an entire group of pretty big green sea turtles.
I didn’t want to swim into one, but believe me they’re much more agile than us in the water and just swim round you!
Make It Happen Monday
So I had a very exciting experience this week when my latest MIHM episode saw over 2.2k views!
Thank you so much to everyone in the FB group for your comments & support.
Unfortunately after checking the analytics, it seems the video was shown as a ‘suggested video’ to people watching a ‘vivo phone ad’. Therefore on average about 2k views only watched 45secs of the video. Booo 🙁
They don’t know what they’re missing out on! 😂
Not to worry, this time next year it’ll be a million views! (Get it people from the UK!) 😂
However it has made me think about my MIHM vids.
Last week I talked about reducing the quantity of my content to focus more on quality & promotion and moving forward I really want to work on providing super valuable MIHM vids.
I already have a list of great topics to cover in the coming weeks / months but if you have any burning questions you’d like me to cover in a future episode do please let me know in the comments below or at anytime in the group.
No updates this week other than to let you know (if you don’t know already), IGTV’s max video limit is 10 minutes.
If you don’t know IGTV is a separate app to IG but connects directly with your IG account by automatically publishing a preview of your video plus your captions & hashtags to your IG feed.
You can upload a video directly to your IG feed but that limit is 60secs & if you want to upload a video to your story the limit is 15secs. Although if you have a longer video you can use an app called ‘Long Story’ to splice a longer vid into short 15 sec clips.
So IGTV is like YouTube for IG but as I said max limit is 10 mins. Don’t sit there uploading and getting rejected all day only to discover your vid is too long! 😜
That’s it for this week. Have just arrived on the big Island for 9 days, so looking forward to exploring the volcano! 🌋
In the meantime…
“Don’t let the fear of striking out, hold you back” Babe Ruth
Does the thought of getting in front of the video camera leave your palms sweating & your pulse racing?
I’m fairly confident when I say you’re not alone in this. The No 1 fear above death is public speaking so it makes sense that video (which in it’s own way is a bit like public speaking) would move even the most confident person a little out of their comfort zone.
And when the face staring back at you on the video is not representative of the 22 year old inside your head, that’s when it can get really tricky.
In todays episode I’m going to walk you through 6 steps to make getting in front of the video camera easier & more comfortable even if you’re not feeling like a spring chicken anymore!
Welcome my friends to another “Week in the Life of a Traveling Entrepreneur’ post!
What a week it’s been!
Happy Birthday Honey!
We started the week last Sunday with Rhetts birthday.
Here’s a little known fact, did you know he is in fact my toy boy?
Yep 4 years younger than I, the lovely Rhett turned just 43 years old on Sunday and for just two months he’s only 3 years younger than me! 😁
We had a lovely day and it was great to celebrate it in Hawaii! 🌺
Enjoying a beer in the ocean 😎
Happy Birthday! 🍰
Pillbox Hike & Shark Cove
Mon / Tues was spent exploring & hiking!
It’s amazing how my daughter comes alive when we get her out from behind her iPhone. She loved the Lanikai Pillbox Hike which was a challenging upward, almost rock climbing at points, hike (great fun) and a bit of snorkeling and playing in the rocks at shark cove.
I have absolutely no idea why it’s called Shark Cove by the way. There were no sharks (thank god).
We also saw where they filmed parts of Jurassic Park, the hotel where Forgetting Sarah Marshall (romcom) was filmed & a huge Banyan tree which was used for Pirates of the Caribbean! 😀
Having fun at the top of Pillbox Hike
What a view!
Turtle Bay Resort (Forgetting Sarah Marshall)
Banyan Tree (Pirates of the Caribbean)
So the lovely Tina Sibley is doing an online summit with her business partner Debbie Peck and I was honored to be interviewed by Tina this week for the summit.
She asked me a great opening question;
What does freedom mean for you?
For me it literally means being able to jump on a plane whenever I want to and go anywhere in the world. No ties, nothing to hold me down. As free as a bird.
But it means different things to different people, so I ask you – what does freedom mean to you?
If you’re willing too, please share your answer in the comments below…
In the meantime, look out for announcements from Tina or myself about the summit later in the year. 😀
Productivity & Time
So I had to make a decision this week.
I had to ask myself, is what I’m doing now having the most impact on the growth of my business?
Have you asked that of yourself lately?
Are you spending 80% of your time on the 20% which will have the greatest impact?
Do you even know what that 20% is?
You have to start by knowing what your outcome is.
So first identify your next immediate goals. For me that looks like;
1. Build my audience – objective to grow the FB Group & my email list to 50k combined. 2. Get my ecommerce store off the ground 3. Write a book (already planned and underway)
What I mean by immediate goals, is that these are the first things I want to do before I move on to other goals.
Then once you have these clearly defined, you know you need to do something every day to work towards these goals.
Right now, all of my ‘working time’ which I don’t have as much of as I did when I started out back in 2010 (too busy having fun!), is being spent trying to maintain my daily blogs & weekly MIHM videos.
In fact so much time is being spent in the production of these content pieces, I’m spending no time on the promotion, which is a bit of a waste of solid content!
So for me moving forward, I need to spend more time on creating faster or evergreen content I can promote and that leads to people joining my group or email list, launch my store (already planned for Sept) and use the time I’m currently writing daily blog posts to write my book instead.
Practically that means after 6 months of experimenting with Daily Blogs, I’m reverting to better quality but less frequent blog posts with a call to action. (Probably 3 a week including MIHM, a week in the life & one other ‘How To’ post).
Like I always say, you’ll never know what works and what doesn’t until you get out there and just do it.
Take a moment this weekend to ask yourself, are you spending 80% of your time doing the 20% that will have the biggest impact. Clearly define your immediate goals and then Make It Happen! 😀
So I’ve finally settled on ‘Planoly’ as my app of choice for Instagram.
I’ve used Later, which really doesn’t have much going for it as an app. It’s great on desktop, but mobile is poor, although their blog has some awesome Instagram tips.
I tried out Plann, which is great on mobile, has stats including best hashtags, activity, followers, time to post etc, but right now does not ‘autopost’. So I have to create the post in Plann and then copy & paste into IG, add location, tags etc, which is just a waste of time in my eyes.
So Planoly wins for now. It looks great on mobile, is easy to use, allows you to create custom hashtag groups and auto posts, so happy days.
One thing I am going to try though. My last couple of posts have been ‘auto posts’ and I have noticed they haven’t quite reached as many people or attracted as much engagement as previous posts.
That could be down to timing, the photos themselves, inconsistency of posting. Who knows. But I will be testing & measuring all of this stuff over the coming weeks.
I have begun to engage a bit more this week on the platform which has definitely resulted in a few more follows and it’s so easy to do! Although you can easily get lost in your feed & stories so be careful of over consumption!!! 😂
So that’s it for this week. We’re having a chill day at the hotel today and then off to Maui tomorrow!
We’ve had an awesome time here in O’ahu and I would definitely recommend here for a visit if you get the chance.
Look out for Make It Happen Monday on Monday, it’s all about feeling super comfy on camera!
Well hello awesome action takers! Welcome to another week in the life of a travelling entrepreneur 😁
As I’m sure you’re by now aware I’m in Hawaii!!! 🌺 Yippeee! 🕺🇺🇸
Happy Birthday America!
Yep Thursday was indeed the 4th July and the first 4th I have experienced here in the US & what fun it was!
A few beers in the sea in the afternoon, a beautiful BBQ cooked by the lovely Rhett, music, lots of happy people & all finished off with the most amazing fireworks, which we watched from some rocks jutting out into the ocean! 🎆
It was fantastic! 😁
So Happy 4th to all my American friends! 😘
This is literally an opportunity just to show you a pic of a huge pineapple flavored ice cream! 🍦
It was super yummy, but I gave Rhett the pineapple. 😛
Following on my Instagram saga, I have posted a few times this week, although I’m still fighting with apps.
I love the layout of Planoly & I love the mobile functionality of Plann, but Later is the only one that posts automatically for you. The other two let you know it’s time to post & then you copy & paste into Instagram.
I get that it helps with planning, but you might as well just post directly into the platform if you’re going to have to copy & paste each time.
I’m still getting very little traction with my posts (although I was happy with the response to my MIHM vid this week on IG & FB) and so this coming week am going to try getting out into the Instagram community & liking / commenting on others posts in my niche.
I’m also going to look at my visual style & see if I can create a look / feel which is uniquely mine. Design has never been my strong suit so any pearls of wisdom here would be appreciated! 😁
Also after consuming a couple of Instagram courses, some blog articles & scrolling through infinite accounts it really is clear that there’s not one set of rules here that works.
Some people post a few times a week, some every day, some a couple of times a day, some 4 or 5 times a day.
Some captions are long, some short, some use hashtags, some don’t.
I think the real key here, much the same on FB is about really being uniquely you or your brand, showcasing the stories behind your business, and offering value by way of educating, inspiring or entertaining your audience.
I talk more about this in the section below ‘Just Be You’, but before that…
I need to do a shout out for this young lady as I’m so impressed with what she’s doing online.
She’s got a very successful IG account of her own & then followed it up with her Goal Digger Podcast which is choc- a-block full of useful & actionable information.
Her blog is beautifully laid out and super user friendly & her Instagram course is very good. (Not an affiliate link yet).
If you want to follow someone who’s doing the influencer / information marketer model well check her out.
That being said, it’s so important you believe in yourself enough to create your own style & voice in your niche.
When you take a course, what worked for the course host is obviously what they will teach, but may not necessarily work for you.
It’s great to look to others for inspiration but self awareness is key to your success,
Are you a strategic person or more fly by the seat of your pants?
Are you consistent & disciplined or a tad disorganised?
Do you hate the camera but love to talk?
Do you live to write but hate the sound of your voice?
Do you hate taking & editing pics but love taking video shots?
Perhaps you love to tell funny stories or share inspirational messages.
I talk a lot about knowing your target market but knowing yourself is equally as important.
This is because it will affect how you run your business.
If you’re not very organized or hugely strategic, then batch working and making sure you plan ahead will be vital to your success.
If you love to write but hate the camera, then blogging & FB are probably better platforms for you and stories are your tool.
If you’re more video than photos, then YouTube, IGTV & stories are your tools of choice.
Really getting to grips with who you are and what you love to do and not getting caught up in being where you think you’re supposed to be or doing what you think you’re supposed to do really takes the pressure off and makes the whole thing so much more enjoyable which of course will have a huge impact.
So take some time out if you can and identify all those loves and hates you have so you can get really clear on the path for you. 😀
So that’s it for this week, I’m super busy hiking all over O’ahu, swimming in the ocean and generally enjoying myself.
In fact today we’re headed to Waikiki for the day to celebrate Rhetts birthday.
Be sure to follow me on Instagram to see photos! (See what I did there).
Have a fab week and here’s my fave quote from this week;
Maybe the journey isn’t so much about becoming anything. Maybe it’s unbecoming everything that isn’t really you, so you can be who you were meant to be in the first place. Summer Saldana.