I read a lot.
I listen to podcasts a lot.
I love documentaries, valuable youtube videos, Ted talks etc., and I consume lots & lots of business and life lessons over and over.
I keep hearing similar messages that to be the best you need to go deep not wide. Routine is the secret to success and consistency is essential!
In other words;
Specialise & focus on one thing (I’ve said it myself in the past).
Create a daily routine to maximize productivity (have also said that)
Be consistent (with your message, your brand, your content schedule etc) – have said that many times
The challenge for me is, that my life & my personality suit none of those things.
I’m absolutely rubbish at focusing on one thing!
At any one time I have a million things happening at once.
Right now, I help my other half with our ecommerce business, I’m training for a huge 700km charity bike ride, I’m writing a book, I’m writing this blog, I’m booking and recording (and editing, uploading etc) podcasts, I’m recording videos, I’m trying to be a great Mum to my 12 year old daughter, I do Yoga for a minimum of an hour a day, I do a weekly radio show here in Phuket, go out regularly with friends and I’m working on getting my not for profit ecommerce idea off the ground.
Oh and I have a beautiful beach 20 minutes down the road which of course requires a frequent visit.
Focus??? Yeah right!
Regards routine, it’s nigh on impossible to create any kind of routine when you travel more than you don’t and are constantly in different timezones etc., and consistency? Well let’s not even go there!
So what does it mean when you find you struggle to follow conventional wisdom?
That you can’t be the best at anything you do? That you won’t be successful?
Firstly, please remember that everyone is different. What’s good for the goose isn’t necessarily good for the gander.
Yes bloggers, journalists, authors etc have found similarities in successful entrepreneurs, celebrities, sports personalities etc, but that’s because they’re looking for them.
I bet if you sat Richard Branson & Elon Musk down next to each other you could find just as many differences as there are similarities.
Secondly we all love to look for systems to success.
If I create a morning routine like Tony Robbins then I might be as successful as Tony Robbins, that kind of thing. This is natural and comes from the solid advice, ‘if you want to do something well, look for people who have done it before you and emulate them‘.
But you’re not them. You may not have the same goals as them or the reasons for doing what you do. So by all means take inspiration from what they’ve done, but do it in a way that suits you.
Thirdly, I tell my daughter all the time, stop comparing yourself to others and start measuring yourself against yourself.
Are you doing better now than you were last year?
Have you improved in the area you’re looking for improvement in?
Are you happier? A better person? In a better position?
However it is you are measuring success to yourself.
Lastly, and perhaps most importantly, you have to be honest with yourself.
I know that I’m not great at focusing so I have to do things in short bursts to retain focus.
I know that I’m terrible with routine so I have to be a constant action taker (a doer as my Mum would say) to get everything I want to do done. (Hence why I tend to get up at 5am and rarely watch TV)
To be consistent I know I need a team around me (even if just an assistant) to do those weekly or daily tasks that can make such a difference.
You have to know where your weaknesses are and create systems and strategies for those.
And don’t worry if it doesn’t come all at once.
Get going, then improve and get it right as you go along. As my good friend Mario Brown
says – Take massive imperfect action
. It’s better than taking no action at all.
Don’t waste time & energy worrying about what you can’t do, focus on what you can do, then get out there and Make It Happen!