I had to repost this fantastic Instagram post by my good friend Hayden who is the Manager of our local gym.
This hit me like a tonne of bricks yesterday as I read it and realised as a self rated non-judgemental person, how much I actually do judge!
For started I’m always judging myself and am usually giving myself a hard time over something! My resolution this year was to be a bit kinder to myself mentally!
But sometimes without even realising I judge friends and people I meet. I judge their moods, their behaviour, what I think they’re thinking about me, what I think they’re thinking about others, what I think they think about themselves.
Why do we do that?
I had a whole conversation with someone yesterday who was trying to gauge a mutual friends reaction to a message she had sent when the other person had not yet responded!
How do we know what they’re thinking until they actually tell us.
This post is so true. Whatever you think is going on in someone else’s head, remember it’s a reflection of how you see the world.
You can never be inside someone else’s mind and truly understand how they see the world, even your closest loved ones.
You haven’t lived their life, you haven’t been through what they have, seen what they’ve seen, been who they’ve been.
You have only lived yours and therefore everything will be slanted to how you view the world.
From this moment forward and I challenge you (it’s not going to be easy), next time you’re in a conversation with yourself or a friend or colleague, try to simply observe without any judgement whatsoever.
Phew it’s a toughie but I have a sneaking suspicion it will lead to greater inner peace.
Do you ever feel like you’re creating & publishing content to an empty space?
You write a masterful blog post, record a great video, excitedly put it out into the world and then………..
Maybe a like, possibly a share, perhaps a comment from a good friend, but other than that, nada.
Fear not my friend. I’m right there with you at the moment.
Having had a 2-3 year break away from this space, it’s like a lifetime online and here I am starting all over again beginning to build that trust and authority that I once had.
In fact this week I started to question whether there was still an audience that wanted to know how to build a business they could run entirely online.
Had the world changed? Did people want something else now?
After looking through facebook pages, instagram accounts and blogs of authorities in the digital marketing space, travel blogs and self development sites, I’m happy to report the thirst for that knowledge is alive and well, if not even more so now the model has been proven over and over again.
So how do you get started building trust and authority in a market saturated with awesome influencers, who appear to be years ahead of you, have a million connections and who you can’t possibly compete with?
Know the feeling?
Well, step one is don’t compete.
The world is big enough and there are enough people looking for your knowledge, experience, product or service that you just need to find your own voice.
As you grow think collaboration not competition. Celebrate the fact there are lots of other people doing what you want to do as it means there is a market.
You just have to find your own unique voice that resonates with the people you want to attract.
So who do you want to attract. Start there, write down precisely who you want your audience to be (super important, don’t focus on who you think your audience should be, ask yourself, who would you love to be your ideal customer, client, reader etc) and then do what I did yesterday….
Make a list of all the influencers, authority blogs, instagram accounts, facebook pages etc., who you think your ideal audience are currently following.
The questions and conversations happening on these platforms are going to serve as inspiration to get your content off the ground and ensure you’re creating the kind of content your audience wants to hear.
Look out for Part 2 of this series – “Serving Your Audience”
When I started my health journey back in 2016 40kg’s (80lbs) overweight and struggling to even pull myself out of a car door, I started with yoga.
Just a video a day in front of the TV.
Within a year I had adopted healthier habits, lost 20kg’s and was stronger, more flexible and felt younger than I had in years.
Some 3 years later I haven’t stuck to doing it every single day like I hoped I would, just like all of us life gets in the way sometimes, but I regularly get back in the saddle and am currently doing my latest 30 day program with the lovely Adrienne, my yoga mentor for the last 3 years.