What’s Your PFI?

So while galavanting around India I have been reading Brendon Burchards ‘High Performance Habits’.

I actually struggle a little to watch Brendons videos but I love his writing style (proof that the more modalities you can deliver your content in the more chance it will be heard).

So here’s one key takeaway from his excellent book for you today.

What’s your PFI?

Your ‘primary field of interest’.

I know you might be building a website or creating a video product or trying to increase your audience or making videos etc, but what is your ‘main thing’?

So for example, I have a goal which is to write & publish books.

One of the big moves I need to make to achieve that goal is to build my audience.

Therefore right now my PFI is building my audience.

So once you have your PFI figured out, what are the skills you need to acquire to achieve your main thing?

Do you need to learn;

* How to make great videos

* How to Podcast expertly

* How to become an Instagram Master!

* How to build your email list

* How to become an awesome blogger

Whatever it is you need to learn to become a master in your PFI.

Brendon says in his book – What are the top 3 skills you need to know now & what are the top 3 skills you’ll need to know in 5 – 10 years so you can stay ahead of the game?

If you find yourself flailing around trying to master everything you will simply get overwhelmed & will find yourself peddling fast but getting nowhere.

So take a step back, identify your current ‘primary field of interest’ and get committed to mastering that area and that area alone.

As Tony Robbins says, strive for Mastery not Dabbling!

I hope that helps, have a fab day!

Jo 😁

Trying to do too much?

Do you ever find you have so much you’re trying to do you don’t really get any of it done?

I’m feeling like that a bit myself at the moment.

My goal right now is to build my audience back up, but unlike back in 2010 when I got started in this business I now travel a lot more and have many other projects in my life which means I don’t have as much time to devote to it as I did all those years ago!

So what’s the answer?

For me it’s ‘chunking’

I’m currently travelling & taking lots of photos & video footage that when I get back home for a few weeks I can turn into quotes, stories, social media posts etc to inspire those who want to build a lifestyle business.

Also while at home for a solid few weeks I’ll;

– Make MIHM vids

– Record podcasts

– Write blog posts

– Advertise a list builder

– etc.

Then I shall fly off again on my next adventure over the summer with plenty of prepared content and a growing audience.

I will continue to follow this model putting in the hours & audience building strategies when home for a few weeks, then utilising my travel time for content building travel images & videos.

So if you’re in a similar position where perhaps specific projects or events make it impossible to consistently build your business, where can you ‘chunk’ and spend time putting in systems that continue to work with little effort while you’re busy doing other stuff?

That’s your food for thought this Sunday!

I hope it helps.

Jo 😁

Selamat Pagi

Good morning in Malayasian!

It’s Sunday again and I’m off Scuba Diving today off the Sipidan Islands, here in Borneo.

It’s been a frustrating week, as we arrived in Kota Kinabalu last Saturday and I’ve been sick most of the week with a chesty cough thing which has left me feeling a bit lackluster to say the least, and as someone who thrives off energy and feeling great, to have none in a new place I want to explore is not great!

Anyway, what doesn’t kill us makes us stronger right!

Am feeling lots better today and am looking forward to seeing turtles, sharks, rays and all sorts!

But I am super excited!

While laying by the pool feeling sorry for myself this week, I have done lots of research into the future of Facebook & Instagram and recorded what I hope is a very informative Make It Happen Monday video which I’ll release in the next couple of weeks.

I have also written out a very clear vision for the next 10 years of my life (note I said vision as opposed to goals, very important distinction, I’ll cover that in another post).

Lastly my husband to be & I decided upon the name and direction for our new ecommerce brand we’re launching in 2020!

It feels like the last 9 years online has all been practice for what’s to come next and I can’t wait to share it with my community!

That’s it from me.

Have an amazing Sunday, a super productive week ahead and don’t forget to take a moment today to check in yourself and ensure you’re heading in the right direction.

Sending big inspiring, motivational hugs your way!

Jo 🙂

10 Ways to Promote Yourself Without Feeling Like a Narcissist

Listen Here

Read Here

Is it primarily a female thing?

Is it mainly us girls who aren’t keen on promoting ourselves?

I guess some guys will empathize also, but I do think it’s one of the reasons so many women won’t fight for their seat at the table.

I mean think about, who are some of the greatest self promoters in the world?

Trump immediately comes top of mind, followed closely by Hitler and fully encompassed by the Kardashians.

Is it any wonder we feel self promotion is a negative thing! 😂

But if your business, brand, product or service is fronted by you, then you better believe you need to become pretty good at self promotion.

However, you can of course do it in such a way that you love it, your audience loves it and its total win win.

Here’s 10 ways to promote yourself and thoroughly enjoy the process!

1. Focus on your customer

Take the attention away from you and onto your customer by focusing on solving their problems. A business is all about providing a solution to a problem or enhancing someone else’s life in someway, so no matter what business you’re in, even if you’re a public figure, talk to and about your customers rather than yourself!

This way you’re promoting your knowledge, experience and product or service with our overtly promoting it.

2. Know your stuff

The more confident you feel about your knowledge of your business or niche, the more comfortable you’ll be blogging, podcasting, videoing or posting on social media about it.

There’s nothing worse than trying to be something you’re not (especially for a woman) so make sure you know what you’re talking about and can back yourself up.

3. Add immense value, be informative, be knowledgeable

Zig Ziglar once said “You will get all you want in life if you help enough other people get what they want.”

The fastest way to love what you do and to take the focus away from the ego is simply to work every day to add immense value to your potential audience.

If you’re focused daily on how many people ‘like’ ‘follow’ or ‘engage’ with you, you’re going to be consistently disappointed, especially in the early days of building your brand.

Ask yourself every single day, how can I add immense value to my marketplace today? Go out into the websophere with that attitude and the universe will talk back!

4. Engage with your audience

Don’t publish for publishings sake. Be sure to head back to your social media accounts and chat with your growing audience. Always remember you’re never too big too fail!

No matter how popular your brand might get, always be humble and helpful and recognize the audience that put you where you are.

5. Be inclusive

I’ve referenced a webinar I listened to years ago by the lovely Mari Smith so many times now. That’s because it had such a profound affect on me. It was called the ’10 Qualities of Social Media Superstars’.

One of the things she spoke about was being inclusive. These days with the sheer enormity of the internet reaching a global audience, we don’t need to worry about competition anymore. There is more than enough to go round.

Talk about your peers and what they can offer and they will at some point talk about you. What goes around comes around right?

But guess what, even if they don’t, you’ll have gone above and beyond to your community by giving them further solutions to their problems which will come back tenfold on you. Win Win!

6. Collaborate

Leading on from the above point, a great way to grow your profile, your business and your brand is to collaborate with experts & influencers in your niche.

This of course is easier said than done as they’re being approached left right & center by people who think they can give them a hand up to stardom.

The best advice I can give you is to ‘be so good they can’t ignore you’(Steve Martin said it first). Then give it time.

If you’re putting the work in, growing your audience, providing immense value, standing out from the crowd, all the while being inclusive, doing interviews, attending events etc, collaborations will form naturally.

7. Don’t be afraid to show vulnerability

This one is a tough one as deep down inside I think we’re all scared of showing our softer side, but we all have one! Author Brene Brown reckons vulnerability is one of our greatest fears and yet our greatest connector with others.

When I show vulnerability I get scared of being judged, of people thinking less of me etc. When in reality, the opposite is usually true. People relate to you and suddenly feel you too are human just like them.

Be careful though, there is a difference between vulnerability and down right self pity.

Don’t be holding pity parties all over the web, you won’t be thanked for it and it won’t grow your business!

8. Don’t be afraid to say I don’t know

To be honest this one is very similar to point 7, but I read this one somewhere recently (my memory escapes me) and it really resonated with me.

So many people will never say I don’t know for fear of being seen incompetent. But I’ve found if someone says – ‘hmmm, don’t know the answer to that one’ and then goes and finds out, it makes me love them just that little bit more!

9. Don’t talk, act

My other half is a doing machine.

By the time I’ve had an idea and discussed it with him he’s off and running. It’s inspiring to watch if not a little daunting at times.

But there’s nothing more attractive than a person who takes action.

If you want to attract people to your brand, don’t tell them what you are going to do (guilty), don’t announce what’s coming up (guilty), don’t talk, just do it!

10. Believe in yourself

Quite possibly the most important point, you have to believe in yourself and your business.

You are going to hit big brick walls, naysayers, critics, times of complete stasis no matter how hard you work.

The only thing that will keep you moving forward will be the self belief you have in yourself and what you’re doing.

You may have tried doubts about your abilities, you may have brief doubts about your effectiveness. These can be overcome. If however you doubt your intentions or your purpose, these will halt you in your tracks.

So make sure your why as strong as a ox, fuel your mind regularly and surround yourself with people who know you can! 😁

My 2 Hour a Day Content & Social Media Strategy

You will hear me talk a lot this year about content.

My entire goal over the next 12 – 24 months and beyond is to offer as much value as possible via my blog, podcasts, videos & social media accounts.

I’m pretty sure my future is in writing and the bigger my audience, the more people I can impact and hopefully demonstrate how to live the best life possible with ultimate freedom and choice!

But time is against me.

This is not our full time business, our daughter is at a stage where she needs a lot of support, exercise is now a part of my daily life, I travel – a LOT, and it’s challenging to fit it all in!

So here’s my 2 Hour a Day Content and Social Media Strategy in the hope that it helps you if you’re also on a time budget!

1. Core Content

In order to make posting on social media easier I am creating some consistent core content that can be used in different formats on the different outlets.

I wouldn’t say this is an absolute must to start out.

You could just as easily create an account on Instagram or Facebook and focus entirely on putting all your content just on one or both of those platforms and grow a huge audience without having any content anywhere else.

I would even recommend that strategy if you’re just starting out, but I’m trying to reach a broad audience across multiple platforms so to do that having some solid core content at the center of the strategy helps!

So my core content is;

1. Daily Blog (written)
2. Weekly Videos posted on YouTube (also posted on my blog)
3. Podcast 2 – 3 times / week (please note keeping this very simple. If I get time to interview someone I will, but many of the podcasts are just me and can be done while I’m out on a walk, killing two birds with one stone! – also posted on my blog)

My Daily Blogs take me 20 – 30 mins to write, sometimes a bit longer if it’s a bit of a meaty subject, but generally not too long, plus I can write them when I’m waiting for my daughter to come out from school, while I’m waiting at the dentist, while we’re on a journey somewhere etc.

My weekly videos, I tend to record 3 or 4 at a time on a Friday morning and because we have building works going on next door, I have precisely 1 hour maximum to do this!

My podcasts are generally voice renditions of my Daily Blogs so take maybe 5 – 10 mins per podcast. Easy peasy.

On average – 1 hour a day to create my core content

2. Social Media

YouTube

I upload my weekly Make It Happen Monday video and that’s about it! One of these days I will spend some time working out YouTube SEO etc, but for now, I’ll just keep uploading the videos 🙂

Facebook

I will go on and post some of my Daily Blogs in their entirety. A simple copy & paste job, takes less than a minute.

I add my Make It Happen Monday video & description every Monday

I have a lady in the Philippines who every week schedules – 1 – 2 quote images, a video segment, perhaps an old MIHM episode etc. She works about 2 hours a week for me (around $10 / week)

Instagram

Ok so Instagram is new to me and I’m just starting to get my head around how it all works.

I was researching other accounts recently and made a note of the type of content that might interest my potential audience;

In depth interesting information about building a lifestyle business
Family snaps
Book Covers of books I’ve read
Quotes
Videos
People who inspire me
Great travel pics
Podcast clips

So for now, I’ve decided to post twice a day, once being a travel image, the second being something from above – a quote, or business tip etc.

I also upload my MIHM episode to IGTV which highlights a clip on my feed and I’m about to start playing with stories this week, the goal being to get to posting one every couple of days (although when I’m traveling might be one a day!)

Summary

On average about 1 hour a day posting on social media.

So that’s the strategy I will be following over the coming months.

Some content cross fed between blog & platforms, some completely stand alone.

I think the days of using social media as a conduit to your website are gone. Social media now stands on it’s own and you have to get your head around who the audience is on each platform and talk to them accordingly.

If the above sounds too overwhelming, I urge you to pick one platform and focus all your energy & attention there. The chances are you’ll have more success and bigger growth by channeling all your energy into just one social media platform.

I have to be honest even though I’m posting on YT, FB & Insta, my attention right now is on Instagram.

Follow me here

That’s where the bulk of my energy is going.

I hope that helps!

Happy Audience Building!

Jo :)

5 Steps to Creating Engaging Content – Make It Happen Monday Episode 94

Wouldn’t it be awesome if we could just wake up in the morning and jump in front of the video camera or click record on a podcast or write a 1000 word blog post almost without thinking about it?

Wouldn’t it be fabulous if our creative juices were just flowing 24/7 and we never suffered from blank page syndrome or insecurity in front of the camera.

How is it that these social media influencers seem to be able to pump out so much great content all the time with seemingly little effort??

Watch todays episode to find out my strategy for creating a consistent stream of content without having to spend hours every day trying of think of the next valuable thing to say.

I hope this helps!

Jo 🙂

P.S. As I was recording I actually came up with 6 steps, but I didn’t want to scare you off!!!

Watch Episode 94 Here

Please let me know in the comments below if you have any questions. I’m here to help!

Also, please share with your friends if you think this Make It Happen Monday episode has been useful and of course have an amazing week, live life on purpose and Make It Happen.

Thanks for watching!