Oh my gosh, thwarted in my first week to get ‘A Week in the Life of’ posts & podcasts episodes off the ground….
I fell so sick on Thursday!
Just a cough & cold but it absolutely floored me! 🙁
As I write this I’m still feeling pretty rough but at least can lift my head to look at a screen now.
No way I can record a podcast right now though, I can’t speak! It’s ridiculous! 🤒
Ah well, these things are sent to try us right?
So apart from spending a couple of days in bed feeling very sorry for myself, it’s been an interesting week!
First off I’ve been involved in a community mission to donate old clothes, toys & unwanted home objects to the Burmese migrant labour camps here in Phuket (of which there are many).
We ran a campaign asking people on the Island, leaving, moving home or simply having a clear out to donate all the ’stuff’ they didn’t want anymore. One persons junk is another gold!
The response was amazing and we collected car fulls of items that will be so welcome in the camps.
It blows my mind how these people are allowed to live. For such a fast developing country & particularly here in Phuket which is probably one of the most affluent areas of Thailand, for there to be bonfide migrant slums beggars belief.
The Good Shepherd, a charity here in Phuket, has dedicated itself to helping the families from these communities. Setting up schools for the kids, havens for pregnant Mums, vocational education for new & young Mums & outreach education on the dangers of human trafficking etc, they are a wonderful organisation which I’m proud to help out in any way I can.
Make It Happen Monday
So after spending a fair amount of time;
* editing & adding a new funky intro * changing the format of the videos to start with a hook * scripting rather than winging it * ensuring the video was full of actionable content * uploading a more punchy YT thumbnail * & using more relevant tags & keywords on YT
I’m happy to report that it made…..absolutely no difference whatsoever!
My MIHM video this week received a whopping 102 views & even got 1 thumbs down which I haven’t had on any of my MIHM vids so far! (How very dare they!)
Anyway here’s the good news.
The only way is up & I’m determined to crack the code.
Before I launch my ecommerce biz, I want to know what the secret is to getting hundreds of thousands of views on YT vids, not hundreds (or even tens in my current case)!
So I will be apportioning a fair amount of my time studying YouTube & learning precisely how to do just that & of course sharing my learnings with you!
If you have any good tips or resources in the meantime do please let me know in the comments below.
Instagram & IGTV
So continuing on the theme of video & code cracking…
I’m also determined to get my head around Instagram.
Whenever I post a MIHM vid to IGTV, I lose followers, and I’m just not convinced long form video works well on the Insta platform.
I’m thinking we need 30 – 90 sec clips & if people are interested they can check the full vid out on YT, which in turn drums up traffic to YT.
Also there’s the difference between your feed, IGTV & stories. Lots of testing & measuring to come over the next few months on what works best where!
I feel like I’m back where I started with Facebook all those years ago. Testing, measuring & finding the shortcuts to growth.
Very exciting! 😁
An extremely funky app
So this week I discovered Zubtitles which is awesome! (Not an affiliate link)
In no time at all it transcribes your videos & adds captions at the bottom, which is recommended for all platforms.
It also spits out a text doc so I can now add a transcript to my blog posts for people who prefer to read rather than listen & which could help with SEO on the site.
The best part is that it’s not cost prohibitive.
I spent $36 for 60 minutes worth of transcriptions which for me is 8 – 10 episodes worth!
Check em’ out!
So my daughter is now on school hols & on Weds we’re off on a big trip to Hawaii via Japan there & back.
I can’t wait as I’ve never been to Hawaii before so I’m super excited to explore!
It’s important not to lose momentum with my blog, vids etc so look out for lots of Hawaii influenced content over the next few weeks!
My fave quote.
So it’s back to bed for me right now. I will record this as a podcast as soon as I can talk again!
In the meantime I saw this quote this week and I LOVED it!
This is the kind of quote that as an impatient, visual, results based person, I need to be reading & saying out loud every single day!
“Don’t judge each day by the harvest you reap but by the seeds that you plant.” Robert Louis Stevenson
Following on from yesterdays post about taking action I wanted to give you a real life example.
My 12 year old wants to be a popstar.
I mean didn’t we all have grandiose ideas at that age? Maybe not a popstar, but perhaps a movie star, a brain surgeon, a rocket scientist, the President!
Even though I very fortunately had parents who told me I could achieve anything I wanted too if I worked hard enough for it, they meant, of course, within ‘achievable’ professions. An accountant perhaps, even a CEO one day if I really put my back into it.
They didn’t mean anything as lofty as a pop or movie star. That was simply dreamland.
Even celebs started life pooing in nappies like the rest of us, so what makes their career choice so unachievable.
Little did my parents know that these days anyone can become a celeb, from a singer, an actress, entrepreneurs, sports stars, even the old woman dancing at the bus stop who’s video goes viral!
But back to my daughter.
I have told her that she can totally become a popstar if she takes action on it, every single day.
She has to want it so badly she’ll do whatever it takes to make it happen (under strict supervision of course).
The most important thing however is that she just get started. Right now.
So she created an Instagram account and started posting videos of her singing clips of songs.
The account is unbranded, has a terrible name and her videos are raw and unrehearsed.
If she continues to do this day after day, week after week over the next few years, she will start to brand, start to rehearse, start to look for ways to improve the production quality.
She’ll grow fans & followers and will learn from feedback what works and what doesn’t. She’ll become hardened to criticism and begin to promote her videos elsewhere.
She will grow, improve, tweak, learn, expand and most importantly over time decide whether this is something she really wants to pursue.
But if she didn’t start now and just waited until she was a bit older and maybe had some audition opportunities or joined a band, it would take her that much longer to decide if this is what she really wants to do.
The point is – if you’re sitting on a business idea and you’re not sure it’s the right one or if it will fly or if it’s really what you want to do you’ll never know until you just get started on it.
Clarity comes from action! Success comes from action! Failure & learning comes from action!
Stop thinking about it and just get started. It’s the absolute secret to getting ahead!
Back in 2010 when I started my online adventure I really had no idea what ‘niche’ I wanted to be in.
I knew I wanted to do business coaching of some kind as I had learnt so much along the way of running my own teams in senior management & then running my own business offline and I loved entrepreneurship, marketing, women in business etc.
So I knew that I wanted to work with other entrepreneurs and help them to build their own businesses.
But I didn’t have a ton of experience and I was racked with self doubt.
So out of luck more than judgement I honed in on Facebook for a year or so and launched my first successful online membership site.
Not satisfied just with FB though I gradually expanded to include all social media, then rebranded to Online Marketing Addicts, then decided that boxed me in too much and became Jo Barnes Online.
After my break I have come back refreshed and ready for action to do what I wanted too all along which was to help people build their own ‘Lifestyle Business’.
Phew that took a while!
But here’s the key.
I didn’t sit between 2010 & 2019 thinking about which niche I wanted to be in.
I didn’t twiddle my thumbs and wrack my brains for the perfect idea to launch.
I just grabbed stuff and started running with it, each time bringing me closer to where I wanted to be and also helping a ton of people (and making a good amount of money) along the way.
Yes I guess publicly it may have looked like I couldn’t make up my mind, but who really cares? People are far more concerned with their own issues than yours and will always be far more interested in how you can help them than what you call yourself.
So what do you do when you’re not sure what to do. Anything!
Just get out there and do something.
Not three different things, by the way to see which one will stick, unless you’re 19, can work 24 hours a day and have unlimited resources.
Just pick something that you think is along the lines of what you might want to do and go for it!
You will only discover what it is you really want to do or who you want to be through action!
Micheal P Moran who wrote the 12 Week Year says ‘Execution is the single greatest market differentiator. Great companies & successful individuals execute better than your competition. The barrier standing between you and the life you are capable of living is a lack of consistent execution.’
Make the commitment today to get started, get moving and make your dreams a reality, even if you’re unsure you’re heading in exactly the right direction.
I guarantee you, by taking action rather than by standing still, you will find your path & your passion!
A few months ago I started ‘A week in the life of’ series which was supposed to be a weekly update of things I was working on, but through my indecisive period I wasn’t working on that much so it kind of drifted into the ether…
This week I’m breathing new life into it as I’m on such an upward journey now I hope that my discoveries across each week of tools, strategies & tips to build my business will help & inspire you.
I am also recording this as a weekly podcast, so if you don’t have time to read, you can listen here, or subscribe on Apple Podcasts, Spotify, Anchor or Stitcher amongst others!
So this past week has been a pretty big one!
Fueling Your Mind for Action
I think too much. Always have. My Mum has always said ‘Jo, you think too much’. Now Rhett says ‘Hun, you think too much’.
The problem with that is my mind is a dangerous jungle fraught with scary monsters jumping out giving me all the reasons I can’t do something or why it won’t work, or how I will be judged!
So, I have to find a super fast path out of that jungle as soon as I find myself walking through it.
My answer to that my friend is – YouTube!
YouTube is like the yellow brick road leading me to the emerald city.
On every corner is someone saying ‘You can do it!’, ‘You are worthy’, ‘It can work’, ‘Here’s an example of it working for someone else’ etc etc.
The more positive videos I watch, the more pop up in front of me in flashing lights, saying ‘watch me’.
I’m fully aware that some of the people behind the videos may or may not be like the great Oz himself and actually not so great, but that’s irrelevant as long as they can lead me out of the jungle and confidently into the big city of ‘action taking’ and ‘forward momentum’.
So my message to you is, next time you find yourself in your own jungle, head to the sparkling city of YouTube and indulge yourself in positive, reinforcing messages that you’re awesome and have everything you need to be who you want to be! 😀
So after a period of indecision & faffing about, I decided to get pretty intimate this week and open up about my current journey.
This is actually pretty scary, because you want people to always see the best, the brightest & the strongest side of you, but unfortunately we’re all only human and sometimes to publicly admit your flaws, really helps you to admit them to yourself and be able to forgive yourself and move on.
It was a super positive experience for me and I want to thank everyone in the FB group for your support and encouragement.
Since becoming super clear on my plans for the next 12 months, I have become so excited and can’t wait to share my learnings & experiences with you. I truly hope they help you with your goals & dreams.
Which brings us to a quick….
Summary of Future Plans
So in summary from all my posts this week, my plans for the next 12 months are to launch our new ecommerce brand, probably in September of this year after the summer holiday period and do lots of over the shoulder training videos on how we build and grow that brand.
I love over the shoulder training. I have done since 2010 when I started with FB.
But this time all my training will be FREE!
Yep, I have no desire to sell video courses or go back into the world of product launches.
I have a long term plan of building a large audience of people who will hopefully buy my books when I publish them, some of whom may join us on immersive retreats around the world in a year or two and in years to come might join a higher level mastermind I may or may not launch (I haven’t thought much beyond the next year).
So I’ll let you know when all that comes to fruition later in the year.
However in the meantime…
Make It Happen Monday
I had a HUGE shift with my MIHM vids this week.
Contrary to popular belief and what the content I currently produce says about me I do not want to be a female version of Tony Robbins.
That’s not to say I don’t want to demonstrate how to be strong, empowered and courageous.
In fact that’s exactly what I want to demonstrate.
And that’s not to say I don’t want to publish messages of empowerment because I think we all need to fuel our minds as much as possible with empowering thoughts (as per point 1)
But it’s not my focal point, it’s a by product.
And yet I was finding that every video was a message of empowerment with no real actionable strategies for people to take away.
Plus my 12 year old Instagram obsessed daughter informed me that I waffled too much at the beginning and it took me ages to get to the point. So long in fact that she turned me off within 20 seconds! (Love that she’s already thinking like a marketer!)
So this week after having prepared & completed a content strategy for June – August, I set about scripting and recording 5 episodes I’m feeling super happy about.
One is empowerment led, but still actionable and the other four are strategy led, actionable videos which I hope will truly add value. I’m excited to share! 🙂
So right now my priorities are on engaging (& growing) the members of my Facebook Group & my email subscribers.
You guys are the lifeblood of my brand and I’m here to serve you, so if you haven’t yet joined the FB Group please do so here.
My second priority is of course the content I create, my blog posts, MIHM vids, podcasts etc.
And my third is then promoting that content across mainly Instagram & FB
Current Tools I’m playing with
With all the traveling I do (off to Japan & Hawaii in 2 weeks), apps & tools are essential for me to run my business.
I have been shocking at being consistent with Instagram & Facebook so I’m currently playing with Planoly & Later, scheduling apps mainly for Instagram, but Later looks like it also includes FB.
I’m mid investigation but will let you know which one I prefer within the next couple of weeks.
I’m also looking at Tube Buddy to help with my YouTube account, but haven’t signed up yet as they want complete control of my YT account including deleting videos etc.
I have been in touch with their support and will report back if and when I sign up and start using it.
Promotional Strategies I’m Exploring
So its all good and well creating content, but we have to promote it or no-one will ever see it.
It’s become blatantly clear to me that the social networks do not want you linking people off of their platforms and so posts with links get less airtime.
So how else to get people to my blog?
As much as I dislike the old behemoth because it’s so complicated, I am once again looking at SEO and trying to devise a super simply strategy for headlines or posts that might get some SEO love.
I’ll get back to you on that also, but if you have any tips, please do share below!
Challenges You or I Might Be Facing
I just want reassure you that if you suffer from a bit of self doubt and stop yourself from doing things because of it, you’re not alone.
Even this post, I’m asking myself, is it too long, too much information, too little, should I say this, should I say that?
But in the end you just have to make a commitment to yourself that you’re going to show up and do your best.
You’ll learn, change and improve as you go, but you’ll never do anything if you don’t get started in the first place.
Shows I’m watching
Not sure why I wanted to share this, just thought it would be a bit of fun!
Rhett & I totally binged watched Season 3 of ‘Designated Survivor’ last weekend. Kiefer Sutherland is so cheesy as the President, but it’s a great show and they really tackled some weighty issues this season. Many tears were shed by me!
Now we’re on to season 4 of Billions! Love that show, although it hasn’t started with a bang. And I’ve had little time to watch so have only managed 2 episodes.
Also in the background, ready for long journeys if I don’t feel like writing or reading and just want some brain zone out time is of course ‘Outlander’! Oh my gosh – men look away a moment – ladies, how about Jamie Fraser?? Many an episode spent a bit hot under the collar. That’s one of those shows that you have to cover with your hands if you’re watching sat next to someone on an airplane! ☺️
So there you have it, my meaty week!
Hopefully future weeks won’t be so long, I guess this was like a pilot for future more focused & specific summaries! 🙂
Let me know if there’s anything in particular you’d like me to cover in my Friday ‘week in the life of’ posts.
As I said above, I’m here to serve you.
Thanks so much for reading!
Fave Quote of the week
“Do not discourage yourself with what you haven’t done, encourage yourself with what you will do.” Neale Donald Walsch