I’m giving a presentation at my daughters school this afternoon.
It’s for the Year 12’s who are in their first year of IB and will be heading off to Uni or to get jobs within the next 2 years.
My title & blurb is;
Building a Business Online
Wouldn’t it be awesome if, while at college or Uni (or on a gap year), you could build an online business which not only funds your daily living but sets you up for when you get out into the working world? Perhaps you need a side income while you pursue a sport or hobby you love. Successful entrepreneur Jo Barnes shares her 5 steps for building an online lifestyle business you can start & grow from anywhere in the world whether that be your dorm room or a beach in Miami!
I’m super nervous as I’m not used to speaking in public and much prefer the privacy of a quiet room with my camera phone.
But hey, it’s always good to move out of your comfort zone!
But while putting together my little 30 min presentation (which I shall share below), I suddenly thought, is the model I’m teaching relevant for the youngsters?
What if there’s a new social media platform or way of building an online business that I haven’t discovered yet?
What if I’m just not down with the kids anymore (which by the way I’m told is the absolutely the case by my 12 year old daughter).
So I set about looking up what the top Instagram & youtube influencers were doing these days.
My daughter seems to spend her time on both these platforms so I must be looking in the right place!
I’m happy to say that many of them are indeed still blogging or started from a blog and grew into youtube / instagram, or started on instagram / youtube and grew into a blog or have simply built up a following on any or all of these sites.
Either way their main goal is to build an audience around a subject – beauty, travel, food, health etc and then monetize their brand / personality via the ways I detail in my presentation below.
Please note there are a multitude of ways to create multiple streams of income that give you more freedom in your life. Check out my podcast episode which discusses 10 Ways to Start Working From Home Today!
But the model I’m teaching today has got to be the best business model in the world because you get to spend all day everyday talking about stuff you love!
My Top 5 Steps for Building a Business Online
1. What’s your passion? What would you be happy to talk about 24/7? what’s happening in that space right now? How you can create your unique edge to it?
Remember, there may be few unique messages these days but you are a unique messenger!
2. Who’s your target market? What do they want & need? What’s your message?
3. Choose your platform What are you most comfortable doing? Do you love to get in front of a video camera – become a YouTuber! Perhaps you prefer audio – do podcasting, love writing? Start blogging / writing books etc.
Ok so steps 1, 2 & 3 can be thought about and decided on in a day, but Step 4 is the step that trips everyone up.
This is the part that depending on your niche, your message and your efforts could take 3 months, 6 months, 12 months, 3 years, 10 years etc.
4. Build an audience!
I’ve always likened starting an online business to opening a shop. If you open your store on a back street of a small town and tell no-one you exist, the likelihood of growing that store is pretty tough.
But if you head off into the main street with free samples of your products and billboards and a megaphone and a way for people to quickly & easily refer you to friends etc, then no matter where you’re located, if you’re good enough, it won’t be long before they’re queuing out the door!
Social Media, other blogs, podcasts, video channels etc are the main street!
If you become a prolific content creator and collaborator, you can build your profile & brand far quicker than simply sitting in your store hoping they will come.
You will find that I talk a lot about content creation & building an audience on this blog as it’s the biggest piece of the puzzle.
Here’s some posts to get you started;
5. Create multiple income streams – product endorsement, affiliations, sponsorship, advertising, online digital products, saas, apps, coaching, consulting, services, physical products etc
Facing a Group of 16 / 17 Year Olds
Update – I did the presentation – wow was I nervous presenting to 16 / 17 year olds, but they were very gracious and listened / took part willingly.
What a great experience and if I have impacted just one student, my day has been a rip roaring success!
I do hope the presentation helps you with your business.