Obliterate Your Fears

Obliterate Your Fears

OMG I can’t believe I’ve met you!‘ She exclaimed excitedly…

Stu, Stu’, she shouted over to her husband who incidentally I’d already met the day before by the sunset pool.

You will not believe that this woman runs an ecommerce business and teaches people how to build their own businesses!’ She cried.

I looked down at my feet in the pool. ‘Well I did teach’ I said. ’Not so much these days’.

I felt my usual cloak of self doubt sweep over me, but the bubbly young welsh woman I had just met didn’t hear me.

Too excited was she that she had possibly met someone who could help her with her new ecommerce business – Totally Lashed Up! (Great name).

It wasn’t long before my self doubt was replaced by her own and I found myself talking to her as if I was recording a Make It Happen Monday episode;

‘Don’t worry about what others think’
‘Just do it, what’s the worst that can happen?’
‘You’re totally good enough and have as much chance as anyone out there’
‘You’ll never know if you don’t try’

Now that’s the Jo I know and love! :)

To cut a long story short, she was desperate to make a video while in the fabulous Maldives setting but hadn’t got around to it.

We instantly got to work and within a couple of hours she had made the demo video she wanted to make while there. Totally Lashed Up Video & Story

I had instantly connected, resonated and encouraged her to take massive action which she did.

Coincidently, just 2 weeks prior I had had a similar conversation with a lady in Jaipur India, who wanted to take her husbands cooking business online so they could work from anywhere, do some traveling, visit their kids at university etc. Jaipur Cooking Classes Story

We took instant action, put together a short video and talked so much my brain, tummy & thoughts were on fire! And not from the curry.

Both ladies were keen to learn more, know more. Where could they sign up? Could I give them homework? Did I have videos etc?

Two women from distant lands wanting what I could offer, but due to my current state of indecision, right now, did not have to hand in any structured and meaningful way.

Of course I recommended any resources I could think of, but it became blatantly clear I needed to have a word with myself.

So I did what any self respecting, action taking 46 year old woman on a paradise island would do and relaxed with a few cold ones in the pool! 😂🍺


So it may surprise you to know, that all of us suffer with all sorts of insecurities & fears at various points in our lives, even those of us who come across as super confident.

One of my fears was that by taking the break I did, I had now missed the boat in the digital space.

The market had become far more saturated than it was when I started in 2010, and by boys & girls far younger & sexier than I!

How was I going to compete, with what was I going to compete and did I really have the energy??

Meeting Geetika & Jess reminded me just how many people there are in this world and how much of any market is still untapped.

As of writing over 43% of the entire population are still not even online.

The opportunities are abound and without sounding twee we are honestly only limited by our own belief systems.

Geetika & Jess wanted my help. They didn’t care how old I was or whether I looked good in a bikini.

Could I help them build their businesses and live the kind of life I was living?

‘Live the kind of life I’m living’. I’m a walking, talking, breathing advert for my own brand.

I am – ‘Your Lifestyle Business’

You can’t get much more unique than that!

In tomorrows post I’ll discuss why it’s important to start with the end in mind in order to get super clear about where you are now and succinctly answer the question – ‘What’s your unique angle’, but in the meantime a great exercise is to take a deep breath and write down all the things you’re afraid of with your business.

Everything you can think of, write down just for you, you can throw it away afterwards.

Write, read and own your fears, and then work to obliterate them.

Is what you’re telling yourself really true or just a story you’re making up in your head?

Feel free to share any fears if you need help destroying them for good.

Start With Why

Start With Why

In my last post I posed 4 questions both to myself and to you as a lifestyle business owner.

1. What’s your hook? What’s your unique angle within your niche that you want to become known for?
2. Who are you serving? Who do you want to serve?
3. Why are you creating and publishing content? What’s your reason for doing so?
4. How are you ensuring you’re adding the most value and meeting the specific needs of your target audience?

I asked these questions because since restarting my brand back at the beginning of 2019, I haven’t really had a clearly defined plan or direction and as a result have been unhappy with my own efforts to create content that truly resonates and adds massive value to my target market.

I also gave some great examples of brands and influencers who very specifically through the content they publish answer each and every question without ambiguity.

I Screwed Up – Part 2

But I missed a question.

Probably the most important question we should be asking ourselves above all questions.


Why are we doing what we’re doing? Why do we want to do it? What’s the driving force behind the goals we have? Behind the business we’re trying to build? Behind the content we’re trying to produce?

When I relaunched my brand as ‘Your Lifestyle Business’ earlier this year having taken a couple of years out of the digital marketing space, Rhett (my other half) asked me why I wanted to start this particular side of the business again.

We have a successful Amazon business right now and I’m in the enviable position of not having to work if I don’t want to, and we also have plans to launch and build a completely new ecommerce brand in 2020 more in line with who we are and what we love to do as a long term 10 – 20 year plan.

So in all honesty I could just sit back, wait until we start our new ecommerce business next year and focus solely on that.

But I know (and he knows) that that alone is not going to fulfill my particular needs.

I have a greater purpose.

And it took me rewatching this Simon Sinek video to really clarify my purpose.

In the video he’s basically saying – ‘You will attract people who believe what you believe, what you do proves what you believe, so what do you believe?’.

All of a sudden I went back to the examples of the brands and influencers I talked about in my last post.

Why did I resonate with those guys, did I believe what they believed?

You bet your bottom dollar I did.

Looking beyond the podcasts, the courses, the videos, the books, I realised what really resonated with me was that I believed what they believed.

Look at the people or brands you use or follow. Do you know what they believe? Do you believe the same?

It’s quite eye opening.

So bear with me here as I explain my beliefs about the world, because it is these deep inner workings of my complicated overthinking mind that form the purpose for doing what it is I want to do and I hope will help you to do the same;

I believe that capitalism which inherently is a good thing and can raise entire countries out of poverty has exploded in the last few years into greed and the only way to regain some equilibrium is for more people to become masters of their own destiny and achieve financial independence & freedom for themselves, their families and ideally their communities.

I believe that more people need to travel and experience the world beyond their back garden in order to open their minds, increase their understanding of cultural, religious and economic differences and thereby increase tolerance around the world.

I believe that organizations such as Kiva.org are giving women in developing countries opportunities they may not otherwise have to grow their own small businesses, transforming their lives, their villages and allowing them to send their children to school, which creates a huge positive ripple moving forward.

I believe that more people should be building businesses from their passions and interests, focused less on the bottom line and more on spending their days doing something they love, while funding a good lifestyle, while adding value to their marketplace.

So therefore in a nutshell, I believe that the more people who can build a ‘lifestyle business’, ie a small business which gives you enough to fund your lifestyle, become financially independent, travel the world and be able to give back even in a small way to those less fortunate will lead to a better world.

I also believe that because of my experience, our future goals (mine & Rhett) and our current lifestyle I am perfectly placed to help as many people as possible achieve this goal.

So there you have my why for doing what it is I want to do and to be honest, once I’d sat down and really explored my reasons for doing what I wanted do, the other 4 questions at the top of this post became pretty easy to answer.

In my next post, I’ll tell you how two chance encounters led to me realising that I was already on the right path with ‘Your Lifestyle Business’ but for now, go and watch the Simon Sinek video.

Why are you doing what you’re doing? What’s your driving force?

What do you believe?


I screwed up – Part 2

I screwed up – Part 2

So yesterday I told you how I hadn’t kept up with my daily blogs for the last week during my Ride 4 Kids experience.

I also did not send out a Make It Happen Monday episode on Monday!

Shock, horror, the world just stopped spinning for a second….

For the same reason I didn’t keep up with my posts, I hadn’t prepared an episode and I was just too tired and too distracted to make it happen (ironic much).

There was another reason though for the lack of Make It Happen Monday.

I’m not too proud to admit that I don’t feel I’m resonating or connecting with my audience at the moment with my content.

I did record some episodes while in India and the Maldives, but when I watched them back I was less than inspired and if I can’t inspire myself I certainly cannot inspire those I wish to help!

So actually after Ride 4 Kids had ended it was time for a big think and some home truths.

These are the questions I asked myself. I hope this proves helpful to you if you’re currently contemplating the future of your business;

1. What’s your hook? What’s your unique angle within your niche that you want to become known for?
2. Who are you serving? Who do you want to serve?
3. Why are you creating and publishing content? What’s your reason for doing so?
4. How are you ensuring you’re adding the most value and meeting the specific needs of your target audience?

For example;

If you watch a David Goggins video you know he’s all about strengthening your mind and not allowing yourself to get away with weak minded excuses. He’s primarily aiming his content at men who want to get super fit. His content leads you to his book ‘Can’t Hurt Me’ which is an awesome read by the way. He makes very short videos once a week showing him working out with a very specific mind strength message.

If you watch a Sunny Lenarduzzi video you know she’s going to be giving you tips and tricks primarily on YouTube & video marketing and more recently on Instagram marketing. She’s aiming her content and businesses and brands who want to master video. Her content leads you to her YouTube courses. She publishes videos once or twice a week with very specific ‘How To’ tips.

If you consume Amy Porterfield content, she’s going to teach you how to create and sell online courses. She’s aiming her content at educators & small business owners who want to sell digital courses online. Her content leads to her online courses. She hosts a popular podcast and webinars focusing on list building and digital courses.

Gary Vee, all about the hustle and not being blinded by the sexiness of entrepreneurship – primarily aimed at young men. His exposure leads brands to his Vayner Media brand, plus his new small business brand, his trainers, wine, investments, connections etc. A very clever model. He can go off the beaten track a bit more but primarily focuses his messages around hustle & grind.

Marie Forleo, female empowerment, creating a purpose driven business and creating a business & life you love all leading to her annual B-School. She attracts primarily women wanting to have an impact in the world. Her weekly Marie TV Q & A Tuesday answers specific questions from her audience and she’s also branched out into interviews, if you notice primarily with purpose driven business owners.

When I started my online adventure back in 2010, I taught online entrepreneurs how to use Facebook fan pages to grow their audience and business online. My content was aimed at those who wanted to build a business online and it led to initially my free fan page templates and later my Social Networking Academy. I regularly published specific facebook ‘How To’ videos. I built a successful six figure business from this specificity.

Read all of those again.

Every single one has a specific angle, a specific audience they want to reach, specific messages and a specific reason for creating the content they do. Therefore all of their content adds value and serves the audience they want to reach.

Can you answer those questions with such specific answers?

Can you describe your business, your market, your content strategy and your reason why with such clarity?

I realized I couldn’t and that my friend leads to creating content for contents sake, which will get you nowhere fast.

So let’s start answering those questions and really getting clear on what we’re trying to achieve with our businesses.

In the next few posts I will take you through the process I went through to answer the questions, engage you in going through your own process if you need to and ending with such clarity you’ll be on fire! 🔥

I Screwed Up!

I Screwed Up!

Well, I screwed up! 😟

I promised myself this year I would write a daily blog and I kept it going through my trip to the UK, through my trip to France, through my training days, through Borneo, Nepal, India, the Maldives and then in the last week with Ride 4 Kids, I was unprepared and exhausted!

I hadn’t written posts in advance as I had on my travels and through the week was just too tired and too distracted to even think about it.

Bad form.

So what can we learn from this?

1. If you’re going to set audacious goals, then you better have some systems & processes in place to make them happen.
2. If you screw up, don’t throw your tools down in shame just pick up where you left off and carry on!

I could have cheated and written & back dated some posts, but what’s the point in that? The only person I’m cheating would be myself, so best to simply accept I am only human after all and move on.

This may seem unimportant and really not a big deal at all. I mean who really cares if I miss a few blog posts that frankly not many people are reading at the moment anyway?!

Well, it’s part of a larger story.

Unfortunately not keeping up with my blog posts wasn’t the only thing I screwed up on this last week. 😟

‘I screwed up’ No 2 to follow tomorrow….

P.S. The good news is this has what I hope is a happy and helpful ending! 😁

Day 1 – Ride 4 Kids

Day 1 – Ride 4 Kids

The time has finally arrived for me to get on my bike & cycle somewhere between 600 & 700 kilometres this week to raise money for 3 amazing children’s charities here on Phuket Island.

Yesterday a group of us set off at 8am to cycle around the schools we’re supporting, starting at Phuket Has Been Good To Us, a school which was originally set up to support the orphaned children from the 2001 Tsunami.

Now the school educates & houses local kids from broken or abusive homes, kids with no parents & families with no means to give their child an education.

The money we raise will pay for English speaking teachers & more equipment & facilities for the school.

Next we cycled to the Banya school supported by The Good Shepherd charity.

Here the kids are Burmese and come from the immigrant worker camps made out of corrugated iron & dirt.

The money we raise pays for clean drinking water at the school, clean toilets, teachers, learning equipment & other school facilities.

Lastly we visited the Outrigger Share 4 Change program school.

Like PHBGTU, the local kids here come from broken homes or families living in extreme poverty.

The school receives no government funding & this program has paid for learning equipment, improvements to the sports field, canteen, playground, nursery & library.

Three very deserving causes I’m sure you’ll agree.

Day 1 was fun, informative & at times extremely moving.

Here’s a little video I put together.

If you’d like to support us, please sponsor me just $10 to change a child’s life.

Thanks so much 🙏

No More Newsfeed? – Make It Happen Monday Episode 101

No More Newsfeed? – Make It Happen Monday Episode 101

Huge changes afoot on Facebook!

No surprise there I hear you cry, when have there not been changes at facebook!

As an ex Facebook video course creator I couldn’t agree more, however I do believe the changes coming could change the way we use the platform forever more.

Due to all the recent security scandals etc, they are super focused on ensuring we only see content totally relevant to us and that we only reveal on the site information we are comfortable with.

How that’s going to pan out from a user perspective I’m unsure but here are what I can gather are going to be the top 4 upcoming updates;

Watch Episode 101 Here

As promised here is the link to the full FB live Mari did with more detailed info.

Please let me know in the comments below if you have any questions. I’m here to help!

Also, please share with your friends if you think this Make It Happen Monday episode has been useful and of course have an amazing week, live life on purpose and Make It Happen.

Thanks for watching!

Ride 4 Kids Starts on Monday!

Ride 4 Kids Starts on Monday!

OMG, I can’t believe how fast it’s come around but Ride 4 Kids starts on Monday.

On Monday morning I’ll don a pair of bike pants, some gloves & my helmet and start my 700km week cycling around the charities of Phuket.

Through the rest of the week, we’ll be cycling up into Phang Nga, spinning in the gym for hours and clocking up the miles!

Here’s a little video telling you more;

Sponsor Me Here

Wish me luck!!!

I’m a People Person

I’m a People Person

When I started my very first business back in about 2005, I knew I couldn’t work alone, and within a month or so of setting up my business I hired my first employee, which within a couple of years I turned into a team of 10.

When I started my online adventure in 2010, it wasn’t long before I was working with the lovely Jared Elvidge, my amazing tech guru the late Neil Farley (who I miss very much) and a team of people in the Philippines.

My business model for ‘Your Lifestyle Business’ however is different.

I have absolutely no intention of selling any courses in the near future.

My goal is to build an audience through free and very valuable content who will hopefully in years to come purchase my books, help me to build my new ecommerce brand I’m launching in 2020 and give me leverage to work with some bigger partners.

This means that for at least the next 12 – 18 months there will probably be more money going out than coming in.

However, I know myself very well and working alone is not an option.

That’s why I’m so over the moon that I’ve managed to convince a couple of my good friends to come on board and have some fun with me making videos, growing my Instagram account and ensuring I create the best, most valuable content for my audience!

I know that by brainstorming together, I will be braver and do things I might not do on my own.

It’s so important to be self aware when building your own lifestyle business.

Know your own strengths & weaknesses and try to accommodate them right from the start.

Have a fab day! :)

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