How to Build a Tribe Using Facebook in 2019 – Part 5

Part 5 – Be Interesting!
 
We are undoubtedly in a ‘content’ era. People are looking to be distracted, entertained, educated and inspired.
 
You may think that there is information overload out there, and you’re probably not wrong but still people are ready & willing to consume anything that resonates with their journey or status at that very moment.
 
The days of brand loyalty are fading fast and have been replaced with ‘are you interesting enough to keep my attention’!
 
Just this morning I watched a video made by Ezra Firestone from Smart Marketer and probably the most prolific ecommerce expert online today, about ‘Heartbreak’!
 
Not because it resonated with me right now but because it was so apart from his usual content it caught my eye.
 
Last week I saw Gary Vee advise a women in financial services (I think it was financial services, something like that) to start creating content around golf! 
 
Why golf? Well who is really that interested in financial services? Create interesting content around a common interest and then introduce your services along the way.
 
I know, abstract right?
 
Yesterday I spent a few hours watching videos on how to create ‘awesome travel videos’. My brand is all about teaching you how to build a lifestyle business and I’m trying to think of all the ways I can make my content more ‘consumable’ – in other words, more entertaining, more inspiring etc.
 
So, whatever brand or niche you are in, you need to be asking yourself, how can I entertain, inspire, inform, solve problems etc, and be prepared to get a bit whacky!
 
Look out for Part 6 tomorrow – Create, Repurpose, Automate
 
Jo 🙂

January 20, 2019

How to Build a Tribe Using Facebook in 2019 – Part 4

Part 4 – Get Yourself Out There!
 
Oh my! Another ‘inaction through fear’ moment.
 
You know you need to network. You know you need to be ’seen’, and you’d love to be on texting terms with some of the big names in your industry, but why on earth would they give you the time of day?
 
Not only that, who’s got the time to go commenting on other people’s posts etc when you have all your own content to create.
 
Well I hate to tell you, but this is a super important strategy that if done well, will get you and your products / services further much faster.
 
So here’s some fear friendly suggestions to get you started;
 
1. Be so good they can’t ignore you!
 
I love this quote from actor Steve Martin. Just aim to be awesome at everything you do. The content you publish, the value you add, the products or services you sell.
 
In fact print this off & stick it somewhere prominent.
 
be so good they can't ignore you
 
 
NB: If it’s a choice between posting one amazing blog post a year or posting fairly good articles once a week, choose fairly good.
 
Consistency will create solid habits & ensure you improve as you go. It won’t be long before you’re regularly posting amazing content and you will have started to gain traction while getting there.
 
2. Stop aiming so high!
 
Many times the reason we’re afraid to network or connect with others in our niche is because we start trying to connect with those at the top of their game.
 
Start with others who are around your level or just a few clicks ahead. Everyone is open to quality connections and content so get to know the people you want to approach and offer them some value, whether it’s content, guest posts, links to their content from your social media pages, whatever it is you think you can offer.
 
3. Be inclusive (another Mari Smith special).
 
If you notice I have lots of links going to all sorts of external resources from my posts. That’s because I want to ensure you get the most value out of my advice and that includes resources I have turned to or consumed which I believe can also help you.
 
Don’t be scared that by linking to others content or recommending other people / brands in your same niche means you’ll send people away from you. By being the most helpful you can be, people will return to you time after time.
 
Look out for Part 5 tomorrow – Be Interesting!
 
Jo 🙂

January 19, 2019

How to Build a Tribe Using Facebook in 2019 – Part 3

Part 3 – Become a Prolific Content Creator
 
How I love this advice I got from the lovely Mari Smith years ago!
 
To build a tribe using social media you’re going to need content and a lot of it!
 
Videos, images, audio, blogs, posts, FB Lives, stories etc.
 
And this is where the rubber meets the road I’m afraid. This is the section of the mountain that so many are unwilling to climb.
 
The common excuses are lack of time, platform overwhelm, lack of knowledge etc. But the real reason behind much of it is fear.
 
I don’t want to go too deep into that here. But next time you find yourself saying in your head – “I don’t know what to post!”, catch yourself and ask the question – do I really not know what to post, or actually do I truly deep down know what I want to say but I’m worried that I’ll be rubbish on camera, no-one will listen, I’ll get trolled etc.
 
And if you truly don’t know what to say, you might want to re-look at the niche you’re in.
 
The king of content online right now is undoubtedly Gary Vaynerchuk.
 
He recently published his phenomenal content strategy which you can see here – The GaryVee Content Model
 
By all means get inspiration from it but please remember he has a big & experienced team to help him implement so don’t look at this as a blueprint for little old you to follow and then completely overwhelm yourself into inaction.
 
If you’re a one or two man band, my advice would be to pick one or two platforms and focus on those.
 
Then replicate a smaller version of his strategy;
 
1. Create a main piece of ‘pillar’ content each week 
2. Distribute
3. Create micro content from that – social media posts, images, bite size videos etc
3. Distribute 
4. Listen to feedback and create further micro content based on audience response.
 
You can skip No 4 if to start with you have no audience response. Just keep publishing valuable content and have faith! 😎
 
(Please note I do go into this in a bit more detail in Part 6)
 
Look out for Part 4 tomorrow – Get Yourself Out There!
 
Jo 🙂

January 18, 2019

How to Build a Tribe Using Facebook in 2019 – Part 2

Part 2 – Know What You’re Talking About or Add Huge Value!
 
I know the questions in Part 1 were specific to building a tribe on facebook but so much of the work happens before you even create your facebook account!
 
It’s imperative that you either know your subject matter inside out or you’re willing to document your journey and offer massive value.
 
When I started out I knew nothing about facebook fan pages, but I chose to immerse myself in the platform and teach others (for free) as I learned.
 
This learning grew (as did my community) to social media as a whole, online marketing, ecommerce and now I have enough experience to cover the whole shebang!
 
Another great example of this is Pat Flynn from Smart Passive Income. From Day 1 he’s openly documented his journey to create a passive income online including monthly income & expense reports.
 
What’s important though is that he did the work. He learned how something worked, implemented it and reported on the results.
 
So many people have no idea what they’re taking about and just regurgitate other peoples information. That will not build you a tribe.
 
Either you’re already an expert in your space and have plenty of valuable things to say or you’re willing to dig deep, do the work and learn & teach as you go.
 
Look out for Part 3 tomorrow – Become a Prolific Content Creator
 
Jo 🙂

January 17, 2019

How to Build a Tribe Using Facebook in 2019 – Part 1

I recently received two very similar questions from members of my community;
 
1. I am looking to learn how to use a business page on Facebook, build a tribe with a group page and how to utilize both
 
2. I have about 2300 friends on facebook and am starting an art/craft business. What is the best way of using facebook as a platform to sell on and get all of my friends to look at my products?
 
I remember the days when it was as easy as slapping a post up and getting hundreds of views & comments, but nowadays you either have to pay for that privilege or build a huge audience of people who see your notifications first in their newsfeed every day.
 
Facebook in particular has changed quite dramatically over the years but is still a power house for marketing & audience building.
 
So here’s how I’m going to be approaching it over the next year or so. I’m splitting this post into parts as it’s a pretty long answer, so look out for Part 2 tomorrow. 🙂
 
1. Know Who You’re Talking Too
 
It doesn’t matter the size of your business or budget you must start with who you’re trying to reach.
 
Having a good idea of who your market are will help you when it comes to branding, publishing content etc. You’ll know what language to use, what videos to post, what images will appeal etc.
 
I had a conversation with a friend recently in the fitness industry who said they wanted to reach professionals and the youth.
 
They’re clearly two different markets and would take some work to target at the same time, but as we discussed, get the professional parents and they’ll feed it down to the youth!
 
See how we just narrowed down our market to professionals and parents. If you wanted you could go a step further and say only men, or only woman, or professionals over 40, or in certain industries etc.
 
But there’s no need to get too bogged down as long as you have a solid idea of your rough demographic.
 
Whatever you do, don’t fall into the trap of trying to please everyone. You will reach more people by narrowing it down and being reasonably specific.
 
Believe me if your products are good enough, everyone will find you, even if you’re not targeting them.
 
So take a moment to decide who you’re targeting with your message, brand, service or product and then write it down!
 
Look out for Part 2 tomorrow – Know What You’re Talking About!
 
Jo 🙂

January 16, 2019

What are the next easiest steps?

All too often we set goals, put them in a drawer and worry about them a year later when we realize we did nothing.
 
A lot of the time we do nothing because the goal is too huge, too overwhelming, so we store it away hoping the answer will magically appear one day when we’re not thinking about it.
 
That’s why I’m a huge fan of focusing on the process not the goal.
 
What do we actually need to do to reach our goal?
 
Let’s say that our goal is to achieve a monthly income of $5000 running a lifestyle business.
 
Great so we know the goal, now what do we need to do to get there?
 
Well depending on the business model, we might need to start a blog, create a social media presence, develop a product, learn how to advertise, build a list, learn how to make videos, learn how to build a website, master all marketing methods, become an expert at SEO, network with influencers, start a podcast…. OMG!!!
 
Hmmm. I’ll put that goal in the drawer & maybe I can buy a $100 course and become a millionaire overnight instead. 
 
Now let’s start again.
 
What are the easiest next steps I can take?
 
Big Goal – Achieve a monthly income of $5000 running a lifestyle business.
 
Process Based Goals & Easiest Next Steps
 
Task 1 / Week 1 – Decide on Business Model (ecommerce / blogging / freelancer etc)
Task 2 / Week 1 – Decide on business (product / niche / service etc)
 
Task 1 / Week 2 – Find a mentor who’s done exactly what I want to do to follow
Task 2 / Week 2 – Start a Facebook Page
 
Task 1 / Week 3……….
 
See how you can break it down into nice bite sized manageable chunks, asking yourself this question at the end of each week;
 
“What are the next 2 easiest steps I can take.”
 
Keep moving forward.
 
Jo :)
 

January 15, 2019

Come and ‘ave a go if you think you’re ‘ard enough!

I was going to publish a completely different episode of Make It Happen Monday this week.
 
I wanted to follow on from last weeks 4 Ways to Start Building Your Lifestyle Business, with the video, “What to do if you don’t know what to do!”
 
Well you’ll have to wait until next week for that one I’m afraid, as while going through a couple of pre-recorded future episodes, one made me laugh out loud and I knew I had to publish it straight away.
 
You see, we all suffer from the fear of judgement, rejection, negative feedback etc, some far more than others (not sure my other half suffers from it at all!)
 
But we can’t allow it to hold us back from pursuing our goals and dreams.
 
That’s what this weeks Make It Happen Monday episode is all about and as I passionately explain the answers to our fears it brought to mind a saying some of the tougher kids at school used to say.
 
Check it out here;
 

 
You can see the full post here – Stop Worrying About What Other People Think of You
 
Do something that pushes you out of your comfort zone today.
 
You’ll find it’s not that scary after all. 🙂

January 14, 2019

Stop Worrying About What Other People Think of You – Make It Happen Monday Episode 82

Stop Worrying About What Other People Think of You – Make It Happen Monday Episode 82

It does not matter what you do. Whether you are the nicest person in the world, or the most awful person in the world, you will get trolled when you start publishing content across the web.

It is a sad fact of life that many of the population have nothing better to do with their time than sit online and make nasty comments.

I often think to myself, how sad and lonely they must be.

However, we cannot allow the fear of what a stranger might say or a friend might think to stop us from pursuing our goals.

I get quite passionate about it in todays Make It Happen Monday episode and at one point made myself laugh out loud as I watched the video back.

I hope it has the same effect on you.

Watch Episode 83 Here

Now It’s Your Turn

Comment below and tell me;

  1. What have you been holding yourself back from due to the fear of what someone else might think or say?
  2. How could you change how you feel and get out there and do it anyway!?

Please get into as much nitty gritty detail as you like as your comment could be the spark of inspiration someone else reading this needs!

Thank you so much for your openness & honesty!

Jo :)

Also, please share with your friends if you think this Make It Happen Monday episode has been useful and of course have an amazing week, live life on purpose and Make It Happen.

Thanks for watching!

Act on Commitments, Not Feelings

“I really want to workout this morning but after a crappy nights sleep I don’t feel like it. I’ll do it tomorrow.”
 
“I’m not supposed to have a slice or two of the pizza, but my body is telling me I need carbs, so I’m going for it. I’ll be good tomorrow.”
 
“I’m so tired I can’t write that blog post today, so I’ll do it tomorrow when I feel better.”
 
Hmmmm, sentences I think many of us can relate too.
 
The trouble is tomorrow never comes!
 
Decide what it is you want. Commit to your goals. Write down your plans & strategies to achieve your goals and then ACT.
 
No matter how you feel, no matter what’s happened. 
 
There will always be an excuse or a reason we don’t feel like it.
 
We have to just do it anyway.
 
You have committed, so act on your commitments.
 
Have a great weekend!
 
Jo 🙂

January 12, 2019

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