How to Stand Head & Shoulders Above Your Competition

How to Stand Head & Shoulders Above Your Competition

I’m so passionate about todays topic. I honestly believe this is the magic ingredient to ensuring your uniqueness no matter who you’re up against in your niche or industry.

If you can clearly define the higher purpose of your business, the whole reason for it’s existence and how it impacts your potential audience and customers and then communicate that through your brand, your content and your entire business ethos, no-one else can touch you!

You will shine like a beacon through all the noise online and easily attract the very people you want to resonate with.

Also because you’re so clear about what you stand for you’ll find it easy to create content and dominate your online communication channels.

In today’s episode I’m highlighting some incredible brands who epitomize this strategy and giving you 5 key questions to ask yourself so you can get absolute clarity over your brand ideal. I dare you not to get super excited about your business and brand after this episode! 😁

Here’s a quick overview of the episode:

[01:00] – This whole epiphany of how important this is to brands actually came from a piece of homework I was helping my daughter with!

[02:50] Examples of amazing brands who communicate their brand ideal through everything they publish online.

[06:41] How Simon Sineks Ted Talk – Start With Why, talks about this very strategy and gives even more great use cases throughout the last century.

[09.29] Step 1 – What do you stand for? What are your values? Here I’m discussing the values of my business and how you can start to think about the real purpose of your business.

[10:15] Step 2 – How can your brand products and service improve your target markets’ life? What impact do you want to have? What transformational value can you offer?

[10:59] Step 3 – This is probably the most important of all questions. What are the five emotions that you want people to feel when they come across your brand? What visceral reaction do you want people to have when they first come in contact with your brand?

[12:53] Step 4 – What is the deeper reason for people wanting to use your products or services? Also, a very important question.

[13:52] Step 5 – How can you translate all the answers to those questions into the content that you create and publish?

[14:34] This isn’t just theory, it’s biology. How the brain processes the feelings it has vs facts it may be given.

[18:58] Summary of the session and break down of the 5 questions.

As Maya Angelou said, “People will forget what you said and what you did, but they will never forget how you made them feel.”

I really do believe this subject is so important and I’m fairly sure this won’t be the last you’ll hear from me about brand ideals.

I hope it helps you to get super clear about your brand, your market and your content and stand head and shoulders above your competition. 😁


Click here to listen!

Links mentioned in this episode:

Red Bull Instagram

Nike Instagram

Dove Instagram

Starbucks Instagram

Simon Sinek – Start With Why

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EP#52 – Transcript

Hello. Hello. Hello, we are live. We are on day nine. I think I might have labeled this as day eight, but it’s actually day nine. This is the second to last day of my Facebook live challenge. So, I’d like to thank everybody who has been coming to the lives and those of you who are watching the replays as well.

I’m just trying to was just rushing. I was a bit late today, but that’s not allowed is it. And I’m just getting my positioning right. So, today we are talking about something called your Brand Ideas, and tomorrow on day 10, I’m going to be taking you through the lessons that I have learned in doing these Facebook lives. So that will be an interesting one, tomorrow.

Anyway, today, I would like to talk about something called your brand ideals. Now, just to let you know that I am not a branding specialist in any way, shape or form. This has actually come from a piece of homework that my daughter had to do for English. They’ve been doing this kind of advertising project over the last few weeks. Today she was having to do a sales pitch, like a Dragon’s Den sales pitch, which was quite fun to sit and do that with her, but one of the subjects that we’re talking about were brand ideals and this really got me so much, that I’ve been really thinking about it, for the last few weeks. And so much so, that I have now actually decided to completely redesign my blog, based on what I’ve learned about brand ideals. I mean, it just makes so much sense. And yeah, this was literally a homework piece.

We sat down, we read it, we went through it and as I’m reading I’m thinking, “God, this is so important. This is incredibly important for our brands” and the reason is is because once we get this, if we understand this, this will change everything you do from the content you create, from the way you present your brand, or your website or your podcast or your YouTube videos, whatever it is, you’re doing. From the products that you create. I mean this literally does drive everything you do. That’s how important this actually is and I just love it.

So, this is what we’re talking about today. We’re talking about your brand ideals.

So, what is a brand ideal? What is that in the first place? Well, it’s actually your inspirational reason for being. So what is the higher purpose of your business? Essentially, I know we all kind of listen to it and we think, here we go again, but what is the WHY of your business? Why is your business here? And why do people want to come and use your products and services?

So let me give you some examples.

Okay, examples of brands with big ideals. Red Bull, now Red Bull is a drink. We all know that Red Bull is a drink. In fact, it’s a really horrifically, sugary, not very healthy drink. But Red Bull’s brand ideal, their mission statement, your brand idea is different from your mission statement by the way, their mission statement is to be the number one energy drink in the world, something like that. That’s very self-serving, right? They want to be the number one energy drink in the world. Your brand ideal serves other people. It’s outward-looking. So their brand ideal, is that they want to energize the world. That’s their ideal.

Now, how does that translate into what Red Bull put out into the world? It translates if you go to that Instagram and if you look on YouTube, it translates into extreme sports. You see guys jumping off the sides of huge mountains with these little parachutes on, just crazy people skiing down teeny-weeny little ravines, and people mountain biking and all the rest of it. So it translates into extreme sports because they’re trying to just energize the world and go crazy out there. That’s their brand ideal. Okay?

Google’s brand ideal is to give access to the information of the world. That’s their brand ideal. Facebook, Facebook’s brand ideal, their higher purpose is to connect the world. That’s like Mark Zuckerberg has a big dream, is just to connect the world throughout. Nike wants to inspire people to take action. Nike sells sports clothes.
But it wants to inspire people to take action. Starbucks, Starbucks sells coffee and cool coffee and has all their baristas and you know, their nitro brew and all that kind of stuff. Their brand ideal is to make human connections.
That’s what Starbucks wanted to do. They wanted to become this place where people could gather and connect. That’s their brand ideal.

So, how does this translate into everything these guys put online? Well if you actually go and have a look at their website, at their Instagram account, at their social media, you will see that what they publish is not, Red Bull the drink. Yeah, that’s like that must be 10% of what they publish online. An advert of Red Bull gives you wings
or you know a picture of their of their drink or whatever, or Starbucks with their coffees and what have you.
What they actually put out there, is information and images and videos that represent their ideal. They’re always putting out stuff that represents their ideal, not their mission statement and not their product. Which I find incredibly interesting.

So the question is, what is your brand ideal?

Because, I think a lot of us even me, even these Facebook live challenges. I mean, this is the thing I’ve been thinking about. I think about these Facebook live challenges. They’ve all been very much.. “This is how you do it. This Is how you build your lifestyle business.” ”This is how you create content. This is how you do this. This is how you do that.”

And actually, I sometimes wonder if the content that I put out would be better serving people, if it was much more about the beliefs around building a lifestyle business. Why do you want to build a lifestyle business? What is building a lifestyle business actually give you? And that’s my brand ideal. My brand ideal is for people to achieve ultimate freedom. And ultimate freedom comes from doing something you love all the time. And it’s that I’m trying to get across to people, you know that belief and in fact, if you go to YouTube, and if you have a look at Simon Sinek’s, Start With Why Ted talk. He talks about; the goal is not to do business with everyone who needs what you have, the goal is to do business with people who believe, what you believe.

So it’s about starting with a belief, and then going out and finding other people who believe what you believe and those people are your target market. And Simon Sinek gives some great examples of Apple, and he talks about Martin Luther King, and he talks about the Wright brothers and how the Wright brothers were up against another guy who had funding and press coverage and all this kind of stuff, but he didn’t, he wasn’t on the right mission. He wasn’t on the same mission. He didn’t have as strong as why as the Wright brothers, hence why they are now famous, for air travel and this guy wasn’t. So go and watch that start with why Simon Sinek Ted Talk. It’s very very inspirational and it really explains what a brand, he doesn’t use the term terminology “brand ideal”, but essentially, he’s explaining what a brand ideal is- which is that people buy into your why, not your how and you’re what.

So how do we come up with our brand ideal?

How do we know and decide what our brand, well for some of us, it’s going to be inherent? You’re just going to know, instantly, this is what I want to do. Let’s say, for instance, you’re in skincare. Your brand ideal is maybe for people to feel better about themselves. Yeah? On the surface, it might because I want you to look beautiful
and want you to have hydrated skin and want you to feel younger, but actually is the end result of that that people have a higher self-esteem. Is that the brand ideal here? Maybe.

Happy birthday to Helen, by the way. It’s Helen, one of our group members, it’s her birthday today. Helen offers services in email marketing. So maybe, Helen’s business is email marketing services. Hey, I’m going to help you increase and sort out email marketing, but maybe actually, her brand ideal is to free up time because email marketing takes time, takes a long time and effort, and all the rest of it. So maybe her brand ideal is actually from a business owner’s point of view, to completely free up your time. Let me, do that job for you. Or maybe the brand ideal is to massively increase engagement and that’s her skill set because she’s going to help you increase engagement, whatever that is.

Why did I send my sister a calendar of inspiring travel pictures? It’s a calendar. It helps you with the dates. Right? But the inspiring travel pictures is the brand ideal of that particular company selling that calendar. It’s that freedom and tapping into, you know, somebody’s desire to go and travel. So, that’s what your brand ideal is – tapping into that desire of the people that you want to attract. So you need to start with what do you stand for?

What are your values? What are your key values? Why did you start your business in the first place? I think that really is the critical question. Why did you want to start your business? So for my example, I wanted to start your lifestyle business because I run a lifestyle business and I’ve traveled the world for the last 10 years while building those lifestyle businesses, and I want to teach people how they can have a similar amount of freedom, and how they can do the things they love to do. So why did you start your business in the first place? And what are your values? What do you stand for? Sit down and really think about that and answer that question. Okay?

Then number two, ask yourself how can your brand or your product improve the life of your target market? How do your product and service make somebody’s life better? I like to use the terminology, Transformational Value. Actually, nabbed that from Frank Kern many years ago. He used to talk about delivering transformational results in your webinars, in your courses etc.

And so now I ask you, what transformational value does your brand or product give your target audience? So for me with mine, hopefully, it gives people that transformation from feeling like they’re trapped or they don’t have any choice to total freedom. Okay?

Then, number three. What are the five emotions that you really want people to feel as they come across your brand? What are those five key emotions that you just want me to go, oh, I just feel like this. So for instance when you go to Red Bulls Instagram account. I mean, that’s just got to be the best example definitely out there.
Go to Red Bulls Instagram account. What do you immediately feel? You probably feel fear, exhilaration, excitement, you know sort of energy all of that kind of stuff because that’s what they want you to feel, that’s that energy, inspiring energy and uplifting and all the rest of it. Which is how you feel along with deep-rooted fear, quite frankly or some of these things that you see on their videos. But what do you want people to feel when they come across your brand?

This is huge because this is what’s led me to decide on a complete rebrand of Your Lifestyle Business. Because as soon as people come to my blog, my website, my Instagram account, I want them to feel freedom. I almost want them to feel the wind blowing through their hair as they see my stuff. Do you know what I mean? I literally want them.
I was looking on my desktop the other day, I have the momentum app on my Chrome and it came up and there was this huge field with blue skies and mountains and stuff. And as I looked at this picture, I could literally feel the wind blowing through my hair. As I’m looking at this picture and I just thought to myself, wow, that literally epitomizes everything I want people to feel. When they come across my brand, that instant feeling of freedom and the feeling and that ‘can do’, you know that feeling of energy and I can do it and it’s doable and it’s achievable. So what are the main emotions and words that you want people to say and feel when they come across your brand? Okay?

And then number four, question number four ask yourself what’s the deeper reason for people wanting your products and services. Not just, let’s say you teach people how to write books for instance. So, people will say, “Well, I want to learn how to become an author that’s why I buy your product, yeah?” But what does becoming an author give them? How does that make them feel? What’s that deeper reason for them wanting to become an author and how can you deliver that in your messaging, in your brand, in your messaging?

So for some people, it’s going to be different for everybody, but let’s say for some people, becoming an author gives them a sense of significance. So how do you deliver that in your branding or messaging? Maybe for some people becoming an author gives them a sense of peace. How do you deliver that? And it’s down to you what you see as important. It’s down to, what transformational value you want to add as to how you answer that question. Okay? So what’s the deeper reason for people wanting to use your products and services?

And then number 5, is starting to ask yourself how can you translate that, into the content that you create and the things that you publish. And this is just so important, that this has literally been running around my head for the last few weeks because I’ve never really been, I’ve always said, “Oh, you know, the content is important, the brand is not so important. You just got to create really really good valuable content and get that out there.” But the more I think about this, the more we focus on the higher purpose of why we’re doing what we’re doing and how that reaches people at a deeper emotional level. The more it makes sense to me why some brands succeed over others.

And actually, funnily enough, Simon Sinek in his video, Start With Why, was talking about the biology of it and how the neocortex, a newer brain, our Homo Sapien brain the one that’s only grown in the last eight X thousands of years, right? That’s the one that goes with logic and reason and all that kind of stuff but our limbic brain, that one that came from when we were amoebas under the sea, the one that’s grown with us, as we’ve done fight or flight mode and all that kind of stuff that limbic brain, that’s the emotional brain, that’s the one that says I feel something and he was talking about that terminology we use when we say, somebody could explain something to us
and it could all sound, absolutely logical and totally right but something doesn’t feel right about it. And that’s the limbic brain. That’s the brain saying it doesn’t feel right inherently. And that’s why the companies that start with the feeling, the why, that ideal purpose, they’re the ones that succeed at the end of the day rather than the companies that just hit your logic and your reason, does that make sense?

So, that’s the goal today. To come up with your brand ideal, and by coming up with your brand ideal, this is going to serve as a beacon for you through the tough times. Things change, stuff changes. It’s like my business online over the last 10 years things have changed so much. And if I started 10 years ago with that brand idea of this is what I want to do, then it doesn’t really matter how things change along the way, because you will adapt and change with the things because you have a higher purpose, does that makes sense?

So you’re not really tied into the practical, strategic, tactical things that happen every day. You’re looking at it from a much higher purpose, you’re saying this is my brand ideal. So what actually happens along the way that changes that is absolutely fine. As long as it fits in and meet with my higher purpose for the brand. Okay? That’s it.

That is today’s session. I’m just going to I’m over here to the questions, and have a look and say hello to Lauren, who is our branding specialist. I just want to say Lauren in case you missed it at the beginning, I did come out and transparently say I am no branding specialist, but this really got to me, this whole brand ideal it really,
it’s really kind of got into the old brain there.

Hello Charlotte, yea freedom, freedom from Braveheart there. Absolutely. Yeah, benefits versus features. Yeah, I guess it is like that Charlotte, you’re looking at the benefits rather than the features of your business, but it’s even deeper than that. It’s that real deep transformational value that your brand can give your target market and it’s about really digging deep into why you know, why your brand exists. And I think if you can get to your brand idea as well, I think a lot of us online with our businesses, we may start a business and we’re not entirely sure we can’t see straight away why we’re different.

So we start a skincare business. Why is that different from somebody else’s skincare business? Or we create a services business, an email marketing or a Facebook ads agency. Why is that different from somebody else’s Facebook ads agency? And I think we look and we look in the wrong area with someone what makes us different, is it because we price ourselves differently? Or is it because we have a bigger team or is it because we do more services or whatever? But no actually, if we focused on our brand ideal, if we focus on the way we want people to feel when they come to our business, then, now then we’re going to find our unique point, then we’re going to find our USP, then we’re going to figure out what makes us different from everybody else in the market. So I really feel, that this is a hugely, important area that many of us in our businesses neglect.

And Lauren’s just put neuro branding, understanding how you want your brand to make people feel and how you want them to see your brand. So important, so true. So there we go, ladies and gentlemen, I’m going to leave it there. It’s a short one. I don’t have anything else to say. I don’t want to fluff this out just for the sake of fluffing it out. That’s it. Go, find your brand ideal.

Ask those five key questions:

1. What do you stand for? What are your values?
2. How can your brand products and service improve your target markets’ life?
3. What are the five emotions that you want people to feel when they come across your brand? That’s probably the most important of all of the questions.
4. What is the deeper reason for people wanting to use your products or services? Also, a very important question.
5. How can you translate that into the content that you create and the content that you publish?

As Maya Angelou said, “People will forget what you said and what you did,
but they will never forget how you made them feel.”

Thank you for that quote, Lauren, really appreciate that. All right, so go and have a think about those five questions ladies and gentlemen. I hope that today has been super helpful for you. If you have any questions as always do just post them underneath this video. I’m here to help. That’s me. Over and out for today. I’ll see you on day 10 tomorrow. Thanks for joining me. See you guys. Bye. Bye.

Systemising Podcasts, Amazon FBA & ‘the gram’

As a global traveller I’m not going to deny that right now I feel boxed in.

As lovely a place as Phuket is, it’s a very small island and with the shops, beaches, cinema and most restaurants & cafes closed, even though the sun is shining and I’m still in shorts and a tee, I’m itching to jump on a plane and go exploring.

In fact this week coming, myself & Rhett were supposed to be in Cambodia.

But I can’t complain, I’m healthy, my family is well and the virus hasn’t hit as hard here as it has in other parts of the world.

Did I mention my friends ’The Worthingtons’ are also stranded here in Phuket?

Boo Hoo, locked down on a paradise island!

You may have seen myself & Dan on some FB Lives as we’re taking full advantage of being in the same time zone.

Dan & Sue have been superstars since I met them online back in 2013 ish. They were students of my ‘Instant Sales Funnel’, and started to generate online income from the very start. They then followed us into Amazon (much to Dan’s disapproval as he was focused on online courses and launches at the time, but his Mum convinced him this was the way to go).

They started their Amazon business ‘Craftamo’ back in 2015 and by 2018 were generating enough to sell up and start full time travel.

In February they made their way over to Phuket to come to my wedding with a plan of a short trip around Asia before heading off to Vancouver & the US.

But within a couple of weeks of the wedding, the world had begun to lock its doors and Phuket followed suit shutting airports, land & sea ports.

So here they are. All future plans on hold as they wait out the uncertainty. Phuket have extended all tourist visas until the end of July, so we’re hoping there will be some positive news across the world by then!

In the meantime, Dan & I are hatching all sorts of future business plans and its been awesome to be around such similar and entrepreneurially energetic minds!

This week at Your Lifestyle Business

Not much to update on this week as it’s been a ‘head down get my podcast system in place week’.

I have literally spent 3 full days, editing, transcribing & uploading podcast episodes so I can get a few weeks ahead.

This week I hired a podcast producer and a VA to do it all for me for future episodes, creating videos and drive docs with instructions and systems.

If you’re thinking of creating a system for creating and publishing content. Whether that be videos, podcasts or blog posts, here’s my system for podcasting;

  1. Record FB Live (this is how my podcasts generally start)
  2. After live – record 1 min summary intro to FB Live (this is a nice way to start an episode by summarizing what you or your guest spoke about)
  3. Upload both videos to folder in dropbox
  4. Podcast producer edits videos – 1 min intro / YLB musical intro / Main segment / YLB musical outro.
  5. He then uploads the video to Zubtitle. (More on this awesome piece of kit in a second).
  6. At the same time he extracts the audio and uploads to (my podcasting platform). See this post to learn how to create and upload podcasts on
  7. My VA heads into Zubtitle and checks the video transcription amending and correcting to ensure it’s accurate.
  8. I download the transcript to create show notes (I did have my podcast producer creating the show notes, but I’m so darn fussy that it’s my voice, so I’ve decided to carry on writing the show notes. To be fair it also helps me to write the social media posts).
  9. I upload the now ‘captioned’ video into FB, YouTube & IGTV. I haven’t tested the platforms yet to see whether this strategy of simply uploading the videos will work, particularly for IGTV where traditionally shorter videos seem to be the trend, so am thinking of breaking the lives up into smaller segments to post on that platform.
  10. Create a short podcast ‘preview’ in Wavve.
  11. Start marketing!

It sounds a little complex when laid out like this, but now I have a podcast producer & VA, all I’m doing is recording the live, creating the show notes & then telling the world it’s live!

Happy Days.

The two platforms I mention above are;

1. Zubtitles. This is an awesome platform. You upload your video, it transcribes your video and adds the captions onto your video. You scroll through the captions while listening to the video / reading the captions, amend and correct anything that’s inaccurate (very low rate), style the captions so they look good on your video and export!

There you have a fully captioned video to use anywhere on the web. You can also download the transcript from the software to use to write a blog post, create a transcript page of your episode (like I do), create your show notes, create descriptions, quotes, social media content etc.

Here’s a quick demo;


NB – If you use Zubtitles and decide to sign up for one of their subscription plans you can get 50% off your first month if you use my referral code! Just type this – UUL062 – into the relevant box on the sub page and you’ll be good to go!

2. Wavve. Created by the same guys who brought us Zubtitle is Turning your audio podcast into a mini ‘preview’ video, you can then post across social media.

Here’s a demo of how this works;


So now I have my podcast system in place, I am free to start inviting guests onto FB Lives or podcast interviews, knowing that once the interview has been recorded, all I have to do next is prep the show notes and let the world know once it goes live!

Well worth the time this week to get that system set up.

With that being said, here’s this weeks podcast!


This weeks podcast is all about choosing your business. If you’re at the stage that you know you want to build a Lifestyle Business and you might even know that you want to be a blogger or an influencer or an affiliate marketer or sell physical products but you’re not sure in what niche or where to get started, this weeks episode is for you!

What Business Are You In?

what business

I hope its helps!

In other news…

Amazon FBA

Talking about my buddy Dan Worthington above, we decided to sit down and record a masterclass about starting an Amazon FBA business.

I’ll be adding it to my 30 Days to Start & Grow an Ecommerce Business guide this week and will post here next week when it’s live.

It was an awesome session and we talked through everything from creating a brand to sourcing a product to your launch strategy and ongoing marketing techniques.

I can’t wait to share it with you!


Lastly I’d love it if you would come over and follow me on the ‘gram’. I’m slightly obsessed with getting my head around how this little platform works and intend to spend the next few weeks immersing myself in photo editing, story telling and engaging with influencers to grow my account.

View this post on Instagram

It doesn't seem to matter what's going on in the world, you'll most likely always find a smile on a childs face.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This pic was from our trip to a very poor Cambodian school which relied on donations primarily from passing tourists to survive, but right now here in Phuket, Burmese families from migrant camps are lining up to receive just one meal a day and still the kids are running around, playing and laughing.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Even at our worst moments, when we think we can't take staying indoors for one moment longer, ask how you can make someone else smile today.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Pick up the phone, Zoom, skype, whatever you need to communicate with the outside world and just like these incredible youngsters who despite having nothing, were the ones who made me smile, be the reason someone smiles today. 😁🙏❤️😘⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #smile #behappy #begrateful #liveyourlife #supportothers #children #motivation #inspiration #happiness #livefornow #traveladdicts #lifestyle #cutenessoverload #cambodia

A post shared by Your Lifestyle Business (@jobarnesonline) on


That’s me for this week!

Hope it helps, inspires, encourages or fires you into action!

Have an amazing week wherever you are and whatever you’re doing. Stay safe, stay positive and even from the comfort of your front room, live on purpose and make it happen!

EP#51 – Transcript

Hello, ladies and gentlemen, Jo here. How are you doing? We are live again on today, which I think is day four of my Facebook live challenge and I’d like to say I’m getting a lot more comfortable with coming on live still a little bit uncomfortable. But we’re getting there. We are getting… certainly a lot easier to set everything up and no technical issues and all the rest of it. So that’s a good thing.

So today, let’s get straight into the content Today we are talking about what business are you in? So this is for you if you are really unsure as to what business you want to create and build or it might be for you if you have way too many ideas and you’re like literally just they’re coming out of you from everywhere and you think I want to do this I want to do that and there’s so many opportunities and so much stuff to do and you can’t quite sort of drill it down to the one thing you want to go for. Or it’s for you if you literally just have no idea whatsoever. You know, or you may have started a business and actually now you’re a little bit into it you’re thinking I’m really really not sure, you know what business I want to run so I will come to all questions and comments and everything at the end of the presentation. So thank you so much for joining me. I really appreciate you and I hope that you get a lot of value out of today’s session.

So, number one. I want to ask you what kind of Lifestyle entrepreneur are you?

And I’d ask you actually to put that in the comment section. Tell me what kind of Lifestyle entrepreneur you think you are and I’m going to pick on three dominant personality types. Now. I am not a personality profiler. So this is not exhaustive. But these are the three personality types that I’ve kind of identified regards creating and building a lifestyle business.

So personality type 1 – you are upfront and personal. Oh yes, baby, you have no problems whatsoever getting yourself in front of a video camera, getting on a podcast, promoting your blog posts, approaching people, talking, networking, chatting. You probably love being around people. You love chatting to people. You really enjoy networking. And you are just an enthusiastic, extroverted go-getter. Okay?

Personality type number two is that you are a data-driven introvert. So actually you don’t really like talking to too many people. You like to kind of stay, you know, close within yourself. You quite enjoy getting in front of your computer, you like to keep yourself to yourself. Those are the words I was looking for and there’s nothing that excites you more than looking at data and numbers and things that are measurable, stuff that you can actually measure.

Personality type number 3 – you were born to serve, you have collected a group of skills over the years and there’s nothing you like more than going out there and utilizing those skills to plug gaps in other people’s businesses or help other people really catapult their brands or businesses through utilizing your knowledge, your experience and you love to kind of fix things that aren’t quite working and stuff like that. Okay?

So those are kind of the three main types of Lifestyle entrepreneur that I have identified and number one, the upfront and personal type, that really lends itself to becoming an information marketer, an influencer, somebody who wants to educate and teach people and have an impact and maybe you’re going to do video courses, maybe going to write books, PDFs, ebooks. Maybe you want to be a speaker on stage or an Instagram influencer or a YouTuber or something like that. Okay? So that kind of real extroverts – that’s me. Okay? That’s my personality type. I’m upfront and personal baby. I like to get out there like to get in the mix and I love chatting to people. And you know just getting out there and educating and impacting as many people as possible.

If you are personality type number two, sort of a data-driven introvert then that really lends itself to like an e-commerce style business where you don’t necessarily.. let me just say here actually before I carry on that there’s gonna be a crossover. Okay? So like with my business ventures, I also want to do some eCommerce as well. I want to build my brand and I want to sell some stuff on e-commerce as well. So none of these are mutually exclusive but I’m just saying what dominant personality types lend themselves to OK? So if you’re a data-driven introvert that’s going to lend itself to a business style where you don’t have to be the front-facing person in that business, you are not the public face. You’re not the public figure and that lends itself quite well to a nice e-commerce business where your far more promoting a product rather than you being the product which is what you are when you are an influencer or an educator.

Okay, and then if number three you’re kind of born to serve and you love doing all that then that really lends itself to a service-based business. So maybe you love building websites. Maybe you adore customer service. Maybe you’re great at Facebook ads or email marketing or some element of a business and you can then go and work with somebody else who’s a bit of a trailblazer who’s that upfront and personal extrovert and you can add massive value to what they’re doing and you just love doing that because you love working with other people, you love being part of a team, even if you’re home on your own you, just love being part of a virtual team or a physical team and you love to add that kind of value and add your skills into the mix. Alright?

One of your tasks would really be to consider your personality type and really think about the kind of person you are and be really honest with yourself and don’t be, you know, don’t think because you’re not a trailblazer or an extrovert that makes you anything less or don’t think that by being somebody who actually really wants to be part of a team and wants to work with other people and be part of a bigger picture that makes you any less or that by being an extrovert and not being into the numbers and stuff. You know, there’s no right or wrong here. It really is finding what works for you. That is the most important thing. So really sit down and think about who you are, what is your personality type, and what does that lend itself to when thinking about your online business model. Okay?

Alright, then number two. It might be a mix. Remember that it might be a bit of a mix of those things because funnily enough you may not know this about me, but I can be quite data-driven as well you know. I can get quite excited about my Facebook ads and my conversion rates and things like that. So, you know, I can. You might not know that about me. That might not come across as obvious.

Anyway, alright number two then the five – what I’m calling the five approaches to considering your business model. So the first one is to really consider your passions and interests. So what is it you love to do. Look you’re going to read and hear so much online. Do follow your passion. Don’t follow your passion. Don’t follow your passion, follow your gift. Following your passion is going to lead to disaster or you must follow your passion because… I mean, oh my goodness, but look, there are no rules. This every single time you consider anything is what works for you.

Let me give you an example in my household. I have to follow my passion I have to do something I love to do. If I do not do something I love to do, I am miserable. If I am in a business model or doing stuff that I really hate. It makes me hell to live with I’m telling you. I hate it. I have to do something I love to do. It’s how I’m wired. However, I am married to somebody who doesn’t have to do something they love to do they can literally just go through the motions provided its earning money. They are totally motivated by cash. So they can sit and do the most boring jobs day in day out because their motivation is financial as opposed to what they love to do on a daily basis.

So it really comes down to you as a person. So for me personally, I find that focusing on something you are passionate about gives you the strength to carry on when times get tough and times do get tough. So if you are somebody who really needs that kind of – ‘I love what I do. I really want to, you know, this is what I enjoy doing’, then go for that. If you are somebody who that’s not as important, you’ve got a bigger result at the end of it. There’s something else that’s driving you maybe just the whole thought of being in business is what really floats your boat then you focus on that. Okay?

So it’s whatever works for you. But start with what are you into when you have no idea what you want to do start with what are you interested in? What do you enjoy? What things float your boat when you’re scrolling around Facebook or Instagram or wherever what’s floating your boat? What’s getting you going? What’s making you laugh or making you smile what you love to read about or talk about, chat with your friends about? What are your interests? And what could you talk about and build a business around that you think you would really enjoy? Okay?

Number two is focused on your strengths and your weaknesses. So what are you naturally good at now this again kind of comes from a personality and then moves through to your skill sets. What are you just naturally good at that you could actually do?

One of my skills, without a doubt, is taking some real sort of complex scenarios and breaking them down into simple step-by-step. I am a very chronological person. I mean it holds me back actually sometimes that I do like to think of things in a chronological way, but where that gives me a skill is I’m able to break things down and say well step one, you do this. Step two, you do this. Step three, we do this.

In fact just this morning. I was on a call with an amazing group of ladies. And we’ve got a conference or summit, whatever you want to call it coming up in May and very quickly, I was able to take all the skill sets and say right. Well, we need to do.. This needs to be step one. Then this needs to be step two, then that needs to be step three.

That’s my kind of skill set of breaking things down into, you know, actionable steps, and that’s why I love teaching how to build a lifestyle business because I can break all the different things down and say well here’s what you need to do. And hence my 30-day lifestyle guides, my 30-day start your business guides. There’s step by step. Each day, go, and do this, right?

So, what are you good at? What are the things that you’re really really good at and how can you turn those into a business? And equally think about the things you’re really not good at think about your weaknesses and things that you are bad at because that will help you determine businesses you don’t want to do so if you are actually really bad at certain things, you might think, you know what that’s not a business model. I want to go into because I’m just not good at that Amazon is a great example, you know going into an Amazon business. You have to be somebody who’s willing to get in there every single day and tweak numbers and tweak things. You have to be somebody’s willing to go out and approach people and ask for reviews and send lots of emails and all that kind of stuff. If that’s just not you, if that’s not what you’re good at, then that’s not a good business model for you. So it’s really about thinking what are your strengths and what are your weaknesses and what skill set lends itself to different businesses.

All right, number three think about the kind of people that you’d love to work with. This is a great way to determine what business you want to be in and who do you want to work with? Do you want to work with women? Do you want to work with guys who are over 40? Do you want to inspire people who have become really unfit or something, entrepreneurs maybe that have become unfit and you want to go out and you want to help them get fitter and healthier? Do you want to work with parents who struggle with teenagers because it’s something that you’ve been through yourself?

Think about the kind of people that you would love to work with, the kind of people that you would love to help. And remember, again these strategies aren’t mutually exclusive. I’m just giving you lots of different suggestions on how you can approach thinking about the kind of business that you want to be in. Okay?

So you might go down the route of “I’m going to go something I’m interested in that’s the route I want to go down” or you might go down the route of “I am going to go and do something I’m really really good” at so let’s say you’re a great writer for instance. So you say, “Right, I’m going to go out and I’m going to become a published author. I’m going to go and become a specialist in maybe Kindle. I’m going to do two books a month. I’m going to build my whole business based on publishing books on Kindle because I’m a great writer and that’s what I do. And that’s what I do well and I’m just going to, that’s what I’m gonna do.” Okay?

Or you might think, “You know what? I’ve always had this passion to go and help parents who struggle with teenagers It’s my passion. I’ve been through it myself. I want to go work with those people.” So how do you build a business out of that? Does that make sense?

So number three was really looking at your audience.

And then number four. The fourth approach is to look at current problems and challenges. Is there a problem or a challenge that you currently have? Yeah? That you’re not sure how to achieve and you are really immersing yourself in how to solve that problem and challenge and you know that other people have those problems or challenges and therefore through your experiences, you can now go and help those people.

It’s a little bit how I started back in the day with Facebook because I couldn’t understand how on earth you use these Facebook pages to build an audience and build a business, how I could generate leads. I wanted to generate leads and all of a sudden Facebook came up as an opportunity to do that. I didn’t understand how. I taught myself. I immersed myself. I realized then other people had a similar challenge. So I became the go-to person for how to use Facebook pages to build and generate your email list.

So what problems or challenges might you be having you’re essentially scratching your own itch? Yeah? You’re going into a business model because it’s a problem you solved for yourself and then lastly is, can you do it better than somebody else out there? Have you actually seen somebody running a business that you think “Oh my goodness, you know, I could do so much better than that”? “If only that person did this, this, this, and this then I would be able, you know, then it would be a great business.”

Well, when you’re there. in the evening having a cup or a glass of wine with your spouse and you’re saying, “Oh my goodness if only this person would do this, this, this, and this” Light bulb. That’s an opportunity. If they’re not doing it, maybe you could. Maybe you can swoop in and do a much better job. All right?

So there are five approaches that you can go down to start trying to think about what business you want to be in. All right? So, your passions or interests, your strengths or weaknesses, who it is you want to serve, any problems or challenges that you might be having that you have now resolved and you can go and help other people or what you could actually get out there and do better. Okay?

All right, then, number three. Is there a buyer’s market for what you want to do? This is so important because you may have a passion or an interest in something that you really want to pursue but the niche is so small that there just isn’t any money in it and it’s really important as much as you might want to do something for the love of it, as much as you might want to do something just because you’re passionate about it and you want to do it every day.

The simple fact is you cannot create a business that generates enough income to fund your lifestyle unless there is a buyers market. So you need to be looking and asking yourself. Are there actually people out there who are going to buy this? Who might buy a product that I create from this brand? Okay?

So as an example, let’s say that one of the things you really want to do is help teens go through something. Maybe you’re passionate about the fact that teenagers spend so much time on social media at the moment and it’s coming out in mental health issues and all the rest of it and you want to get directly to those young 13, 14 year-olds problem is they don’t have any money. So you need to think about that and ask yourself. Okay. Well, I probably need to get to the parents of the teens. So how do I work my business model? So I’m directing what I’m doing at parents rather than teenagers. Yeah?

Or maybe you have a passion to really go and help people who are on the streets or something like that and help them to turn their lives around and stuff like that. But the problem is they’re on the streets because they don’t have any money. So the simple fact is you may have some things you’re passionate about and interested in that you may just have to put on the back burner that you can then do as a more philanthropic or charitable mission once you’ve built a business that funds your lifestyle. Does that make sense?

So just really consider. Is there a buyers market? It’s very easy to find out there is a buyers market, you simply go out there, you type your idea into Google and you go and you see whether there are other businesses doing something similar to what you’re doing, and they are actually selling any products or services and if they are the chances are there’s a buyers market. You just need to do a little bit of digging. Okay?

Number four. This is a biggie. Alright? This is a real biggie, and I’m talking to some of you out there. You know who you are. I’m not going to name any names, you know who you are. And if you’ve been with me for the last 10 years you have heard me say this on more than one occasion, and that is my friend. Pick one thing or pick one niche.

“If you go out and start chasing more than one rabbit, you will lose them all” is an old saying. And unless you have unlimited energy and unlimited resources. It’s nigh on impossible to go out and build two or three businesses off the bat. Let me tell you right now. We are actually looking at doing this ourselves. Okay? My partner is my husband is looking at building a business, building businesses, right? But in order to do that, we have to go out and hire people that can run the individual businesses because we need people to run each business. We cannot go and run ten businesses ourselves and you cannot definitely start a business from ground zero. You can’t start more than one or two. The amount of effort it goes into to build an audience, to figure out how to tell the story of your brand, to get out there and tell people what you’re doing, to grow that awareness, to build your profile to create your sales funnels, to do all of that kind of stuff. It’s a really hard job just doing it with one. So if you currently have your fingers in three or four different pies, then take all the ones that you’re not sure about write them in a little black book and start with one.

I think you’ve heard me say this before Keith Cunningham who was the inspiration behind the Rich Dad the Robert Kiyosaki Rich Dad series. He always said, “Get rich doing one thing, stay rich diversifying.” So that’s what you do. You put all your energy and focus on one thing. Until that one thing builds and builds and builds and builds and you’ve got loads of money coming through the door and then you can employ the resources to help you manage that one thing while you then go and you start diversifying.

Guys, when we started our Amazon business, we did our first seven figures with one product. Seven figures with one product. In fact, I’ll go as far as to say that when we build out what is called SKU’s skews. Our products, when we built those out, we actually started to have issues with our business. We spread ourselves too thin, and we had to trim down in order to increase our margins again in order to increase our income again. Yeah?

So pick one thing, stick with one thing. Oh God. My old technical manager, Neil, God Rest his soul. He made a tape once of me going “Pick one niche. Pick one niche.” really fast. It was very funny, but I can’t tell you how important that is. If you are constantly trying to do three, four, five different things then you’re never going to get anywhere. All right? And look, there’s the outliers if somebody is suddenly going to come up and say, “Jo, well, actually I did this.” There are the outliers. But for the bulk of us trying to multitask like that just leads to disaster.

All right, and then number five is once you’ve kind of gone through this exercise, you need to get real clarity on your business and the way to do that is to plan for profit. So I’d ask you to go back to day two and watch the “Planning For Profit” Facebook live that I did because again, this comes back to – imagine you’re in the gardening niche, right? You’ve decided you want to start a business doing gardening. I’m using gardening as an example and because my sister is a hugely keen gardener, and I’ve been talking to her for ages about her starting a business doing gardening.

So imagine that you’re in the gardening niche, and you are passionate about gardening, and you really want to build a business all-around gardening. Okay? That is your goal and you want to do it just because you love it. All right? That’s it. That’s your love and you want to make videos and show people all your different plants and garden designs and stuff like that.

But the problem with that is if you don’t earn money from it. Unless you’re retired or have got funds coming from somewhere else or whatever, then it’s not going to be long before you can only really do gardening at the weekend. You got to go and get a job in order to fund that passion that you love talking about. Okay? So start with the end in mind. Start asking okay, how can I monetize this passion of mine? How can I actually make a profit from this so I can do it all day everyday? This is what I love to do. So, how do I create a profit and do this all the time? And if you start from there, then all of a sudden you are so clear about exactly what your business is.

Your mission might be to help people create beautiful gardens the world over. Your business is what they buy from you. They’re two different things. My mission in life is to help people build lifestyle businesses they can run from anywhere in the world. My mission is to help people reach a point where they have ultimate freedom. My business is in the products that I sell. My business is in the affiliate links people click on or the books and the products that I put on my Your Lifestyle Business shop when I launch that, or the sponsorship I get for my podcast. Do you understand? That’s the business.

The mission and the business are slightly different so go back and have a look at Planning For Profit which was day two and go through that exercise because that will give you absolute clarity on the direction that you’re moving with your business.

So let’s head over to the comment section because I’ve Heard lots of pops pops pops as I’ve been going through and let’s say hello. So hi, Charlotte. Charlotte is the introvert marketer awesome. And Randy is the publisher data-driven introvert Joyce is “I’m an INFJ. What’s an INFJ? A blogger, podcaster, affiliate promoter. Yeah, all of the above. Me too, Joyce. I am a blogger and a podcast, an affiliate and a promoter. That’s fine and Bob’s your uncle. Charlotte said, I’ve stopped saying and Bob’s your uncle. It’s my favorite. It’s my favorite saying, “Bob’s your uncle”. Yes, so any… use your words, Jo. Has anybody got any questions or queries on that? I’m here to help. Please make sure that you any questions you have just ask in the comments below.

I hope that that has been a helpful and useful look at how to get clarity on your business goals. This is a tough one because a lot of people struggle with this a lot of people struggle with, “I just don’t know where to get started, Jo”, and I sometimes you just have to get started even when you’re not a hundred percent clear on exactly what you want to do because you can just get so inside your own head that you never start anything. So I think I’m going to leave you with my two biggest pieces of advice which are, number one – really hone in on that one.

But I love the fact that Vicki literally just popped up there saying I’m finding it difficult to choose one. At the end of the day if you are really struggling to choose one, sometimes you just have to go that one Eenie meenie miny moe, that one. That’s the one I’m going to do. And the reason that you struggle to choose one is fear. It’s fear-based. You’re worried that the one you pick might not be the one you can monetize, right? So you just have to try and get over that fear and you have to say I am going to commit and I’m going to go all in on this. This is the one I’m going to go all in on. Yeah, that’s really, it’s fear-based when you’ve got more than one because you’re trying to essentially kind of you know, diversify the risk. All right? and the other one is sometimes when you don’t know what to do. You just have to do. You just have to get started. Okay?

I just wanted to comment on something. That’s why I lost my train of thought. I know it was Joyce. Because Joyce said, “oh my gosh, I’m a podcaster. I’m a blogger.” but what you are Joyce is somebody who is obviously going to go out there to build some kind of information marketing business if you’re a blogger and a podcaster and all the rest of it which I am, that doesn’t mean necessarily that you’re spreading yourself too thin I’m in one niche which is to teach people how to build a lifestyle business that they can run from anywhere in the world. The fact that I then distribute my content across my podcast, my blog, my emails, my Instagram, etc. That’s simply content marketing, but my niche is very clear. So if you are a blogger and a podcaster and what have you as long as that’s all in the same niche, that’s fine. That’s that’s content. That’s something slightly different. All right?

But it’s the niche that you need to niche down. So yeah fear of missing out. That’s exactly it, Charlotte when you have when you can’t work out which one, if you’ve got two or three things, and you can’t decide on one it’s because you are worried you’re going to miss out on the benefits something else will give you but I can tell you right now, by focusing on more than one you’ll miss out on all of them. So my advice today is to pick one, and absolutely go for it. Commit to that and give it your all. All right?

I can’t believe it’s been 10 years, and I’ve been saying that, pick one niche, pick one niche, the same thing. All right guys. Thank you so much for listening. I hope that you have enjoyed today’s live. I will be back again tomorrow. I can’t remember the subject matter for tomorrow, but I will be back tomorrow at 8:00 a.m., tomorrow morning my time. And any questions at all, just put them underneath this video and I’m here to help. Thanks. Thanks so much for watching guys. Have an amazing day. See you later.

What Business Are You In

What Business Are You In

So you’ve got as far as knowing you want to run a lifestyle business. You may even know that you definitely want to be a blogger or an affiliate marketer or sell products or services online.

But what ‘business’ are you actually in?

Perhaps you haven’t quite defined the niche you want to go into, maybe you’re unsure what your passion is, or perhaps you have so many ideas you just don’t know which one to choose!

Maybe you’re scared to miss out on opportunities if you single out just one business idea.

I feel you! I understand how important it is to start a business that suits you, your personality, your passion, your gift!

In today’s episode, I’m walking through the 5 steps you can take to get absolute clarity on exactly what business you are in, so you can get started on your journey to ultimate freedom with confidence!

Here’s a quick overview of the episode:

[01:26] Step 1 – What kind of Lifestyle Entrepreneur are you? As much as it defines you, your personality will define your business. I’m outlining 3 dominant personality types of lifestyle entrepreneurs, which one are you…?

[06:53] Step 2 – Here I’m walking through 5 different approaches to determining your business model including your passions & interests, your strengths & weaknesses, the kind of people that excite you, problems & challenges & gaps in the market.

[15:05] Step 3 – Are there people out there that are going to buy your product or service? If there’s no-one to purchase your offerings you have yourself a hobby not a business my friend, so we need to ensure your niche has a buyers market ready & waiting.

[17:12] Step 4 – If you start chasing more than one rabbit, you will lose them all. Pick one thing! One business idea, one niche and stick to it!

[20:29] Step 5 – Plan for profit. Start with the end in mind and get clear on the objective of your business and how you will fund your ideal lifestyle doing something you love.

[23:51] A lot of people struggle to choose one niche! So, I am leaving you with my 2 biggest pieces of advice that will help you to overcome this common issue.

Clarity is power. If you start out knowing exactly what your niche is, what your business os, who you’re targeting and how it can be monetized you will move towards your goal faster and with greater purpose.

I hope this episode helps you to gain that clarity!

Click here to listen!

Links mentioned in this episode:

Rich Dad Poor Dad
Keith Cunningham

Rate, Review, & Subscribe in Apple Podcast

‘I’m loving your podcast Jo!’ If you’ve recently said that to yourself, me or a friend, I would be eternally grateful if you would rate & review the show!

If you’re on a computer click here, click ‘Listen on Apple Podcasts’ to open itunes, click ‘Ratings & Reviews’ and away you go! (Not a convoluted process at all!) Tap to choose your stars and ‘write a review’.

If you’re on your phone, go to the Podcast App, go to ‘Library’ find the Your Lifestyle Business Podcast, hit the big purple ‘subscribe’ button if you haven’t yet. Then scroll to the bottom and tap the stars and leave a review. You may have to click my picture a couple of times for it to show up (not sure why that happens), but it’ll be there!

Then just let me know what you love about it!

Thank you so much! While there be sure to subscribe so you don’t miss a thing. 😎

Other Ways to Enjoy This Episode:

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Lockdown in Phuket, Brand Ideals & a New Website

I have been toying with this journal style section of my site for a couple of years now, but have never seriously made the commitment to post weekly to share my journey.

That time has come.

I wish I’d started years ago when I first fell over online marketing, when we were strapped for cash & well before we’d generated our first million online.

But as the old saying goes ‘the best time to start was yesterday, the next best time is now’.

The point of this part of the site is for me to share what’s happening in my world. It’s the small self serving part of my site where I talk about where we are in the world, the projects I’m working on & any learnings I’ve experienced.

I say self serving but I only ever share content that I hope brings value to those who consume it so I do hope my stories benefit you in some way.

So a quick recap as to where we’re at right now & how we got here!

As I write this I’m in the spare room of a beautiful villa in Rawai in Phuket, Thailand. The house is being rented by my friends Sue, Brian & Dan Worthington who after attending my wedding in February here in Phuket decided to stay for a while & then got locked down here as the Coronavirus caused havoc around the world!

We’re friends via the fact they were my community members back in 2015 & after taking my Amazon course went on to build a very successful Amazon business which afforded them the opportunity to travel the world!

Sue, Dan & Tina

Pre Lockdown

In fact Dan shares a lot of his journey & his fabulous photography skills over on Instagram @wanderingworthy. You can find him there.

I actually live in Phuket right now with my husband & daughter about 30 mins up the road & have done on & off for the last 10 years while also living in & visiting over 30 different countries.

Back in 2010 we sold everything we owned (which wasn’t much) and with scarce funds, a 4 year old under our arm & 3 suitcases set off on the adventure of a lifetime.

It took just over a year to generate our first 6 figures & another 4 years before we hit $1 million annual turnover.

And believe me when I say we’ve done it all! Digital courses, ebooks, affiliate marketing, Ecommerce, Amazon, coaching, Software as a service; there isn’t much online we haven’t tried over the years.

Right now we buy & grow e-commerce businesses which my husband primarily takes care of & I have a goal to grow ‘Your Lifestyle Business’ into a popular blog & educational brand to help people the world over build lifestyle businesses they can run from anywhere in the world.

By lifestyle business, I mean a business that funds your ideal lifestyle!

So even though we’ve had a decent amount of success over the years, here I am with a fairly new brand, a small audience and a hugely competitive landscape. No better time to start this weekly journal to share with you how I grow YLB over the coming months & years.

I hope sharing my insights and experiences with you will help you on your journey!

A New Brand Feel and Website

A few weeks ago I was helping my now 13 year old with her homeschooling and she was doing a project all about branding and advertising (right up my alley).

The teacher shared a document all about Brand Ideals – you can download and read that document here.

Ever since reading that and researching more into brand ideals, it hit me like a ton of bricks.

All this time we’re taught to identify our target customer primarily by demographics such as gender, age, location, marital status, job status etc. But that is old school my friend. That may have worked 20 years ago when society all followed a similar path, but in todays world where diversity is celebrated and you’re just as likely to go rock climbing in your 80’s as you are in your 20’s, demographics are only going to get you so far.

Nowadays it’s far more important to identify your target customer using psychographics, or in simple terms, what do they believe.

What world view as Seth Godin puts it in his book ‘All Marketers are Liars’, are you trying to resonate with?

In the article I shared with you above, the author cites Red Bull as a great ‘brand ideal’ example.

If you look at their Instagram account, you’ll see few posts about an unhealthy, sugary energy drink. Instead their feed is filled with extreme sports videos.

They believe in ‘uplifting mind and body and energizing the world’. I guess they could have chosen yoga, but to demonstrate their beliefs they went with extreme sports.

Their audience are people who believe what they believe; that extreme sports is for super adventurous energetic people and that ‘Red Bull gives you wings’!

So clever.

Nike is the same, targeting people who want to be a better, more active person. Targeting people who look up to athletes and aspire to ‘just do it’!

Dove is another example of a brand who believe in the beauty of women, no matter size, shape, creed, color or culture. We are all beautiful!


See how powerful these brand beliefs are. Red Bull basically sells a drink that’s probably pretty horrific for your health. Nike sells over priced sports gear & Dove sells shower gel.

Not quite as sexy eh.

Simon Sinek also goes into quite a lot of detail about this in his video – Start With Why.

He says – ’the goal is not to find people who need what you have, the goal is to find people who believe what you believe’.

Here’s what Marina De Giovanni says in her book ‘Instagram Famous’;

When it comes to finding your Perfect Audience, we’re not just looking at what most people think of as a target market. Instead, what you want to do is identify the core beliefs of a target market that align with your beliefs. This is what Audience Alignment means. It’s all about finding people who are similar to you. When you actively share with people the things that you believe in, people will relate to that. People who believe what you believe will form a bond with you.

I am absolutely captivated by this way of identifying your target audience. I even did a Facebook Live about it which will be published as a podcast in the coming weeks.

So what do you believe or what are your brands higher ideals?

I believe;

  • Travel broadens the mind and makes the world a better place as it promotes understanding and tolerance.
  • I do believe in commerce but I believe that capitalism has morphed into out and out greed and the common man needs to start making his or her own rules.
  • I believe that you do not need to be a millionaire to live an amazing life.
  • I believe that taking responsibility for your own destiny and building a lifestyle business that adds massive value to the world is a total win win. It makes you happier as you’re doing something that you love everyday and it makes the consumer happier because you’re meeting a need in someway.

In summary – Your Lifestyle Business believes in creating your own destiny.

I’m mid getting my website rebuilt by my good buddy Jared Elvidge and the goal is to encapsulate this message in the look and feel of the website.

This ‘higher purpose’ for my brand will also shine through in all the content I create, the images I upload, the posts I write, the videos I make.

See how powerful a brand ideal can be.

I challenge you to sit down today and envision and write down your brand ideal. It will change your business!

Business Guides

I’ve recently finished 3 of the 4 main guides that create the foundation of the education part of the website;

30 Days to Start & Grow an Ecommerce Business
30 Days to Start & Grow an Information Marketing Business
30 Days to Start & Grow a Service Based Business

Coming up – The Ultimate Guide to Building an Audience

These are massive step by step guides which walk you through all the key stages of building your lifestyle business.

The goal over the coming months & years is to hold interviews and record videos, lives & podcasts with amazing people who can add to the information in these guides and make them even meatier and more valuable than they are now!

I’ve been working on these since before Christmas so it feels good to have got them almost complete!

I hope they help. 😁

YLB Podcast

I’m super excited to have relaunched my podcast. I started it back in October 2018, a little non committal and without any real plan of action as to how I was going to grow it. As a consequence I’ve been terribly sporadic over the years in keeping it going.

Your Lifestyle Business Podcast

The most important key to success in this business my friend is consistency, so due to my inconsistency I’m lucky to get 50 downloads an episode right now. However I have 16 weeks of podcast episodes set up and ready to go and I can’t wait to interview more awesome people along the way, plus I have a boat load of promotional techniques I am executing for each published episode which I’ll be sharing with you, so let’s see where that is in a years time! 😁

Content Plan

Lastly in todays mammoth update, I’ve created a new content plan with the help of my good friend Dan @wanderingworthy. (It’s amazing what you can do when you start to network & chat with fellow lifestyle entrepreneurs).

Content is a huge part of building an online lifestyle business and you can quickly become overwhelmed with what you think you should be doing.

I actually outline some strategies for developing a solid content plan in my guides.

But here’s how we created a plan to promote my podcasts each week.

  1. Choose your main platform or platforms you’ll be creating content for. I chose Instagram & Facebook
  2. Define your pillar content (your big piece of content you’ll publish either daily or weekly depending on the size of your business). For me that’s my weekly podcast.
  3. Create a weeks plan of content around your pillar piece. Here’s our example;

Day 1 – Publish the podcast – across podcast platforms, on blog, on IG, on Facebook
Day 2 – Quote image – a key quote from pillar content – on IG & FB
Day 3 – 60 second face to camera video summarizing main points of pillar content – IG & FB
Day 4 – Add a quote, a question or an important message from your pillar content as a tweet, screenshot & share to IG & FB
Day 5 – A personal image or story relatable to pillar content
Day 6 – Adding the FB Live (many of my podcasts start life as a FB Live or a video interview) into IGTV / FB as a video.
Day 7 – Share someone else’s content relating to my pillar piece.

Please note I pulled all the ideas for my content from Gary Vaynerchuks ‘How to Make 64 Pieces of Content in a Day’ slideshow.

Awesome value!


Phew, it’s been a long one this week, but I do hope it both adds value to you wherever you are in your journey right now and inspires you to take action.

If you have any comments or feedback don’t hesitate to come and join the YLB FB Community, it’s where all the best conversations happen!

Thanks for reading! I look forward to my next update.

Be sure to live on purpose & Make It Happen!

Planning Your Ideal Lifestyle Budget

Planning Your Ideal Lifestyle Budget

How much money do you actually need to live your ideal lifestyle?

Do you know?

Have you worked it out down to the penny or are you plucking a number out of thin air?

Have you even thought about it? Perhaps instead you simply say to yourself ‘I want to make more money’, so I can; travel the world, pack up my job, spend more time with family, X (you fill in the blank).

Until you know exactly what it is you actually need to pursue your goals and dreams how can you know how to get there?

In todays episode I’m walking you through the 3 steps to planning your ideal lifestyle budget and creating a strategy to get you there!

Clarity is power my friend so listen in and do the exercises I recommend. It will pay dividends in the long term I promise you!

Here’s a quick overview of the episode;

[00:39] – Lockdown in Phuket! Yep that’s right I do live what I teach and I’m currently living in Phuket Thailand and like the rest of the world we’re on lockdown.

[01:49] – Why it’s important to get very clear on your outcomes by calculating an ideal lifestyle budget and then creating a very specific monetization plan so that you can build your business with purpose!

[05:57] – Step 1 – How to create your ideal lifestyle budget. How to get super granular and calculate all the costs and expenses associated with living your ideal lifestyle.

[09:40] – Step 2 – Researching the industry and making a list of monetization options. Once you know your ‘ideal’ number, you’ll now need to work out what you’ll need to sell to get you there.

[21:27] – Step 3 – Prioritising your income generators. You can do anything my friend, but you can’t do everything! With a juicy list of monetization options you’ll need to prioritise which ones you want to work on first and grow from there.

I hope that by doing these exercises you end up with a super clear path to building a business that gives you ultimate freedom in life.

Click here to listen!

Links mentioned in this episode:

A Beautiful Mess
The Middle Sized Garden
Nomadic Matt

Rate, Review, & Subscribe in Apple Podcast

‘I’m loving your podcast Jo!’ If you’ve recently said that to yourself, me or a friend, I would be eternally grateful if you would rate & review the show!

If you’re on a computer click here, click ‘Listen on Apple Podcasts’ to open itunes, click ‘Ratings & Reviews’ and away you go! (Not a convoluted process at all!) Tap to choose your stars and ‘write a review’.

If you’re on your phone, go to the Podcast App, go to ‘Library’ find the Your Lifestyle Business Podcast, hit the big purple ‘subscribe’ button if you haven’t yet. Then scroll to the bottom and tap the stars and leave a review. You may have to click my picture a couple of times for it to show up (not sure why that happens), but it’ll be there!

Then just let me know what you love about it!

Thank you so much! While there be sure to subscribe so you don’t miss a thing. 😎

Other Ways to Enjoy This Episode:

Read a Transcript

Access on Apple Podcasts

Access on, Spotify, Castbox, Google Podcasts or whatever you happen to use to listen to podcasts.

Join the YLB Facebook Group

EP#50 – Transcript

Planning Your Ideal Lifestyle Budget

Hello there, ladies and gents. How are you doing? Jo here and welcome to the Your Lifestyle Business Podcast. Now, today I’m doing a slightly different episode in that this is a replay of a Facebook Live I did in my Your Lifestyle Business Facebook Group. If you are not a member, I will put the link below the show notes. Do please go over to Facebook and type in Your Lifestyle Business and you will find us, and look for groups, obviously, Your Lifestyle Business Groups, and come and join us. We are a community of like-minded lifestyle entrepreneurs all building a business you can run from anywhere in the world, whether that be your kitchen table or a beach in Fiji.

And I, unfortunately, right now as we speak, I’m in lockdown here in Phuket, Thailand and I cannot go to the beach because the beaches are closed, but that is another discussion altogether. So, I did a Facebook Live in part of a 10 day Facebook Live challenge. A friend of mine challenged me to do 10 days of Facebook Lives because this is an important lesson, because I was a bit uncomfortable doing Facebook Lives and it was pushing me out of my comfort zone. And so, we felt 10 days was a good, solid timescale to immerse myself in doing Facebook Lives and obliterate the fear. So, if there is anything that you are currently uncomfortable with, you really want to tackle it, but you’re a bit scared, maybe it’s making video, maybe it’s delivering content, maybe it’s writing blog posts, whatever, why not set yourself a 10 day, a 14 day challenge or get a friend to, and immerse yourself in it for that short, intense period of time? That should help you then overcome and obliterate your fears in that area.

So, that’s what the whole point of this was. Today is day two. I did not record day one for the podcast because it’s literally me going onto my group and saying, “Hi, I’m doing a Facebook Live.” So, this is day two, pure, unadulterated content, Planning For Profit.

So, today’s episode is all about getting very clear on your outcomes by calculating what I’m calling your ideal lifestyle budget and then creating a very specific monetization plan so that you can build your business with purpose. This is the difference between aimlessly building a business because you don’t really know what you’re doing, or where you’re going, or why you’re doing what you’re doing, and building a business because you have very, very clear and specific outcomes and you know exactly what it is you want to do.

So, you’re creating your ideal lifestyle budget, i. e., the amount of money you need in order to live your ideal lifestyle every month, right? Then you create a very specific plan as to how your business is going to help you to achieve that income, to generate that income. And now every blog post you create, every video you do, every podcast you create, it is all taking you closer to your very specific goal.

So, I hope you enjoy today’s episode. It was my first. I did one Facebook Live going, “Hi, I’m going live,” and then this was my first content one. So, I do trip over my words a little bit a couple of times and get myself all a bit hot under the collar, but it’s good content. I hope you enjoy it. I hope it helps. And do please come and join the group. The link to it is in the show notes, so if you have any questions or queries then you can ask away in the group. Thanks for listening. Hope it helps.

Hello ladies and gentlemen, how are you doing? Jo here and welcome to today’s live. Today is officially day two of my Facebook Live challenge. Now, I am trying out my Yeti mike today. I hope that it sounds good and you can hear me and all the sound is pretty… I’m not sure how close I’m supposed to be. So anyway, we will just crack on and see how we get on. So, thank you very much for all the votes yesterday, everybody voting as to the kind of content they wanted to hear over the next few days. The most popular one was planning for profit. That was number one. Then over the next few days I’ll be going through the other content subjects that I was talking about yesterday.

So, today we are going to talk about planning for profit. Basically, what that means is you defining exactly what it is you need to earn every month. What is the income level that you need to generate in order to live your ideal lifestyle? Now, the whole point of a lifestyle business is to do something you love. So, I’m not actually really ever talking about completely giving up working or doing anything unless that’s actually what you really want to do, get to a point where literally your business runs without you and you have complete freedom to do whatever it is you want to do, whenever you want to do it. But in the meantime, hopefully you’ll be doing something you really love to do while growing your business, while building your income and while generating what I’m calling your ideal lifestyle budget.

And of course, the goal is to give you more time freedom. So, whether you get to a point where you don’t have any involvement in your business anymore because literally you’ve been able to outsource everything, or whether it’s something you do for two or three hours a day and it gives you the rest of the day to go and spend time with your loved ones, or go and travel the world and explore or whatever it is that you really want to do with your time, that’s the whole goal of running a lifestyle business. It’s, number one, doing something that we love to do every day. And then number two is giving us that time to be able to go and do the other things that we love to do, our hobbies, and spending time with our family and all that kind of stuff.

So, what we’re going to discuss today is: how do we get there? What do we need to do to monetize our business, to give us what we need to live that kind of life? So it starts with, number one, you need to create what I’m calling your ideal lifestyle budget. And just for anybody that’s joining us and leaving comments, just to let you know, I will look at comments and answer any questions or anything at the end of the session. So your ideal lifestyle budget, what is that? How do you create it? Well, basically, it is an exercise where you sit down with a Google Doc or a piece of pen and a paper and you start working out your dream life. What does your ideal life look like and how much is it going to cost you? I mean, that’s literally it.

So, you want to get quite granular here and look at, “Okay, so how much do I need for accommodation?” for instance. So, is that rent on where you’re living? Is that your mortgage? Is that actually because you’re traveling around and you need a monthly budget for hotel accommodation and all that kind of stuff? It’s working out how much it’s actually going to cost you to live each month. Something I was thinking about last night while I was thinking about today’s live, is that you might get to a point where you’re paying off a mortgage and you want to pay off a bit more. So, let’s say your current mortgage payment is 300, 400, $500 a month or whatever. And you might say, “You know what? I want to pay this off faster. So, my ideal monthly budget is 750 or a thousand bucks,” or whatever it might be.

So, it really is about sitting down and saying, “Right, so how much does it cost me to live somewhere every month? How much money do I need to eat? How much money do I need for stuff, for shopping, what have you? How much money do I need for travel expenses?” Maybe you want to be able to hire a yacht every now and again, or go and do some extravagant stuff, or hire a speed boat for a day. How much do you need for some of those fabulous extras? I mean, this is your ideal lifestyle, right? And so, you’re basically sitting down and saying, “Well, you know what? To live my ideal lifestyle, I need X thousands a month.” And for some people that might be a couple of grand. You might be super happy just rolling around the world, house sitting for other people, chilling out in gardens, down the beach, eating fresh fruit, blah, blah, blah, whatever. That could be your life and that might cost you a couple of grand a month.
Or, you could be somebody who really wants to live it up. You want to stay in the best hotels, you want all the nice things, and then you might need 10, 15, 20 grand a month. It’s entirely down to you and what your ideal lifestyle looks like. So that’s step number one, sit down and work out that ideal lifestyle budget. This is your goal number. And when you are really specific and clear about that number, then that gives you the power to start setting very measurable goals in your business. You’re able to now look and say, “Right, I know I need $5,000 a month. That’s my goal number. So now what am I actually going to do to go out and begin to generate $5,000 a month?” That’s what we’re going to talk about next. Sorry, I’m just flicking around in my phone here to get to my notes. I had a bit of a technical issue before I came online again, as I always do at the moment, coming on these lives, but I’m going to get it, hence the 10 day challenge.

So once you’ve written out your ideal number, now what we need to do is go out and figure out how we’re going to get it. And the reason this is so powerful is because when you go out and you start your business, if you don’t have that ideal number, then you’re kind of flailing around in the dark, right? When you start your business, you’re thinking to yourself, “Well, I want to start a business and I think I want to kind of go and do this. I’m pretty into affiliate marketing. Maybe I want to do e-commerce. Maybe I want to go and sell how to make jewelry. Maybe I want to sell my jewelry. Maybe I want to go and do print on demand,” whatever. You’re kind of going around with these ideas, but you don’t have anything really specific and concrete because you don’t have that absolute number. So you get that number first and then you can say, “Right, I know I want to go out and generate $5,000 a month in my business, so what do I now need to go and do that?”

So, step number two is to go out into your industry, into your niche, and have a look and see, how are other people monetizing their business? So, for instance, I’ve actually written a blog post about this in my 30 Day To Build Your Own Information Marketing Guide, which is coming out in a few weeks. And I give an example of, let’s say that you’re an avid gardener and you love gardening. You spend all day in your garden, and you love making videos about gardening, and you love blogging about gardening, and your life would be just living for your garden and helping other people design amazing gardens and all the rest of that kind of stuff. So, you work out your ideal number. Let’s say it’s $5,000 a month, right? And you know that for $5,000 a month, oh my gosh, you can go and buy a house with the most beautiful garden. You can spend your life doing that garden, you can blog about it, you can make videos, you can tell the world about how to do their amazing gardens using your garden.

So, what you want to do now is go out and start looking at all the different gardening sites online and asking yourself, “How do they monetize? How is it they actually generate their income?” So, for instance, I went on to a garden… In fact, let’s do it, let’s go onto my screen and I will show you. So, this is called The Middle Sized Garden. Okay. So, this lady has a gardening blog and the way that she monetizes her blog is, in her blog posts she has affiliate links. So, she’s affiliating for Amazon mainly. So, you go through her blog links and she talks about different equipment to purchase in order to do the different things that she does in her garden. And she affiliates for Amazon, so you can go and click on the links and she will get a commission for recommending the certain equipment for her garden.

So, she’s writing all about her garden. She’s making videos about what she’s doing in her garden. She’s written a book. So, she’s got a book that she’s selling as well on there, so she’s monetizing it via a book, and she’s also doing sponsorship. So, she actually goes out and if somebody has a brand that they want her to endorse, she’ll go and have a look at the brand and then she might write a blog post about that and then she’ll get paid commission to write a blog post about that. She also does some coaching and she mainly does coaching on blogging, funnily enough. You think she’d do coaching on gardening, but she actually does coaching on blogging and she helps other people build successful blogs.

So she has built this blog over time, probably mainly through SEO, making sure that she’s using popular search terms, et cetera. So, she’s grown her traffic massively, so you can see she’s getting around 150,000 visits a month, and from that she gets commissions from any things that people buy off Amazon. She’s selling her own book and she sells her coaching and brand endorsement. So, that’s how she is monetizing her business. Another site I was looking at the other day, which is just phenomenal, actually, these guys are called A Beautiful Mess. This started as just like a small lifestyle blog, two girls just writing about stuff that they love to write about, and this has grown over the years and these guys are monetizing from every single angle you can imagine.

For starters, they have got AdSense on this site, which I hate. I’ve got to tell you right now, I cannot stand AdSense. I think it really breaks up the user experience. On a mobile it’s awful because your site is constantly kind of just reloading all the time as the AdSense is coming in. I click off most sites that have AdSense on it and I just find it awful. But I guess it is a way to generate income. These guys also do a lot of advertising, so you can put banner ads on their site and they’ll charge you for that. They also do brand sponsorship. So this is kind of a lifestyle, home decor, recipes, that kind of stuff. So people will come and say, “Hey, I’ve got this amazing whatever to put in my home. Can you please have a look at it and endorse it? If you love it, can you write about it, tell your fans about it, maybe put it on Instagram, et cetera?”

So, they’re generating money from essentially being influencers as well now and reaching a big audience with their blog. The blog is littered with affiliate links, so they affiliate for all sorts of people throughout here, either by Amazon… I’m not sure if they do Amazon, but courses, and equipment, and whatever you can think, affiliate marketing, referral marketing. It’s basically where you take somebody else’s product and you recommend it. You might think I’ve just talked about that with brand endorsement. It was two slightly different things. Brand endorsement is when a brand will actually pay you a specific fixed fee for going and writing or talking about their brand or posting on Instagram or something like that. Affiliate marketing is where you will go and recommend something you’ve used and then you will get paid a commission every time somebody buys that product. Okay?

They also have e-courses, so they have courses all about… Sorry, I’m just looking for it. There’s the link here. They’ve got courses on photography, courses on Instagram, courses on blogging, courses on interior decor, all sorts of stuff. These girls have got it going on, let me tell you, with their courses. Look, video basics, launching a podcast, blogging, all of that kind of stuff. They also sell books, so they’ve written their own books. They’ve got beautiful picture books and stuff. I’m not going to go around too much on here because the Internet’s quite slow with the Ecamm Live software on to do the live. But if you go and actually have a look at their site, they’ve also got lovely picture books, interior design style picture books, et cetera. They’re also selling apps. They’ve got Airbnb, so they’ve actually got their own properties that they rent out via Airbnb. And they do lots of different partnerships and stuff like that. So, there’s so many different ways that you can actually monetize your business.

So, exercise number two is to really think about and list out all the different ways that you can monetize your business and generate that ideal lifestyle budget number that you need, okay, to live your ideal lifestyle. So, once you’ve had a look and you’ve generated some ideas, and you’ve had a look through all the different sites, and you’ve made a little list of all the things that you require doing, now it’s time to really do some digging and try and figure out, “Okay, well how much is each of those potential income generators worth?” Okay? So, let me just go back to me here. Here we go. So for instance, if you wanted to do AdSense, making your money from AdSense, well, what do you actually need to do in order to generate X amount of money from AdSense? If you go out and you start digging on Google and stuff, you will find lots and lots of information out there.

For example, I actually went out and had a look at AdSense. Even though I don’t like it, I don’t recommend it, I just thought, “You know what? Lots of people are doing it like Nomadic Matt, for instance.” I love Nomadic Matt. I think he’s awesome. He’s got lots of great information on his site. He’s a travel site, but he uses AdSense. I hate it and I think to myself, “Why do these people use Adsense?” So anyway, I went out and started looking into: how much could you earn from AdSense? And the broad and average calculation is this chap at a site called, he worked out that you’ll need around 60,000 visitors a month to generate around $100 a day. And actually, it depends on what industry you’re in and therefore how much commission you’re going to get paid by AdSense. And he actually found that he started to generate $3,000 a month after he’d done about 100 to 150,000 views a month.

So, that gives you an idea of the kind of traffic that you’re going to need to generate to your blog if that was a path that you wanted to go down. So let’s say you decided, “Look, I want to be a blogger. I want to SEO my site. I’m going to write every single day. I want to talk about what I’m passionate about. I don’t want to have to sell courses. I don’t want to do launches. I don’t want to do anything like that. I just want to make money from people actually reading my valuable information, so AdSense is the way to go for me.” Okay, great. You now know and have a very clear idea that you need to get your blog to a point where you’re generating between 100 to 150,000 visits a month to earn about 3000 bucks a month on AdSense. So with that number in your head, you now know, “Great. Well, if I go out and I’m doing 300,000 views a month, then I might be earning $6,000 a month. And if I can get half a million hits a month,” and so on. Yeah.

So, now that gives you a very specific and clear goal on how to monetize your information if that’s what you want to do. Okay? So, let’s give another example from A Beautiful Mess, the site I was just showing you. Let’s say you wanted to sell a book. So, let’s say that, I think Vicky might be watching, and I know Vicki is launching a business in skincare. So, let’s say that Vicki was going to launch a beautiful picture book about skincare. It was going to be a gorgeously laid out book. It was going to have all the different steps on how to care for your skin and all the different things that you need to do in order to come out with beautiful, hydrated, young looking skin. And she sold that book at, let’s say, $19.95. And let’s say her goal was $3,000 a month. So, she would need to sell 150 books a month to generate $3,000. Okay?

So her goal would now be, “Okay, great, I’m going to launch this book. I know I need to sell $150 a month.” How clear is that now, that you can go out and you can get onto Instagram, or Facebook, or on your blog, or your website, and your goal is to sell those books? And you know your magic number is 150 in order to generate the money that you need to create your ideal lifestyle. Let’s say that you did some kind of video course or something like that and the price for it was $197. Well, now you’d need to sell 15 of those a month to get to the magic number of three… Sorry, I’ve changed to 3000 because that’s what’s on my blog post and I’m not quick enough to calculate 5,000 as I started.

So, if you were selling something that was $197, you know you need to sell 15 of those a month in order to generate your magic number of $3,000. So look, the goal is, is that you come out with a list of potential ways that you can monetize. If you’re selling products on your website and those products are 30 bucks a pop, then you work out your numbers from there. Does that make sense? So, you’re sitting down and you’re basically going through exactly what it is you need to sell in order to get to your magic number. And that gives you some clarity. Now you’re not just going out there and sort of throwing content out there and seeing if it sticks or doing the odd live to see if that’s going to work and generate some engagement or whatever. You’ve got a very specific and very clear plan.

I need to go, “I’m going to sell 150 books a month on this particular thing. They’re going to cost 20 bucks and I need this many in order to make, say, $3,000. And my whole focus now is, what content do I need to create to sell those books? Who do I need to speak to? What influencers do I need to reach out to? What do I need to say on my videos? Do I need to talk about my books? Do I need to talk about the things I’m talking about in the books to then promote the books? What different promotion strategies do I need?” Do you see what I mean? You get very, very clear then on exactly what it is you need to do. All right, so that’s basically writing down exactly how to monetize your niche.

Once you’ve done that and you’ve got a list of things, then it’s about deciding, “Well, now what’s my priority? What do I actually want to focus on?” Because you may have, “Okay. Well, I could generate AdSense because I’m going to be blogging because I want to increase traffic to my blog. I’m going to do some advertising because if I’m generating 50,000, or 80,000, or 100,000 visits to my blog every month then I can advertise, I can actually go out and I can get some money advertising that. And I’m going to have a shop and I’m going to sell my books, or I’m going to sell my products, or I’m going to sell some courses or whatever. I’m going to have those on my blog.” But you can’t do everything all at once, right? If you try and do everything all at once, you’ll overwhelm yourself and you’ll end up doing nothing.

So, it’s now about taking those ideas and saying, “Right, what do I want to do first? And number one, what’s probably going to be the most profitable?” That’s probably the first one you want to go for. Number one is, “Which one is going to generate me the most amount of profit for the least amount of work?” Yeah. Or the least amount of traffic is probably a better way of looking at it. “Which product is going to generate me the most amount of return for the least amount of traffic?” Because, traffic takes work, right? And so therefore, “Which one is it I want to work on first?”

Prioritize them in an order. “Number one, I’m going to go out and I’m going to create an e-course. That’s the first thing I’m going to do,” right? So, just going with the skincare again, “I am going to get myself, I’m going to lock myself in a room with a friend. I’m going to spend an entire two days doing skincare routines, taking video footage, talking about all the different things you have to do, going through a morning routine, an evening routine, how to keep your skin hydrated through the day, all that kind of stuff. I’m going to do a course and I’m going to sell it for 97 bucks. That’s the first thing I’m going to focus on. So, I’m going to take out a couple of days. I’m going to do that now. I’m going to get it live and I’m going to spend the next three months selling that course. That’s my priority. And while I’m doing that, I’m obviously creating lots of fabulous content to get people to my website, or to my Instagram account, or to my Facebook page, wherever my home is going to be.”

We’re going to be talking about that on another live. “So, I’m going to be growing my audience and engagement at the same time. But my main goal is to go and sell this course because the faster I can start to generate that income, the more I can then invest back in my business and generate more streams of income, which is going to take me to my ideal lifestyle budget.” All right? And then, of course, you need to go out and make it happen. That’s it. The secret ingredient to all of this is actually making it happen, making it real, taking action, execution, all of that kind of stuff. All right?

So really, this exercise shouldn’t take you longer than a day or whatever. Just sit down, a quick recap, work out your ideal lifestyle budget. Look at other brands and people in your industry or your niche to see how you can monetize your particular brand and niche. Create a list of all the different products or services that you could sell. Work out, dig deep and really get to grips of how much traffic you need in order to make X amount on advertising, or how many of your courses do you need to sell? Or how many books do you need to sell or whatever? Get to the nitty gritty of the numbers so that you’re very specific about what it is you need to sell.

Then make that, turn that into a priority list so that you know where you’re going to start and now rather than just aimlessly going into starting your business and saying, “Well, I’m going to get out there and build my Instagram account,” or, “I’m going to build my blog,” or, “I’m going to build an audience,” or whatever, rather than just aimlessly going out there, you are now actually going out there with a purpose and you know exactly what it is you need to do to take you closer to your goals of having the lifestyle that you want to live.

So, that’s it. So, thank you very much for joining…

Thanks so much for listening to today’s episode. To join in the conversation, please head over to where you can find links to podcasts, show notes, and sign up to download my free e-book, How To Build A Business You Can Run From Anywhere In The World. Also, make sure you come and join our Facebook community. Just search for Your Lifestyle Business on Facebook and you’ll soon be sharing ideas with like-minded entrepreneurs all on the same journey. Lastly, if you have a moment, please subscribe and quickly rate this podcast on iTunes. It takes a 10th of a second to hit the little stars and your rating will ensure it gets out to more people and impacts as many as possible with the message, “Make it happen!” Thank you so much. See you next time.

5 Key Steps to Build a Six (or Seven) Fig Online Lifestyle Business

5 Key Steps to Build a Six (or Seven) Fig Online Lifestyle Business


An online lifestyle business is a business that funds your lifestyle.

Not a million dollar VC funded startup, or an idea that requires a trip to the bank with a business plan.

This is about creating something, preferably from a passion you already have, that you can run totally remotely from anywhere in the world.

This is about building something that generates enough monthly income for you to feel free to do what you love from where you love to do it. For you to have far greater choice over how and with whom you spend your time.

A lifestyle business is about putting your lifestyle first.

There are multiple ways to start and grow a lifestyle business. In my teachings I tend to focus on three key areas;

1. Building an ecommerce business
2. Building an information marketing business
3. Building a service based business

However it really doesn’t matter which model you choose the key steps to starting and growing your business are the same.

In todays episode I’m walking you through the 5 key steps to starting your online lifestyle business.

Whether you want a 6 figure, 7 figure or even an 8 figure business is up to you, but todays episode will start you on the right path.

Here’s a quick overview of the episode;

[2.43] – Only have a couple of hours a day to devote to building your lifestyle business? That’s the beauty of building a business that funds your lifestyle, you’ll probably need far less than you think!

[05.03] – Step 1 is about understanding the higher purpose for your business. Knowing your business ‘ideal’ will determine your market, your message, your brand etc. This is such an important part of the process and will guide you through every decision you make and help you to stand out from the crowd.

[11.22] – Step 2 is working out how you’ll communicate your brand message across the web. What’s your main thing? Where’s your main hub. We all get caught up in thinking we have to be all things to all people or everywhere at all times. Not true. Pick one main platform and deliver and distribute from there.

[15.15] – Step 3 is about building your assets. What will you sell? Don’t get overwhelmed thinking you have to set up lots of fancy pants funnels and tripwires and ladders and workflows etc. Just make a list of all the things you can sell as part of your brand and make them happen. Preferably start with one and grow from there.

[19.09] – Step 4 is where the rubber meets the road. Probably the hardest part of the journey and certainly the part that takes the longest and requires the most stretching of your comfort zone is building your authority. In this step I talk about 3 main ways to grow your brand and profile online.

[22.30] – Step 5 is the part I’m the worst at in my business, setting up systems, recruiting team members and automating tasks to make everything run smoother, faster and more efficiently. As quickly as possible we want to be in a position where we can outsource our lower value tasks so it’s an important step not to be missed.

I hope this helps give you the impetus to start building your lifestyle business now. It’s not going to be easy, but when was anything worth having easy? It is however fun, rewarding and well worth the effort!

Click here to listen!

Links mentioned in this episode:

12 Ways to Monetize Your Brand FB Live with Dan Worthington
Wandering Worthy
Marie Forleo
Amy Porterfield
Boss Mom
Sunny Lenarduzzi
Mari Smith

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‘I’m loving your podcast Jo!’ If you’ve recently said that to yourself, me or a friend, I would be eternally grateful if you would rate & review the show!

If you’re on a computer click here, click ‘Listen on Apple Podcasts’ to open itunes, click ‘Ratings & Reviews’ and away you go! (Not a convoluted process at all!) Tap to choose your stars and ‘write a review’.

If you’re on your phone, go to the Podcast App, go to ‘Library’ find the Your Lifestyle Business Podcast, hit the big purple ‘subscribe’ button if you haven’t yet. Then scroll to the bottom and tap the stars and leave a review. You may have to click my picture a couple of times for it to show up (not sure why that happens), but it’ll be there!

Then just let me know what you love about it!

Thank you so much! While there be sure to subscribe so you don’t miss a thing. 😎

Other Ways to Enjoy This Episode:

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30 Day Business Guides

30 Day Business Guides

Welcome to the Your Lifestyle Business 30 Day Business Guides.

Each of these guides has been created to give you a step by step blueprint on how to choose, start & grow a Lifestyle Business.

Having been in the Digital Marketing world since 2010 building audiences, courses, 6 figure sales funnels, a 7 figure Amazon business from the ground up with my partner, and experimenting with many different ways to build a Lifestyle Business as I write about in my stories here ‘$117k in 7 Days – My Story‘ and here How Not to Start an Ecommerce Business I am so happy to be able to share my experiences with you both good & bad in the hope they encourage & inspire you to build your own Lifestyle Business. If you’d like to know a bit more about me, you can check out my about page here.

Please note although these have been created with a 30 day plan in mind, the likelihood is it will take longer than 30 days to get your business off the ground and you can of course pick and choose which articles you read and take action on. You do not need to follow along religiously, just pick the day that’s relevant to where you are now and dip in and out as you need to.

Please also note I have included a lot of resources from other amazing online entrepreneurs each of whom are so generous with their experiences and their content I am privileged to be able to share their journeys and expertise with you also.

I urge you to spend some time on ‘Your Business Goals‘ even if you’ve already started your business as the exercises in this post will help to keep you going even when the going gets tough.

As someone who lives what they teach I can promise you the results outweigh the rough days and there is truly nothing better than living a life of total freedom with the choice to work when you want, from where you want.

Do please come and join the YLB Facebook Community if you have any questions, feedback or would like me to include something I’ve missed in the guides.

Your Lifestyle Business FB Group

I will be updating these regularly as I interview more experts, try more experiments and as things change.

Thanks so much for visiting and I look forward to seeing you inside the group!

Jo 😎

30 Day Business Guides

30 Days to Start & Grow an Information Marketing Business

30 Days to Start & Grow an Information Marketing Business

30 Days to Start & Grow an Ecommerce Business

30 Days to Start & Grow an Ecommerce Business

30 Days to Start & Grow an Online Serviced Based Business

30 Days to Start & Grow an Online Service Based Business

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