8 Best Amazon Repricer Tools for Maximizing Profitability in 2023

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If you’re already running an Amazon Business the chances are you know how important amazon repricing tools are to your business.

To maximize the profitability of your products and ensure you’re consistently beating your competitors to the buy box on Amazon, having the best Amazon repricer tool at your disposal is a must.

Gone are the days you could manually survey competitors’ products and price yours accordingly. With a staggering 12 million products for sale on Amazon, many of them the same but different, it’s nigh on impossible to stay up with your competitors pricing strategies.

That’s why an Amazon repricer tool is your answer!

Quick Takeaways:

  1. Importance of Amazon Repricing Tools: In today’s competitive market, automated repricing tools are essential to keep your Amazon business profitable.
  2. Choice Between Manual and Automated: Depending on your scale and time commitment, you can choose between manual repricing and automated repricing tools.
  3. Key Factors in Choosing a Tool: Look for repricing speed, marketplace support, monthly cost, and flexibility before making a choice.
  4. Top 3 Recommended Tools: Based on expert opinion, Repricer.com, Aura, and Seller Snap come highly recommended for diverse needs and budgets.
  5. Beware of Extra Costs: Some tools might charge extra for continuous repricing or take a commission on your sales.
  6. Free Trials Available: Most repricing tools offer a free trial, so take advantage to find the one that fits your business needs best.
  7. Reviews Matter, But So Does Price: While customer reviews are important, keep in mind that the cheapest option could also offer robust features.
  8. Global Sellers, Take Note: Some tools like Seller Republic offer fast setup and support for both Amazon and eBay, ideal for those selling on multiple platforms.

Why Do I Need Amazon Repricing Software?

You have two options for pricing competitively on Amazon – manual repricing or automated repricing via Amazon repricing tools.

Your choice will depend on the number of products you’re selling on the Amazon marketplaces and how much time you’re willing to commit to this area of your online business.

Due to how Amazon works, you’re completely unable to upsell any of your other items, add incentives to engage further with your brand or even build an email list of customers.

This therefore means that the bulk of amazon fba sellers are competing primarily on price, with reviews a very close second.

To compete on price means keeping an eye on your competitor repricing strategies and applying instant repricing, to compete with their product prices.

If you have a singly unique product and aren’t competing with anyone else on the Amazon marketplace then you have nothing to worry about. However, if you’ve chosen a product due to its demand and popularity, the chances are you’re competing with thousands!

Trying to keep up with all their price changes is nigh on impossible. So here’s when an amazon repricer tool becomes your best friend!

What is an Amazon Repricing Tool?

Quite simply an amazon repricing tool will automatically manage the price of your products based on your pricing rules and settings, such as your minimum and maximum prices.

This means you don’t have to spend the time trying to manually keep account of what other fba sellers are doing and can sleep soundly at night knowing your product is being priced competitively at all times!

Learn How to Build Your Own 7-Figure Amazon FBA Business

Part of the Junglescout suite of excellent FBA tools, the learning academy is a comprehensive video training library containing hours of content, including training videos, webinars, and interviews with successful Amazon sellers.

Whether you’re just starting your business, or growing your brand, get expert training from Amazon sellers without the hefty price tag.

Not All Repricing Tools Are Created Equal

That’s right, not all Amazon repricers are the same. Prices, repricing speeds, customer support, user interfaces, and what marketplace each supports can vary greatly.

There are some that offer greater customization options regarding who you would like to compete with, especially when looking for updated and informed repricer tools. Additionally, some Amazon repricers will not be available in certain countries.

You may find it helpful to try out a couple of different repricing services (many provide a free trial) and see which one is best for your business based on your needs and budget.

When deciding on an Amazon repricer, here are some things to keep in mind.

  • Can the repricer be used on all marketplaces?
  • What is the monthly cost?
  • Are you bound to a long-term contract?
  • How quickly do you reprice your listings?
  • Is continuous repricing extra?
  • Will you pay your repricing software provider a commission on your sales?
  • How flexible and controllable is the repricer?
  • Is it possible to choose your competitors and how you want to compete?
  • Can I try it for free?

In order for us to provide you with the current best Amazon repricer, we asked 100 experienced Amazon sellers.

These are not just ordinary Amazon sellers, these sellers generate between $3mil-$80mil in sales each year and have about 52 SKU’s on average.


Screenshot of repricer.com Main Landing Page

Repricer.com is one of the fastest repricing tools on the market.

Reacting to competitor price changes within 90 seconds, reprice will automatically change your pricing to ensure you remain competitive and have the best chance to make the sale.

Repricer.com works across all 20 Amazon marketplaces and also connects with Ebay, Google Shopping, Walmart, Shopify and more if you’re selling your products across multiple marketplaces.

It’s stand out feature is the Buy Box Optimizer which nudges up your price once you’ve won the buy box to maximize your profits.

Repricer.com Features

  • Automatically Price Up & Down
  • Velocity Repricing
  • Amazon Buy Box Predictor
  • Net Margin Repricing
  • Scheduler
  • Reprice Across all Amazon Channels
  • Buy Box Optimizer
  • Sync Across eBay, Bigcommerce, Walmart, Shopify and more

Repricer.com Pricing

All plans come with a 14 day free trial
Packages start at $105/month (or $85/month if billed annually)

Screenshot of repricer pricing plans


Screenshot of aura website Main Page

Aura is one of the premier Amazon repricing software platform.

Dedicated to helping sellers boost their sales with advanced yet intuitive strategies and features, in addition to their performance functionality, they offer tailored, world-class customer support, from onboarding to account performance reviews and more.

They provide a top tier experience for our users, with the features to back it up.

Two of these features stand out, and are recognized as game changers. Workflows, a powerful and robust method of automating your account, and the Maintenance section of the Strategy builder, designed to recover the maximum amount of profit for each sale in the Buy Box.

Aura Features

  • Workflows allows the user to create an in-app virtual assistant. Enable repricing, assign strategies, and schedule your listings’ pricing strategically.
  • With the Maintenance section, Aura will close the gap between your offer and the next lowest eligible offer automatically upon winning the buy box, providing peace of mind in knowing you are receiving top dollar for your inventory.

Aura Pricing

Packages start at $77 a month
They offer a free 14-day trial and will schedule a complimentary onboarding call.

Screenshot of aura pricing plans

Seller Snap

Screenshot of seller snap Main Landing Page

Seller Snap offers a fully automated, AI powered Amazon Repricer and Analytics Tool.

Thousands of price decisions are analyzed each minute by Seller Snap’s algorithm to detect your competitors’ behavior. Their AI repricing tool then automatically selects the optimal strategy to outsmart your competition, while avoiding price wars.

Seller Snap’s repricing strategy is driven by game theory principles, where they apply a cooperative strategy to secure your fair buy box ownership and maximize profits.

SellerSnap statistics show that over 80% of sellers who tested game theory algorithmic repricing, chose this as their main repricing strategy.

Seller Snap Features:

  • AI Algorithmic Repricer
  • Custom Repricing Strategies
  • Seller Analytics
  • Min & Max Automated Calculator
  • Bulk Edits & Uploads
  • Scheduled Reports
  • Customized Views
  • Returns Data
  • Advertising Data
  • API & FTP Support

Seller Snap Pricing

Packages start at $250 a month
They offer a free 15-day trial and will schedule a complimentary onboarding call.

screenshot of seller snap pricing Plan


Screenhot of az sellerkit Main Landing Page

AZSellerKit is like having three software services in one (HelloProfit, Feedvisor & Seller Legend). AZSellerKit has a solid dashboard, but the real value is in two main features:

Inventory-based repricing & historical-based forecasting.

Inventory Based Repricing

It is a simple idea, but very effective. In order to ensure that you’re getting the most from every sale on Amazon without negatively impacting your sales velocity, the software adjusts the retail prices as inventory levels rise and fall.

Historical Based Forecasting

The unique feature of this forecasting tool is that it is able to track how many days each item was in stock and how many were out of stock once it connects to your account. The software makes a real forecast including lost sales for out-of-stock days.

Using AZSellerKit, you can now see your historical Q3 and Q4 sales of an item from 2019, 2020, and 2021. Check out-of-stock days and projected growth before placing your next order. This will revolutionize the way you replenish supplies.

To ensure you get the most out of AZsellerkit, they will provide unlimited support calls with the founders of the company throughout the onboarding process.

AZ Seller Kit Features;

  • Automated Pricing
  • Forecasting Reports
  • FBA & FBM Returns Management
  • Inventory Management Reports
  • FbA Inbound Shipping Management

AZ Seller Kit Pricing;

Packages start at $600 a month
All packages come with a 14 day free trial

Screenshot of azsellerkit pricing Plan

Learn How to Build Your Own 7-Figure Amazon FBA Business

Part of the Junglescout suite of excellent FBA tools, the learning academy is a comprehensive video training library containing hours of content, including training videos, webinars, and interviews with successful Amazon sellers.

Whether you’re just starting your business, or growing your brand, get expert training from Amazon sellers without the hefty price tag.


Screenshot of repricerexpress Main Landing Page

Repricer Express is one of the original amazon repricer tools and bases its repricing strategies on winning the buy box.

Allowing you to set your minimum and your maximum price for each product, its advanced algorithms will ensure you’re always priced within the boundaries you create.

Made for Amazon sellers, Repricer Express covers multiple Amazon Marketplaces and is your virtual pricing assistant on steroids!

Repricer Express Features

  • Hourly Repricing
  • Repricing Rule Options
  • Event & Competitor Tracking
  • Buy Box Optimizer & Predictor
  • Profitability Dashboard

Repricer Express Pricing

Packages start at $64/month
All packages offer a 14 day free trial

Screenshot of repricer express pricing plan


Screenshot of repriceit Main Landing Page

Repriceit is one of the best amazon repricing tools for those on a budget. One of the cheapest repricing tools on the market, what it saves in price it gives back in features!

Flexible scheduling allows you to reprice more frequently during peak buying times on Amazon. Plus you can set a smart repricing strategy by adding both your minimum and maximum price, plus your profit margins so as never to sell your products for less than they’re worth.

RepriceIt Features

  • Fully Configurable Intelligent Repricing Solution
  • Works for all Products on Amazon (Media and Non-Media).
  • Fully FBA Compatible.
  • Win the Buy Box Everytime with Buy Box Pricing Options.
  • Repricing based on *total* cost (listing price + shipping)

RepriceIt Pricing

Packages start at $9.95/month
All packages offer a 30 day free trial

Screenshot of repriceit pricing Plan


Screenshot of seller republic Main Landing Page

Seller Republic is a great amazon repricing tool for those looking for fast & easy!

With an inbuilt ‘win buy box’ rule, Seller Republic’s advanced algorithms are constantly seeking opportunities to ensure you win the buy box.

Boasting a 3 minute 4 step set up, this is one of the best repricing tools for global sellers.

Seller Republic Features

  • Continuous/Instant Repricing. The fastest method possible.
  • Lightning fast in-app performance and intelligent predictive search.
  • Works with Amazon & Ebay
  • 3 Minute Setup
  • In Built Win Buy Box Rule
  • Ultra Secure Technology
  • Intelligent & Advanced Repricing Rules

Seller Republic Pricing

Packages start at $28.95/month
All packages offer a 15 day free trial


Screenshot of sellery Main Landing Page

Sellery’s repricing tool offers real time algorithmic repricing, repricing as soon as the competition changes their prices.

By using their automatic pricing rules, Sellery aims to match the buy box price or match/overcut the competition if you’re not buy box eligible.

Plus their dynamic pricing feature calculates all costs involved with purchasing and selling an item on Amazon, not only ensuring that you don’t lose money but that you maximize profits.

Sellery has more advanced features suited to more experienced amazon fba sellers. Plus at 1% of your sales, it’s not the cheapest platform.

Sellery Features

  • Real time Amazon repricing software
  • Fully customizable intelligent strategies
  • Win the Buy Box
  • Automatic pricing rules to get started quickly
  • Private Label Solutions
  • Never lose money on any sale – Guaranteed
  • Top notch support from, & consultations with, Amazon experts

Sellery Pricing

1% of your gross monthly sales
14 day free trial

Screenshot of sellery pricing Plan


Screenshot of bqool Main Landing Page

BQool markets itself as a ‘next generation AI-powered amazon repricer tool.’

Its repricing strategy is to ‘continuously win the buy box for greater sales & profits.’

With its fully customizable rule based repricing, instant and intelligent repricing and an affordable monthly price, BQool is probably one of the best amazon repricing tools for beginners, looking for as more automatic solution.

BQool Features

  • AI Powered repricer
  • Amazon Seller Central Calculator
  • Minimum Price Protection
  • Price Drop Safety Net
  • Minimum Setup Time
  • Set Repeated or Fixed Date Schedule
  • Set New Price after Paused Repricing
  • Optimized min/max price and more precise profit calculation

BQool Pricing

Packages start at $25/month
All packages offer a 14 day free trial

Screenshot of bqool pricing plan

Why is Winning the Buy Box So Important?

The buy box is the box to the right of your listing which includes the ‘add to cart’ button.

Screenshot of sample amazon buy box

You may think you automatically qualify as soon as you list a product, but unfortunately this isn’t the case.

If you don’t win the buy box or aren’t eligible for it, another seller will show up prominently and you stand the chance of losing the sale.

The way to win the buy box is to price appropriately, ship fast, attract great reviews, and generally be an awesome Amazon seller!

One of the fastest ways amazon sellers win the box is if you sell using FBA. This also means you’re instantly eligible to win the box.

However, if you choose FBM or any other method you have to meet certain criteria to stand a chance of winning it, such as a professional seller account, shipping times, selling new items and having plenty of inventory.

Either way, winning the buy box isn’t as easy as simply adding a listing. To get in front of the 82% of buyers who purchase via that all important ‘add to cart’ button, you need to be a great seller with a great product!

Pros and Cons of the 8 Best Amazon Repricer Tools

To help you make an informed decision, let’s dive into an Amazon repricer comparison, highlighting the pros and cons of the best Amazon repricing tools available in 2023.


  1. Automation Advantage: One of the top benefits of using a repricer for Amazon sellers is the quick way to automate your pricing strategies. It saves you from the drudgery of manual adjustments, freeing up time for other aspects of your business.
  2. Algorithmic Tools Over Rule-Based: Advanced algorithmic tools, like those in Seller Snap and Aura, are more efficient than traditional rule-based systems. These algorithmic tools adapt to market conditions and seller dynamics, ensuring you’re always competitive.
  3. More Sales: By staying competitive, these repricing tools work in harmony with your seller central account to potentially lead to more sales and a better seller rating.
  4. Inventory Management: Some of the top 7 tools, like AZSellerKit, also act as a multi-channel inventory management tool. These not only reprice but help with inventory forecasting.
  5. Moderately Relevant Speed: The speed of repricing varies, but leading Amazon repricers like Repricer.com offer quick adjustments, which can be crucial during high-traffic periods.
  6. Price Points Flexibility: Almost all repricers allow you to set minimum and maximum price points, ensuring you don’t undersell your products.


  1. Manual vs. Automated: While automation offers advantages, manual repricing gives you control that automated repricers can’t match. You lose some level of personal touch and immediate decision-making abilities with algorithmic tools.
  2. Cost Factor: The price for using the best Amazon repricing tool can be steep, especially for newcomers or those with a tight budget. Packages can start from $9.95 and go up to $600 per month.
  3. Complexity: Choosing the best Amazon repricer can be daunting due to the types of seller tools available, each with its own set of features and learning curves.
  4. Seller Rating Risks: Automation might lead to price wars, which can potentially lower your seller rating over time.
  5. Limitations in Features: Not all repricers offer comprehensive features like multi-channel inventory management or advanced seller analytics, which may require you to invest in additional tools.
  6. Over Emphasis On Automation: For some of the leading Amazon repricer tools such as ZonRepricer, it’s worth noting that it may not be suitable for everyone. While it offers automation and speed, its algorithmic approach might not align with sellers who prefer more hands-on control.

Best Amazon Repricer Tool Summary

To get the best out of your Amazon business, maximize your profits and free up your time to do more of the profit generating promotional tasks, a winning repricing strategy is essential!

Manually repricing your products becomes almost impossible as competitor prices move up and down so fast as other sellers change their pricing strategy.

An amazon automated repricer tool empowers amazon sellers to create an effective repricing strategy which guarantees the best product prices to meet your profit margin.

The best amazon repricer tools offer strategic automated repricing, resulting in more sales.

Your only challenge now is picking out the best amazon repricing software for your needs!

Learn How to Build Your Own 7-Figure Amazon FBA Business

Part of the Junglescout suite of excellent FBA tools, the learning academy is a comprehensive video training library containing hours of content, including training videos, webinars, and interviews with successful Amazon sellers.

Whether you’re just starting your business, or growing your brand, get expert training from Amazon sellers without the hefty price tag.

Best Amazon Repricer Tool FAQ’s

What is the best repricing tool for Amazon?

Repricer.com is recommended as the best repricer for Amazon sellers, due to how fast it reprices your items in reaction to competitor price changes.  It also optimizes your pricing after you’ve won the buy box to maximize your profits. 

Some of the industry leaders in this space include Appeagle repricer, xSellco repricer, and ChannelMax repricer. Each has its own set of features designed to help you optimize your Amazon pricing strategy.

Should I Use an Amazon Repricer?

If you’re serious about maximizing your profitability on Amazon, then using a repricer is almost a no-brainer. Amazon repricer tools work by dynamically adjusting your product prices based on competitor actions and various other factors, freeing up valuable time you’d otherwise spend on manual adjustments. This quick way to automate your pricing can result in more sales, especially when you’re up against competitors who are also using advanced algorithmic tools.

However, the choice often boils down to Manual vs. Automated repricing, and what type of control you’re comfortable relinquishing.

Repriceit vs Bqool; Which is Best?

Repriceit is one of the best Amazon repricers for amazon sellers on a budget. With plans starting at only $9.95 a month repriceit is a very affordable solution. Bqool, while more expensive is best for beginners who are looking for a more automated amazon repricer tool. 

How much does an Amazon repricer cost?

The cost varies from one service to another and often depends on the number of SKUs you manage. For example, Feedvisor cost can go up if you have an extensive product list. Most repricers offer tiered pricing models, so you only pay for what you need. Just remember, sometimes you have to spend money to make money!

How do these repricers compare to each other?

Each repricer has its own set of features and benefits. Appeagle repricer is known for its simplicity and user-friendly interface. xSellco repricer offers detailed analytics, while ChannelMax repricer is lauded for its robust customization options. It’s all about what fits your business needs the best.

Does Amazon have a built-in repricer?

Yes, Amazon offers a basic built-in repricer through its Seller Central account platform. However, it’s worth noting that the features are quite limited compared to specialized third-party repricing tools. While it’s a start, many sellers find that the built-in tool lacks the speed and sophistication of algorithmic tools over rule-based systems. Therefore, if you’re looking for a comprehensive repricer for Amazon sellers that offers advanced features and automation, third-party options often provide a more robust solution.

About the author

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. Also as an Amazon Associate I earn from qualifying purchases. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊

18 responses to “8 Best Amazon Repricer Tools for Maximizing Profitability in 2023”

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18 thoughts on “8 Best Amazon Repricer Tools for Maximizing Profitability in 2023”

    • When it comes to selecting the best repricing software for Amazon, there are several top options to consider. Some of the most popular and effective software includes RepricerExpress, Feedvisor, and Sellery. These software options offer a range of features, including real-time repricing, custom pricing rules, and insights into competitor pricing and sales data.

    • Hi Bennett,

      No, Amazon automatic repricing software is not illegal. In fact, repricing software is a commonly used tool among Amazon sellers to help them stay competitive in the marketplace. While it may seem unfair to some sellers, it’s important to remember that repricing software is simply a tool that can help sellers adjust their prices more quickly and efficiently. Ultimately, it is up to each seller to determine their own pricing strategy and remain competitive in the marketplace.

    • Hi Hopkins

      The cost of Amazon seller price match software can vary depending on the specific software you choose and the features you require. Some software options offer pricing based on the number of products or SKUs you need to monitor, while others offer monthly or annual subscription plans. Additionally, some software options offer tiered pricing plans based on the level of features and support you need. When considering the cost of Amazon seller price match software, it’s important to factor in the potential ROI and the value it can provide to your business.

    • Hi Keaton,

      Yes, there are several repricing tools available for Shopify. Some popular options include Prisync, Repricer, and Appeagle. These tools can help Shopify sellers adjust their prices in real-time based on competitor pricing data and other factors, helping them to stay competitive and increase sales. As with any software tool, it’s important to consider the features, pricing, and support options before selecting a repricing tool for your Shopify store.

    • Hi Petersen,

      I follow the same rules. I find it I can make it work on Amazon, then I’ll certainly be able to make it work on other platform from a profitability point of view. Make sire to check out my ecommerce section on the blog.

    • Hi Roger,

      Yes, you can compete with Amazon for the Buy Box. To do so:
      a. Offer competitive pricing while maintaining profitability.
      b. Maintain a high seller rating and positive feedback.
      c. Ensure fast and reliable shipping options.
      d. Keep your inventory levels consistent.

    • Hi Dylan,

      The Amazon Elevate program is an initiative designed to provide education, resources, and support for small businesses and entrepreneurs who sell on Amazon. It aims to help sellers grow their businesses and succeed in the Amazon marketplace.

    • Hi Brayden,

      Building your own Amazon keyword bidding software is possible, but it can be challenging and time-consuming. Developing a software solution requires specialized technical knowledge and expertise, as well as a deep understanding of Amazon’s API and PPC advertising platform. It may be more cost-effective and efficient to use an existing software solution or work with a third-party developer to create a custom solution that meets your specific needs.


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