It’s tough choosing the best amazon PPC software for your Amazon business. With so many tools on the market, it’s difficult to know which one is going to be best for your amazon PPC campaigns.
You might also be wondering whether you actually need PPC management software, given the cost of running ppc campaigns on their own! Can you justify the extra investment?
Launching a new product on Amazon is no easy task.
When you add together the products sold by Amazon and third-party marketplace sellers, there are around 350 million products for sale on the platform.
This means unless you are selling incredibly niche items, you’ll find the competition on the platform intense.
Intense competition means you need to do everything you can to win sales. One of your best options, particularly with a new product, is to invest in amazon advertising PPC campaigns.
The best chance of winning a sale happens when you appear on page one of Amazon’s search results.
Amazon’s A9 search algorithm decides your search result position using a multitude of data points.
While we don’t have complete information on how the algorithm ranks products, we know that it’s based partly on your product’s BSR (Best Seller Rank).
The chart below shows you the distribution of the search result appearances against the sales rank percentile.
Put simply, how many times a product shows up in the search results based on its Amazon BSR.
The study found that products with a good BSR were nearly eight times as likely to show in the search results.
So increasing your BSR is a fundamental goal when you launch a new product.
But, how do you increase your BSR?
By making more sales.
Here you hit a problem. How can you make more sales and increase your BSR if you hardly appear in the search results?
The answer lies with Amazon PPC campaigns.
The sponsored product listing appears in several places on the first page of the search results, mixed in amongst all the ‘organically’ ranked products, just like the example below.
When you make a sale from an Amazon PPC ad, it counts the same for your BSR as a sale made from appearing in the organic results.
An Amazon PPC advertisement must be part of your strategy for the launch of any new product.
The more sales you make, the higher you appear in organic searches, which gets you more sales.
It’s a circular process that feeds on itself.
Managing Amazon PPC campaigns puts significant demand on your time.
It’s a technical task, can be laborious, and requires patience as you wait for the results of your efforts.
Fortunately, there is a wide range of amazon PPC software tools that help you manage the process.
And you should make use of one of the tools covered below for several reasons;
- Many of the tools use Artificial Intelligence to manage your campaigns. They can select keywords, track performance, and make better decisions than you.
- Your time is your most valuable asset, and it’s likely better spent working on scaling your business rather than seeking marginal improvements to a PPC campaign.
You might be reluctant, however, to use Amazon PPC management tools.
Perhaps you’re concerned about the additional cost on top of your ad spend, or you may have analysis paralysis and can’t decide which is your best amazon PPC software solution.
This article aims to help you choose the best PPC software for your set of circumstances.
One final point: whichever tool you choose, you need to stick with it and have patience.
Unfortunately, many people will give up after a couple of months because they think that the results are no better than what they can manage themselves.
This is a mistake.
You need to commit to 4-6 months for the AI technology to optimise a campaign properly.
At the start, the Amazon PPC management software runs through many different ideas, ad sets, and pricing before reaching the optimal settings for your ads.
Each Amazon PPC management software tool sets about the task with a slightly different approach.
That said, several features are desirable when you are picking which PPC software tool to go with;
Keyword Research & Harvesting. Picking the best keywords for your campaign is critical but can be a mundane process if you do it manually. So you want the PPC software tool you select to manage your PPC campaigns and automate this part of the process.
Budget Management. Keeping control of your costs is a fundamental business practice. You have to go through a phase at the start of your campaign where you spend more than you’d like before your ad campaign’s optimised. After that, you’ll want your Amazon PPC software tool to provide smart budgeting options to control your daily spend and keep it in line with your ACOS (Advertising Cost of Sales) target.
Dayparting. Dayparting is the practice of only displaying ads at the most advantageous times of the day. Essentially, it gives you the ability to switch off your ad campaigns when your target market doesn’t usually shop and switch them back on at the best time to make sales.
Campaign Optimization. Some of the PPC software tools covered below will optimise your campaign automatically. Meaning they’ll remove underperforming keywords and perhaps increase bids on your better-performing ones. Other PPC software tools provide a halfway house and identify optimization recommendations but give you control over the final decision.
Now that you understand more about why you should use amazon advertising and the desirable features of Amazon PPC management tools, here are reviews of the ten best amazon PPC software solutions.
M19 is a business founded in 2019 by former employees of Google, Amazon, and Criteo (advertising automation specialists).
The software aims to solve three common problems sellers experience with Amazon Sponsored Ads.
- A lack of profitability.
- The overwhelming complexity of the Amazon interface.
- The time spent managing PPC campaigns.
The software provides a hands-off solution to Amazon PPC management.
You assign your Amazon products an advertising strategy and define your target ACOS (Advertising Cost of Sale) for each one.
Then, the software takes over and automates the process.
It chooses your keywords and product targetings based on the strategy you’ve chosen.
The AI algorithm optimises your campaign structure and bids in real-time. Plus, you can also set an ACOS target and a daily spend budget to ensure that you keep within your budget.
- Keyword research and real-time optimization algorithm. M19 estimates this feature multiplies your keywords by a factor of eight and provides a 25%+ improvement on your profitability.
- Lean interface to simplify the complexity imposed by the Amazon user interface. Saving you up to 15 hours each week in Amazon PPC management.
- ROI monitoring through control of your ad spend in relation to your ACOS target. M19 estimates a 95% probability of reaching the target you set.
They now have a freemium service that you can try.
The Growth version is $400 per month.
The Professional version is $400 per month + 3% of ad spend.
M19 is a top-level tool for sellers who want to take their business to the next level and have the funds available to work through the initial months of optimization.
M19 Amazon PPC tool homepage: M19.com
If you sell on Walmart, Target, and Instacart alongside Amazon, you should look at Perpetua.
Perpetua can help you optimise your PPC advertising campaigns across all of these platforms while working with Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
Major household brands like Crocs and Kleenex use their product, so Perpetua’s sure to be able to help you amplify your brand on the Amazon platform.
Perpetua aims to simplify the ad management process by providing intelligent reporting tools for you to quantify your advertising investment easily.
Combined with the claimed best-in-class AI power optimization engine, Perpetua aims to help sellers hit their advertising strategies by building on the platform of measuring profitability and growing incremental sales.
- Performance metrics down to ASIN level. No requirement for the reworking of data in a spreadsheet.
- A team of in-house experts provides expert advice.
- Pace your advertising budget with ad delivery forecasts.
- Pick an advertising goal and strategy, then let the software do the work.
Perpetua has a simple pricing model based on your advertising spend, and there are three levels to pick from; Growth, Pro, and Enterprise.
The entry-level Growth package is for those spending less than $10,000 per month and costs $500 per month.
However, there is a newbie price of $250 per month if you spend less than $500 per month on advertising.
The Pro level package costs $500 per month plus a % based fee dependent on your ad spend.
The Pro level is suitable for those spending up to $300k per month in ad spend.
After that, you have to upgrade to the Enterprise package, which has custom pricing.
On a side note, Perpetua has an Amazon FBA podcast called “Growth Sessions”. You can learn more as they interview experts on trends in the Amazon and Ecommerce industry.
Perpetua Amazon PPC tool homepage: perpetua.io
Quartile manages 4% of the PPC advertising spend on Amazon, covering 2,300 advertisers across 11 countries.
The vast volume of data they process helps them develop their machine learning algorithm.
Household brands like Continental Tyres, Burt’s Bees, and SodaStream use Quartile to select campaign keywords, manage ad creation, and adjust keyword bids for hands-off PPC management.
The Quartile platform is responsible for Amazon sellers achieving over $1billion in sales.
- Quartile combines AI and current performance data from Amazon’s API to optimise your Amazon PPC campaigns.
- You can produce Smart Ads with Quartile, which have higher conversion rates, giving you a boost in product sales and rankings.
- Because Quartile operates across all eleven Amazon marketplaces, you can quickly expand into new markets and grow your business faster.
Quartile doesn’t advertise their prices; you need to contact them directly for a tailored quote.
Quartile Amazon PPC tool homepage: quartile.com
Sellics manages over $730million in advertising spend across thousands of clients located around the globe.
But you don’t have to be a significant player to use them because they have three tiers of their Amazon PPC advertising management solution.
There is a version for regular third-party Amazon sellers (that starts at just $99), another version for Amazon Vendor businesses, and a version for agencies who manage PPC advertising on another seller’s behalf.
Sellics has a tool for benchmarking your advertising performance against other sellers in your industry, even your direct competitors.
And all new clients receive a free PPC audit of their current advertising performance to highlight areas of improvement.
- AI-assisted ad management with a range of options to choose from. You can set everything to be hands-free, use a semi-automated system for greater control, or manage everything manually when you want to experiment and test.
- The software has a dayparting feature, which means you can schedule your ads for specific times of the day.
- There is a resource centre packed with guides, articles, and whitepapers to help advertisers get the most from their Sellics experience.
The standard Amazon PPC advertising solution for third-party sellers starts at $99 per month for basic advertising automation and optimization.
If you step up to the next membership level costing $399, you get access to AI-based automation, revenue-per-click predications, and a dedicated account manager to help plan business growth.
If you spend over $20,000 in advertising every month, you need to organize a custom monthly subscription.
Sellics Amazon PPC tool homepage: sellics.com
PPC Logic provides a wholly hands-free service for managing your Amazon Sponsored PPC ad campaigns.
They combine their leading AI platform with 30 years of combined PPC advertising industry experience to deliver an outstanding managed service.
PPC Logic uses AI technology to help their in-house experts make better decisions about your advertising.
So when you partner with PPC Logic, you are getting an outsourced PPC management service.
You can rest assured that your PPC advertising is in good hands, leaving you more time to work on growing your business.
- A combination of human expertise and AI technology.
- The ability to deploy your adverts close to competitive products to deliver expansion and growth.
- Real-time PPC bid adjustment to optimise performance goals and work towards your ACOS target.
- Flat monthly fees based on your average revenue.
PPC Logic charges a flat fee.
They base it on an average of your previous three months of sales revenues, giving you a better understanding of future costs.
PPC Logic argues this prevents them from increasing their income by simply spending more of your money on PPC advertising as other solutions might do.
PPC Logic Amazon PPC tool homepage: ppclogic.com
Kinetic is the Amazon PPC tool from the makers of Viral Launch, which is a full suite of tools dedicated to helping Amazon sellers launch and grow an FBA business.
Quite a lot of Amazon PPC management software controls your campaigns with ‘black-box’ AI.
This means you have to trust the software provider to know what they’re doing.
With Kinetic, you can set your automation rules to precisely understand what’s happening with your PPC campaigns.
Kinetic PPC is an ideal solution for ‘control-freaks’ who want to automate their Amazon PPC campaigns yet still verify what the automation software is actually doing.
- Create your own rules and pick the recurring actions you want the software to take to optimize your PPC advertising.
- Safety checks are built into the tool. You can manually approve each action the platform does if you wish.
- Comprehensive reporting about your advertising performance. You can see how your ad spend contributes to the overall health of your business.
- The ability to manage PPC ads at an ASIN level. This provides sellers with a way to optimize campaigns in great detail, accounting for a product’s unique specifications and manufacturing cost.
To access Viral Launch’s Kinetic PPC tool, you have to pay for a membership to the full software suite of Amazon tools.
The PPC element of Viral Launch’s offering is only available with the top ‘Brand Builder’ level of subscription, costing $199 per month.
Kinetic Amazon PPC tool homepage: viral-launch.com/kinetic
Seller.tools is a suite of applications created by a group of the top 1% Amazon sellers.
They provide advanced methods for acquiring and selecting the best keywords for your product, and have a solution for optimising your product listing using the most suitable keywords to win sales.
With a focus on finding the right keywords for your products, seller.tools argue you can cut non-performing words faster from your campaigns, saving you money.
While some Amazon PPC software solutions use AI software to optimise campaigns, seller.tools instead automates already proven advanced PPC strategies, executed with just a few clicks.
Seller.tools provide a solution that sellers have previously had to pay thousands to access.
- Robust keyword tool to get the best ones for your product.
- Product listing optimizer to enhance your product details text with the best keywords.
- Product research tools, including a reverse-ASIN mining tool.
- Track your competitors to keep an eye on what they are doing.
- A managed launch service to give you a head start with a new product.
Seller.tools have a 14-day free trial if you want to try out the software.
From there, the price is based on the number of keywords you use in your campaigns and the features you want.
Starting at just $57 per month for the Lite package, you get access to their keyword tool plus a few other services.
You really need to have the starter package, though, which costs $99 per month, as it also has access to the Amazon API. If you click the link above, our readers receive 20% off.
The top Professional package costs $197 per month and provides unlimited access to the PPC automation tool.
Seller.tools Amazon PPC tool homepage: seller.tools
AdManager by Kaspien is a tool for maximising your Amazon PPC Sponsored Product ads profitability.
It’s AI-powered and created by a successful Amazon seller with in-depth knowledge of selling on the platform.
Users of AdManager by Kaspien have generated over $1billion in sales. Kaspien claims that using their software can deliver a 30% increase in sales and a 50% reduction in ACOS.
You can optimise campaigns at the product level and automate search terms, bids, and budgets.
You can track your performance from the tool’s dashboard that displays key performance indicators about your campaign.
AdManager by Kaspien is used by household brand names like 3M and Buck Knives.
- Bid up or down day-to-day at the keyword level based on your overall sales performance.
- Manage both Sponsored Product and Sponsored Brand ads.
- Set the time of the day you want your adverts to appear with the dayparting function. You can improve your ACOS by as much as 40% when you show your adverts at the right time. Not every Amazon PPC tool has a dayparting function, so it’s an attractive addition to AdManager.
AdManager by Kaspien offers a generous 30-day free trial, so you can take your time in evaluating the system.
If you decide to sign up, then there is a flat fee of $99 per month plus a percentage of your ad spend to use the system.
There are no feature restrictions to force you up a subscription level; you get access to everything.
However, for $1,500 per month, you can take advantage of their “Extended Team” approach, which essentially provides you with an outsourced team to manage your PPC campaigns in their entirety.
AdManager by Kaspien Amazon PPC tool homepage: kaspien.com/admanager
#9. PPC Ninja
There are several approaches to managing PPC campaigns.
PPC Ninja doesn’t use the AI/machine learning software approach. Instead, it automates a recommendations-based optimization system.
With the recommendations approach, you slice through your PPC data’s noise to find what’s working, then make automated bulk changes.
It requires more involvement from the Amazon seller but is an alternative for those who don’t like the thought of AI taking control of all aspects of a PPC campaign.
PPC Ninja works for the US, Europe, Australia, and Japanese marketplaces.
You can use it to optimise campaigns for all three types of Amazon ads; Products, Brands, and Display.
- PPC ninja automatically discovers new keywords for you and lets you know the ones that are losing you money.
- An excel-like interface to efficiently process large datasets.
- Prompts you with bid recommendations on a daily schedule.
PPC Ninja prices are based on the number of SKUs you are advertising for.
For 20 or fewer SKUs, the price is $49 per month, and the top package costs $399 per month for up to 1000 SKUs.
There are a couple of levels in between, and you can add additional marketplaces for an extra $50 per month.
PPC Ninja Amazon PPC tool homepage: ppcninja.com
SellerApp is a tool suite for Amazon sellers to help develop, manage, and grow an FBA business.
Only part of the tool suite is for automating PPC ad campaigns; the platform’s remaining elements are for other activities like product research and product listing optimization.
The PPC tool itself helps you see the big picture of your PPC campaigns and automate the laborious daily tasks you have to do as an advertiser.
There is also a management dashboard where you can view your performance metrics, including ACOS, conversions, and more.
A key aspect of managing PPC campaigns is to weed out the keywords that bleed money for little return.
SellerApp automates this with predefined templates so you can quickly set negative keywords and optimize your campaigns.
- Use rule-based, algorithmic bidding to automate PPC keyword bids.
- Prevent wasteful keywords from creeping into your campaigns with negative keyword templates.
- Find the best keywords for your product with one click.
- Super-helpful analytics and reporting dashboard to give you control over your advertising.
SellerApp offers a somewhat miserly 7-day trial, and after that, you have two subscription levels to choose from.
The entry-level Pro Lite subscription package costs $99 per month, and alongside the PPC optimization tool, you can access SellerApp’s other Amazon tools.
If you step up to the Professional subscription package costing $199 per month, you don’t have access to any additional tools, but you do get a better support level, and you can track more products.
SellerApp Amazon PPC tool homepage: sellerapp.com
So that wraps up this review of the best Amazon PPC software tools.
It’s tricky to recommend one tool over another as it depends on your individual circumstances.
For example, you may want to take a hands-free approach and have the software do everything for you or you’re the kind of person who likes to be involved each day and see what’s happening with bids and keywords.
I recommend that you look closer at some of the above tools.
Many come with a free-trial period, giving you the chance to poke around the software and see if it’s the one for you.
Once you have found a tool that suits your workflow, let it take the strain of managing your Amazon PPC campaigns, freeing up more time for you to develop and grow your business.