If content marketing is the backbone of your lifestyle business, scaling your content production is essential to staying ahead of the competition. AI copywriting software and tools can help you save time and resources while producing high-quality and engaging content.
The good news is that there are many options available today, however too many choices can be confusing.
To help you, I’ve compiled a list of the 21 best AI copywriting tools for content creation in 2023 many of which I have personally tested.
Keep reading to find the best AI copywriting tools that can help boost your content game!
- Jasper’s Versatility for Content Creation:
- Jasper stands out as a top-tier AI copywriting tool, offering versatile capabilities such as overcoming writer’s block, generating content ideas, and producing high-converting sales copies in multiple languages.
- Innovative SEO Integration with INK:
- INK combines the power of artificial intelligence and search engine optimization, providing bloggers and content marketers with features like keyword research, topical keyword clustering, and SEO tips for optimized content.
- Scalenut’s Comprehensive Content Platform:
- Scalenut is not just an AI copywriting tool but a complete platform for content planning, creation, search engine optimization, and keyword research, making it a valuable all-in-one solution for content creators.
- Shakespeare’s Personalized Marketing Assistance:
- Shakespeare, a newer entrant, goes beyond AI copywriting by integrating with CRM, ads, and social accounts to generate hyper-personalized ad copies and images, offering valuable insights from historical and competitor data.
- Writesonic’s Advanced Long-Form Content Generation:
- Writesonic stands out for its ability to generate long-form articles of 1500+ words with advanced language models like GPT-4 and GPT-4+, making it a go-to choice for comprehensive content creation.
A top-tier AI copywriting tool, Jasper is known for its ability to churn out polished, grammatical-error-free content with the power of artificial intelligence.
Formerly known as Jarvis, Jasper can help you overcome writer’s block, generate content ideas, create blog outlines, write social media posts, produce high-converting sales copies, and more.
With over 50+ templates, Jasper supports automated content creation in over 25 languages. For content writers and bloggers, Jasper offers a feature called ‘recipes’ that helps to write long-form content.
The platform offers SurferSEO integration for content optimization, and in its Boss Mode pricing plan, Jasper offers grammar and plagiarism-checking options.
Jasper’s natural language processing and deep machine learning make the platform suitable for affiliate marketers, bloggers, digital marketing agencies, SEO professionals, YouTube content creators, and anyone who deals with written content.
INK combines the power of artificial intelligence and search engine optimization to provide a platform that suits the needs of bloggers, content marketers, and freelance content writers.
INK is one of the few AI writing tools that offers keyword research and topical keyword clustering to create content that search engines love.
This AI writing software offers SEO tips and highlights issues you can edit and fix to write high-quality and optimized content.
It is a perfect platform for those who want an AI tool to write long-form content with complete control over the output. INK also has a Content Shield feature to detect AI content and plagiarism to help you avoid Google penalties.
One of the top AI copywriting tools, Scalenut offers a complete platform for content planning, content creation, search engine optimization, and keyword research.
Scalenut can perform keyword analysis and create topic clusters to help you create pillar content and supporting content.
This AI Copywriting software can deliver AI-generated content and help you optimize the same with AI-powered optimization tips similar to platforms like Surfer SEO, Outranking, Neuron Writer, etc.
With Scalenut, you can create long-form content, write marketing copy, generate ad copies and product descriptions, and more.
A relatively new player in the AI world, Shakespeare is more than just AI copywriting software.
It can easily integrate with your CRM, ads, and social accounts to learn about your existing customers and find segments you never knew existed.
It can also go through historical and competitor data to understand what works best for you and help you optimize and boost your marketing efforts.
Shakespeare can use all the information to generate hyper-personalized ad copies and images to boost your conversions. The platform can also write emails, product descriptions, blog post outlines, and long-form articles.
One of the most popular AI copywriting software tools, WriteMe can generate high-converting marketing and sales copy within seconds.
There are dozens of pre-made templates to speed up the content creation process. With WriteMe, you can generate social media posts, SEO titles & descriptions, emails, testimonials, poetry, song lyrics, novel outlines, landing pages, and more.
Beyond short-form content, this AI writing assistant can also help generate blog ideas and write long-form content. However, you cannot produce long-form content in bulk.
WriteMe also has a chat feature for brainstorming, idea generation, and content drafting. The chat feature eliminates the need for using templates altogether.
Rytr is one of the best AI copywriting software tools. Behind its sleek interface, Rytr packs incredible power.
Rytr uses GPT-3 and a proprietary AI to create content for more than 25 use cases. It supports PAS and AIDA copywriting frameworks and can generate compelling ad copies, emails, video ideas, call-to-action, etc.
With this AI software, you can amplify your writing process with custom use cases. Because Rytr lends itself to custom training, you can teach it to create high-quality content that suits your requirements.
You can combine multiple blog writing templates to generate long-form content, but you may find the process a bit clumsy, and that’s because Rytr was never meant for long-form content.
A popular AI writing tool, Writesonic quickly rose to prominence because it is affordable and can generate long-form articles of 1500+ words with just a few clicks.
Once you select their long-form plan, Writesonic will give you access to GPT-4 and GPT-4+, which are way more advanced than the GPT-3 and GPT-3.5 language models.
In addition to long-form content, Writesonic also offers 100+ templates for copywriting and general writing.
Using these templates, you can write Facebook, LinkedIn & Google ad copies, e-commerce product descriptions, website copies (like landing pages and landing page headlines), and more.
The general-purpose writing tools can help you with Quora answers, email subject lines, content paraphrasing, short press releases, etc.
If you are looking for AI tools that can generate long-form content with a single click, Article Forge is a great option you can try.
With Article Forge, you need to provide a keyword (a long-tail keyphrase works better), select the word count, provide H2s (or ask the program to auto-generate H2s), and ask the AI tool to generate content.
Article Forge will take around 60 seconds to write an entire blog post or article, and the best part is that the content will have around an acceptable 2-4% plagiarism that you can fix manually.
One of its major USPs is its ability to schedule posts for publication directly in your self-hosted WordPress blog.
The program also integrates with WordAI to help you rewrite any existing content. If you prefer A/B test articles or landing pages, you will quickly appreciate this WordAI integration.
Unfortunately, Article Forge cannot do anything else. If you need AI-generated ad copy, emails, or other marketing material, Article Forge cannot do that.
One of the simplest AI copywriting tools with no fancy user interface, Copylime is best known for generating long-form content with minimal input.
You just need to provide the keywords, the title, and the outline.
However, you can ask the AI to generate a title and outline for one credit each. Now, hit the Create Content button and sit back. The AI writer will generate full-length content exceeding 3,000 words.
Copylime also has a rewriting tool, an idea/title generation tool, and an ad copy generation tool. There are AI copywriting tools and book-writing tools.
The interface is so easy that you can learn to use the platform in under a minute!
Copysmith is one of the best AI copywriting software tools for ecommerce businesses.
The developers have heavily optimized the platform to address eCommerce-specific copywriting needs and workflows.
One of the USPs of Copysmith is its ability to import an entire product catalog and manage it centrally through the platform. It can even integrate with your Product Information Management system.
Copysmith can generate product descriptions in bulk in single or multiple brand voices and perform SEO optimization.
The best AI copywriting software tool for those who need unlimited words on a small budget and Google Docs integration for convenient workflow management.
Meet CopyMate: your next-level AI writing assistant. Designed to turbocharge your content creation process, CopyMate offers a unique blend of creativity and efficiency, tailor-made for digital nomads and solopreneurs.
13. Closers Copy
Offers 700+ marketing frameworks and 90+ marketing workflows to generate killer marketing content with proprietary AI technology.
An AI-powered platform to create content briefs and optimize content for SEO, but there are 20 forever free AI copywriting tools that anyone can use without creating an account.
A complete content marketing platform with AI copywriting, keyword research, keyword rank tracking, content research, SEO analytics, SEO content refresh, and many other tools.
AI-powered content research, creation, and optimization platform with complete content analytics to find new opportunities and identify content decay.
No-frills AI writing tool for generating long-form articles and optimizing them with keywords and NLP terms.
AI-powered fiction writing platform for creative individuals who need the inspiration to overcome writer’s block or an assistant to co-write.
AI-powered copywriting and content writing tool capable of writing long-form content and including an AI audio & image generator and a Google-powered ChatGPT.
AI copywriting and content writing platform with a long-form content editor and the ability to add keywords in every paragraph for SEO optimization.
A platform that focuses on copywriting but also has several blog writing tools that can help you overcome writer’s block. It even boasts a drag-and-drop landing page builder.
AI copywriting platform with the ability to write marketing copies based on brand goals and analyze copy performances across different channels. It can also generate blog posts, landing pages, and more.
Pros and Cons of AI Copywriting Tools
- Efficient Content Creation Process:
- AI copywriting tools significantly expedite the writing process, allowing users to generate high-quality written content with remarkable speed.
- Overcoming Writer’s Block:
- For those grappling with writer’s block, these tools serve as invaluable assistants, offering inspiration and generating ideas for various writing tasks, from social media captions to entire blogs.
- SEO-Optimized Content:
- Many of the AI writing tools on our list, such as INK and Scalenut, specialize in creating SEO-optimized blog posts and meta descriptions, ensuring visibility on search engines and resonating with the target audience.
- Versatility in Content Generation:
- These tools aren’t limited to specific types of content—they can write copy, blog posts, website copy, social media posts, and more, providing a versatile solution for various writing needs.
- Unlimited Words and Credits:
- Several tools, including Writesonic and Copysmith, offer unlimited words and credits, allowing users to engage in unlimited content generation without restrictions, making them budget-friendly options for businesses.
- Quality Control Required:
- While AI tools excel in speed, they may produce senseless or factually incorrect content. Users must fact-check and polish the output to ensure the creation of quality content.
- Limited Creative Writing Capabilities:
- Some tools, like Jasper, prioritize utility over creative writing. Users seeking advanced creative writing capabilities may find these tools less suitable for their needs.
- Dependency on Fact-Checking:
- Although AI tools assist in content creation, users must remain vigilant in fact-checking and ensuring accuracy, emphasizing the importance of using these tools as assistants rather than standalone writers.
Best AI Copywriting Software and Tools: Summary
There is no single best AI copywriting tool. The one you choose will depend on what you want to achieve and your budget.
You first need to define your goals and then look for a tool that addresses all your needs while conforming to your budget.
The best course of action will be to try a free trial or plan before committing to a monthly or yearly subscription.
Generally, I recommend Jasper AI because it’s versatile and gives a lot more control for long-form content writing.
If you don’t find Jasper suitable for your requirements or if it doesn’t fit your budget, try the other options. Good luck!
Try Jasper Today - Get 7 Days FREE with Unlimited Words!
- Increased productivity – Use Jasper to obliterate writers block, create outlines, headlines, and break the back of your creative ideas, allowing you to edit, enhance and personalize
- Improved accuracy – Jasper’s artificial intelligence technology ensures that your documents are accurate and error-free.
- Enhanced quality – By using Jasper, you will produce high-quality documents that stand out from the competition.
As a writing assistant, Jasper AI is an invaluable tool. It can help to improve your writing in a number of ways. For example, it can check for grammar mistakes, suggest better words to use, and help to structure your thoughts more clearly. Additionally, Jasper AI is constantly learning and evolving, which means that its capabilities continue to grow. It's the perfect tool for anyone who wants to improve their writing skills or increase their output.
I now use Jasper regularly in my business and highly recommend it as a writing tool.
It is challenging to say! The ‘BEST’ AI copywriting tool will be the one that addresses all your needs.
For instance, Jasper is a great AI copywriting tool that can write everything from Google ads to eCommerce product descriptions and more. It can even write blog posts. However, creative writing is not its strongest suit.
If you need an AI assistant for creative writing, you might find that Rytr is the tool for you. The tool that meets your needs the best will be the ideal AI copywriting tool for you.
Most AI copywriting tools on the market have free trials or free plans, but if you need something that’s forever free with no limitations, check out NeuralText. All of its 20 copywriting tools are free, and you can use them without creating an account.
Jasper is a great choice if you require granular control and prefer giving the AI the direction you want it to follow.
You can use recipes (sets of commands) to make it write what you want. Article Forge will be a better option if you need bulk content creation. Your needs will define which AI tool is best for content writing.
Most AI tools will almost always write some senseless and factually incorrect content. You must fact-check everything and polish the AI output before publishing. Use AI tools only as an assistant instead of a standalone writing tool.
Which AI tool is best for copywriting?
The best AI tool for copywriting depends on your specific needs. Tools like Jasper excel in diverse content creation, including writing copy, blog posts, and website copy, while others like Writesonic are known for affordability and long-form content generation.
Can I do copywriting using AI?
Absolutely! AI copywriting tools, such as Jasper and Writesonic, are designed to assist in writing compelling copy. They offer features like unlimited words and credits, making them valuable for creating engaging written content for various purposes.
Is copywriting AI better than ChatGPT?
Copywriting AI tools, like Jasper and Writesonic, are specialized for generating marketing copy, blog posts, and social media content. While ChatGPT is a versatile language model, AI copywriting tools are tailored specifically for writing tasks, offering more targeted assistance in the writing process.
Is AI copywriting worth it?
Yes, AI copywriting can be highly beneficial. These tools streamline the writing process, overcome writer’s block, and provide SEO-optimized content. For businesses seeking efficient content creation, AI copywriting tools offer a valuable resource to reach and engage their target audience with quality content.