AMZScout vs Jungle Scout: Which is Best for Amazon Research in 2023?

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Powerful Amazon FBA software can be the making or breaking of your successful Amazon business. But knowing which one is best can be tough due to each Amazon research tool claiming to be the best in the market.

AMZScout and Jungle Scout are two such tools. Both Amazon seller tools have a proven track record of offering reliable insights that Amazon sellers can use to gain an advantage over their competitors.

So, which one should you invest in? In this AMZScout vs Jungle Scout comparison, I’ll walk you through their features and pricing so that you can make an informed decision and choose the tool that’s right for your business.

Jungle Scout vs AMZScout: TL;DR


Jungle Scout

Purpose: Find profitable product opportunities to maximize profits

Purpose: Find profitable product opportunities to maximize profits

Target Audience: New Amazon sellers

Target Audience: New and seasoned Amazon sellers

Core Features:

  • Product Research
  • Keyword Research
  • Product Tracking
  • Keyword Tracking
  • Listing Optimization
  • Inventory Management

Core Features:

  • Product Research
  • Keyword Research
  • Product Tracking
  • Keyword Tracking
  • Listing Optimization
  • Inventory Management
  • Supplier Database
  • Promotions
  • Sales Analytics
  • Advertising Analytics

User Interface: Clean, intuitive, and user-friendly

User Interface: Logical and intuitive interface

Browser Extensions: AMZScout Pro extension

Browser Extensions: Firefox and Chrome extensions

Free Trial: Available with full access without credit card

Free Trial: No free trial or free plan available

What is AMZScout?

AMZScout is a robust tool that specializes in Amazon product research, aiming to make the product research process as efficient as possible for sellers. Whether you’re new to the Amazon marketplace or you’re an established seller looking for an edge, AMZScout can be one of the best Amazon product research tools in your arsenal.


  • AMZScout Product Database: One of the standout features is their expansive product database, allowing you to sift through thousands of potential products to sell. This tool can help you identify high-potential opportunities that you might have otherwise missed.
  • AMZScout Keyword Tracker: Understanding where your product stands in Amazon search rankings is crucial. The AMZScout keyword tracker tool lets you monitor keywords that are vital for your product’s visibility.
  • Amazon Super URL Tool: AMZScout offers a specialized Amazon Super URL Tool to help improve your product’s search visibility. It’s a feature that you won’t easily find with competitors like Jungle Scout.
  • AMZScout Chrome Extension: If you’re a Chrome user, you’re in luck. AMZScout offers an intuitive Chrome extension, providing real-time data and analytics as you browse through Amazon.
  • Product Search Tools: AMZScout offers seven different product search tools, which give you a versatile approach to finding the right products. This wide array of tools is designed to refine and enhance your product selection strategy.

Customer Support

AMZScout tends to focus more on automated support and rich knowledge bases, rather than direct customer service. While not as hands-on as Jungle Scout’s customer service, their resources can still guide you through most challenges you might face.

Pricing Overview

While AMZScout offers several pricing options, one thing is clear—they strive to provide a great e-commerce experience that is often considered better than Jungle Scout by some sellers with existing experience on the platform.

So, how does AMZScout stack up against Jungle Scout? Keep reading as we compare the two, evaluating the features, pros and cons to help you make the most informed decision for your Amazon selling journey.

AMZScout is more than just a tool; it’s a comprehensive suite designed to make your life as an Amazon seller easier. With unique features and an extensive product database, it is worth considering if you aim to enhance your presence on the Amazon marketplace.

Pros of AMZScout:

  • Maintains a vast product database of 550 million products that sell on Amazon.
  • Very easy to use, making it perfect for first-time sellers.
  • One of the best product research tools with extensive filtering options.
  • Powerful Amazon keyword research features.
  • Very affordable – perfect for people with a small budget.

What is Jungle Scout?

Jungle Scout is a comprehensive e-commerce platform designed specifically for Amazon sellers. Whether you’re just learning how to sell on Amazon or you’re an experienced seller, Jungle Scout offers a suite of tools that can be invaluable for your business. From estimated sales and rank tracker features to inventory management, this platform provides a one-stop-shop for all things Amazon-related.


  • Estimated Sales: One of the key metrics experienced sellers may appreciate leveraging, Jungle Scout provides estimated sales data and various payment details that can help you decide what products are worth your time and investment.
  • Jungle Scout Rank Tracker: Want to keep an eye on how your products are performing? The Jungle Scout rank tracker tool allows you to monitor your products’ ranks within the Amazon ecosystem.
  • Inventory Management: Keeping track of your inventory and looking for restocking cues? As an Amazon seller Jungle Scout has you covered.
  • Jungle Scout Firefox Extension: For those who prefer using Firefox, Jungle Scout also offers a convenient browser extension to make your product research even easier.
  • Extra Features: Jungle Scout is always innovating, offering extra features that Jungle Scout’s competitors might not have. Whether it’s advanced filtering options or detailed insights, you’re definitely getting your money’s worth.

Customer Support

Where Jungle Scout truly shines is its customer service and customer support. The Jungle Scout team is always available to help you navigate the complexities of Amazon selling. They offer more than three great free tools and educational content designed to guide you every step of the way.

Pricing Overview

Jungle Scout plans offer several options tailored to meet different needs and budgets. Whether you’re a solopreneur or part of a larger team, Jungle Scout has a pricing model that’s right for you.

So, how does Jungle Scout compare to other real AMZ tools like AMZScout? Stay tuned as we delve deeper into the features, benefits, and unique qualities of each platform to help you make an informed decision.

Pros of Jungle Scout:

  • Has a massive product database of 475+ million products.
  • Powerful Opportunity Finder tool to discover profitable niche product ideas.
  • Advanced Amazon keyword research tool with advanced filters.
  • Extensive Supplier Database to find reliable and verified suppliers.
  • Provides detailed sales and advertising analytics.

AMZScout vs. Jungle Scout: Detailed Comparison

AMZScout vs. Jungle Scout in comparison breakdown by features:

  • Product Research Tools
  • Product Tracker
  • Keyword Research
  • Listing Optimization
  • Inventory Management
  • Analytics & Reporting
  • Pricing

AMZScout vs. Jungle Scout: Product Research Tool

The primary reason for investing in an Amazon research tool is to make it easy to find profitable products.



AMZScout has arguably the largest product database of 550 million products. You can set keywords and categories before running a product search. You can use filters like price, reviews, etc., to narrow down your product research.

You can even ask AMZScout to display trending and new products. You can use the tool to filter high-profit products based on 16 parameters like product size, shipping cost, FBA costs, etc.


You can also perform product research using the Pro Chrome Extension, which will show a proprietary product score for both private label and reselling, the number of sellers, and BSR or Best Seller Rank.

It also provides your niche score and displays the average monthly revenue and sales.

Jungle Scout:


Jungle Scout’s product database is slightly smaller at 475+ million products. You can set filters, categories, and keywords to find profitable and winning products. For each product in the search results, you can see sales rank, monthly sales revenue, average price, total ratings, etc.

There is a tool called Opportunity Finder, a nifty Jungle Scout sales feature that you can use to discover profitable niche product ideas quickly & easily.


You can also use the Jungle Scout browser extension for product research. The Opportunity Score displayed means, the higher the score, the lower the competition and the higher the demand, making it easier for you to identify products and niches.

Winner: Tie because both have powerful product research capabilities.

Learn How to Build Your Own 7-Figure Amazon FBA Business

Part of the Junglescout suite of excellent FBA tools, the learning academy is a comprehensive video training library containing hours of content, including training videos, webinars, and interviews with successful Amazon sellers.

Whether you’re just starting your business, or growing your brand, get expert training from Amazon sellers without the hefty price tag.

Jungle Scout vs. AMZScout: Product Tracker

The ability to track product performance over time is crucial for success.



With AMZScout, you can monitor multiple products using the Product Tracker tool. You can even track a specific product using the Amazon URL or ASIN.

The tracker will provide vital information like average daily product sales, average rank, average price, product category, inventory count, etc.

The tool displays all data in an easily decipherable graphical format.

Jungle Scout:


JungleScout also allows tracking the performance of multiple products. However, what’s interesting is that the product tracker will allow you to organize the data using a simple drag-and-drop feature.

The tracker provides vital insights like average sales, average daily revenue, average daily rank, best seller rank, etc. Clicking on each product will display additional data.

Winner: Jungle Scout because of its better organization abilities.

Jungle Scout vs. AMZScout: Keyword Research

Researching keywords is important to ensure you can rank highly for customer product searches.



AMZScout’s keyword research tool is one of the finest resources for developing your proven keyword strategy. It can sniff out the most profitable and relevant keywords for your product listings.

Once you provide a search term and set the least and the maximum number of words in the keywords, the tool will spit out a list of related keywords with their average monthly search volumes.

There is a reverse ASIN lookup tool to find competitor keywords. Plus, there is an Amazon keyword tracker extension to track keyword ranking using ASIN.

Jungle Scout:


Jungle Scout’s tool to research keywords is Keyword Scout. It works like the AMZScout tool, but as well as providing new keyword ideas, it also displays many additional data points like dominant category, PPC bid, search volume, ease of ranking, relevancy score, trend, and more.

The additional insights help with better listing optimization. Moreover, you can also perform a reverse ASIN lookup to spy on competitor keywords.

The Rank Tracker feature will allow you to monitor keyword performance over time and you can track multiple keywords at once. This is helpful if you run PPC campaigns and ads.

Winner: Jungle Scout because it offers additional insights and has a better keyword tracker.

Jungle Scout vs. AMZScout: Listing Optimization

Monitoring and optimizing listings is important for the success of your Amazon business.



There is no separate tool for listing optimization. Instead, AMZScout provides a Listing Quality Score through its Chrome extension. The score will tell you how well-optimized your listings are. The higher the score, the better.

To calculate the score, AMZScout uses factors like product name length, description length, review count, bullet points, image count, etc.

The most that the tool will do is tell you ways to improve your Listing Quality Score.

Jungle Scout:


Jungle Scout has a more powerful listing optimization feature. You create a new listing from scratch using the Listing Builder tool and edit an existing listing. You can also ask artificial intelligence to create a compelling listing using your keywords.

The tool can connect with your Seller Central Account to pull all listings at once. You can make changes within the Jungle Scout web app and sync the changes to your Seller Central Account from within the app.

The Listing Builder will show you your listing Quality Score in real-time as you keep editing. Jungle Scout’s Listing Builder employs the power of OpenAI’s ChatGPT technology to generate product listing content within seconds.

By analyzing the top keywords from your keyword bank, this innovative tool creates compelling content that is both relevant and effective. Its speedy content generation process makes it an ideal solution for crafting captivating product listings that resonate with your target audience.

Winner: Jungle Scout because it has a much more efficient listing optimization tool.

AMZScout vs. JungleScout: Inventory Management

Efficient inventory management is necessary to minimize losses and maximize profits.


There is no dedicated tool for managing inventory in AMZScout. However, you can keep tabs indirectly with existing inventory using the product tracker feature. If you have steady growth in sales of your listings, it won’t be long until you need more inventory. If the growth is slow or nil, you have a slow-moving or seasonal product, meaning you likely won’t need further stock for a while.

It’s not very scientific but it gives you a rough idea.

Jungle Scout:


Jungle Scout on the other hand has The Inventory Manager, which is a dedicated tool for managing inventory. It can automate inventory by connecting with your Amazon Seller Central Account. The tool will send alerts when inventory runs low, and you need to restock.

The Inventory Manager uses Advanced Demand Forecasting Technology to forecast product sales.

Winner: Jungle Scout because of a dedicated and efficient inventory management tool.

AMZScout vs. JungleScout: Analytics & Reporting

Accurate data about your business performance helps to refine business strategies.


AMZScout lacks exclusive analytics and reporting tools. You can, however, find product analytics in the browser extension. Using the data you can analyze your business growth. The extension allows exporting product data as a CSV file for offline analysis.

Jungle Scout:


Sales Analytics and Advertising Analytics are two of the most popular Jungle Scout tools that successful Amazon sellers frequently use to understand their business and PPC campaign health.

The Sales Analytics tool gives high-level and product-level breakdowns of Amazon sales data like profits, costs, ROI, etc. You can also get a profit and loss statement.

If you run PPC ads on Amazon, the Advertising Analytics tool will give you metrics to analyze advertising profitability at ASIN, campaign, and company levels.

The tool will give centralized access to your financial and ad metrics so that you can use the insights to adjust and optimize your ad spending while maximizing ROI.

Winner: Jungle Scout because it has dedicated analytics and reporting tools.

Jungle Scout vs. AMZScout: Pricing Plans

Pricing plays a vital role in selecting an Amazon product research tool because budgetary constraints are very real for new sellers.


screenshot-of-amzscout-pricing -plans-landing-page
Pro Extension Plan:

Billing Cycle: Yearly Billing ($259.99 a year) or Lifetime Purchase ($599.99)


  • Access to the browser extension.
  • AMZScout Seller’s Courses.
  • “Getting started with your Amazon business” guide.
Seller’s Bundle for Amazon:

Billing Cycle: Monthly Billing ($49.99 a month), Yearly Billing ($379.99 a year), or Lifetime Purchase ($1,599.99).


  • Access to the browser extension.
  • Access to AmzScout Keyword Research tools.
  • Access to AmzScout Product Research tools.
  • Access to Trends & Product Ideas.
  • Competitor data analysis.
  • AMZScout Seller’s Courses.
  • “Getting started with your Amazon business” guide.

AMZScout has a limited free trial that lasts for 7 days. Once the trial ends, you must purchase the product to continue using it.

Jungle Scout:


There are three pricing plans but no free trial. They do have a 7-day money-back guarantee.

Lite: $49/month for monthly billing

  • Track 20 products.
  • 500 sales estimates a month using the sales estimator.
  • 3 searches per day for Product Database, Opportunity Finder, Keyword Scout, and Supplier Database.
  • 1 month of historical product tracking and historical keyword data.
  • Sales analytics.

Suite: $69/month for monthly billing

  • Track 150 products.
  • 1,000 sales estimates a month using the sales estimator.
  • Unlimited searches per day for Product Database, Opportunity Finder, Keyword Scout, and Supplier Database.
  • 3 months of historical product tracking and one year of historical keyword data.
  • Sales analytics.
  • Advertising analytics.
  • Rank tracking for 3,500 keywords.
  • Listing builder.

Professional: $129/month for monthly billing

  • Track 1,000 products.
  • 1,500 sales estimates a month using the sales estimator.
  • Unlimited searches per day for Product Database, Opportunity Finder, Keyword Scout, and Supplier Database.
  • 6 months of historical product tracking and two years of historical keyword data.
  • Sales analytics.
  • Advertising analytics.
  • Rank tracking for 5,000 keywords.
  • Listing builder.
  • Priority onboarding.

Winner: Using Jungle Scout can be your best choice because it offers more tools at a lower price for its entry-level plan which is comparable to the Seller’s Bundle for Amazon that AMZScout offers.

AMZScout vs. Jungle Scout: Summary

AMZScout and Jungle Scout are both popular Amazon FBA research tools, but AMZScout focuses primarily on researching keywords and products.

Jungle Scout, on the other hand, has a complete suite of Amazon FBA tools that can help an Amazon Seller at every stage of the selling from product research to launching, listing optimization, inventory management, profit & loss monitoring, and running PPC ads.

Overall, features-wise Jungle Scout is superior to AMZScout. However, for rookies, AMZScout may be a better choice just to help with product and keyword research and getting your Amazon FBA business off the ground.

Check out my exclusive link for up to 30% Off the Jungle Scout suite of tools and discover what it can do for your Amazon business!

Learn How to Build Your Own 7-Figure Amazon FBA Business

Part of the Junglescout suite of excellent FBA tools, the learning academy is a comprehensive video training library containing hours of content, including training videos, webinars, and interviews with successful Amazon sellers.

Whether you’re just starting your business, or growing your brand, get expert training from Amazon sellers without the hefty price tag.

AMZScout vs. Jungle Scout: FAQs

Is AMZScout owned by Amazon?

No, AMZScout is not owned by Amazon. It’s an independent software company that specializes in Amazon product research tools. While it operates within the Amazon ecosystem, providing valuable insights for Amazon sellers, it is not affiliated with Amazon directly.

Does Amazon allow Jungle Scout?

Yes, Amazon does allow Jungle Scout. Jungle Scout operates as a third-party service that helps sellers make informed decisions on the Amazon platform. Amazon doesn’t endorse Jungle Scout, but it does not prohibit the use of such tools either.

How much does AMZScout cost?

AMZScout offers a variety of pricing plans to fit different needs and budgets. As of 2023, they offer a Basic plan for $44.99/month. AMZScout also offers a range of subscription options to cater to your specific needs and financial plans. If you’re considering a yearly commitment, their Amazon Sellers Bundle comes at an economical rate of $379.99 per year. When you break it down, this offers substantial savings compared to the monthly rate, which would total $599 per year. In addition to this, they have an optional extension available for $100 per year, which also results in cost savings when compared to its monthly price of $120 per year.

Is Jungle Scout good for Amazon FBA?

Absolutely, Jungle Scout is widely considered to be an excellent tool for Amazon FBA sellers. It provides a comprehensive suite of tools for product research, estimated sales, and inventory management, among other features. Jungle Scout can be particularly useful for optimizing your FBA listings and making data-driven decisions.

Do AMZScout and Jungle Scout have free tools?

Yes, both platforms have free tools. AMZScout offers four free tools which are:

  • Amazon Fee Calculator: Calculate profits and margins. This is one of the most popular AMZscout free tools.
  • Stock Stats: Spy on competitor’s sales and inventory levels.
  • Sales Estimator: Estimate sales for any niche based on sales rank.
  • Super URL: Smart links to improve search rankings and increase product sales on Amazon.

Jungle Scout offers only two tools for free:

Do AMZScout and Jungle Scout have free trials?

AMZScout has a limited free trial. You can try it without providing your credit card details. However, the restrictions are too stifling. The free trial lasts for 7 days after which you have to purchase a subscription, but it comes with a 10-day money-back guarantee.

Jungle Scout doesn’t have any free trial. To test the product and check all the tools, you’ll need to sign up. The good thing is that they have a 7-day money-back guarantee.

Is AMZScout suitable for seasoned sellers?

AMZScout focuses on researching keywords and products, which means you won’t find tools for many aspects of your Amazon FBA business like analytics, PPC ads optimization, inventory management, etc.

Though the keyword and product research tools are advanced and suitable for seasoned sellers, the lack of other advanced tools makes it unsuitable for those who want a platform that will assist with every step of the selling journey.

What is Jungle Scout Academy?

The Jungle Scout Academy provides access to over 150 hours of step-by-step tutorials geared to help you start and grow your business on Amazon. Only registered users can use the Academy. These bite-sized tutorials help rookie sellers to master the tools and make real money by selling on Amazon.

About the author

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. Also as an Amazon Associate I earn from qualifying purchases. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊

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