50+ Best Amazon Seller Tools in 2023 (Free & Paid)

Reading Time: 16 minutes

Selling on Amazon for new sellers can be both overwhelming and complex. While you can start and run your eCommerce business using only the Amazon seller tools that Amazon provides, they’re not very efficient and you’ll likely struggle to achieve a competitive edge.

The good news is that there are dozens of Amazon seller tools to help you with every aspect of your Amazon selling journey.

You can find tools for keyword research, product research, inventory management, review management, listing optimization, PPC campaign management, and more.

Here is a curated list of tried and tested Amazon seller tools (free and paid) that you can use to take your Amazon business to new heights.

Quick Takeaways:

1. Overcoming Amazon Seller Challenges: Starting and running an eCommerce business on Amazon can be overwhelming and complex, especially with the limited efficiency of Amazon’s native seller tools.

2. A Comprehensive Solution: There is good news! In 2023, there’s a wide range of Amazon seller tools available to help with every aspect of your Amazon selling journey.

3. Dive into Top Tools: In this article, you’ll discover a curated list of tried and tested Amazon seller tools, both free and paid, to elevate your Amazon business to new heights.

4. Empower Your Amazon Journey: These tools cover everything from product research and keyword optimization to inventory management, ad campaigns, and more. Make 2023 your year to thrive on Amazon.

5. Let’s Begin: Without further ado, let’s dive into the top Amazon seller tools that will supercharge your business.1

Top 20 Amazon Seller Tools

1. Jungle Scout (aka Junglescout)


One of the best Amazon seller tools, Jungle Scout combines multiple tools into a single platform. The most prominent tools of this seller software include:

  • Product Database: It is a product research tool for finding profitable products with low competition and high demand.
  • Keyword Scout: It is a keyword research tool for finding keyword search volumes for optimizing PPC campaigns and product listings.
  • Supplier Database: It helps to find reliable national and global suppliers.
  • Inventory Manager: It is an inventory management software, which connects with Seller Central Account to prevent overstocking or understocking.
  • Review Automation: It is a review management tool to automate review requests through Amazon Seller Central Account.

JungleScout also provides Advertising Analytics, Sales Analytics, and Listing Optimization tools . All these software tools help Amazon sellers streamline and manage every aspect of their eCommerce businesses.

2. Helium 10


Helium 10 is one of the best Amazon FBA tools for advanced Amazon FBA sellers. It offers everything from keyword and product research to inventory management, Amazon sales analytics, listing optimization, and more.

All these tools do the same thing as their Jungle Scout counterparts. However, you won’t find features like a supplier database, product launches, and promotions, etc. unique to Junglescout.

You can use several distinctive features offered by Helium 10, such as Refund Genie, Audience Polls, and Listing Fraud Alerts, to improve the management of your Amazon FBA business.

3. AMZScout


Yet another Amazon Seller tool, AMZScout focuses primarily on product and keyword research. It has the most extensive product database among all research tools and offers a filter-based search to find profitable products.

AMZScout offers Keywords Explorer for keyword research. The tool is simple and displays monthly search volume for your search term. It even reveals related keywords with their respective search volumes per month.

Keywords Explorer supports reverse ASIN lookup for competitor analysis. Its keyword tracker extension can use ASINs to track keyword rankings.

There are no dedicated tools for listing optimization and inventory management but you can use its features like Listing Quality Score and product tracker to optimize your listings and keep tabs on your inventory.

4. SellerTools


SellerTools is a suite of specialized tools that help you solve the pain points of your Amazon business. Its Product Manager feature will help you manage keywords and optimize your product listings.

You can spy on your competitors using reverse ASIN search and steal the keywords that they use to rank on Amazon. You can also automate transaction management and product launches. They also have a Chrome extension for sending one-click review requests.

5. Viral Launch


Viral Launch is another integrated platform that offers multiple tools to help you manage your Amazon business.

This SaaS platform offers product and keyword research tools to help you find profitable products and niches, perform listing optimization, and optimize PPC ads.

The tool can track your keywords and identify improvement opportunities. Viral Launch offers product targeting suggestions, suggested bids, and ad rank tracking for PPC ads.

It is one of the best market intelligence tools that helps online retailers spy on their competitors with a reverse ASIN lookup.

Viral Launch also has a managed “Product Launch Service” that helps you launch new products and improve their visibility on Amazon.

6. PixelMe


Many Amazon seller tools lack link management and retargeting features. This is where PixelMe steps in. It is an attribution tool that allows Amazon sellers to track Amazon conversions from TikTok, Facebook, Google Ads, etc.

This comprehensive tool allows you to drive profitable traffic to your Amazon listings and reduce wasted ad spending.

PixelMe will allow you to track conversion events, such as subscription, signup, purchase, etc., and connect them back to the originally clicked links.

PixelMe also has a URL shortener that you can use to embed retargeting pixels in shortened URLs. This will allow you to retarget those who click on your LinkedIn, Google, Twitter, and Facebook ads.

7. ManageByStats


A popular Amazon seller tool, ManageByStats has a range of features you can use for managing and optimizing your online business.

Among its many features, you’ll find sales tracking, feedback management, keyword research, and inventory management tools. All these tools work together to help you monitor performance and identify opportunities to increase sales.

You can use this toolset to track key metrics of your Amazon FBA business, learn about customer behavior, and optimize product listings to enhance visibility and sales.

ManageByStats also comes with many email marketing features that can aid in building customer relationships and driving repeat business.

8. ProfitWhales


While ProfitWhales is a full-service marketing agency, they have launched Sponsoreds – an advanced PPC management tool to optimize and run efficient Amazon PPC campaigns.

The platform offers features like advanced keyword research, campaign analysis, and automated bid management, which help Amazon sellers optimize ad spend while increasing ROI.

Sponsoreds by ProfitWhales reduces manual work and improves campaign efficiency by automatically optimizing PPC campaigns using machine learning algorithms.

You’ll also get detailed reporting and analytics tools to track your campaign’s performance and make data-driven decisions.

9. PPC Entourage


Another tool for Amazon PPC ad management, PPC Entourage strives to help Amazon sellers optimize their advertising campaigns.

PPC Entourage helps to streamline the PPC process using automated keyword research, campaign creation, and bid optimization. In turn, it helps to improve ad performance and increase ROI.

This Amazon sales-driven automation tool will allow you to control bid prices, eliminate keywords that are wasting your ad spend, and optimize all your campaigns in minutes using its bulk optimizer.

As an Amazon seller using PPC Entourage, you’ll have access to advanced reporting and analytics tools that will help you monitor and track campaign performance.

10. AMZAlert


AMZAlert is an automated, round-the-clock monitoring system that alerts Amazon sellers whenever there are unexpected changes in their listings.

The platform can send alerts for negative reviews, the gain or loss of Buy Box, product suppression & takedowns, inventory changes, and more.

Beyond alerts, it can also monitor competitor ASINs and track changes in their status, content, price, or rank.

With AMZAlerts, you can find and fix listing issues quickly and prevent catastrophic financial losses.

11. SoStocked


SoStocked is a robust inventory management tool for Amazon FBA sellers. It helps to manage inventory levels, forecast demand, and optimize purchasing decisions.

The tool sends reorder alerts to sellers and prevents stockouts. It also prevents overordering and underordering by automatically factoring in sales spikes, seasonality, and prime day.

With SoStocked, you can generate purchase orders and locate your orders with ease. The tool tells whether the order is still in production or stuck at the freight forwarder or customs. It can even find the warehouse where your order is stocked.

12. Seller Investigators


Seller Investigators is an FBA reimbursement service that investigates, files, and manages reimbursement cases.

The platform offers a transparent dashboard with itemized case logs, 100% traceable refunds, and hyperlinked cases for improved searchability.

The dashboard uses a Proprietary Refund Search Engine to track and monitor every claim.

Seller Investigators review all products, orders, and shipments to find items eligible for reimbursement. They also offer a free Weight and Dimensions tool that sends alerts for potential FBA fee overcharges.

For successful reimbursements, Seller Investigators take a 25% commission from the reimbursed amount.

13. D8aDriven


D8aDriven is an AI-powered third-party seller software for Amazon. The platform gathers important data, analyzes it, and offers actionable recommendations to optimize operations, thereby driving profitable growth.

D8aDriven’s analytics tools and marketing services offer tailored strategies for brands to increase margin, accelerate growth, improve conversion, increase organic search traffic, and improve advertising ROAS.

Unlike other Amazon seller tools, D8aDriven will add tasks to your to-do list that have the biggest impact on your business. The platform also has powerful inventory and supply chain tools that forecast future inventory needs, so you never run out of stock.

14. WallySmarter


If you want to expand your Amazon business and start selling on Walmart, WallySmarter is the perfect seller tool. It offers real-time data on 450 million ASINs. You’ll get access to hidden data like sales rank, monthly units sold, revenue, etc.

With WallySmarter, you can identify keywords for which your competitors rank, find organic ranking opportunities for your products, monitor listings with rank tracking, and more.

WallySmarter will give you access to Walmart’s 150-million+ product database to find low-competition product opportunities.

15. ScanUnlimited


ScanUnlimited is one of the best Amazon seller tools for wholesalers. Scanning wholesale product lists can be incredibly laborious and monotonous. ScanUnlimited solves this problem.

It allows uploading a price list in spreadsheet format and using UPC, EAN, ASIN, ISBN, or keyword to scan the list and find fast-selling products on Amazon.

Basically, the platform will take each product from the list, search for it on Amazon, and calculate its profitability. It provides an assortment of information, like average sales rank, profit margin, Keepa chart, etc., for every product it scans.

The program can process up to 300,000 products in an hour, making it one of the best wholesale sourcing tools for resellers.

16. PrettyMerch


Designed for Merch by Amazon sellers, PrettyMerch transforms the default Amazon Merch dashboard into a more comprehensive dashboard with granular data. Unlike the default dashboard, which allows retrieving data for only up to 90 days, PrettyMerch can reveal lifetime data.

It also gives real-time sales updates via your computer’s native notification system. You manage (edit and upload) your merch efficiently using the product manager feature. The best part is the visual representation of sales and royalties data.

PrettyMerch is a Chrome extension that works on all OS platforms as long as you can install Chrome. Mobile apps are also available for checking your sales and royalties on the go.

PrettyMerch is one of the best free Amazon seller tools, but you can upgrade for extra features.

17. ZonTools


ZonTools is a popular PPC advertising automation platform for Amazon sellers and Amazon Merch on Demand. The platform helps users create, optimize, and boost PPC campaigns with rules-based granular and campaign-level controls.

Once configured, the platform automatically optimizes PPC campaigns using AI. This smart automation aids in boosting sales without much manual intervention.

AI-based optimization helps expose your PPC campaigns to high-intent shoppers by placing your ads directly above competitor listings, leading to increased ROI.

18. CashCowPro


CashCowPro is another all-in-one Amazon management solution offering a range of marketing, analytics, review management, and inventory tools. The platform allows Amazon sellers to track their sales performance and take corrective steps in identified areas for improvement.

One of the most powerful features of CashCowPro is the A/B testing of listings. It also has features like keyword tracking & performance, automatic reporting, and automated feedback collection.

You can also perform product research, but its product database is limited to the top 20 million best-seller products.

19. Zonguru


Zonguru’s integrated Amazon management platform can help you efficiently sell on Amazon.

It offers listing optimization, sales data tracking, inventory management, and keyword & product research tools to help you manage every aspect of your Amazon business.

Zonguru has partnered with Alibaba to help you effortlessly find reliable Chinese suppliers. The platform also has email and review automation tools for customer engagement.

20. SellerApp


SellerApp offers powerful tools and features that you can use to monitor, optimize, and scale your Amazon FBA business.

Like other integrated platforms, SellerApp helps identify profitable products with low competition and high demand.

It also has a keyword research tool to find high-converting keywords that you can use for listing optimization and PPC ads, for which SellerApp has advanced AI-powered tools.

SellerApp also allows you to track keyword rankings, and the platform can also send real-time alerts to help you monitor your business.

30+ More Amazon Seller Tools to Try

image with a text description more amazon tools, amazon logo, gears, tools, and seller-consumer interaction

21. A2X

An automated eCommerce accounting platform compatible with Amazon, Walmart, Shopify, eBay, Etsy, and BigCommerce. It helps to organize uncategorized sales, taxes, fees, refunds, etc., in Xero or QuickBooks.

22. AD Badger

A PPC management tool for Amazon sellers that helps to reduce ACOS and boost revenue.

23. AiHello

Another PPC automation software for your Amazon selling business that helps to save costs and time while increasing sales and revenue.

24. Amazon Seller App

One of the best free tools to manage your business remotely with features like fulfilling orders, tracking sales, creating listings, etc.

25. AMZFinder

One of the best Amazon seller tools with a feedback request system and features for invoice & review management.

26. Camelcamelcamel

One of the best free tools for tracking Amazon product prices. They also have browser extensions that add price history charts to browsers.

27. CaptainAMZ

A review and feedback tool with a listing hijacker tracker and a Buy Box status tracker. It also includes a refund calculator tool.

28. DataHawk

An eCommerce analytics platform, DataHawk unifies eCommerce data and provides actionable insights. The platform is compatible with both Walmart and Amazon marketplaces.

29. eComEngine

Automation software for managing reviews and FBA inventory.

30. Egrow

An Amazon product, keyword, and niche analysis platform that provides 11 robust tools through a unified dashboard.

31. FeedbackWhiz

An email and Amazon review automation platform with additional tools for analyzing profits and accounting data.

32. Feedvisor360

An AI-powered Amazon ad platform that helps with keyword harvesting, bid optimization, budget balancing, the share of voice tracking, repricing, competition analysis, etc.

33. Gorilla ROI

Automatically syncs Amazon data into Google Sheets to help generate custom reports and make decisions based on fresh data.

34. HelloProfit

A performance analysis tool designed for new and seasoned Amazon sellers. It also helps with customer management and analysis, promotion tracking and management, and more!

35. Inventoro

A robust AI-powered sales forecasting and inventory management tool.

36. Keyworx

A lifetime free Amazon keyword tool that tracks keyword rankings. The free plan allows tracking up to 5 keywords, but you can upgrade for more.

37. Nozzle

An AI-powered customer analytics tool that analyzes customer behavior data to provide actionable insights.

Learn How to Build Your Own 7-Figure Amazon FBA Business

Part of the Junglescout suite of excellent FBA tools, the learning academy is a comprehensive video training library containing hours of content, including training videos, webinars, and interviews with successful Amazon sellers.

Whether you’re just starting your business, or growing your brand, get expert training from Amazon sellers without the hefty price tag.

38. Optmyzr

An Amazon PPC Ad optimizing solution to boost sales and revenue.

39. Perpetua

A set of eCommerce advertising optimization tools that helps to scale businesses on Amazon, Instacart, Walmart, and other marketplaces.

40. Quartile

An eCommerce marketing platform that uses AI and ML to supercharge advertising across Amazon DSP, Amazon, Google Ads, Facebook, Instacart, and Walmart.

41. RevenueWize

An Amazon PPC campaign manager to reduce ACOS and increase sales.

42. Repricer

An AI-enabled repricing tool that helps sellers win the Buy Box.

43. RepricerExpress

A repricing tool with automation features to help you win the Buy Box.

44. SageMailer

A platform for the automation of Amazon feedback requests.

45. Salesbacker

Another automated Amazon feedback request tool.

46. Sellerboard

A profit analytics platform for Amazon sellers with additional features like inventory management, PPC optimization, review request automation, listing change alerts, reimbursements tool, and more.

47. SellerLabs

Software with tools for sales analytics, PPC advertisements, inventory & finance management, alerts, and more. SellerLabs also offers advertisement management services.

48. SellerLogic

A platform providing tools for repricing (to win Buy Box), reimbursements, and analytics tools.

49. SellerMetrics

An Amazon advertising agency that helps brands increase profits with the right PPC strategies. They also have a software solution for Amazon PPC optimization that offers automatic bidding, keyword ranking improvement, and one-click keyword campaigns.

50. Seller Snap

Advanced business intelligence and Amazon repricing software for optimizing your store.

51. SellGo

Software for businesses to access Amazon’s seller database and find new sellers who can promote their products and services.

52. Teikametrics

An automated PPC optimization platform focusing on campaign creation, keyword targeting, and hourly bidding.

53. Unicorn Smasher

A free tool for Amazon product research with a pro version with lifetime purchase options.

54. Zonbase

A software suite with multiple tools for product research, keyword research, listing optimization, PPC ads, and more.

Learn How to Build Your Own 7-Figure Amazon FBA Business

Part of the Junglescout suite of excellent FBA tools, the learning academy is a comprehensive video training library containing hours of content, including training videos, webinars, and interviews with successful Amazon sellers.

Whether you’re just starting your business, or growing your brand, get expert training from Amazon sellers without the hefty price tag.

Pros and Cons of Amazon Seller Tools: Making Informed Choices

When navigating the realm of Amazon selling, having the right set of tools at your disposal can make all the difference. To help you make informed choices among the myriad options available, we’ve compiled a list of the best Amazon seller tools in 2023. 

However, like any business decision, these tools come with their own set of advantages and limitations. Let’s explore the pros and cons.


  1. Boosted Efficiency: The best Amazon seller tools are designed to streamline your business processes, saving you time and energy in your day-to-day operations.
  2. Data-Driven Decisions: With the ability to analyze sales data, you can make informed choices about which products to sell, how to price them, and when to restock.
  3. Keyword Optimization: Achieving visibility on Amazon requires understanding and utilizing the right keywords. The best Amazon keyword research tools  can give you an edge in this regard.
  4. Inventory Management: Inventory management software ensures you’re never caught off guard by stock shortages or overages. It helps you find that sweet spot of stocking just the right amount.
  5. Listing Optimization: Listing optimization is crucial for catching the eye of potential buyers. These tools help you create listings that convert.


  1. Costs: While many Amazon seller tools offer free versions, the most comprehensive and powerful features often come with a price tag. It’s important to weigh the costs against the potential benefits.
  2. Learning Curve: Implementing and fully utilizing these tools can be complex. You may need to invest time in learning how to use them effectively.
  3. Data Privacy: When using third-party tools, you might be sharing sensitive data about your business. Ensuring the security and privacy of your data is crucial.
  4. Over-Reliance: There’s a risk of over-reliance on these tools. They are aids, not replacements for your own market understanding and strategic thinking.
  5. Tool Compatibility: Not all tools work seamlessly together. Before integrating multiple tools into your Amazon selling strategy, consider their compatibility.

While the best Amazon seller tools can significantly enhance your Amazon business, it’s essential to carefully evaluate the pros and cons to find the right fit for your needs. Each tool offers unique benefits, and understanding their limitations can help you make well-informed decisions. Whether you’re seeking a free Amazon seller tool  or the most comprehensive tool, there’s a solution that aligns with your Amazon selling goals.

Best Amazon Seller Tools: User Checklist

Whether you’re a seasoned Amazon seller or just starting out, the right tools can make a world of difference in managing your business efficiently and maximizing your profits. Therefore, to help you navigate the extensive list of 50+ Best Amazon Seller Tools in 2023, we’ve prepared a user checklist that covers the key aspects of selling on Amazon.

1. Research Tools:

  • Explore Amazon product analytic tools to identify profitable products.
  • Find the best free Amazon FBA tools for product research and market analysis.
  • Use the best Amazon keyword research tool to improve your product listings.

2. Inventory Management:

  • Look for tools that can help you manage inventory effectively and prevent overstocking or understocking.

3. Listing Optimization:

  • Consider listing optimization software to enhance the visibility of your products on Amazon.

4. Sales Data Analysis:

  • Explore tools for free Amazon analytics and analyze your sales data to make informed decisions.

5. Seller Apps:

  • Discover the best Amazon Seller software and best FBA software to streamline your business processes.

6. Free Tools:

  • Find the best free Amazon FBA tools that offer essential features at no cost.

7. Seller App for Amazon FBA:

  • Check if the tool offers a free Amazon seller app for convenient management on the go.

8. Amazon FBA Free Tools:

  • Explore Amazon FBA free tools to kickstart your business without breaking the bank.

9. Product Review Management:

  • Discover Amazon product review management software to manage and improve your product reviews.

10. Keyword Research:

  • Use the free Amazon keyword tool to find the most relevant and high-converting keywords.

By following this checklist, you’ll be well on your way to selecting the best tools to optimize your Amazon FBA business in 2023. These tools can enhance your efficiency, boost your sales, and help you manage inventory and business processes more effectively. Happy selling!

Best Amazon Seller Tools in 2023: Summary

With so many software platforms available, picking the right Amazon seller software can be almost as overwhelming as starting your business on Amazon.

That’s why I wholeheartedly recommend Jungle Scout.

It’s easy to learn and use and covers all the essential aspects of selling on Amazon, including product research, keyword research, listing optimization, inventory management, supplier search, PPC management, alerts, and promotions.

Jungle Scout has everything you need to get started.

As you grow you may find you need an inventory management tool, and something to help you with your sales tax, but until you’re making a lot of sales, Jungle Scout is all you’ll need to start and grow a profitable Amazon FBA business.

If you’re curious and want to know more you can get up to 30% off Jungle Scout here and try them out risk-free.

In the meantime, I hope this list of the best Amazon seller tools has helped.

Good luck with your business!

Amazon Seller Tools in 2023: FAQ

What tools do Amazon sellers use?

Amazon sellers utilize a diverse array of tools to enhance their businesses. These tools encompass product research software, keyword research tools, inventory management systems, listing optimization software, analytics platforms, and various others. The selection of these tools is contingent on individual needs and the specific objectives of the business

What is the best tool for Amazon sellers in 2023?

Various tools are available for Amazon sellers, and the choice of the best one often depends on individual business requirements.

Jungle Scout is a comprehensive solution that covers essential aspects of selling on Amazon, such as product research, keyword research, listing optimization, and inventory management

What equipment do I need to sell on Amazon FBA?

To sell on Amazon FBA (Fulfillment by Amazon), essential equipment is required, including a computer or mobile device with internet access, a high-quality camera for product images, shipping supplies, and a dependable barcode scanner for product labeling. Furthermore, the effective streamlining of operations necessitates the use of Amazon seller tools

Is seller tools free?

The availability of free seller tools differs from one software to another. Certain Amazon seller tools provide free versions with restricted features, while others mandate a subscription or one-time payment for complete access to their services. It is crucial to examine the pricing and features of the specific tools you are considering to ascertain if they align with your requirements and budget

About the author

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. Also as an Amazon Associate I earn from qualifying purchases. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊