How to Make Money as an Amazon Affiliate in 2023

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Ever wondered how to make money as an Amazon affiliate? Imagine this: You share a link to your favourite kitchen gadget, someone clicks on it, makes a purchase, and voila! You earn a commission. It’s not magic; it’s Amazon Associates, one of the most straightforward affiliate programs out there.

If you’re thinking this sounds complex, fear not. In this comprehensive guide, we’ll break down the nuts and bolts of Amazon’s affiliate program. You’ll learn how to get started, the best ways to share your recommendations, and most importantly, how to turn those clicks into cash.

Quick Takeaways:

  • Ease of Entry: It’s free and easy to join Amazon Associates, making it accessible for everyone.
  • Unlimited Choices: With millions of products across various categories, you’ll never run out of items to promote.
  • Potential Earnings: Affiliates can earn anywhere from $100 to a whopping $20,000 based on the number of referrals and sales.
  • Trust Factor: Transactions are secure and handled by Amazon, so you don’t have to worry about payment processing.
  • Requirements: You need an active website, blog, or channel and must adhere to Amazon and FTC guidelines.

Ready to dive in? Keep reading to unlock the full potential of Amazon Associates!

Screenshot of Amazon's affiliate marketing program website

What is Amazon Associates?

The Amazon Associates program, also known as Amazon affiliates, is an affiliate marketing scheme offered by Amazon that allows approved content creators, website owners, publishers, and bloggers to earn commissions on affiliate sales generated from referrals to

What is affiliate marketing? Affiliate marketing is a performance-driven digital strategy where businesses reward external partners, known as affiliates, for generating traffic or sales through the affiliate’s marketing efforts.

To join the Amazon affiliate program, you must create an account with Amazon to have your Amazon affiliate login, then add Amazon affiliate links or banners to your site that link directly to specific product pages on When visitors click through an Amazon affiliate link and make a purchase, you’ll receive a percentage of the total sale amount as commission.

Earnings from the Amazon Affiliate program can vary widely based on the number of referrals and sales generated. On average, affiliates can make anywhere between $100 to a substantial $20,000.

The program functions on a commission model, which means participants earn a specified percentage for every completed sale via their referral links.

The amount varies depending on what type of product it is and how much it costs.

It’s free to join and easy to use; all you need is an existing niche website or blog with content related to the products offered by Amazon.

What Are the Benefits of Amazon Associates?

Being part of this program offers many benefits for webmasters looking to monetize their sites without having to create their own products or services. All that’s needed is to create Amazon affiliate links to use for your Amazon affiliate marketing campaigns.

Firstly, there is no cost associated with joining so anyone can get started right away without any upfront investment required.

Additionally, affiliates have access to millions of products from different categories including books, electronics, apparel and more – meaning there are plenty of options when it comes time for promotion.

Screenshot of different Amazon for sale listing

Lastly, because all transactions take place within the secure environment provided by Amazon itself – affiliates don’t need to worry about payment processing or customer service issues.

What Qualifies You to Be An Amazon Affiliate?

To become Amazon Associates and participate in the Amazon Associates Program, applicants need to follow the eligibility guidelines for the Amazon Associates Program.

Here’s a list of requirements you need to become an Amazon affiliate;

  1. Have an active website, blog, channel, or app: To become an Amazon Associate, you need to have an online presence. Amazon doesn’t place any restrictions on this, so you can either have an active blog, a website, a YouTube channel, or a mobile app. Mobile apps must be downloaded via legitimate sites such as Google Play and Apple iStore.
  2. Disclose that you’re an Amazon Associate: One of the first requirements that you must meet is to prominently place a disclaimer and disclose to your audience that you’re a member of this program.
  3. Have original content: All sites must have robust original content (even when advertising is removed). A good rule of thumb is at least 10 posts. They must be publicly available (for example, no closed groups or paywalls).
  4. Use special “tagged” links: Each Associate is provided a unique product link that serves as an “identifier” (e.g. abcd-20) incorporated in your Amazon product link/s. These tags must be embedded in your Amazon product links on the site(s) declared in your application. Knowing how to create an Amazon affiliate link is critical at this stage.
  5. Follow Amazon’s trademark guidelines: Amazon is keen on protecting its intellectual property rights, so your site must not include unapproved usage of Amazon-trademarked materials, such as any of your video or blog post. This includes words, images, Amazon customer reviews, or other trademarked materials that may misrepresent your relationship with Amazon.
  6. Comply with the FTC guidelines: The Federal Trade Commission (FTC) requires that you disclose any relationship you have with a product seller or service provider when you endorse or promote their products or services.

It’s important to note that you agree to the Amazon affiliate terms and conditions, but remember that Amazon reserves the right to reject any application or terminate any account at any time for any reason.

Therefore, it’s essential to read and follow all of the Amazon program requirements and rules to ensure that you remain in good standing with the program and continue to earn your Amazon affiliate commission without problems.

How Does Amazon Associates Work?

Once accepted into the program, Associates have access to Amazon’s comprehensive selection of millions of products which they can advertise on their websites or use in their promotional materials in exchange for commissions from qualifying purchases made by customers referred from their site.

Associates also have additional promotional support such as customized links, product images for sharing across social media networks, and detailed reports about the performance of their affiliate campaigns that help track earnings over time.

You can choose to either become an Amazon Influencer and promote products via an Amazon storefront, affiliate networks, and your social media following, or an Amazon affiliate and promote products via your blog or website (or both!).

In this article we’re talking specifically about becoming an Amazon affiliate, however here are the differences for you to consider;

The Difference Between an Amazon Influencer and an Amazon Affiliate

The main difference between an Amazon Influencer and an Amazon Affiliate is in how they promote eligible Amazon items or products.

An Amazon Influencer will create their own branded Amazon affiliate storefront and display reviewed products, videos, and even live stream recommendations or product comparison posts. Like an affiliate they will receive Amazon commissions on each sale that was generated from their referral link, however, they may also work directly with brands and receive free products to promote, or offer alternate services such as unboxing or video reviews.

Amazon Influencers also tend to have more direct interaction with customers than affiliates do. An influencer can respond to customer inquiries and provide personalized recommendations based on their experience with the product or service they are promoting.

This type of interaction gives customers more confidence in their purchase decisions as well as making them feel like part of a community connected by the influencer’s experiences and recommendations.

In terms of marketing strategy, Amazon Influencers generally take a more holistic approach than affiliate programs do. Whereas affiliates will focus primarily on web-based traffic (e.g., SEO), an influencer emphasizes other channels such as their social media platform, email campaigns, and content marketing strategies like video creation and blog postings.

Through these activities, influencers are able to attract followers who may not be familiar with a brand’s products on Amazon, but who then become loyal customers after learning about them via an influencer.

If becoming an Amazon influencer is what you’re looking for, check out my post here – How to Make Money as an Amazon Influencer.

Jalissa Queen profile page

How to Sign Up and Get Started with the Amazon Affiliate Program

Understanding what is the Amazon affiliate program is essential for every seasoned entrepreneur. To leverage this opportunity for successful affiliate marketing, here’s a step-by-step guide to getting started;

Step 1: Start by visiting the Amazon Associates homepage. Click “Sign Up” to initiate the process. During sign-up, you’ll provide basic details like name, address, phone number, email address, and website URL. If you have mobile apps, mention those too. If you’re pondering on which website builder to use for your affiliate journey, there are numerous options available. Remember, it’s beneficial to set up an Amazon affiliate account separately from your existing Amazon account for streamlined record-keeping.

(I recommend creating a separate Amazon affiliate account from your existing Amazon account to keep accurate records moving forward.)

Screenshot of Amazon sign in page

Step 2: Upon application submission, an email confirmation with an activation link will land in your inbox. This step is crucial to kickstart your Amazon Associate journey. Clicking it grants access to all the features the program offers.

Step 3: After logging into your new Amazon Associate Account, acquaint yourself with the program’s terms, especially the ‘program policies’. Understanding these ensures compliance and successful affiliate campaigns. The platform also features discussion boards and forums, proving handy for any queries.

Step 4: With your account set, it’s time to craft Amazon affiliate marketing strategies. Dive in and create affiliate links. If you’re in the early stages, consider my guide on ‘How to Start a Blog and Make Money’. It enumerates the steps for site creation, content addition, and strategies to advertise your website on social media. Embed Amazon affiliate links in your niche-centric content. And ensure that every link published is embedded with a tracking code for Amazon’s system, so clicks from your visitors get duly tracked. Don’t forget to ensure compliance with Amazon affiliate disclosure requirements.

Screenshot of Creating Affiliate links

Step 5: Once established, use the analytics tools offered by the Amazon Associates API plus additional resources to streamline processes and optimize performance.;

  • Link Checker Tool which helps track clicks & sales generated from different sources & also provides detailed reports about them;
  • Site Stripe which allows users to quickly create text/image links without having any coding knowledge;
  • Product Advertising API which enables developers to integrate product data into their websites & applications etc.

Bonus Tips:

  • Familiarize yourself with the Amazon Affiliate Cookie to understand the user’s browsing session.
  • Consider exploring affiliate courses, like a comparison between Commission Hero vs Super Affiliate System, to refine strategies.
  • Diversify by exploring options like Etsy affiliate or Amazon affiliate.
  • Learn how to make affiliate links Amazon effectively recognizes and authorizes for use.
  • Keep an eye on the Amazon affiliate minimum payout and set up a direct deposit for smooth transactions.

Remember, an affiliate Amazon provision can transform your online business game if navigated well.

Tips for Completing The Application Process Successfully

Provide accurate contact information – this is important because if there are any issues with payments, the customer service team may need to reach out.

Make at least 3 sales within the first 180 days – don’t sign up and start adding links if you don’t have any traffic as yet. If you don’t make any sales, Amazon will reject your application.

Read through all terms & conditions carefully before signing up – understanding what you can and can’t do, is essential if you want to maximize earnings potential.

It’s important to track performance regularly in order to analyze results and identify areas where improvements are needed in order to increase profits.

Amazon will provide you with a range of different code options, including basic text links, image links, image and text links, etc. Once you’ve added the code to your website, any visitors who click on the Amazon links will be redirected to Amazon’s website.

If they purchase anything while they’re there, you’ll earn a commission on the sale. It’s important to note, however, that only items added to their shopping cart within 24 hours of the visitor clicking on your affiliate link will count toward your commission.

Screenshot of  Amazon Terms and Condition as an affiliate

How to Promote Your Website/Products as an Amazon Affiliate?

Promoting your website and products properly as an Amazon affiliate is a great way to increase your earnings and build a successful online business.

With the right strategies, you can maximize your profits and reach more potential customers.

Here are some tips on how to become an Amazon affiliate, and promote your website and Amazon products;

Create Compelling Content

Developing high-quality content is key when it comes to promoting products on the Amazon Affiliates Program.

Create valuable blog posts answering customer queries & questions & showcasing how the recommended products are useful to your target audience.

For even better conversions, create videos showcasing how people are using the product in real life scenarios. Not only will videos help sell the product, but they also help with Google rankings!

Focus On SEO

Make sure all the content you create is optimized for search engines as part of your content marketing strategy. This ensures that people searching for topics related to what you offer find your content when they type relevant keywords into Google.

This includes conducting targeted keyword research, optimizing your content, and engaging in on-page search engine optimization, such as optimizing titles, descriptions and metatags associated with each piece of content created.

This increases visibility which leads to increased traffic & more sales opportunities!

Create Attractive Product Boxes on Your Posts

Use tools such as or Lasso, to create custom product boxes displaying your recommended products.

With these tools, you can create versus boxes, product boxes, Top 3 boxes, and so on.

Screenshot of website

Leverage Social Media

Use social media channels like Facebook, Twitter, Instagram, a YouTube channel and Pinterest to promote your site content.

Grow and drive traffic to your blog brand by regularly posting on social media sites & building a following of people who trust you and are happy to buy via a recommendation from you.

Best Practices for Maximizing Your Earnings as an Amazon Affiliate

Maximizing your earnings as an Amazon affiliate requires a combination of optimizing your website/products for maximum profits, improving conversion rates, and increasing sales volume.

Here are some strategies for optimizing your website/products for maximum profits;

  • Make sure that the products you are promoting on your website are relevant to the content of your site.
  • Promote higher ticket items. The higher the product price, the higher your commissions.
  • Ensure that the images and descriptions used in product listings are accurate and up-to-date.
  • Ensure your website is well-designed with easy navigation so it can drive traffic and visitors can quickly find what they’re looking for.
  • Use keywords throughout your site’s content in order to boost search engine rankings and drive more traffic to your pages.
  • Use video explanations, demonstrations or unboxing to increase conversions.
  • Take advantage of holiday sales & specific brand discounts or product bundles to increase sales volume.
  • Cross-promote relevant blog posts with clever internal link-building strategies using the program’s unique generated link for you as an affiliate.
  • Create custom product boxes on relevant posts

How to Track and Analyze Performance as an Amazon Affiliate?

Tracking and analyzing performance as an Amazon affiliate is essential for success. With the right tools and resources, you can monitor your campaigns to ensure that they are performing well and making money.

Here are some tips on how to track and analyze performance as an Amazon affiliate:

Tools & Resources Available To Monitor Performance

The first step in tracking your performance is to use the right tools. The associate program provides a range of analytics dashboards that allows you to view data such as clicks, earnings by category, link type performance, and more.

Screenshot of sample Tools & Resources Available To Monitor Performance

You can also use third-party services such as Google Analytics for deeper insights into customer behavior.

Additionally, there are many other free or paid services available that provide detailed reports on campaign metrics like conversions, revenue per visitor, etc.

Strategies For Analyzing Performance Data And Making Adjustments

Once you have access to all the necessary data points from your analytics dashboard or third-party service provider, it’s time to start analyzing them in order to make adjustments where needed.

First off, look at your overall conversion rate – this will give you an idea of how successful each campaign has been so far.

Then dive deeper into specific metrics like click-through rates or link type performance – if these numbers aren’t looking good then it may be time for a change in strategy!

Finally, take a look at customer behavior patterns – what type of content resonates with them? What products do they tend to buy? By understanding these trends better you can tailor future campaigns accordingly for maximum results!

As an Amazon affiliate marketer, by using the right tools and strategies when tracking and analyzing performance, you can optimize your campaigns for maximum profitability over time.

How to Make Money as an Amazon Affiliate – Summary

By following the steps outlined in this article, you can sign up as an Amazon affiliate and start promoting your website/products to earn commissions today!

With this program, you can leverage the power of one of the largest online retailers in order to create your own lifestyle business, and with best practices such as optimizing for SEO and tracking performance metrics, you’ll be able to maximize your profits while still being free to explore new places around the globe.

If you want to run your business entirely as an online retailer, and like the thought of creating a niche site then learning how to make money as an Amazon affiliate might be the digital marketing strategy for you.

Check out my post on all the ways to make money on Amazon for more ideas.

I hope you found this article helpful, good luck with your Amazon affiliate website!

How to Make Money as an Amazon Affiliate – FAQ’s

How to make money with Amazon Associates?

Do Amazon affiliates make money? Yes, making money with Amazon associates can be quite lucrative, depending on the size and amount of traffic your website receives. The more visitors you acquire who make qualified purchases through Amazon associate links, the more money you will earn in commissions.

To maximize earnings, it’s important to track how visitors are engaging with your Amazon affiliate content so that you can optimize your campaigns accordingly as well as keep up with any industry changes such as new promotions or discounts available through Amazon partner stores.

How much do I need to become an Amazon affiliate?

There is no minimum referral requirement or fee to sign up for the Amazon Associates program. To apply, you must have an active website, blog, app, or YouTube channel. Once Amazon approves your application, you can start advertising Amazon products and services right away. The amount you can earn as an Amazon affiliate varies depending on several factors, such as the size and engagement of your audience, your content, and your online marketing activities

How much do Amazon affiliates get paid?

There is no one answer to this question as Amazon affiliates can make but on average, the Amazon Affiliate program could allow you to make anywhere between $100 and $20,000, based on the number of referrals you send Amazon’s way. The commission rate also differs depending on the product category. For example, the commission rate for shoes, handbags, and accessories is 4%, while the commission rate for Amazon games is 20%.

Earnings through this program are commission-based, so you earn a set percentage for each successful sale.

How many followers do I need to be an Amazon affiliate?

The exact number of followers you need to be an Amazon affiliate depends on the type of products or services you are promoting. As an Amazon Influencer Amazon requires affiliates to have a large and engaged social media following. As a website owner you need to make at least 3 sales in 180 days and so will need enough web traffic to make that happen.

Ultimately, it is up to Amazon’s discretion whether your application will be approved.

How many posts do you need to make money as an Amazon affiliate?

There is no definitive answer, as the number of posts required to make money as an Amazon affiliate will vary depending on a number of factors, including the niche you are in, the competition you are facing, and the quality of your content.

However, as a general rule of thumb, you will need to produce a significant amount of content in order to attract a decent following and generate enough traffic to your site to make money as an Amazon affiliate.

Can you make a lot of money as an Amazon affiliate?

Yes you can, it is possible to make money with Amazon’s affiliate program. By promoting products on your website or blog and earning a commission for each sale you refer, you can generate income from anywhere in the world.

However, it’s important to note that while some affiliates achieve substantial Amazon affiliate income, many earn modest amounts. Success often requires continuous effort, refining strategies, and understanding your target audience’s needs.

You’ll need to create content that drives traffic to your site and encourages people to click through and purchase items from Amazon. With the right strategy, dedication, and hard work, anyone can make money with Amazon’s affiliate program.

Is it worth it to become an affiliate on Amazon?

Yes, it is worth it to become an affiliate on Amazon. As a digital nomad or solopreneur, you can leverage the power of Amazon’s global reach and large customer base to earn passive income while traveling the world.

While Amazon’s commission structure isn’t particularly generous, they do have a wide range of products available for promotion.

If you’re a content creator at heart then becoming an affiliate is a great way to start your online business journey. You will also benefit from Amazon’s reliable payment system and helpful support team.

How much do Amazon affiliates make per sale?

Amazon Associates is an affiliate program that allows website owners to earn a commission on products they promote and refer customers to The amount of money earned per sale depends on the product category, but typically ranges from 4% to 20%.

For example, electronics and video games generally have higher commissions than books or home goods. Additionally, sales volume can also affect how much you make per sale; higher volumes often lead to increased commissions.

What qualifies you to be an Amazon affiliate?

The Amazon affiliates program is a great way for website owners, content creators, and bloggers monetize their content by promoting Amazon products and services. It works by allowing users to create an Amazon storefront, register for an Amazon Associates account, generate a special tracking code, and place it on their website, blog, or social media account page that links back to an Amazon product page. When someone clicks on the link and makes a purchase, the affiliate earns a commission on that sale.

With Amazon Associates, you can earn money by promoting specific products or entire product categories. Plus there are special promotional tools and banners available to help you get more traffic to your site and boost your earnings. Whether you’re interested in promoting physical goods or digital products, Amazon associates is a great way to make money as an Amazon affiliate.

About the author

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. Also as an Amazon Associate I earn from qualifying purchases. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊

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