Is it primarily a female thing?
Is it mainly us girls who aren’t keen on promoting ourselves?
I guess some guys will empathize also, but I do think it’s one of the reasons so many women won’t fight for their seat at the table.
I mean think about, who are some of the greatest self promoters in the world?
Trump immediately comes top of mind, followed closely by Hitler and fully encompassed by the Kardashians.
Is it any wonder we feel self promotion is a negative thing! 😂
But if your business, brand, product or service is fronted by you, then you better believe you need to become pretty good at self promotion.
However, you can of course do it in such a way that you love it, your audience loves it and its total win win.
Here’s 10 ways to promote yourself and thoroughly enjoy the process!
1. Focus on your customer
Take the attention away from you and onto your customer by focusing on solving their problems. A business is all about providing a solution to a problem or enhancing someone else’s life in someway, so no matter what business you’re in, even if you’re a public figure, talk to and about your customers rather than yourself!
This way you’re promoting your knowledge, experience and product or service with our overtly promoting it.
2. Know your stuff
The more confident you feel about your knowledge of your business or niche, the more comfortable you’ll be blogging, podcasting, videoing or posting on social media about it.
There’s nothing worse than trying to be something you’re not (especially for a woman) so make sure you know what you’re talking about and can back yourself up.
3. Add immense value, be informative, be knowledgeable
Zig Ziglar once said “You will get all you want in life if you help enough other people get what they want.”
The fastest way to love what you do and to take the focus away from the ego is simply to work every day to add immense value to your potential audience.
If you’re focused daily on how many people ‘like’ ‘follow’ or ‘engage’ with you, you’re going to be consistently disappointed, especially in the early days of building your brand.
Ask yourself every single day, how can I add immense value to my marketplace today? Go out into the websophere with that attitude and the universe will talk back!
4. Engage with your audience
Don’t publish for publishings sake. Be sure to head back to your social media accounts and chat with your growing audience. Always remember you’re never too big too fail!
No matter how popular your brand might get, always be humble and helpful and recognize the audience that put you where you are.
5. Be inclusive
I’ve referenced a webinar I listened to years ago by the lovely Mari Smith so many times now. That’s because it had such a profound affect on me. It was called the ’10 Qualities of Social Media Superstars’.
One of the things she spoke about was being inclusive. These days with the sheer enormity of the internet reaching a global audience, we don’t need to worry about competition anymore. There is more than enough to go round.
Talk about your peers and what they can offer and they will at some point talk about you. What goes around comes around right?
But guess what, even if they don’t, you’ll have gone above and beyond to your community by giving them further solutions to their problems which will come back tenfold on you. Win Win!
Leading on from the above point, a great way to grow your profile, your business and your brand is to collaborate with experts & influencers in your niche.
This of course is easier said than done as they’re being approached left right & center by people who think they can give them a hand up to stardom.
The best advice I can give you is to ‘be so good they can’t ignore you’(Steve Martin said it first). Then give it time.
If you’re putting the work in, growing your audience, providing immense value, standing out from the crowd, all the while being inclusive, doing interviews, attending events etc, collaborations will form naturally.
7. Don’t be afraid to show vulnerability
This one is a tough one as deep down inside I think we’re all scared of showing our softer side, but we all have one! Author Brene Brown reckons vulnerability is one of our greatest fears and yet our greatest connector with others.
When I show vulnerability I get scared of being judged, of people thinking less of me etc. When in reality, the opposite is usually true. People relate to you and suddenly feel you too are human just like them.
Be careful though, there is a difference between vulnerability and down right self pity.
Don’t be holding pity parties all over the web, you won’t be thanked for it and it won’t grow your business!
8. Don’t be afraid to say I don’t know
To be honest this one is very similar to point 7, but I read this one somewhere recently (my memory escapes me) and it really resonated with me.
So many people will never say I don’t know for fear of being seen incompetent. But I’ve found if someone says – ‘hmmm, don’t know the answer to that one’ and then goes and finds out, it makes me love them just that little bit more!
9. Don’t talk, act
My other half is a doing machine.
By the time I’ve had an idea and discussed it with him he’s off and running. It’s inspiring to watch if not a little daunting at times.
But there’s nothing more attractive than a person who takes action.
If you want to attract people to your brand, don’t tell them what you are going to do (guilty), don’t announce what’s coming up (guilty), don’t talk, just do it!
10. Believe in yourself
Quite possibly the most important point, you have to believe in yourself and your business.
You are going to hit big brick walls, naysayers, critics, times of complete stasis no matter how hard you work.
The only thing that will keep you moving forward will be the self belief you have in yourself and what you’re doing.
You may have tried doubts about your abilities, you may have brief doubts about your effectiveness. These can be overcome. If however you doubt your intentions or your purpose, these will halt you in your tracks.
So make sure your why as strong as a ox, fuel your mind regularly and surround yourself with people who know you can! 😁